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Top 7 Secrets to Event Marketing for Outstanding Results

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Organizing and managing events is considered as one of the promising marketing and communication tool by the companies of all sizes, whether a startup or a multinational brand. Companies target their audience using mass media, news, webinars, online presentations or google hangout to reach millions of people, clients or users worldwide.

Event marketing is a big investment, and only once in a season you might get a great opportunity to organize an event in a trade fair or a conference. Therefore, you must take care of these 7 points to have outstanding results.

1. Set up goals and measure ROI for your Event Marketing campaign (Return on Investment)

You might conduct an event and then measure ROI and then you realize that your event actually was a loss for you. Therefore, set goals and start predicting the ROI. You should not consider only the number of people registered to your event or attended as your goal. But stress on conversion rate. How many registered users will buy your product/service or how many registered users will consider you in the future. To have a good conversion rate, you need right audience. Audience will chose you, but you need to chose your audience too. Advertise and invite people belonging to the right sector.

2. Categorize your promotions to hit the right target

Before promoting your event identify what kind of audience will be most interested in your event. Will they be students? will they be entrepreneurs, or should they belong to a particular sector of industry. Keeping all this in mind create a campaign. Be organized. make a list of your audience so that you can use it again in the future. Invite them to subscribe to your mailing list or follow you on your social profile.

3. Use various methods to promote your event

Just a month before the event you would be the busiest person on earth while planning everything. Nevertheless, use all your freetime or hire a friend or designate an employee to look after social promotion and reaching out to the people to inform them about your exciting event well advance. Set the right time and frequency to communicate. Check your facebook and previous email marketing insights and see on which day and on what time more people view your status or open your email.

Use Facebook events and invite your friends and use Facebook promotion features to target to the right audience. You can target people even through various other paid promotion networks like Google Adwords. Create a hashtag for your event and start tweeting and ask your followers and friends to tweet using this hashtag. Use email marketing and invite people to your event as well as on your social profile.

4. Calculate staff requirement

Now that you have predicted the number of attendees, it is the time to calculate how much staff you need. Form a strategy, how many attendees should one staff engage, calculate the ratio of staff:attendee. Imagine in a trade fair you have a stall, you don’t want your staff standing and doing nothing, on the other hand, you do not want half of the attendees unable to communicate with you since you are busy engaging the other half of the attendees.

5. Say everything you want to say

Whether you are giving a presentation about your product or conducting a live streaming event or have a stall, you are connecting with your audience only once. once the time is over or once the audience have left your stall, they will not come back to you. Therefore, note down all the important points and features that you must have to communicate to your audience. Ask your staff to keep track on it. Ask them to intervene and help you if you miss a point, make sure those points are bold in your presentation if n case you miss speaking about them.

6. Stand out from the crowd

Remember this point if you have a stall. All your employee must follow dress code, the colour of their clothes should match with the theme of your brand. Not just that, chose those type of clothes which are not common, the idea is you should not get amalgamated in the crowd. You should stand out. The crowd should get to know with just one look that this person in the representative of your stall.

You just do not have to stand out from the crowd, but also stand out from the other stalls. You need to think of some programs, events, games, competition or experiential marketing concepts to attract more crowd to your stall.

7. Follow up with your attendees

Remember you created a list of your audience in point 2? Now is the time to use it. Send a final email or tweet or facebook status to them. Remind them about your product and how pleased you were to have their presence. Remind them the important features and point of your product/service and offer them discount if possible. Remember, this is your last chance for gaining an extra conversion.

There are many ways by which you can do to make your event marketing campaign outperform expectations, so experiment and plan and have a brainstorming session. Do your best and avoid mistakes. Rest will be great! Now that we gave you tips on email and social marketing too, won’t you join us on social media and subscribe to our mailing list? :D

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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What Every Construction Business Owner Should Be Doing

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As a construction business owner, you have a lot of moving parts to manage on any given day. There are clients to keep happy and workers who need your guidance staying productive and getting the job done right.

You should be focusing your efforts on a few essential areas if you want to run a successful construction business. If you’re not following through with these recommendations, then you risk letting critical details fall off your radar. Take time to evaluate your current practices and what you can be doing differently and in the future to help grow your business and find success.

Researching Equipment Options

Every construction business owner should be researching equipment prices and options. You’re going to need these items for your projects and can’t be worrying about trying to secure them at the last minute. There might also be logistics requirements you’ll want to figure out ahead of time, depending on the scope of the project. Therefore, look into what products and services the Freo Group has to offer so you can place your order and prepare yourself for your future assignments.

Documenting Project Details

It’s a wise idea to put all you discuss with clients in writing. There will be fewer questions and less confusion when you record the project details for all to see and review. Contracts are an excellent way to ensure that you don’t miss any vital aspects you agreed to and that your clients feel comfortable proceeding with the work. Have a timeline you can follow to help you stay on track with deadlines and inform your customer of any setbacks or delays in your work along the way.

Marketing Your Business Aggressively

Furthermore, every construction business owner should be marketing their business aggressively. If you’re going to be around for years to come, then you need clients who are willing to hire you. You’ll be able to stand apart from your competitors when you use creative marketing tactics and make a name for yourself in your community. Get out and meet people and answer questions that potential customers have for you.

Maintaining A Portfolio

You can also attract clients and drum up more interest in your construction business by having a portfolio of your work. Launch a website that includes these examples and carry an iPad around with you to your appointments so you can show potential clients your past jobs. You want people to see the type of results they should expect when hiring you for a project. It’ll also help them brainstorm ideas of what they might want their final output to look like in the end.

Focusing on Safety

The safety of your workers should be a top priority for you when you work in the construction business. Every owner should be training new employees and ensuring each person wears the right safety hat and equipment when working on the job. Be available and on-site so that your employees can ask you questions when they have them, and you can offer suggestions for improving safety measures, depending on the type of project.

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Dal-Tile and Mohawke Industries involved in legal conflicts in Mexico

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Mohawk Industries Inc., together with Dal-Tile International Inc. (Dal-Tile), have had legal conflicts with the Mexican company Internacional de Cerámica SAB de CV (Interceramic) for several years due to Dal-Tile’s attempt to liquidate the company. Recubrimientos Interceramic SA from C.V. (Coatings), as well as to close the plant that operates in Mexico of said company.

Dal- Tile, and Interceramic are partners in the company Recubrimientos, so the Mexican company did not agree with the liquidation or the closure of the plant. Against this background, the Mohawke Industries subsidiary initiated an international arbitration in the city of Houston, Texas, without respecting the statutes of the association it maintained with Interceramic or the Mexican legislation applicable to this case.

Through legal remedies and lawsuits promoted in Mexican courts, Interceramic managed to suspend the arbitration requested by the U.S. firm.

However, the Mexican company alleges that through illegal resolutions issued by judicial and federal officials, which were allegedly corrupted by Dal-Tile, the process resumed.

Derived from the above, on November 20, 2019, Interceramic filed a criminal complaint with the Attorney General’s Office, against the 10th Judge of the Matilde District of Carmen González Barbosa and of the Judges Ignacio Cuenca Zamora and José de Jesús González Ruiz, officials based in the city of Chihuahua, located in northern Mexico, for possible corruption, influence, and bribery offenses.

The accused officials issued illicit resolutions. They arbitrarily and illegally granted inadmissible and illegal protection in favor of Dal-Tile. They are violating the elementary principles of the amparo, jurisprudence and the Constitution itself. It is only explainable that occurred under the commission of the crimes of corruption and trafficking influences. This will be the subject of a criminal investigation by the Treasury so that the necessary evidence is collected to bring the case before a Criminal Judge Federal.

Similarly, the Attorney General’s Office was requested to investigate the existence of a family network within the Federal Courts and Tribunals based in the city of Chihuahua. In which through the imputed magistrates Ignacio Cuenca Zamora and José by Jesús González Ruiz, the District Judges, and other Magistrates can be lobbied, managed or pressured so that through some payment favorable rulings are obtained. 

Proof of this is that the defendants have placed direct family members in positions of other Magistrates through the traffic of influences and/or pressures exerted by their high positions. They have children within courts of the same circuit whose names are Alezith and Arístedes, both with the last name González Ruiz, as well as Ignacio Cuenca Roldán.

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High-Performing Stocks of 2020

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In today’s chaotic markets, it can be difficult to know which stocks and investments are going to make the best, and safest, returns. There’s a myriad of different options and investment strategies. This can make it difficult for the average investor to know what choices he or she should decide on. However, the online realm makes it easy for us to weigh the various potential risks and benefits of every stock on the market. Below are the top seven stocks that may be worth looking out for in the coming year.

Marijuana Stocks 2020

In today’s competitive markets, there are few stocks that have as much of a return, and are as stable, as medical marijuana. The medical marijuana industry, due to government regulation, maintains impeccably high product quality standards, and along with that has not only a completely stable, but also a constantly growing, consumer base. 

Investors want to know the best medical marijuana stocks 2020. One of these stock picks is Aphria (APHA). Based in Canada, Aphria not only sells in it’s home country but also internationally and online, giving it a wide net for potential customers. With annual sales of 179.29 million, Aphria’s revenue shot up 848.1% in October 2019 compared to the same quarter last year. Another potentially lucrative marijuana stock pick is Cannabics Pharmaceuticals (CNBX). Rather than medical sales, this company focuses on biotechnology and cannabinoid research, producing high-quality treatments for cancer patients, among other things. Although the customer base may not be as wide, their state-of-the-art research and developments will be a driving force in the future of the industry.

Investing In The Market While You’re Young

The link above provides many helpful insights into investment strategies and tips for younger investors. Even for those who aren’t as young, there are some incredibly rewarding stock options that provide stable and long-term investment growth preparing you for your future and retirement. Options like Corning Inc. (GLW), Alibaba (BABA), and Deere & Co. (DE), are all stocks that have strong histories of producing returns. Along with this, they offer stable markets and truly are business giants that have been around for long periods of time; they aren’t going anywhere. Although they may not earn as large of returns as some higher-risk stocks, they provide an investment portfolio with excellent stability, as well as a wide range of markets and industries, bringing extreme diversification and balance.

3D Printing: Industry of the Future

Although more high-risk than the previously mentioned options, the 3D printing industry truly is an innovative and growing market that will provide extreme rewards and growth in the years to come. Some of the best stocks in this market include 3D Systems (DDD) and Materialise (MTLS). With a combined market cap of over $2 billion, these companies provide incredible returns, as well as some stability, which is hard to find for an industry that has taken off so recently. 

3D Systems has been around for years, and it’s one of the most stable 3D printing industry stocks on the market. It doesn’t earn as much return year-to-year as some riskier start-ups; however, it’s proven track record provides some safety in a more turbulent industry. With a projected EPS growth over the next 5 years of 63.9%, 

Materialise has a projected one-year return of about 35.4%, which is a remarkable return rate. Although more high-risk than some other 3D printing stocks, the returns on this business can far outweigh the risks, especially if you have other diversified options within your portfolio. Along with these, there are many other 3D stocks that provide incredible growth and it’s an industry that will shape the future of our world.

These, of course, are only a few of the many options within these industries and niches, and it’s advisable to do your own research and evaluation as to what fits best within your portfolio and growth plan. However, these seven picks can and will provide a stable and grounded portfolio base as well as an opportunity for more drastic and meaningful returns, providing balance that is much-needed in the world of investing. If you’re looking to diversify your portfolio, but still maintain high rates of return, these seven picks may be for you.

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