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Axel Andorff and Carsten Isensee, new SEAT Vice presidents for R&D and Finance

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The Spanish car company, SEAT is betting on the future by hiring two prestigious new executive vice presidents. The company hired Axel Andorff as the new executive vice president of R&D (research and development), and Carsten Isensee has been appointed as the new executive vice president for finance. With both appointments, SEAT is focusing on Innovation and securing the company’s record profit and investment figures.

Who are Axel Andorff and Carsten Isensee

Research & Development and Finance are two of the most important areas on a car company. The new vice presidents of these areas, are both executives with international experience and extensive knowledge on the car market. Axel Andorff will be replacing Dr. Matthias Rabe (who will run the technical development operations area at Volkswagen), and Carsten Isensee, who is taking over for Holger Kintscher (who will be working as head of IT and finance at Volkswagen).

Let’s see who are these two new incorporations to the SEAT executive staff. 

Axel Andorff (R&D Vice president)

Axel Andorff is a German economic and mechanical engineer (from the German University of Kaiserslautern), with 20 years of experience at the car market, where he worked for Mercedes and held various positions in the research & development area of that company.

New responsibilities at SEAT

The new R&D vice president will be in charge of the company’s innovation projects, especially those involving connectivity and car electrification, developing technologies and new forms of mobility. He is in charge of the SEAT Technical Centre, who is focused on R&D. It has an area of 43,000 square meters, prepared and equipped (of a total area that covers a surface of 200,000 square meters). More than 1000 qualified engineers work on this center, using advanced technology (simulations, virtual reality…) to create modern and reliable cars, and developing new car technology.

In 2018 SEAT allocates 862 million euros on total investments and R&D expenses, 47% more than in 2017.

Carsten Isensee (Executive Vice-President for Finance)

Carsten Isensee has a degree in business management from the German University of Wilhelmshaven, and he has made his entire career in the Volkswagen company. His last charge was in China as an executive vice president for finance.

2018 was a historic year for SEAT. Sales have grown by over 10%, increasing from 468,400 sold vehicles in 2017 to 517.600 in 2018. With the incorporation of Carsten Isensee to the company, they expect to continue increasing their sales along 2019 and the next years.

New responsibilities at SEAT

The Finance vice president joins the Spanish car company with the objective of reinforcing the company’s profit record and investment figures, and to strengthen its financial basis for future Automotive (LINK NOFOLLOW) projects.

The car market is a very competitive sector. Last years SEAT increased its figures on sales, profits and investments. With the new vice presidents incorporations, the company is focusing on increasing these figures and securing its position on the market.

As SEAT president Luca de Meo said: “It’s time to look to the future with the ambition to grow”.

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Why A Great Website Is Always A Business’ Top Priority

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Photo by Domenico Loia

If you run your own company, whether that’s digital or refers to the old bricks and mortar business, you may be wondering how you can make it more appealing to potential product/service buyers. This will refer to getting yourself a website that provides information, graphics, videos and much more. Once you have established your website, you must ensure you’re hitting the targets that you want.  There are a few steps you can undertake to ensure your website starts to do better, which will in turn lead to the generation of sales and new connections.

Style is key, the substance to all website design 

People buy into good aesthetics and design because it looks well thought through and it boasts good features that will make any reader impressed.  If something looks appealing, if the graphics are gorgeous and your imagery is beautiful, then people will be much more likely to click through links and other pages. If the website is well designed, people will stay on your page longer which is a key factor when trying to boost your SEO and ranking. SEO is the goal, ensuring that search engines can see your website and that it is being taken seriously. Look at your design, what is going to be appealing, what design fits your brand? You will most likely want to hire a professional, a graphic designer. You may look at Superside’s design process and understand the steps in graphic design that can really assist your brand. Then once this has been established, you should aim to be consistent with every single post and page of your website. The goal is for it to look professional as this will really enhance your website. Look for royalty free images if you are unable to access a HD camera yourself or pay a photographer to help you with imagery and put out well crafted messages and information to your readers, with calls to action if necessary. Style and design is going to shape how people see your brand. 

SEO is your bread and butter

Marketing your website is tricky, but with some simple steps, you can start to see a difference in the way that people are viewing your business. Using keywords and buzzwords as well as plenty of healthy links, will help or you can take it one step further and look at a company to assist you. Once you have mastered SEO or hired someone to do this for you, then you will want to maximize on the amount of keywords you use and aim to use them often to reach Google searches, depending on where you use your keywords. Good clear titles, consistency with the content is also key – what do your readers want to know about your business? Any good business person will know their demographics and have used these demographics to their best advantage. Someone within digital marketing will be able to greatly assist you with this. 

Some of the main benefits of SEO will already be ingrained in your mind but if you need some added assistance on the matter, then these eight reasons may just really help reinforce the benefits (according to industry professionals):

  1. SEO Leads to Better User Experience. 
  2. SEO Is a Primary Source of Leads. 
  3. SEO Brings Higher Close Rates. 
  4. SEO Results to Higher Conversion Rate. 
  5. SEO Promotes Better Cost Management. 
  6. SEO Encourages Local Users to Visit the Physical Store After the Search. 
  7. SEO Builds Brand Credibility. 
  8. SEO Helps Establish Brand Awareness.

All of the above lead to a better online presence and you can start to see the benefits of how it can benefit your business. In e-commerce, SEO is vital because of the plethora of competition that you have to face daily. You need to show that your company stands out.

Social media will become your best friend

If you’re not already doing this, then connect your website and brand upto social media and start to use it to its full potential. Be brand consistent, which in essence means having an awareness of your brand and being able to hone in on the areas of it that make it special. Creating themes, logos and style throughout and tone of voice is so important and having a presence online allows your customers to clearly see what is going on in terms of your business, changes, offers and service updates. Social Media will definitely improve your website’s standing and it can be known as a great way to drive traffic to your page. Use Pinterest and Facebook, too. On facebook, you will find access to further assistance such as paid ads and display ads that will allow you to reach set audiences. Paid ads and campaigns can be massively useful and you can target your ads to the people who want to see them. 

Twitter can be helpful if you want to use hashtags and join in with communities similar to yours. Online sources state that social media is one of the biggest vital tools that you can use for your business. It provides numerous benefits, including: 

  1. Faster, Easier Communication. Customers can contact a customer service representative faster and easier now than ever before thanks to social media. 
  2. Networking & Partnerships – Collaborations is one way to start building that all important database of customers and other businesses.
  3. Boost Organic Visibility – Who is going to see your website first? Perhaps it is people who have not been directed but naturally stumble across on Google.
  4. Increase Website Traffic – Get more people to come and visit your page.
  5. Customer Feedback – What they think of your products and how they want to communicate with you.
  6. Impress Potential Customers – What will they think of your brand and how do you draw them in?
  7. Branding – allow your brand to flourish further. 
  8. Track Your Competition – See how they are doing things and how it differs from you.

Bottom line, your business website and the way in which you promote it, is a vital tool in seeing it flourish.

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Matica’s CEO Sandro Camilleri speaks about security in digital payments

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secure digital payments

One thing is for sure: the COVID-19 pandemic accelerated many behaviors and trends that once were holding their pace. A great example can be found in digital payments and online shopping. According to Rakuten Intelligence, from March through mid-April, e-commerce spending in the United States increased more than 30% compared to the same period last year. When it comes to worldwide scores, it reaches the surprising increase of 74%.

Although books and cleaning products led the ranks mapped by Rakuten, specialists argue that digital payments and online shopping are here to stay, as much as it has already been observed in Asian countries. In this sense, securing financial transactions and protecting consumer data became a mandatory issue to be addressed both by companies and the government.

As a leading European company in the processing and printing of cards and identification documents for security systems, Matica Technologies is dedicated to granting safety and technological solutions to businesses dealing with financial transactions online. According to the CEO and founder of Matica, Sandro Camilleri, the advent of digital payments is a revolution similar to that which technology has caused and is currently causing in other areas, such as transports. “It is an inevitable revolution, which citizens will have to get used to, and which must therefore be managed in order not to risk unintended consequences, being the key issue obviously safety,” he argues.

Camilleri stresses that there are two different phases when it comes to digital payment security. A first one is about information and personal data storage, one of the greatest topics of our time and also a potentially enormous market sector. The second, less discussed though equally important, is guaranteeing strength and security for the financial transaction itself — and this is a purely technological issue. “The use of chips that are equipped with incredible memories, high precision lasers and holograms makes it extremely difficult, not to say impossible, for any attacker to clone a card produced by us. Secondly, the transaction must be secure thanks to specific and constantly updated software,” explains Matica’s CEO.

Now, when it comes to privacy, Camilleri states that people must be aware of what is at stake when data is leaked and why such occurrences are so alarming. With more and more appliances being automated and connected to computers and to the internet, such as is the case for cars and home security systems, cyberattacks could lead to consequences that are not only terrible, but tragic. 

In such situations, Matica’s CEO believes that only biometric data could spare individuals from having their systems hacked, though this data must be filed with care and used only for strictly necessary purposes. In any case, Camilleri argues that using biometrics is becoming day by day more inevitable with the increasing rhythm of automation, and this is a feature that can already be found in some of Matica’s available systems, such as is the case of the passport series.

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The Importance of Branded Clothing

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When it comes to the basics of branding, it’s essential that you don’t skip out one of the most important aspects of your store; clothing. When it comes to creating a professional image for your business, first impressions count and you want your customers to believe that you are a credible and reliable business. The best way to achieve this excellent first impression is to pay more attention to the appearance of your staff and creating a consistent company image.

So here are a couple of tips that will explain the importance of branded clothing and why you should invest in it.

Creating a sense of team spirit

One of the biggest advantages of having branded clothing in the workplace is inspiring a sense of team spirit. It’s important to have everyone on board when it comes to running your business. It could be your brand message, commitment to customer service or even your values as a business. Whatever the case is, having everyone wear the same uniform can help promote teamwork in the workplace.

It’s an inexpensive way to show professionalism

It’s surprisingly cheap to purchase customer embroidered badges to sew onto plain shirts. This is an inexpensive way to create a branded uniform and also means that you can remove the badges when the shirt is ruined and then stick it to another shirt. It also means you can just buy blanks in different sizes instead of having multiple shirts printed. This is usually a much better option than pre-printing a bunch of shirts and hoping that they fit a new staff member. If you take this approach, you’ll find that you can easily create a sense of professionalism on a budget.

Showing who the staff members are

When you first walk into a store, it’s easy to tell who the staff members are if they’re wearing branded clothing. They’re easy to identify and recognize which enhances the customer service, especially in a relatively large store. For instance, if you run a clothing store with multiple floors, then having staff members in uniform will ensure that your customers know who to speak to if they need assistance.

It inspires confidence in your shoppers

You might not notice it immediately, but people will react more positively to your brand if they see that you and your staff are proud of your work. Having a branded uniform means that your staff are more than happy to represent your business, and this inspires a sense of confidence in shoppers that is difficult to achieve in other ways. They want to see that your staff have faith in your brand and a branded uniform can show this in a subtle way.

At the end of the day, a business doesn’t need to force its staff to wear a specific uniform. We’ve probably all seen or experienced it before; a store clerk or staff member that isn’t wearing a specific uniform. However, there’s no reason why you shouldn’t create a consistent and professional brand image with your clothing.

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