Marketing is a big deal in business. As a business owner, you’ve got to have an image; you need to ensure that when people see your company, or hear its names, they’re going to know and recognise you. Of course, as a small business, this can be something that’s hard to pull off from the start.
Which is why marketing is of such use to us, especially in a hyperconnected world like our own. Thanks to the use of tech and the internet, you have a better chance than ever before for building a brand, and making sure any profits you’re capable of bringing in are consistent and renewable.
In 2020, there’s all kinds of marketing trends a business will need to watch out for, and correctly utilize for their own gain. After all, the digital age moves quickly, and knowing what works and what doesn’t is key for business success.
So, with that in mind, here are some of the main marketing trends for this year and beyond. Some old, some new, some a little revamped here and there; if you need the inspiration for your advertising campaign, take it from here.
Think About Your Inbound Marketing Tactics
Inbound marketing is a lot more relevant to today’s world than outbound marketing, and that’s something to keep in mind. As the world starts to move faster, and we have more and more things to do in our daily lives, we need our adverts to be as disruptive as possible. And with inbound marketing, you can ensure that your business is always seen as a help, rather than a hindrance.Â
Inbound marketing can be used to both attract and engage customers; it’s a versatile marketing trend that any and all businesses can make use of in a variety of manners. Even the use of chat support on your website can be seen as a form of inbound marketing – customers are already here for you, and now’s your chance to engage them for repeat sales in the future.
Setting up a mailing list, and providing people the option to sign up with their email address on their own terms, is another great way to ensure the people are on your side. They have given you permission to contact them in a non invasive way, and now is your chance to create email content that’s eye catching from the subject line alone. It might not bring in huge numbers, but it certainly gives a small business some reliable numbers to make use of!
And one of the best ways to market in an inbound manner is to create content.
Create Some More Content
Content comes in many forms, and in order to keep up with the current marketing trends, you are going to need to be versatile in terms of content creation. After all, you can run a blog, you can be active on social media, and you can even post to Youtube and other video hosting sites in the hope to go viral with a video you have made.
Content marketing is a big deal, simply because it holds a lot of power on the internet, and all kinds of people can recognise good content when it comes across their platforms of choice. If you find yourself on a person’s social media timeline through no fault of your own, because a friend of theirs has shared it or retweeted/reblogged it, you are going very little in terms of disruption!
Content means your consumers become your biggest marketing advocates. If they like something you put out there, they are going to show it to their friends with just a few simple clicks. That could bring hundreds or even thousands of new people on board – it is a cycle, after all.
Attend Local Events
Local events can be game changers for small businesses. Even when you have a website, and thus the entire world’s market at your disposal, there is nothing quite like being a success in your own local area. You want the people in your community to know who you are, and to believe in you and your ambition, and then come along to shop with you and keep the wheels of local economy turning!
And when it comes to your local area, you are going to need to be present. It is a marketing trend that is as old as the concept of business itself; a few local business owners getting together in one place, to be convenient for customers, collaborators, and investors alike.
But how do you manage to draw the eye at local or regional events, when the floor is swarmed with visitors and other businesses and organisations trying to bring everyone over to their booths? You can always depend on the use of eye catching imagery, and some handy, tried and tested marketing equipment.
For example, banners with your company name, image, and number on them can stand above the crowd, and they are not too hefty to maneuver either, which is great for businesses that need to set up more than one.
Keep an Eye on Your SEO
And finally, make sure you keep up with SEO trends. If you want to publish anything online, you need to be sure it’s relevant via the use of keywords, even going so far as viable hashtags that put you immediately in the right place for all to see.
Improving your SEO strategy is another great way to make use of inbound marketing. The right words and phrases, used again and again, can ensure you’re pushed to the top of the search results over a period of time. Sure, there most likely won’t be instant results, but for a strong marketing campaign in the future? This is the tactic for you.
Keeping up with current marketing trends means you have an eye on the future. You will be able to see where your business needs to go before you’ve even put a plan in place, and that is the kind of thinking that guarantees a small business moves on.
5 Ways To Find New Clients For Your Business
If you’re looking for ways to find new clients for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business or you’ve been in operation for years, you need to be sure you’re regularly approaching new clients that could be interested in your business. Luckily, there are lots of ways for you to do exactly that. From attending events to speaking with local businesses, you may be surprised at the things that you can do. With that in mind, here are 5 ways to find new clients for your business:
Attend Events And Conferences (Both Online And Off)
One of the best ways to find new clietns is to attend events and conferences within your business. With everyone there to network, you will be able to speak to people when they’re open to discussing their needs as a business. Face-to-face conversation goes a long way in sales and with that, events are the perfect too.
With the COVID-19 curently affecting the events industry negatively, online events are also a great way to meet potential clients. Although networking may be a little harder, you still have lots of opportunity to meet new clients. For a guide to events during the COVID-19 pandemic, you can visit this site here.
Speak With Local Businesses
If you have lots of businesses in your local area and you think that they could be a potential client for your business, get out there and speak to them. Whether this means sending them an email or picking up the phone, you may be surprised at how far a quick conversation can go.
Use Online Platforms That Help You Find Leads
Although you may not be aware of this, there are lots of online platforms that allow your to find leads. Whether you’re searching through online tenders or looking a job listning boards for freelancers, you can find a lot of your clients simply by searching the right site. For more information when it comes to online tenders, you can visit etenders here.
Invest In A Sales Team
By investing in a sales team, you’re investing in people who can help your business make more money. It may be a scary investment to start with but by the time they start bringing new clients on board, it will be worth it. For a guide to building a sales team, you can visit this site here.
Use Social Media To Advertise
Social media is a great way to market your business and in turn, it can bring you more clients. Although it takes a lot of work and dedication, it’s definitely worth it.
With lots of great tips and tricks to bear in mind, you can be sure you’re doing all that you can to find new clients for your business. What else could you do? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below.
Tips For Organizing A Successful Business Event
It doesn’t matter your industry or the nature of your business. There will likely be a time when you’ll want to throw a business event of some sort.
It’s essential that you review the following tips before you get started planning so that all goes over smoothly. You can rest assured that your event will be a success when you start planning early and map out your tasks and set deadlines for each to-do. Remember to have fun with this project and to make a note of what didn’t go over well so you can make changes the next time around.
Assign A Planning Team
Events can give your business the competitive edge it needs to succeed. It takes a team to plan a successful business event. There’s a lot that needs to get done so avoid trying to do all the work yourself. Put one person in charge of the event, so you know who to turn to for questions and to get an update on the progress you’re making. Make sure you sit down and talk about who’s doing what so there’s no overlap.
Set A Budget
Another tip for organizing a successful business event is to set a budget and to do so right away. It’ll be helpful to know how much money you have to work with before you start to sign contracts and put down deposits. A budget will help guide your decisions and ensure you don’t spend too much. Keep your budget handy throughout the planning process so you can refer to it when you’re completing your tasks.
Choose the Right Location
Your event will be much more of a success when you pick a prime location to hold it. You must have the right size venue and ensure it fits your theme. Tour spaces and see your options before making a choice. Once you have a venue, consider hiring First Traffic Management to ensure your guests get to your event safely. Let them handle the logistics and any permits so you can focus on being a good host.
Get the Invites Out Early
Your event isn’t going to go over very well if there are no attendees. Therefore, once you secure a date, time, and location, then you should send out the invitations right away. You want to have an idea of how many guests you can expect and for the invitees to put the event on their calendars and save the date. Create a marketing plan to help drum up excitement and get the word out about your business event.
Discuss On-Site Roles & Responsibilities
The night of the event is just as important as the preparation and planning leading up to it. You’re going to want to have a staff of people who can help ensure all goes over seamlessly when it’s show time. Get your staff together and discuss roles and responsibilities so each person knows what they’re in charge of and can be useful at your business event. Talk about logistics and ensuring everyone involved has a job to do and knows how to answer any questions the guests may have.
How to Give Your Business a Competitive Edge
Due to the current financial climate, it is more critical than ever before for companies to stand out against their competition. The damage caused to the economy by COVID-19 has led to job losses and business closures. Figures from the U.S. Bureau of Economic Analysis (BEA) show that real gross domestic product (GDP) decreased at an annual rate of 5.0% in Q1 2020 and then dropped to 31.7% in Q2 2020. While you may not be able to control the events that caused the economic downturn, you can take steps to ensure that your business has the best chance of success and survival in these challenging times. One crucial way to protect your business for the longterm is to find ways to give your company a competitive edge.
A competitive edge enables your business to become a major competitor in your industry and differentiates your company from the many similar businesses operating in your sector. You need your business to be the one that consumers think of first, when they have a need for the products and services that you offer, and you want them to keep coming back time and again. The question is, how do you develop a competitive edge? Read on to find out:
Differentiate Your Company From the Competition
The phrase USP or unique selling proposition is one that you would hear bandied around a lot in marketing departments in the past. Nowadays, the term USP is so well worn that it is practically overlooked. However, the importance of finding a way of differentiating your business from your competitors is a lot more than mere marketing jargon; it is an essential tool to ensure that your business stands out from the crowd for all the right reasons.
Ask yourself, ‘what makes my business different from the many others out there?’ Then use this to your advantage by communicating it to your customers.
Being the first in your industry to capitalize on an innovative new trend or idea is an excellent way to edge your way ahead of the competition. To spot these opportunities, you need to be on the lookout for ideas and inspiration. A perfect way to spot opportunities that your competitors may have missed it to keep up with news from around the world by reading the international press, for example, israelnationalnews.com. Keeping up with international news will enable you to spot potential markets for your products and services and to capitalize on these opportunities.
Offer Exceptional Service
While there are many ways that you develop a competitive edge for your business, it is vital that you don’t neglect the basics. Offering exceptional customer service is crucial for keeping a step ahead of your competitors. Many consumers become frustrated when a business attempts to attract new customers while neglecting existing customers. Ensuring that both returning and new customers are offered the same level of outstanding customer service is sure to give you a significant edge over the competition.
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