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Keeping Up With The Current Marketing Trends

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Marketing is a big deal in business. As a business owner, you’ve got to have an image; you need to ensure that when people see your company, or hear its names, they’re going to know and recognise you. Of course, as a small business, this can be something that’s hard to pull off from the start.

Which is why marketing is of such use to us, especially in a hyperconnected world like our own. Thanks to the use of tech and the internet, you have a better chance than ever before for building a brand, and making sure any profits you’re capable of bringing in are consistent and renewable.

In 2020, there’s all kinds of marketing trends a business will need to watch out for, and correctly utilize for their own gain. After all, the digital age moves quickly, and knowing what works and what doesn’t is key for business success.

So, with that in mind, here are some of the main marketing trends for this year and beyond. Some old, some new, some a little revamped here and there; if you need the inspiration for your advertising campaign, take it from here.

Think About Your Inbound Marketing Tactics

Inbound marketing is a lot more relevant to today’s world than outbound marketing, and that’s something to keep in mind. As the world starts to move faster, and we have more and more things to do in our daily lives, we need our adverts to be as disruptive as possible. And with inbound marketing, you can ensure that your business is always seen as a help, rather than a hindrance. 

Inbound marketing can be used to both attract and engage customers; it’s a versatile marketing trend that any and all businesses can make use of in a variety of manners. Even the use of chat support on your website can be seen as a form of inbound marketing – customers are already here for you, and now’s your chance to engage them for repeat sales in the future.

Setting up a mailing list, and providing people the option to sign up with their email address on their own terms, is another great way to ensure the people are on your side. They have given you permission to contact them in a non invasive way, and now is your chance to create email content that’s eye catching from the subject line alone. It might not bring in huge numbers, but it certainly gives a small business some reliable numbers to make use of!

And one of the best ways to market in an inbound manner is to create content.

Create Some More Content

Content comes in many forms, and in order to keep up with the current marketing trends, you are going to need to be versatile in terms of content creation. After all, you can run a blog, you can be active on social media, and you can even post to Youtube and other video hosting sites in the hope to go viral with a video you have made.

Content marketing is a big deal, simply because it holds a lot of power on the internet, and all kinds of people can recognise good content when it comes across their platforms of choice. If you find yourself on a person’s social media timeline through no fault of your own, because a friend of theirs has shared it or retweeted/reblogged it, you are going very little in terms of disruption!

Content means your consumers become your biggest marketing advocates. If they like something you put out there, they are going to show it to their friends with just a few simple clicks. That could bring hundreds or even thousands of new people on board – it is a cycle, after all.

Attend Local Events

Local events can be game changers for small businesses. Even when you have a website, and thus the entire world’s market at your disposal, there is nothing quite like being a success in your own local area. You want the people in your community to know who you are, and to believe in you and your ambition, and then come along to shop with you and keep the wheels of local economy turning!

And when it comes to your local area, you are going to need to be present. It is a marketing trend that is as old as the concept of business itself; a few local business owners getting together in one place, to be convenient for customers, collaborators, and investors alike.

But how do you manage to draw the eye at local or regional events, when the floor is swarmed with visitors and other businesses and organisations trying to bring everyone over to their booths? You can always depend on the use of eye catching imagery, and some handy, tried and tested marketing equipment.

For example, banners with your company name, image, and number on them can stand above the crowd, and they are not too hefty to maneuver either, which is great for businesses that need to set up more than one.

Keep an Eye on Your SEO

And finally, make sure you keep up with SEO trends. If you want to publish anything online, you need to be sure it’s relevant via the use of keywords, even going so far as viable hashtags that put you immediately in the right place for all to see.

Improving your SEO strategy is another great way to make use of inbound marketing. The right words and phrases, used again and again, can ensure you’re pushed to the top of the search results over a period of time. Sure, there most likely won’t be instant results, but for a strong marketing campaign in the future? This is the tactic for you.

Keeping up with current marketing trends means you have an eye on the future. You will be able to see where your business needs to go before you’ve even put a plan in place, and that is the kind of thinking that guarantees a small business moves on.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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3 Tips For An Easy House Move

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Moving home is so exciting, right? A fresh start, a lovely new place, a new neighbourhood to explore. You feel like a little kid again – those night-before-the-move jitters and arranging all your furniture into a great new space is an unbeatable feeling. However, as we all know, moving can also be expensive and stressful. Especially with lots of furniture, children, pets and a limited amount of time, the task can feel insurmountable. Here are three tips for an easy house move.

1. Hiring Your Own Lorry

Removal companies are great if you have all your own furniture, and no way of transporting it. However if you have a partially furnished let, wherein you’ll have some,but not all of your furnishings already set up in the new property, you could hire your own truck. This will save a lot of money and will ease your move. You can hire the lorry for as long as you need it, and you can have a fun road trip all of your own!

Ensure that when you hire or buy your own lorry, you look into lorry insurance and invest in proper precautions. 

2. Asking For Help With Child And Pet Care

If you are moving with young children, dogs or cats, the move can become infinitely more complicated and difficult. If you have close friends or family who can take care of your children or pets for you, this would help your move immensely. Having to take care of small children whilst lifting heavy boxes and organising a million things at once can be a big challenge, and can even lead to accidents. Children can be overwhelmed by moving house, so it is much better to have them come to your new home when you have had a chance to organise the space and make it feel like home.

Similarly, dogs and cats can become stressed by a change in location. If the place is in disarray, the animals can become even more frightened and restless. It is better to have a friend, family or professional pet care company take care of them whilst your house move is taking place.

3. Time Off Work

Although it can feel wasteful to take holiday from work just to move house, you’ll thank yourself later for taking the time. Moving into a new house might only take one day, but the unpacking, organising and cleaning process can take far longer. If you take a few days, or even a week, to complete your move, you can return to work with a fresh slate, knowing you’ll be coming back to an organised, calm home!

Plus, this way you can actually enjoy your move, rather than treating it as a stressful nightmare! You can make the most of the new space, experiment with the layout, and truly transform this house into a home which you will be enjoying for years to come.

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3 Issues Repair Workers Are Facing During The Corona Pandemic

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It’s fair to say that the whole economy and multiple industries have taken a hit due to the coronavirus pandemic. Lockdown forced many companies to close their doors while others were forced into administration. At the same time, numerous businesses have also struggled with how to restart their respective models and get things firing on all cylinders once more. However some companies have been hit harder than others. 

Maintenance and repair workers such as plumbers and electricians are facing significant difficulties right now. Here are some of the issues that they are dealing with and the potential solutions. 

Social Distancing 

One of the greatest issues right now is that it seems social distancing is key to preventing the spread of the virus. Ultimately, this means that people are wary about being around others and potentially letting individuals into their homes. That’s a definite problem for repair workers who often require access to complete their jobs. Now, you might assume that people will call repair workers out regardless because it’s an emergency. However, a lot of time a repair doesn’t seem like an emergency and people will put it off for as long as possible. 

The challenge here is convincing customers and clients that safety can be maintained in this type of situation. More often than not, this is about ensuring that PPE is used and readily available for workers. Businesses also need to be clear about the things they are doing to keep everyone safe. 

Getting Supplies

We have seen numerous factories and businesses forced to close due to coronavirus outbreaks. The issue here is that this leaves a lot of companies unable to get the products that they need. It can cause businesses to grind to a halt, particularly plumbers and electricians that often require access to spare parts. 

Luckily, key parts such as a 3 way ball valve can still be found online and at reasonable prices. But, repair companies may still need to expand their search and look to companies that they haven’t used before to ensure that they have the parts they need. 

Financial Losses

It’s like that repair companies and maintenance workers, particularly freelancers, have sustained substantial losses over the past few months. While there has been government support to help mitigate the damage, this may not have been enough. Companies will also need to consider how they can protect their model from future damage. This does mean that they need to think about insurance options. There is insurance coverage that could potentially help if there is a dreaded second wave or a new outbreak. By getting the insurance in place now, companies like this will be able to keep their business afloat and the lights on. It could also help if the coronavirus pandemic does cause a massive economic disaster as many analysts seem to fear. 

We hope this helps you understand the challenges that these workers and businesses are facing. It’s like that many will bounce back eventually but there could definitely be some rough roads ahead before things are able to snap back into place.

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Business Essentials to Cross off Your Checklist This Year

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There are a lot of elements that you are going to need to work on when it comes to improving and enhancing your business, and this is why you have to look at the best possible business essentials. There are so many things that you are going to need to get right if you are serious about making the right changes for your business. Try to do as much as you can to improve the company moving forward, and work on taking steps to get this right. 

You are going to need to focus on doing as much as possible to make a difference to your business right now. There are a lot of things that play a part in taking things to the next level for your business. And you have a lot you need to consider when trying to achieve the best success you can. Here is a checklist of some of the top business essentials you need to be crossing off this year. 

Improve Your Efficiency 

Improving your efficiency as a company is one of the most important things you can do, and this is why it is so important to make sure you focus on getting this right as much as possible. You are going to have to focus on doing what you can to get your company operating in a more efficient manner, and there are a lot of things you can do to help you achieve this. Look at things like outsourcing and trying to digitize the business as much as you possibly can. 

Bolster Your Security

Business security is so important for protecting the future of the brand, and this is something you are going to have to get right as much as possible. Now, these days, it is so important to make sure you think about the threat of cybersecurity, as this is something that can cause problems for your business. So, you need to make sure you look at what you can do to improve your company’s cybersecurity and guard against cybercrime and online attacks that could harm your business. 

Look for Value

You need to make sure you look for value wherever you can find it, and this can make a huge difference to the way the business comes across. There are a lot of elements that play a role in being able to get this right as much as possible and you have to consider where you can source value as a business owner. For example, looking at things like used agricultural machinery is an excellent way of being able to find and make the most of value in the modern business world.

Hire the Best Talent

Hiring the best talent for your business is also something you need to sort out right now. There are a lot of tips and techniques you can use to help you here, and having a strong hiring policy will really help you out. This is one of the most important elements that you are going to have to keep in mind right now, and it will help you to make the best decisions as a business owner right now. 

You need to have an idea in mind of what you can do to make the best possible business decisions right now, and take things to the next level. There are a lot of decisions that need to be made, and this is something that plays a big part in that process as well. Do what you can to focus on improving the business by making sure you look at these essentials as much as possible. 

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