We’re heading for another big shake up in marketing next year (what’s new?). And now that it’s December, it’s time to roll up our collective sleeves and get stuck into the changes that will be coming our way. As always, what actually happens is going to be very different to how most of us imagine it to be. Chatbots, not people, will be talking to our customers, and marketers are going to be getting more and more invested in the ad blocking arms race as savvy consumers try to hide their personally identifiable information from businesses and governments they see as a threat.
Check out these interesting and sometimes outright weird marketing trends expected to arrive in the year ahead.
ROI Metrics Will Dominate
At the moment, companies are using things like CPMs to measure the performance of their websites. The idea is that the higher the rate of conversion on their websites, whether it’s downloads, signups, or purchases, the better. But the problem with these data is that they are very mono-dimensional. Companies aren’t able to measure what the return is on their investment very easily. After all, different conversions have different values, and converting one set of customers can be a lot more costly than converting another set.
In the coming year, it is expected by Forbes and other experts that ROI-based performance metrics will come to dominate. Companies will be able to get real-time information on how much it cost them to generate an individual conversion, as well as how much that conversion cost relative to the amount of value generated by it. This new approach will then make it easier for companies to dedicate their precious marketing dollars to those instances that will generate the highest return.
Businesses Will Uncover Dark Social
Knowing where customers came from online is important. But right now, many people are choosing to keep their identities hidden, thanks to ever-increasing intrusion on their lives by governments and to a lesser degree, companies. This has led to the widespread adoption of encrypted, private messaging apps that effectively block out the ability of businesses to collect data. The problem with this is that companies rely on knowing which channels people are coming from to optimize their marketing strategies. If for instance, they’re getting lots of traffic from Facebook, but not very much from Twitter, it doesn’t make sense to plow investment dollars into Twitter.
Next year, companies will get tools that will help them uncover the world of dark social. GetSocial.io, for instance, can help firms find out where their customers are coming from, without revealing any personally identifiable information. It’s the best of both worlds, where consumer data remains private, and where companies get the information they need to better target their marketing campaigns.
Third-Party, Social Media “Buy Buttons”
The future of ecommerce looks surprisingly different from the present. At the moment, the paradigm is that online retailers have to have their own website to which their customers arrive and make purchases. There’s a lot of money being spent right now on these sites to make sure that they have high visibility on general search engines.
But thanks to the fact that people never seem to tire of social media, social media itself will soon become a shopping platform in its own right. Facebook and Pinterest and currently investigating ways to include buy buttons next to products or items. For Pinterest, this is a particularly interesting idea, since it is a site dedicated to hosting and organizing photographs, usually of beautiful, bespoke products. Companies wouldn’t have to invest their marketing efforts trying to improve their rank on Google; they’ll be investing in enhancing their visibility on platforms like Pinterest and making sure that they produce the most alluring photographs possible. New social media marketing is something you can learn more about at Simplilearn here.
Marketing That “Gives Back”
Customers want the brands that they consume to have a feel good element. They want to know that when they buy a product that at least some of their money will be going to a noble cause. There are all sorts of companies that are doing this already. Take Warby Parker, the online glasses seller, for instance. This company proudly promotes the fact that “for every pair purchased, a pair is distributed to someone in need.” Regular, everyday companies need to think of ways of resonating with their customer base and making them feel as if they are improving the world with every purchase.
Internet users are getting more and more savvy to the marketing tactics of online advertisers, hence the growth in the use of adblockers. Next year companies will have to focus more exclusively on native advertising – advertising that is expertly weaved into the content of an article or a video. Advertisers are going to need to target bloggers and vloggers and get them to incorporate their own products in a way that adds value to consumers. People don’t want yet another banner ad promising to save them money: they want something that actively helps them to understand something or somewhere that gives them unbiased information about a product. Product reviews, as well as videos showcasing how much fun a product can be, will form the lion’s share of marketing going forward.
Yet More Market Segmentation
You might think that we’ve reached peak personalization for online marketing, but according to experts, it’s going to be going up another notch next year. Personalization means targeting advertising based on a person’s habits and preferences online. The basic idea is to give consumers only the advertising content that they want, rather than bombarding them with information that they are not interested in. In a world of information overload, this may be the only approach marketers can use to get their message to stick.
Marketing Will Become Mobile-First
Long gone are the days when the PC was the dominant platform through which people consume online content. The market has spoken, and it turns out that people prefer their mobile devices, despite the fact that they only provide a fraction of the screen real estate. This new reality means that businesses are going to have to optimize first for mobile, and then for desktop after, to make sure that they are prioritizing their experiences in the correct way. Right now, many website builders have a desktop-first approach, which will have to change as we go forward in 2017.
Chatbots Will Talk To Your Customers For You
If you’ve ever gotten interested in artificial intelligence or computer science, you’ll have heard about the Turing test. The Turing Test was a test devised by Alan Turing, the esteemed computer scientist depicted in the film The Imitation Game. It said that artificial intelligence was achieved if an expert couldn’t tell whether he or she was talking to a person or a computer.
It might surprise you to discover that we’re not far off the world that Alan Turing envisioned. Today’s chatbots are being developed by the world’s most advanced AI companies, including Google, Facebook, Microsoft and Amazon. They’re all in a sort of arms race to build an AI that is able to chat with customers on behalf of business, find out their preferences, and feed all those data into a central repository where it can be analyzed and made use of. Chatbots, as they are called, will soon provide users with news updates on the products that they are interested in, as well as personalized responses to their queries, slashing the costs customer service in the process.
Companies Will Deliver Their Own Breaking News
Top tech companies are already making a habit of live streaming their events. You can now watch the biggest product launches, right from the comfort of your own computer as they happen in real time. As we go into 2017, live streaming technology will continue to push boundaries. For example, Instagram has now integrated its live stream option into its new “Stores” feature, meaning companies are able to keep users apprised of the very latest developments at company HQ.
Without Influencers, Companies Will Be Nowhere
We’ve already discussed just how important it will be for companies to find bloggers and vloggers who can act as hosts for their native advertising efforts. Next year, they’ll have to reach out to these influencers more than they ever did in the past. The reason for this is that people tend to trust influencers a lot more than they do the company’s own, direct marketing. Smart companies realize that to be successful, they have to reach out to influencers to gain credibility and sell their product. They need people who are seen as leaders in their own particular social field to promote, review and use their products if they are to be successful.
So there you have it – the big marketing trends to look out for next year. We haven’t even talked about things like VR or interactive content here because they are enormous topics in their own right. Suffice to say that 2017 is going to be very different – again.
Little money savings around the globe
Nowadays, most families around the world struggle with their household economy. Thankfully, most grocery stores are aware of this and offer occasional sales. By comparing different stores flyers, you can hunting for the lowest prices out there. This will help you save money in a really easy way.
Finding the best discounts in the US
Many stores offer different discounts you can benefit from all across the United States. Multiple shops across the country hold weekly discounts on their products. You can find discounts on all sorts of items, from food to electronic equipment. The best way to keep up to date with those small sales is by regularly keeping an eye on the store’s flyers.
You can find discounts on products like the following:
- Automotive discounts: Companies like Toyota, Chevrolet or Ford are the ones with a bigger number of sales along the year. The discounts these companies offer range from cars to automobile products like motor oil.
- Department and Grocery Stores discounts: these type of discounts are the ones that benefit families more directly. Companies like Dollar General, Club foods, Family Dollar and Hannaford. It only takes a quick look to the Hannaford flyer this week to find discounts on products we use on a daily basis, such as ice cream or potato chips.
- Home and Garden discounts: companies like Menards or Crate & Barrel offer many discounts in home appliances, furnitures and garden apparels, so you can make your house a gorgeous makeover for a cheaper price.
Some other sectors that tend to hold sales across the United States in a less regular basis but that you should definitely check out are the ones related with babies and children products, the clothing sector, the pharmaceutical sector, the electronic sector, the furniture sector, etc.
Saving money in the UK
Residents on the United Kingdom can also rejoice. Companies offer all sorts of sales all across the country, so families there also get their chance to save money. After all, every extra pound does count at the end of the month. If we check the British flyers, we find that the bigger discounts you can find are usually in the following sectors:
- Automotive discounts: companies like BMW and Toyota are the ones that offer a bigger number of sales on UK soil. They generally offer discounts on a wide range of vehicles, mostly cars or motorcycles.
- Home and garden discounts: we can find a big number of discounts on products like home apparel or outside furniture from companies like Homebase or H&Q. If you are looking to do some reforms on your household, you definitely should check flyers beforehand so you do not miss out on any good deals.
- Hypermarkets and Supermarkets discounts: there are many discounts available for products our families use and purchase on a regular basis from those sort of stores. In the United Kingdom, the company that features a bigger selection of sales in their products is Lidl. A quick look to the Lidl leaflet this week in uk is enough to find discounts on products like desserts or electronic devices.
If you look carefully enough, you will also be able to find discounts on products like kid items, clothing or perfumes all around the country.
Canadian store sales
Canada is a country that also get its fair share of sales. Families across Canada enjoy many sales, but the products where we can find the bigger amount of discounts offers are:
- Department and Grocery Stores discounts: we can find a big amount of discounts on products regularly used by our families from the hand of companies like Longo’s, Walmart or Giant Tiger. If we check the Giant Tiger flyer in Canada, we can see that it offer a lot of discounts on products we use regularly at home, like juice or bread.
- Automotive discounts: companies like Volkswagen or Princess Auto are the ones that offer a bigger number of automotive discounts in Canada. You can find discounts on everything, from car apparels like a Oil Change Dispos-Kit to offers on vehicles sales.
If you live in Canada, you can also find a big number of discounts on products such as furniture, sport supplies, etc.
The benefits of getting help from a lawyer
When it comes to think about lawyers, most people tend to have Hollywood’s notion of them. Fancy men on fancy suits that you would never need unless you got into big trouble and need them to represent you in a trial. But what most people seem to fail to realize, is that legal assistance is needed in many aspects of our daily lives, especially if you are planning to move abroad or start a business.
Getting legal assistance from professionals
From quarrels with neighbors to job disputes, there are many instances in life where you may need the assistance of a lawyer. Having a good team of lawyers in Barcelona at hand to cover your back is always a good idea.
Over the last years, moving abroad has become one of the more common instances where people demand lawyers services, such as having your documentation in order or managing foreign business processes. You should always get professional help in order to avoid further legal problems.
Fixing your immigration paperwork
Moving to a different country is always complicated. The first thing you need to always make sure of is that you have your papers correctly settled. Not having the proper paperwork can carry you a lot of problems with your destination country’s authorities, and there are cases where even the entrance to the country has been denied due to not having the right papers.
It is important to always consult our case with professionals in order to get the best legal assistance and avoid these sort of problems. Professional lawyers will assist you all along this process. Lawyers can direct you to request the most suitable permit or visa for you. Professional lawyer immigration teams often do all the paperwork for you, so you can relax and invest your time planning other aspects of your travel.
For example, if you want to move to a country like Spain, the most common immigration papers you may need help with are the following:
- Getting a Spanish Passport: getting the Spanish nationality can ease many aspects of your live in the country. This is especially easy to get if you come from a country like Philippines or Portugal or you are an Iberoamerican or Sephardic Jew.
- Work permits: if you want to work in a different country, you need to make sure your work permits are in order. In Spain there are two different types of work permits you can apply for: Highly Qualified Professional (HQP) or Entrepreneur Visa.
- Requesting a NIE number: a NIE number is needed in order to identify you on many legal aspects while you stay in the country.
- Getting a Visa: there are three different types of visas you can apply for when moving to Spain.
- An Investor Visa( also known as the Golden Visa Program) for people looking to invest more than 500.000€ in Spanish Real Estate.
- A Student Visa for those who wish to study at a Spanish university.
- A non-lucrative Visa for people who want to reside in Spain but are not pursuing any lucrative activity.
Getting legal assistance with your business
Managing a business is never an easy task, especially when you want to start one from scratch. There are a lot of procedements where the help of a lawyer can be needed, like Trademark registration, setting a new bank account for your business finances, getting things certified by a notary, tax registrations with the correspondent government agencies, etc.
If you want to start a business in a foreign country, things get even more complicated. As stated before, first you need to make sure your personal paperwork is in order. Once your own paperwork is settled, it is time to get your company’s permits up to date. With the help of a professional lawyer team, you will be able to get all the complicated paperwork in order with very little effort. Legal teams will assist you with processes such as:
- The paperwork to register your company.
- The work contracts and salary rates for your workers.
- Your monthly accounting contracts
- Assistance when buying and selling shares
- Registering your Trademark
Keeping up with house trends
Home is the place where you should feel more comfortable. Thankfully, you can get all the confort without having to sacrifice style. Nowadays it is easy to remodel your house within a budget, making it accessible to any user. If you also keep up with the last trends, your house will surely be in everybody’s mouth.
Updating the living room
The heart of every household is, without any doubt, the living room. It is the place were the family reunites to spend the time together. We generally use the living room on our free time, so it is important to feel as comfortable in it as possible. After all, nobody wants to be in an uncomfortable place when it comes to watch a movie or spend quality time talking with your significant other. Latest trends are aware of this.
One of the most significant changes that have been happening on living rooms over the last years is that regular sofas have become outdated. Their crucial spot in the room has been taken all over by the chaise longues. Chaise longue is a kind of sofa that includes an extra long piece of sofa in one of the sides. Thanks to this additional piece, you can lay down more easily and relax. They are very versatile pieces of furniture and, the best thing about them, is that they come in all designs and patterns, so finding one that matches your style is easy.
Becoming one with your garden
Although most users would prefer spending their spare time in the living room, as the good weather arrives, the garden becomes a strong contender. A beautiful garden is every family dream. Over the last years, nothing has increased the value of properties like a stunning pool in the garden. The pool design therefore is one of the most important aspects of a house.
Choosing the right tiles for your pool can make a dramatic change on the pool appearance and durability. Lately, decorators all around the world have found a new favorite type of tile regarding pool tiles: the glass pool tile.
Glass pool tiles have beaten the traditional porcelain ones used on pools by many aspects. The most important one is that they reflect the light of the sun better, giving the pool a cleaner and brighter look. Glass pool tiles used to be made of materials that could not handle the cold weather well, but thankfully this has changed over the last years. Glass pool tiles are now made of very resistant materials making they appropriate for any kind of weather.
Glass pool tiles are really easy to install and come in all sort of different colours and designs. However, do not let this big variety overwhelm you. A trend in colours seem to be settling in at the moment: turquoise pool tiles. They reflect the sunlight very well while giving your pool a modern feeling. Immersing yourself in a pool with turquoise tiles after a long day at work can give you a relaxing ocean feeling. If you are looking to get yourself some turquoise pool tiles, we recommend you look for respectable sellers like Buy Home Tile, which is an online store famous for providing only quality materials.
Another important thing to take into account regarding your pool is the area around it. Experts like Buy Home Tile recommend you use river rock mosaic tile. This kind of tile gives a rustic but elegant feeling to your outdoors areas. Since it is made of river rocks, they are very resistant and can last you a lifetime. Their top quality durability make it a wise decision, not only for pools and garden areas, but also for your bathroom or shower floors. People around the world are choosing river rock mosaic tiles for multiple elements in their homes, so do not miss the chance of joining those who make wise decorative decisions.
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