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Branding Basics – Quick Tips

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branding tips

Automated social media, a virtual assistant who can do three jobs at once, traffic continually coming in for your business. These are amazing things. When it all comes down to it, your branding is the key to making sure all of these things happen. Your branding will help people recognise you, and your work. 

When your branding is right, it will give people the impression they can trust you, and people who have worked with you already, or made a purchase from you are likely to return.

So what is branding? Branding is basically your name, symbol, design, and the colours you choose. And then it extends to the tone of voice you use, your email signature, and how you communicate on social media. 

It is a representation of everything your company is And will become recognisable as such. Good branding is vital for any business to succeed. It is how you will become known to consumers, and this is how you will build loyalty too.

Style

Most people have an idea in mind for the style already. And we are lucky to have access to a lot of tools to help us create something that works in our budget. And at a skill level. Of course, what you want to do ideally is head to a professional to help you create the initial logos and colour pallets. 

It is often the case that we don’t have the budget to do this initially, but you can use tools like Canva and PicMonkey to help you create the basis for all of your branding. Just make sure you try a few different colour combinations before settling on anything in particular. 

Try to use the psychology of colour to help you get it right.

Vision

Your vision for your company is going to be the driving force behind your branding. This is applicable to a blog, you as a person, and influencer, a business-whatever it is. Your brand vision will be a combination of all the ideas, strengths, goals, and it will appeal to your customers too.

Clarity

While there is always space for a beautifully delicate, swirly handwritten font- but can everyone read it? If you decided on a pale yellow geometric dear for example, how is it going to look in print and how is it going to look online? 

You need to make sure that everything is as clear as possible on all of the platforms before you drive into getting anything made. And you should make sure that the font that you use is mobile compatible, and this should translate to printed materials too. 

For example, when you are getting your promotional items printed from Dynamic Gift, you’ll need to make sure that everything is crystal clear.

Consistency

You will need to make sure that your logo and tagline are on everything from your social media to pay but invoices. You need to make sure that you double check that even your photos are on-brand too. 

If you are presenting as a bold and bright brand, but your Instagram feels black-and-white monochrome the two things don’t match up. It will not feel on-brand. And this discrepancy will ruin your brand reputation. People need to be able to look at anything on any of your platforms and make the connection between that platform and your business.

And always remember that the story of your brand is what makes you different from everybody else. And this is the exact reason the customer will buy your products and return in the future.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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How to promote your beauty business

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beauty business

It is crucial to give the necessary importance to online marketing and online strategies in all kind of business. Knowing the effective ones will definitely make your business grow. Because believe it or not there are many specific tools for beauty centers, from creating a web page to starting to work on its social networks. Do you want to know which ones are the best? Keep on reading!

Promote your beauty business

Technology currently allows us to have easy access to unlimited data, because we’re living in the Information and Internet Age. And of course there are professionals who can directly help us. However, we can also follow their advices. In this case, the ones specially made for beauty centers. The challenge is imminent in the daily fight against all companies, which are becoming visible on the Internet. This is why it is never too late to act. Start now!

What can beauty centers do to reach all their potential clients? A meticulous study of each business is mandatory depending on its needs. The objective is to get the largest amount of potential customers, in order to come out in the top positions of any search engine, such as Google. This way your will anticipate competitors on the Internet. It is very ambitious to ensure a global strategy that works 100%. Likewise, it’s critical to know the basic principles in order to start.

Tips to promote your beauty company

  • Your beauty salon name has to be simple and has to sound good. Choose an easy one and you’ll see the results.
  • Analyze other businesses in order to apply them to yours, such as https://activerain.com/blogsview/5468873/four-tips-to-help-you-start-and-run-a-successful-spa-business 
  • Send Newsletters, they are also a good marketing tool. You will be able to send mass mailings to all your contacts.
  • Make a professional web page of your beauty center so that it exists on the Internet. This this way your competitiveness will boost. In addition, your website must be properly optimized to be able to place your company in the first Google search results. Plus, this will give your business a more professional image.
  • Being present on all social networks is crucial, because if you want to make yourself known without them you will be practically lost. It is part of the evolution and the new era. By this means you can share a wide variety of beauty content.
  • Manage advertising and promotions on the Internet. You can do them through Google and Facebook, both give out the best results. A professional Facebook Fan Page is a clever idea, and advertising on Google Adwords too, they are effective and not so expensive.
  • Open a blog of your own company. It will help you to position your website organically on Google. Take notice you will have to post frequently.

If we want to get immediate results, promoting our beauty business advertising on the Internet is the best, as well as having a professional and beautiful website of your beauty business. These will make your business more competitive and it will help your company get good results.

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Safety Matters (Here’s How To Improve It In Your Business)

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There are several reasons why safety needs to be a top priority in your business. The first is that you have an obligation to keep your customers and workers safe. While the second is that employees will always be more productive in an environment in which they feel secure. Finally, accidents can cost your company big in a variety of ways, including delays, compensation, replacing equipment, and even in terms of your public relations. With that in mind, your business must be as safe as possible. Read on to find out what you can do to make it so.

Make sure the physical space is a safe one 

The first consideration concerning safety that your business will need to make is the physical surroundings you provide for your workers. The good news is there is a lot you can do to improve this. 

In particular, being aware of any hazards and either resolving them or signposting them, so any employees and visitors know about them beforehand are vital. Additionally, making sure you have good quality, reliable equipment that is regularly maintained and serviced is so necessary as well. 

Also, do not forget that the structure that your company resides in matters when it comes to safety as well. In fact, many businesses use professionals like this commercial flooring company to ensure their locations flooring is as flat and safe as possible. Something that can make a huge difference when it comes to minimising accidents at work. 

Consider psychological safety and well being 

It’s not just risks to physical safety that can harm your business, but emotional and psychological ones as well. In fact, studies have shown that mental stress from work causes a tremendous amount of absence and can contribute to high employee turnover. These both being things that can cost your business a lot of money over the long term. In addition to that, psychologically stressed workers will be unhappy and suffer in terms of motivation and productivity as well. 

That is why it is so vital to work towards a positive atmosphere within your company. Now that doesn’t necessarily mean that everyone has to get along at all times. However, a culture of respect, humility, and teamwork can go a long way to keep people’s psychological well and safety at work. 

Of course, that means having obvious expectations of how all your employees are expected to behave. Along with reasonable and scalable consequences for anyone (managers included) that do not adhere to these. 

Educate employees on safe practices 

Finally, when it comes to safety in the workplace, one of the most valuable things that you can do is to educate your workforce. After all, there is only so much that you can do without the cooperation of those that work for you. 

To that end, implementing a robust safety education program that educates both new workers and tops up the knowledge of those that have been with you for some time is essential. If you are truly dedicated to showing safety matters in your business.

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Four Ways To Improve Your Recruitment Process

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Every single business owner out there knows that they have to recruit people to work with them in their business. The recruitment process is one that is long, tedious and stressful. Hiring the top talent is expensive and often difficult, which is why you need a more straightforward way of doing things. It would help if you looked at the costs and the time you’re going to take on the process, and you then have to work to reduce the inefficiencies that you are presented with.

The recruitment process is packed with things that could go wrong. You need to make sure that your business productivity isn’t going to suffer, which is why you need to ensure that the steps of the recruitment process are followed to the letter, with the right LMS software to make it easy. You need to ensure that you can make recruitment as smooth as possible, and with our tips below, you can do just that!

  1. Be Specific. If you’re going to hire people, you want to spend the money once and do it right the first time. The best way to get this right is to be detailed on your original job description and hook the right person in the first place. Job postings need to be specific enough that the right talent will be right there applying to work with your company. The better the detail, the more likely you will attract the best talent possible.
  2. Use Your Resources Wisely. So many people love to recruit face to face with people, but this isn’t a smart way to use your resources. There is a reason that video chat was invented! Also, while we’re talking efficiency and using your resources wisely, make sure that you’re not running a company that makes people take seventeen interviews before rejecting them anyway. Run one interview for each role and make sure that you aren’t spending more time interviewing than you are onboarding.
  3. Applicant Testing. All of your applicants need to be right for the roles for which you are recruiting them. You need to ensure that you do not overlook the perfect talent, which means that you need to add a test as part of your hiring process. It’s essential that you are familiar with your staff and that means getting to know them in advance!
  4. Use Your Pool. Nearly every single business has a pool of candidates who once applied but were turned away. Use the pool that you once turned away to see whether or not you already have the resume of the perfect candidate in a drawer. You can also ask your staff if they know anyone – personal recommendations are often an excellent way to recruit. You need to know that you can trust the people who work for you, so if your staff are recommending anyone, take their advice on board and go with that.

The right recruitment process is efficient and allows for the right people on board in your business. Start there, and it will work out!

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