Marketing is a big deal in business. As a business owner, you’ve got to have an image; you need to ensure that when people see your company, or hear its names, they’re going to know and recognise you. Of course, as a small business, this can be something that’s hard to pull off from the start.
Which is why marketing is of such use to us, especially in a hyperconnected world like our own. Thanks to the use of tech and the internet, you have a better chance than ever before for building a brand, and making sure any profits you’re capable of bringing in are consistent and renewable.
In 2020, there’s all kinds of marketing trends a business will need to watch out for, and correctly utilize for their own gain. After all, the digital age moves quickly, and knowing what works and what doesn’t is key for business success.
So, with that in mind, here are some of the main marketing trends for this year and beyond. Some old, some new, some a little revamped here and there; if you need the inspiration for your advertising campaign, take it from here.
Think About Your Inbound Marketing Tactics
Inbound marketing is a lot more relevant to today’s world than outbound marketing, and that’s something to keep in mind. As the world starts to move faster, and we have more and more things to do in our daily lives, we need our adverts to be as disruptive as possible. And with inbound marketing, you can ensure that your business is always seen as a help, rather than a hindrance.Â
Inbound marketing can be used to both attract and engage customers; it’s a versatile marketing trend that any and all businesses can make use of in a variety of manners. Even the use of chat support on your website can be seen as a form of inbound marketing – customers are already here for you, and now’s your chance to engage them for repeat sales in the future.
Setting up a mailing list, and providing people the option to sign up with their email address on their own terms, is another great way to ensure the people are on your side. They have given you permission to contact them in a non invasive way, and now is your chance to create email content that’s eye catching from the subject line alone. It might not bring in huge numbers, but it certainly gives a small business some reliable numbers to make use of!
And one of the best ways to market in an inbound manner is to create content.
Create Some More Content
Content comes in many forms, and in order to keep up with the current marketing trends, you are going to need to be versatile in terms of content creation. After all, you can run a blog, you can be active on social media, and you can even post to Youtube and other video hosting sites in the hope to go viral with a video you have made.
Content marketing is a big deal, simply because it holds a lot of power on the internet, and all kinds of people can recognise good content when it comes across their platforms of choice. If you find yourself on a person’s social media timeline through no fault of your own, because a friend of theirs has shared it or retweeted/reblogged it, you are going very little in terms of disruption!
Content means your consumers become your biggest marketing advocates. If they like something you put out there, they are going to show it to their friends with just a few simple clicks. That could bring hundreds or even thousands of new people on board – it is a cycle, after all.
Attend Local Events
Local events can be game changers for small businesses. Even when you have a website, and thus the entire world’s market at your disposal, there is nothing quite like being a success in your own local area. You want the people in your community to know who you are, and to believe in you and your ambition, and then come along to shop with you and keep the wheels of local economy turning!
And when it comes to your local area, you are going to need to be present. It is a marketing trend that is as old as the concept of business itself; a few local business owners getting together in one place, to be convenient for customers, collaborators, and investors alike.
But how do you manage to draw the eye at local or regional events, when the floor is swarmed with visitors and other businesses and organisations trying to bring everyone over to their booths? You can always depend on the use of eye catching imagery, and some handy, tried and tested marketing equipment.
For example, banners with your company name, image, and number on them can stand above the crowd, and they are not too hefty to maneuver either, which is great for businesses that need to set up more than one.
Keep an Eye on Your SEO
And finally, make sure you keep up with SEO trends. If you want to publish anything online, you need to be sure it’s relevant via the use of keywords, even going so far as viable hashtags that put you immediately in the right place for all to see.
Improving your SEO strategy is another great way to make use of inbound marketing. The right words and phrases, used again and again, can ensure you’re pushed to the top of the search results over a period of time. Sure, there most likely won’t be instant results, but for a strong marketing campaign in the future? This is the tactic for you.
Keeping up with current marketing trends means you have an eye on the future. You will be able to see where your business needs to go before you’ve even put a plan in place, and that is the kind of thinking that guarantees a small business moves on.
Turn Your Passion into a Career: How to Make Money Doing What You Love
Many dreams of turning their hobby, passion, or creative outlet into a career. It’s a beautiful idea, but it can take time to figure out where to start. Here’s a guide on successfully turning your hobby into a career.
Do Your Research
Before you turn your hobby into a business, please research and find out what the industry looks like, your potential customers and their needs. Next, consider your strengths, skills, and knowledge and decide how to use them in this new venture. Finally, consider what makes you unique in the industry and how you can market yourself.
Take A Strong Career Test
A Strong Career Test can help you identify your ideal job and the type of environment you would flourish in. In addition, knowing this information can give you an idea of what kind of business to start and whether it’s something you’d be passionate about.
Think About Finances and Legalities
Once you have an idea of what you want to do, consider the financial aspect – are there any costs associated with getting started? What sort of budget will you need? Will there be any tax implications? It’s also essential to think about the legal side of things – if necessary, consult with a lawyer specializing in business law so that you understand all the regulations associated with starting up and protecting your intellectual property rights.
Create a Business Plan
Now that you have researched and considered the legalities and finances involved, create a business plan that outlines all this information. Make sure it includes short-term and long-term objectives to keep track of your progress over time. Be realistic when setting targets for yourself – don’t aim too high at first because this could set you up for failure if it doesn’t pan out. Also, consider whether or not there is potential for growth or expansion once your business gets off the ground. This may include marketing strategies such as social media campaigns or investing in advertising materials such as brochures or flyers.
Networking is essential when launching any new business; it’s about building relationships with people who may be interested in your offer. Start by reaching out to family, friends, and acquaintances who may already know about your business or service offering; they may even be willing to share it with others! Additionally, join online groups related to your area of expertise – these are great places for exchanging ideas with like-minded people and potentially finding potential customers/collaborators/mentors/partners, etc. Finally, attend events such as trade shows or conferences where relevant topics are discussed – these are ideal opportunities for making connections within the industry that could prove beneficial down the line!
Turning your hobby into a career is no small task, but it can be approached thoughtfully and strategically! Please research the industry thoroughly before beginning to understand its nuances; familiarize yourself with the legalities of running a business; create a viable yet ambitious business plan; network extensively (both online & offline). And never give up! With dedication & hard work, anything is possible.
Top Tips for Moving Your Business to an Office
Every business starts somewhere, and every successful business will eventually reach certain points in its growth journey that require the next step to be taken. For a lot of businesses, one of these steps is transitioning from a home or temporary work area into an office space. Moving into an office, although bringing a new set of costs and challenges also brings a new set of positives and opportunities. Not to mention upgrading to an office space can have the added benefit of improving the culture and productivity of your business.
This step should be seen as an exciting new investment and not something to be afraid of so if you are considering taking the next step or wondering what you should think about when looking at moving your business into an office space then the following tips may be of use to you.
Choosing the right location for your office
Whatever your reasons are for taking the next steps and moving your business into an office, you must choose the right location for it. You will not only need to be aware of its location for your staff but also depending on the type of business you own you may need to consider its location for your customers as well. You might find “the perfect workspace” internally, or one that fits or is much less than your budget, but it may not be in a suitable location for your business’s requirements, ultimately leading to a negative investment in the future.
Buying or hiring adequate equipment
Your office needs to be equipped adequately so as to enable your staff to do their job properly, and although budgets can be tough it is important to at least get the basics. An option you could look into would be something like mac studio rental equipment which can be sourced as a cost-effective way to enhance your short-term, and even long-term projects with high-end, and portable equipment that you may not be able to afford to start with. Whether you are working on a video production, hosting a conference, or heading to a marketing event, investing in the right equipment is a must.
Create a positive working environment
When moving into a new workspace, (just like when moving into a new home) you will be given an empty husk or a blank canvas that you can over time put your own flare into. Creating a positive working environment is not only based on your company’s work ethics, such as inclusivity, events, incentives, and how you treat your staff in general, but also on how you present, decorate, equip, and maintain your business’s workspace. No one will want to come to work or do their best if the office space you provide them is not a nice place to be in, so be sure to implement the best working environment possible for you and your team.
Consider your budget and growth
A big part of running a successful business is to make sure you are acquiring more wealth than you are spending so that your business can continue to grow. When you are looking at moving into an office with your business you need to consider all the expenses that this will bring with it. Rent, bills, insurance, etc. You might have to make a decision and choose a smaller office to start with before investing in your dream office space, as running before you can walk may hinder your business’s progression.
Ensure that your office space is fit for purpose
All businesses have different workspace requirements depending on what they specialize in, for example, if your business primarily works with clients overseas or on the phone then the office space needs to only really accommodate your employees, their desks, and equipment. Whereas if your business requires customer-facing meetings then you will also need to consider whether the office space you are planning to move into has conference room spaces available. Maybe your business is more “hands on” for example a computer diagnostics and repair shop and may require a workshop space too. So be sure to consider what your office space needs to be used for and whether it is fit for purpose.
So, whether your business is already at the stage where you are looking to find your perfect office space and take the next step, or if you are just starting out as a new business, acquiring and building the right office space is vital.
Are You Leaving Your Business Open To These Common Security Pitfalls?
Security is a critical concern for business owners operating on the market today. If there is a security breach in your company, then it can end up costing you a fortune. As well as this, it can also end up damaging your business reputation and this will lead to you losing more and more customers and clients. Aside from losses of sales and damage to your business reputation, there’s another problem that you can have here too. That’s the legal factor. Businesses these days are required to reach certain security standards. If you don’t do this, then you are going to be leaving your company open to a potential lawsuit. So, let’s look at some of the ways that you might be leaving your business open to security pitfalls and the best ways to correct these troubles.
Failing To Secure Tech
First, you need to make sure that you are taking steps to secure your tech. There are lots of ways that you can do this. For instance, you might be getting rid of old tech. If so, then it’s essential that you wipe all the data. You should start by clearing out the Google search history. If you don’t do this, then there’s a chance that there will be remnants of passwords and encryptions that a criminal could use to access your company’s sensitive data. If you’re wondering how to delete Google search history, you’ll be pleased to hear that it’s relatively simple. By that’s just the beginning, once you have cleared the history, you’ll need to complete a more comprehensive clean up of the tech. Some businesses will even decide to hire a professional service to ensure that this work is completed the right way and that absolutely no data is left.
Forgetting About The Cloud
Are you wondering the best way to keep your business data secure? The answer is simple. It’s the cloud. Experts agree that by using the cloud, you will always have a greater chance of avoiding a hack or potential theft of data in your business model. It really is that simple. The benefit of a cloud server is that it keeps your data offsite and restricts the access.
You might assume that it’s going to be difficult to access a cloud solution that will suit your business. However, we’re pleased to say that’s not the case. Instead, cloud solutions are completely scalable and thus can be accessed by any type or size of company you can imagine.
Failing To Vet New Team Members
It’s also important that you remember to vet new team members before you allow them any kind of access to your business. While it might not seem like a massive concern, it should be because of the security risk that it poses. Before you allow anyone to join your team, you need to have run extensive background searches on them, spoken to all of the referees that they have listed, and checked for anything that is untoward about them. If you don’t find anything, then this is great and you can go ahead with hiring them.
However, if there is any doubt about them, then you need to be caerful. Run the checks again if you need to, but make sure that you’ve got the information that you need. Even then, you need to have them sign a non-disclosure agreement before they are allowed to join your team, just to be on the safe side.
Forgetting About Physical Security
We may live in the age of technology, but this does not mean that you should not be focusong on physical security as well. Your business building is still important, and the people who work for you still need to be protected. You can’t just try to cut corners and save money by leaving your actual business location vulnerable, and yet this is exactly what some companies try to do.
There should be physical security on the doors at the entrance of your building at the very least. As well as this, you’re going to need extras such as CCTV to keep an eye on the areas of the business that are not supervised. We recommend having these in any area that holds important information or money.
Failing To Stay Up To Date
If you are using out of date technology and software then this may not be running the maximum security that your business needs. The reason it is recommended to keep up to date with tech is so that you are getting the very best services within your company. If you don’t update tech when required you may be missing out on vital security updates that will keep any and all unwanted activity away from your business. Make sure that you keep on top of all of these things and your business will be thriving and successful.
Using The Wrong Services
Finally, if you are using the wrong services then you are leaving your business extremely vulnerable to attacks and hacks. Without the right level of support from the correct services then you could be saying bye bye to your business before you are ready. Make sure you know which services to use and research these before you sign up for them. You don’t want to use something you don’t actually need as this will just take your hard earned cash for nothing.
You should certainly be using IT support services when it comes to the cybersecurity aspect of your business. They will keep a close watch on your business and alert you to any hacks, no matter how small.
We hope that you have found this article helpful, and now see some of the things that you need to do in order to avoid leaving your business open to some of the common security pitfalls. It’s more important than ever that you are taking the right precautions, and doing everything in your power to keep your business safe. Tech is more powerful than ever in business, so you can’t afford to fall down on this hurdle. We wish you the very best of luck.
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