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Top 7 Secrets to Event Marketing for Outstanding Results

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Organizing and managing events is considered as one of the promising marketing and communication tool by the companies of all sizes, whether a startup or a multinational brand. Companies target their audience using mass media, news, webinars, online presentations or google hangout to reach millions of people, clients or users worldwide.

Event marketing is a big investment, and only once in a season you might get a great opportunity to organize an event in a trade fair or a conference. Therefore, you must take care of these 7 points to have outstanding results.

1. Set up goals and measure ROI for your Event Marketing campaign (Return on Investment)

You might conduct an event and then measure ROI and then you realize that your event actually was a loss for you. Therefore, set goals and start predicting the ROI. You should not consider only the number of people registered to your event or attended as your goal. But stress on conversion rate. How many registered users will buy your product/service or how many registered users will consider you in the future. To have a good conversion rate, you need right audience. Audience will chose you, but you need to chose your audience too. Advertise and invite people belonging to the right sector.

2. Categorize your promotions to hit the right target

Before promoting your event identify what kind of audience will be most interested in your event. Will they be students? will they be entrepreneurs, or should they belong to a particular sector of industry. Keeping all this in mind create a campaign. Be organized. make a list of your audience so that you can use it again in the future. Invite them to subscribe to your mailing list or follow you on your social profile.

3. Use various methods to promote your event

Just a month before the event you would be the busiest person on earth while planning everything. Nevertheless, use all your freetime or hire a friend or designate an employee to look after social promotion and reaching out to the people to inform them about your exciting event well advance. Set the right time and frequency to communicate. Check your facebook and previous email marketing insights and see on which day and on what time more people view your status or open your email.

Use Facebook events and invite your friends and use Facebook promotion features to target to the right audience. You can target people even through various other paid promotion networks like Google Adwords. Create a hashtag for your event and start tweeting and ask your followers and friends to tweet using this hashtag. Use email marketing and invite people to your event as well as on your social profile.

4. Calculate staff requirement

Now that you have predicted the number of attendees, it is the time to calculate how much staff you need. Form a strategy, how many attendees should one staff engage, calculate the ratio of staff:attendee. Imagine in a trade fair you have a stall, you don’t want your staff standing and doing nothing, on the other hand, you do not want half of the attendees unable to communicate with you since you are busy engaging the other half of the attendees.

5. Say everything you want to say

Whether you are giving a presentation about your product or conducting a live streaming event or have a stall, you are connecting with your audience only once. once the time is over or once the audience have left your stall, they will not come back to you. Therefore, note down all the important points and features that you must have to communicate to your audience. Ask your staff to keep track on it. Ask them to intervene and help you if you miss a point, make sure those points are bold in your presentation if n case you miss speaking about them.

6. Stand out from the crowd

Remember this point if you have a stall. All your employee must follow dress code, the colour of their clothes should match with the theme of your brand. Not just that, chose those type of clothes which are not common, the idea is you should not get amalgamated in the crowd. You should stand out. The crowd should get to know with just one look that this person in the representative of your stall.

You just do not have to stand out from the crowd, but also stand out from the other stalls. You need to think of some programs, events, games, competition or experiential marketing concepts to attract more crowd to your stall.

7. Follow up with your attendees

Remember you created a list of your audience in point 2? Now is the time to use it. Send a final email or tweet or facebook status to them. Remind them about your product and how pleased you were to have their presence. Remind them the important features and point of your product/service and offer them discount if possible. Remember, this is your last chance for gaining an extra conversion.

There are many ways by which you can do to make your event marketing campaign outperform expectations, so experiment and plan and have a brainstorming session. Do your best and avoid mistakes. Rest will be great! Now that we gave you tips on email and social marketing too, won’t you join us on social media and subscribe to our mailing list? :D

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Keeping up with house trends

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Home is the place where you should feel more comfortable. Thankfully, you can get all the confort without having to sacrifice style. Nowadays it is easy to remodel your house within a budget, making it accessible to any user. If you also keep up with the last trends, your house will surely be in everybody’s mouth.

Updating the living room 

The heart of every household is, without any doubt, the living room. It is the place were the family reunites to spend the time together. We generally use the living room on our free time, so it is important to feel as comfortable in it as possible. After all, nobody wants to be in an uncomfortable place when it comes to watch a movie or spend quality time talking with your significant other. Latest trends are aware of this. 

One of the most significant changes that have been happening on living rooms over the last years is that regular sofas have become outdated. Their crucial spot in the room has been taken all over by the chaise longues. Chaise longue is a kind of sofa that includes an extra long piece of sofa in one of the sides. Thanks to this additional piece, you can lay down more easily and relax. They are very versatile pieces of furniture and, the best thing about them, is that they come in all designs and patterns, so finding one that matches your style is easy.

Becoming one with your garden

Although most users would prefer spending their spare time in the living room, as the good weather arrives, the garden becomes a strong contender. A beautiful garden is every family dream. Over the last years, nothing has increased the value of properties like a stunning pool in the garden. The pool design therefore is one of the most important aspects of a house. 

Choosing the right tiles for your pool can make a dramatic change on the pool appearance and durability. Lately, decorators all around the world have found a new favorite type of tile regarding pool tiles: the glass pool tile

Glass pool tiles have beaten the traditional porcelain ones used on pools by many aspects. The most important one is that they reflect the light of the sun better, giving the pool a cleaner and brighter look. Glass pool tiles used to be made of materials that could not handle the cold weather well, but thankfully this has changed over the last years.  Glass pool tiles are now made of very resistant materials making they appropriate for any kind of weather. 

Glass pool tiles are really easy to install and come in all sort of different colours and designs. However, do not let this big variety overwhelm you. A trend in colours seem to be settling in at the moment: turquoise pool tiles. They reflect the sunlight very well while giving your pool a modern feeling.  Immersing yourself in a pool with turquoise tiles after a long day at work can give you a relaxing ocean feeling. If you are looking to get yourself some turquoise pool tiles, we recommend you look for respectable sellers like Buy Home Tile, which is an online store famous for providing only quality materials. 
Another important thing to take into account regarding your pool is the area around it. Experts like Buy Home Tile recommend you use river rock mosaic tile. This kind of tile gives a rustic but elegant feeling to your outdoors areas. Since it is made of river rocks, they are very resistant and can last you a lifetime. Their top quality durability make it a wise decision, not only for pools and garden areas, but also for your bathroom or shower floors. People around the world are choosing river rock mosaic tiles for multiple elements in their homes, so do not miss the chance of joining those who make wise decorative decisions.

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SkyBridge Receives “Exporter of the Year” award from Global Chamber Phoenix

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The SkyBridge air logistics project received the “Exporter of the Year, Services” award, granted by the Phoenix Global Chamber within its annual Grow Globally Fair, which brings exporters and importers together, along with international investors.

The award was presented to SkyBridge, a company chaired by Ariel Picker and directed by Felipe Monroy. The effort to position www.skybridgeaz.com as one of the leaders in the international logistics sector within the business community in Arizona has been coordinated by Marco Lopez, president of Intermestic Partners.

SkyBridge is planned to become the first international air cargo hub to house Mexican and US Customs in the United States.

Its operations are based at the Phoenix-Mesa Gateway Airport and will allow e-commerce companies and manufacturers, among others, to do business in Mexico and throughout Latin America, with a more efficient and profitable transport of goods between countries, thorough inspections and adequate security controls.

The development of this project will create 17,000 new direct and indirect jobs, as well as more than 3.5 million SF of development which will include industrial, aeronautical, office and commercial real estate.

The construction plan will detonate other benefits in the border region. Arizona’s proximity to Mexico and its surroundings are highly favorable for business, and they make the state a natural center for air cargo companies, large and small, eager to see their businesses grow on both sides of the border.

In this sense, Grow Globally Fair gives global business leaders the opportunity to see what’s new, who is new and how they can grow better.

With that purpose, the Phoenix Global Chamber awards prizes in honor of the success achieved in international markets and in the United States, whose categories are: Exporter of the year, product; Exporter of the year, services; Importer of the year; Landed Company to see; Cross-border consulting; Transcendent leader of the community; International banking; International commercial law; Immigration lawyer; Diplomat of the year; Translation and localization; International logistics; International accounting and taxes; International finance and insurance; International Emerging Risk; International Talent and Payroll: International Real Estate Leader; International wealth management; International business training and discourse; International IT services; International market; International education; Collaborating Organization; International nonprofit; International business city; an Elected leader with global mentality; Young Global Leader, and Global Leaders of the tribe of the year.

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Axel Andorff and Carsten Isensee, new SEAT Vice presidents for R&D and Finance

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The Spanish car company, SEAT is betting on the future by hiring two prestigious new executive vice presidents. The company hired Axel Andorff as the new executive vice president of R&D (research and development), and Carsten Isensee has been appointed as the new executive vice president for finance. With both appointments, SEAT is focusing on Innovation and securing the company’s record profit and investment figures.

Who are Axel Andorff and Carsten Isensee

Research & Development and Finance are two of the most important areas on a car company. The new vice presidents of these areas, are both executives with international experience and extensive knowledge on the car market. Axel Andorff will be replacing Dr. Matthias Rabe (who will run the technical development operations area at Volkswagen), and Carsten Isensee, who is taking over for Holger Kintscher (who will be working as head of IT and finance at Volkswagen).

Let’s see who are these two new incorporations to the SEAT executive staff. 

Axel Andorff (R&D Vice president)

Axel Andorff is a German economic and mechanical engineer (from the German University of Kaiserslautern), with 20 years of experience at the car market, where he worked for Mercedes and held various positions in the research & development area of that company.

New responsibilities at SEAT

The new R&D vice president will be in charge of the company’s innovation projects, especially those involving connectivity and car electrification, developing technologies and new forms of mobility. He is in charge of the SEAT Technical Centre, who is focused on R&D. It has an area of 43,000 square meters, prepared and equipped (of a total area that covers a surface of 200,000 square meters). More than 1000 qualified engineers work on this center, using advanced technology (simulations, virtual reality…) to create modern and reliable cars, and developing new car technology.

In 2018 SEAT allocates 862 million euros on total investments and R&D expenses, 47% more than in 2017.

Carsten Isensee (Executive Vice-President for Finance)

Carsten Isensee has a degree in business management from the German University of Wilhelmshaven, and he has made his entire career in the Volkswagen company. His last charge was in China as an executive vice president for finance.

2018 was a historic year for SEAT. Sales have grown by over 10%, increasing from 468,400 sold vehicles in 2017 to 517.600 in 2018. With the incorporation of Carsten Isensee to the company, they expect to continue increasing their sales along 2019 and the next years.

New responsibilities at SEAT

The Finance vice president joins the Spanish car company with the objective of reinforcing the company’s profit record and investment figures, and to strengthen its financial basis for future Automotive (LINK NOFOLLOW) projects.

The car market is a very competitive sector. Last years SEAT increased its figures on sales, profits and investments. With the new vice presidents incorporations, the company is focusing on increasing these figures and securing its position on the market.

As SEAT president Luca de Meo said: “It’s time to look to the future with the ambition to grow”.

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