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Successful Marketing Tactics in 2020

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success marketing tactics

In 2020, there is no reason to not have a successful marketing and advertising strategy for your business, whether it is an online service, physical service, or a product. In a hyper-connect world, potential consumers have equal access to both you and your competitors, and a brand is only as strong as its engagement with customers. If your business continues to rely on old marketing techniques, it may survive, but will not thrive. 

Your business may depend on traditional advertising, but utilizing online advertising and content marketing may well bring additional customers in your door. Changing a marketing strategy can be daunting, so outlined below are some of the basics of modernized marketing and advertising that can help keep your business in the green. 

Traditional Marketing: The days of advertising only in printed newspapers is long past, but traditional advertising still has benefits. Traditional, in this sense, means paid-for advertisements that are targeted to your consumer and can be both printed and online. Direct online advertising, such as Google Ads, or any other paid-for ads, has direct consumer reach.  

Printed media has less direct reach depending on your potential clientele. Younger generations, as an example, typically derive their knowledge from online sources, rather than printed news or magazines. If you are trying to target a younger audience to increase conversions, you need to keep this in mind as your budget your traditional advertisements. 

One of the huge benefits of online advertising is that it has the ability to be changed quickly, unlike print media. A printed magazine ad often is finalized weeks before it goes to print. Online advertisements can be changed and updated in as little as a few minutes to a few hours so that it reached the intended audience faster.  

Content Marketing: In 2020, it is inexcusable for a company, regardless of what it is, to not have a strong online presence. This no longer means having a simple website with a phone number and address. Now, it means leveraging content marketing to boost sales. 

Content marketing is the approach of marketing in which a business or individual puts free content online for potential consumers. This free content essentially lets the content do the marketing for you. In a business that sells a product, this could be something as simple as posting new product images to social media such as Instagram with the correct hashtags. If you are selling a solution or service though, you will need to spend more time investing in other content. This means you’ll need to consistently write blogs or send newsletters with updates to the industry you work in, and keep potential customers up-to-date with changes to your services. 

How does this free content help increase conversions to your company? By the time a potential consumer has read several of your blogs, they have deemed you an authority or expert on the subject, and are likelier to invest in your product. Make sure that you have a solid sales funnel to your product or service so that when the customer is ready to make a purchase, you are the first company they consider. That could be as simple as a way to contact you at the end of each of your blogs. 

Content marketing has taken the place of traditional marketing, and can admittedly be fairly overwhelming if you and your business are only well-acquainted with traditional marketing. Instead of businesses now relying on Google ads, or a printed advertisement or coupon, the business must also keep track of multiple other platforms. To keep track of your content marketing, utilize a content marketing platform.  

Ranking for SEO: Next, make sure you are ranking high in Google and other search engines for your chosen keywords. If you want to generate substantial income via content marketing and traditional advertising, you need to research SEO. At its most basic, SEO, or Search Engine Optimization, is the practice of increasing traffic to your website through organic results based on the correct usage of terms and words that you are utilizing. Since this is not an overnight result, a strong content marketing campaign relies on consistent content updating. If you are a beginner at content marketing, take the time to utilize the free options online to teach you to best implement SEO tactics for your business.

Just as your products and services evolve, so does the marketing which you use. Utilizing multiple marketing streams may prove profitable, but don’t be afraid to play around with various tactics to improve your marketing strategy.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Understanding The Risks That Come With Driving A Truck

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Being a truck driver is often seen as one of the easiest jobs around, with a lot of people assuming that this role is just a matter of going from A to B. In reality, though, the truck drivers that everyone relies on to transport food, goods, and other essentials have one of the most challenging jobs around. There are loads of risks that come with taking on a role like this, and this post will be exploring them to give you an idea of what the average truck driver has to contend with. 

Theft & Robberies

Many of the world’s criminals don’t plan their attacks. Instead, they will act when they see an opportunity, and a heavily laden truck can be a clear invite to someone who is willing to break the law. Truckers have to work hard to protect their cargo, especially when they make overnight stays, with many professionals in this field choosing to sleep in their truck to make sure that they don’t find themselves with nothing to deliver. 

Accidents & Crashes

Accidents are becoming increasingly common on modern roads, with more and more drivers increasing the risk that a truck will hit something. If you ever find yourself in this position, you can discuss your case with an expert truck accident lawyer to make sure that you can get the help you need. This process can be hard, and drivers are often left without their truck while they work to get compensation. This can make it impossible to work, making an accident the last thing any trucker wants.

Accidental Death

Trucks are usually very large, carrying huge amounts of weight around with them over long distances. It can be all too easy for a simple mistake to result in someone dying, with pedestrians and other drivers to worry about. Causing an accidental death can be almost as bad as doing it on purpose, with people often going to prison when this sort of issue occurs. Taking advanced truck driving courses can be a good way to lower this risk.

A Dangerous World

It’s no secret that the world can be a dangerous place, and truck drivers often have to visit places that are nowhere near as safe as their home to get their job done. This puts a huge amount of risk into the job, especially for truckers that carry expensive goods through places that don’t have the right legal infrastructure to help them in an emergency. This sort of problem occurs quite often, but this is much rarer than the other issues on this list, as many truck drivers stick within their home country.

As time goes on, the role of a truck driver is going to change quite a bit. Autonomous trucks are already in development from several key companies, making it only a matter of time until the largest vehicles on the road are largely controlled by computers. Until this point, though, you are going to have to rely on your truck drivers for the items you need.

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4 Ways to Boost Your Home’s Value

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We all know how important it is to take care of your home to make sure that it lasts for as long as you want to live there (and beyond, too). But, when it comes time to move, you want to make sure you can get as much money as possible from your home. To do this, you need to think of how you can add value to your home now, and here are four of the best ways to do that. 

Add Some Luxury 

Luxury is not something everybody wants from their home. Some people prefer the modest and rustic styling of a family home, away from all the minimalist nonsense. However, there is the other side of this, and for others, luxury is a dream for homeowners. 

There are plenty of luxury options available, too. These can include a home gym, a welcoming spa or large bathtub, or even an outdoor pool. You must research the best companies to install this, and find adequate Waterproofing and Concrete Supplies to make it a success, but whichever luxury options you add to your home, you’re guaranteed to increase its value. 

Make It Rentable 

If your kids have moved out and it’s just you, your partner, and the goldfish left, you can consider making your home rentable if you want to increase its value. Transforming your child’s old room into a place for someone to stay during their travels is an easy way for you to make some money, but you can also take it a step further. 

If you want to increase the value of one property, there are few better ways than to transform it into several properties. If you convert the upstairs area into an apartment, you (almost) double the property’s worth, especially if you’re in an appealing part of the city. 

Consider Curb Appeal 

Curb appeal is arguably one of the most effective ways to increase your property value without spending too much money. Often, it only takes a quick mow of the lawn and replacing the flower beds to make it more attractive. You can also add a fresh coat of paint that will make your home stand out, and this will immediately attract the right kind of attention, especially compared to the drab colors of other homes on the block. 

Expand the Space 

Renovations and extensions are two excellent ways to maximise your home’s value as they will immediately add more space. This is perfect if you want to modernise your home by upgrading the kitchen or adding an en-suite to the master bedroom. 

However, some renovations can be more hassle than they are worth. So, before you do anything, make sure you research reliable construction companies in your area so you don’t get taken for a ride. 

Boosting Value 

Improving your home’s value can be expensive, but hopefully, the work is good en0ugh that it adds at least a zero to the end of your property’s price when it goes up on the market. If you can’t afford a substantial renovation or installation, there are also small but effective options to consider. It’s all about what you want, what you can afford, and how much you need to spend on your new home.

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How To Offer Further Value To Your Clients

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It’s important to never take your clients for granted. That said, sometimes businesses can get lazy, especially when it comes to taking care of their most loyal. It can even be that businesses make riskier decisions as a result, or just expect their clients to follow them everywhere.  

If 2020 has proven anything, it’s that businesses simply cannot rely on the past to dictate their future. For this reason, moving into the new year can provide us all with a chance to consider how to make the most of our presence, and how to keep those who trust us as a firm around. For this reason, figuring out a few ways to offer further value to your clients can only be a good thing. Not only will this allow them to recommend you more sincerely, but they will retain their consumer confidence for now and throughout the rest of this year, which is never something to be taken for granted as everyone is having to manage their financial affairs more tightly.

But how could you achieve this/? Let’s consider:

Offer A Modular Service

It can sometimes be that offering a modular service is best. That is, changing your packages to ensure staff can buy what amount of your service or product set they want can be a great idea. For instance, if you sell desks, why not also sell desk parts so people can upgrade? This way, you can encourage purchases that may not have otherwise happened. It can also help you better appeal to more people, people who believe that a modular service is the essence of business promotional confidence.

Use Outsourced Help Where Appropriate

It can be a great idea to offer certain services that may go above your reach, just to go the extra mile for certain clients. For this, you might not have to completely refer them to another service. Using an outsourced helper, such as a graphic designer, printer or someone with technical or consulting capacity, can really help you deliver the best of the best. They may also help you better your services through advice and direct assessment of your services, helping you avoid learning the hard way. Contractors can help you out in a pinch, or serve as long-term aids. That can be a boon for many businesses through and through.

Listen To Their Needs

Of course, you can think up a million methods to help your clients, but do you actually know what they want? It can’t hurt to ask sometimes. This doesn’t mean the customer necessarily knows what they want, or how they are best served, but it’s worth taking their opinions into consideration when designing your future. This might influence you when making the tough decisions, or when considering your future marketing, or even if just wanting to determine who cares enough to respond to your survey. It can truly make a huge difference going forward.

With this advice, you’re sure to offer further value to your clients, and to connect with them more readily, through and through.

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