Connect with us
Hi I am Cortana

Hi, I am Cortana (Source: DualShockers)

We’re heading for another big shake up in marketing next year (what’s new?). And now that it’s December, it’s time to roll up our collective sleeves and get stuck into the changes that will be coming our way. As always, what actually happens is going to be very different to how most of us imagine it to be. Chatbots, not people, will be talking to our customers, and marketers are going to be getting more and more invested in the ad blocking arms race as savvy consumers try to hide their personally identifiable information from businesses and governments they see as a threat.

Check out these interesting and sometimes outright weird marketing trends expected to arrive in the year ahead.

ROI Metrics Will Dominate

At the moment, companies are using things like CPMs to measure the performance of their websites. The idea is that the higher the rate of conversion on their websites, whether it’s downloads, signups, or purchases, the better. But the problem with these data is that they are very mono-dimensional. Companies aren’t able to measure what the return is on their investment very easily. After all, different conversions have different values, and converting one set of customers can be a lot more costly than converting another set.

In the coming year, it is expected by Forbes and other experts that ROI-based performance metrics will come to dominate. Companies will be able to get real-time information on how much it cost them to generate an individual conversion, as well as how much that conversion cost relative to the amount of value generated by it. This new approach will then make it easier for companies to dedicate their precious marketing dollars to those instances that will generate the highest return.

Businesses Will Uncover Dark Social

Knowing where customers came from online is important. But right now, many people are choosing to keep their identities hidden, thanks to ever-increasing intrusion on their lives by governments and to a lesser degree, companies. This has led to the widespread adoption of encrypted, private messaging apps that effectively block out the ability of businesses to collect data. The problem with this is that companies rely on knowing which channels people are coming from to optimize their marketing strategies. If for instance, they’re getting lots of traffic from Facebook, but not very much from Twitter, it doesn’t make sense to plow investment dollars into Twitter.

Next year, companies will get tools that will help them uncover the world of dark social. GetSocial.io, for instance, can help firms find out where their customers are coming from, without revealing any personally identifiable information. It’s the best of both worlds, where consumer data remains private, and where companies get the information they need to better target their marketing campaigns.

Third-Party, Social Media “Buy Buttons”

social media apps

The future of ecommerce looks surprisingly different from the present. At the moment, the paradigm is that online retailers have to have their own website to which their customers arrive and make purchases. There’s a lot of money being spent right now on these sites to make sure that they have high visibility on general search engines.

But thanks to the fact that people never seem to tire of social media, social media itself will soon become a shopping platform in its own right. Facebook and Pinterest and currently investigating ways to include buy buttons next to products or items. For Pinterest, this is a particularly interesting idea, since it is a site dedicated to hosting and organizing photographs, usually of beautiful, bespoke products. Companies wouldn’t have to invest their marketing efforts trying to improve their rank on Google; they’ll be investing in enhancing their visibility on platforms like Pinterest and making sure that they produce the most alluring photographs possible. New social media marketing is something you can learn more about at Simplilearn here.

Marketing That “Gives Back”

Customers want the brands that they consume to have a feel good element. They want to know that when they buy a product that at least some of their money will be going to a noble cause. There are all sorts of companies that are doing this already. Take Warby Parker, the online glasses seller, for instance. This company proudly promotes the fact that “for every pair purchased, a pair is distributed to someone in need.” Regular, everyday companies need to think of ways of resonating with their customer base and making them feel as if they are improving the world with every purchase.

Native Advertising

Internet users are getting more and more savvy to the marketing tactics of online advertisers, hence the growth in the use of adblockers. Next year companies will have to focus more exclusively on native advertising – advertising that is expertly weaved into the content of an article or a video. Advertisers are going to need to target bloggers and vloggers and get them to incorporate their own products in a way that adds value to consumers. People don’t want yet another banner ad promising to save them money: they want something that actively helps them to understand something or somewhere that gives them unbiased information about a product. Product reviews, as well as videos showcasing how much fun a product can be, will form the lion’s share of marketing going forward.

Yet More Market Segmentation

You might think that we’ve reached peak personalization for online marketing, but according to experts, it’s going to be going up another notch next year. Personalization means targeting advertising based on a person’s habits and preferences online. The basic idea is to give consumers only the advertising content that they want, rather than bombarding them with information that they are not interested in. In a world of information overload, this may be the only approach marketers can use to get their message to stick.

Marketing Will Become Mobile-First

mobile marketing Social media apps windows phone

Long gone are the days when the PC was the dominant platform through which people consume online content. The market has spoken, and it turns out that people prefer their mobile devices, despite the fact that they only provide a fraction of the screen real estate. This new reality means that businesses are going to have to optimize first for mobile, and then for desktop after, to make sure that they are prioritizing their experiences in the correct way. Right now, many website builders have a desktop-first approach, which will have to change as we go forward in 2017.

Chatbots Will Talk To Your Customers For You

If you’ve ever gotten interested in artificial intelligence or computer science, you’ll have heard about the Turing test. The Turing Test was a test devised by Alan Turing, the esteemed computer scientist depicted in the film The Imitation Game. It said that artificial intelligence was achieved if an expert couldn’t tell whether he or she was talking to a person or a computer.

It might surprise you to discover that we’re not far off the world that Alan Turing envisioned. Today’s chatbots are being developed by the world’s most advanced AI companies, including Google, Facebook, Microsoft and Amazon. They’re all in a sort of arms race to build an AI that is able to chat with customers on behalf of business, find out their preferences, and feed all those data into a central repository where it can be analyzed and made use of. Chatbots, as they are called, will soon provide users with news updates on the products that they are interested in, as well as personalized responses to their queries, slashing the costs customer service in the process.

Companies Will Deliver Their Own Breaking News

Top tech companies are already making a habit of live streaming their events. You can now watch the biggest product launches, right from the comfort of your own computer as they happen in real time. As we go into 2017, live streaming technology will continue to push boundaries. For example, Instagram has now integrated its live stream option into its new “Stores” feature, meaning companies are able to keep users apprised of the very latest developments at company HQ.

Without Influencers, Companies Will Be Nowhere

We’ve already discussed just how important it will be for companies to find bloggers and vloggers who can act as hosts for their native advertising efforts. Next year, they’ll have to reach out to these influencers more than they ever did in the past. The reason for this is that people tend to trust influencers a lot more than they do the company’s own, direct marketing. Smart companies realize that to be successful, they have to reach out to influencers to gain credibility and sell their product. They need people who are seen as leaders in their own particular social field to promote, review and use their products if they are to be successful.

So there you have it – the big marketing trends to look out for next year. We haven’t even talked about things like VR or interactive content here because they are enormous topics in their own right. Suffice to say that 2017 is going to be very different – again.

Use your ← → (arrow) keys to browse

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

Continue Reading
Comments

Business

Make the most of your money

Published

on

It is no secret that money moves the world, therefore we should always make sure our money is in the best hands. Thankfully, nowadays, we can access the best online financial services from the comfort of our own home. With just a few clicks, you too can start getting the best rentability from your money.

New investors for your construction projects

The construction sector has taken a big hit during the last years due to the multiple financial crisis we were forced to face. This sector creates millions of work positions every year, so getting the proper founding for any construction project is key before we start doing any work at all. 

Thankfully, there are groups of investors like CEMEX’s Corporate Venture Capital. As explained in their website https://www.cemexventures.com/, CEMEX Ventures is an investment group looking to invest in innovative construction startups. Counting with the help of CEMEX Ventures will not only bring your construction project a financial boost, but also will get you in contact with their team of experts to ensure that your construction project runs as smoothly as possible and does not encounter any problem at all. 

CEMEX Ventures is revolutionizing the construction sector one building project at a time, so do not miss your chance and apply to join the CEMEX Ventures family. 

Get loans when you need them the most

Life takes many turns, and sometimes, we find ourselves facing financial problems we did not plan for. For example, one day our car can break out of the blue, and we would find ourselves with a big expenditure to keep our means of transportation. That is when rapid loans come in handy. 

Applying for a loan is now easier than ever, all you need to do is visit comparator websites like Creditosrapidos10min. Creditosrapidos10min features information of a lot of rapid loans websites and all the information you would need if you decided to apply for one. On their website, you will be able to apply for loans of up to €60000 and get the money delivered to your bank account in just a few minutes. 

Websites like Creditosrapidos10min are the perfect tool to face those unexpected financial problems we could encounter. 

Leave your property on the best hands

Whether you live in a community of neighbours or own real estate, it is very important that your property is always managed by a team of experts. Problems do not stick to schedules or working hours, they can happen at any moment, and we need to make sure we count with the help of the right people to fix them. That is why it is recommended that every community of neighbours or real estate owners hire the help of an estate administrator Ciempozuelos.

Professional Estate Administrators are experts at managing everything related to our property, from hiring the maintenance staff, to write their pay cheques, hire security, etc. They also offer legal assistance and will solve any problem that could affect the installations, such as a pipe leak. 

Finally, getting rid of your debts

Debts are something that can easily pile up. Before we can notice it, we find ourselves facing more debts than we ever planned for and not knowing how we are going to afford to pay them back. In cases like this, you should always request the help of professionals like the team at Repagalia.

The team of experts at Repagalia will study your case and create a personalized plan for you to pay your debts, and after you give your approval, will administrate your money to ensure you stick to it. And if there is no way you can pay them, they will asesorate you in the second opportunity law, so you can cancel all your debts once and for all. 

So if you have any debts, do not look any further, the team of experts at Repagalia will help you get rid of them and no longer feel the debts constrain.

Prev postNext post
Use your ← → (arrow) keys to browse

Continue Reading

Business

Stay On Top Of Employee Management

Published

on

Company meeting

Employees are the most important asset of any organization and the main engine for its success, but to get the full potential out of employees it is important to know how to manage a team of employees. The desire for the employee to function at the highest level is in the common interest of both the employee and the management and not one good manager is measured by his ability to motivate the employees and get the most out of them. Quality employee management will reflect the human capital inherent in the employees of the organization or business, increase employee motivation, create mutual trust between employee and manager and employee to employee and motivate staff to share responsibility for achieving goals and results of each organization.

Setting realistic goals for employees

To be good managers you have to trust the abilities of your team members, take a step back, let them do the job even without your intervention. While it may sound tempting, and perhaps even logical, to lead the organization’s tasks and take care of optimal performance, a good manager should know how to stand aside sometimes, allow employees to achieve results on their own, and even even have difficulty and even fail sometimes.  Proper management does not set employees unrealistic goals, goals that are not achievable either objectively or subjectively according to the employee’s perception. The place in which  they work can affect their productivity. A good office space is vital. In this case, you should look at prestige serviced offices

Be a better manager with the help of proper communication with the staff

One way to build constructively and effectively is to provide feedback to the employee. Avoiding feedback impairs an employee’s ability to learn, progress and improve his or her functioning. In fact, even an informal dialogue between the manager and the employee will strengthen the relationship between the employee and the manager, provide him with indicators of success, give him test points for examining the individual and organizational functioning and contribute to the employee’s motivation.  

Management while providing personal attention and examining the potential of the employee

Although employee management does not require a degree in social work, it requires the manager to understand the needs and desires of the employee and to know that there is a person behind the employee. Personal treatment of the employee does not eliminate the needs and requirements of the organization and does not harm the status of the manager.

The opposite is true, managers who do not treat the employee as a number or as a “resource” increase their value to the employees and motivate them to improve in many parameters such as perseverance, identification, initiative, productivity and more. Managing a staff team means maximum utilization of the human resources available to the organization that are reflected, among other things, in the ability to see the employee’s abilities beyond the position and slot in which they are located. Non-limitation of the employee to the limits of his job definition will lead to the development of both the organization and the employee and better results for the organization.
In an age where the job that the employee now performs is not a lifelong career and many employees move from job to job and also from organization to organization sooner or later, the manager has the task of developing talented employees, promoting them within the organization and preventing them from leaving. Throughout the period of employment of the employee in the organization, it is important to educate them and allow them to “grow”. Delegating authority over employees and giving responsibility to employees are among the important tools that will create in every employee motivation, desire to succeed and a sense of partnership in the organization and practically will also make it easier for you as a manager to take responsibility and work.

HOW TO SAY “NO” TO AN EMPLOYEE  

Managing a staff requires knowing how to say no sometimes. Managing a staff is not only reflected in the projects you agree to carry out, but also in those you decide not to carry out. Before you decide to agree to any initiative of the staff, it is important to consider and make sure that the initiative meets the goals of the organization and benefits it. If you do not think so, do not fall into the trap of being nice and agreeing to everything, a good manager also knows when to say no, and you will also be surprised the staff will appreciate them for it as long as it is made as a matter-of-fact decision. 

Remember that employees are not perfect

An important part of any employee task management is knowing that no one is doing anything perfectly, especially for the first time. A professional manager does not insist on integrity, but gives his employees support and protection even when they are not doing a perfect job in the belief that in the future they will learn to perform the task in a better way. 

How to conduct team meetings 

Staff meetings in the office are a management tool, but also a tool that contributes to the formation of employees. In order for the team meeting not to be perceived as boring and inefficient it is important to know how to conduct a team meeting. Basically, each participant should be given the feeling that his or her voice is important and heard, given the opportunity to raise issues and ideas for discussion at the meeting, suggestions for improvement and streamlining, or to make complaints and requests. It is not always necessary to hold an office meeting, it is sometimes possible to go out to a quality restaurant. A pleasant staff meeting will contribute, among other things, to strengthening the connection between the employees and the management.

When the manager adopts actions and methods that will strengthen the employee’s relationship with the manager and the organization and increase their motivation, the employee’s absence is expected to be at least significantly.

Use your ← → (arrow) keys to browse

Continue Reading

Business

How Has Technology Changed Farming Over The Years?

Published

on

Technology has become a big thing in the world. No matter where you look, technology is everywhere and that isn’t going to be changing any time soon. We live in the age of tech, and if you can’t get behind it then you are going to be left behind while everyone else surges forward. This is exactly what has happened to the farming industry over recent years. Technology has made processes easier to complete, and generally made a positive impact on the industry as a whole. 

But. how has it done this? There are many different elements that make up farming, and tech has managed to ingrain itself in each and every one of them. 

Crop Genetics And Pest Management

While the idea of improving plant genetics isn’t new, it is made a lot easier by the development of technology in the field. Plant breeders have been working to improve germplasm to develop seeds that have the best mixture oc characteristics possible. As such, they can make sure they get the best yield when it comes to specific weather conditions and soil. It’s important to understand that the older methods are still used here, but they are also combined with a newer approach that involves the latest tech. 

Genetic engineering technology plays a huge part in this process, as it helps to improve a number of different things about the plant. By doing this, farmers are able to increase crop yields, making their farm more efficient. 

Mechanization

The new and improved farm equipment has had the most significant impact on the farming industry. It has drastically changed the way that farmers raise and care for their livestock, as well as growing plants. The heavy duty equipment such as tractors, combines, and planters all make their life a lot easier. If you need any old school products such as a G8P 12V 8 GPM Portable Fuel Transfer Pump then these are still available for farmers to purchase. It’s not to say that just because tech has come about it’s completely out with the old. 

The biggest benefit of mechanization is that farmers are now able to produce more from their farms with less labor. Saving farmers money, producing more to cater for the demand and all around making life much easier for those who are in this industry, tech has been a lifesaver in some ways. 

Specialization

When you think back to being a kid, do you remember the farms that you saw on TV? Well, that is how they used to be. There was a little bit of everything by way of animals, and certain crops were also grown depending on what kind of farm you had. With tech coming into the equation more and more, farms have become more specialized in recent years. 

When you visit a farm now, you are more likely to see one type of livestock being raised than a whole range of them. Back in the olden days, raising a range of different livestock was where the money was, but not anymore. Thanks to technology, focusing on one area rather than all of them is actually more profitable. It gives you the chance to acquire all of the tech that you need to focus on that one area, and it also means the farmer has more knowledge of it. Therefore, what is produced is a much higher quality than it would be otherwise. 

Livestock Genetics And Breeding

Humans have been domesticating animals for a long time now, and farmers used to select particular livestock, breeding them to adapt to certain conditions. Or, they would be bred with one purpose in mind: the end goal. The technology to aid this practice has come a long way in recent years, and now there are animal geneticists who work to identify the genes within animals and then enhance them for various reasons. 

Embryo transfer is gaining more and more popularity over recent years, especially in the dairy industry. This wouldn’t have been possible fifty year ago, and it is thanks to technology that it is possible now.

Now, you should understand a little more about how technology has changed farming over the years. There have been many changes to how farming used to be, ensuring that farmers can keep up with the rising demand from the market. Of course, it’s not easy to make all of these changes for farmers, especially the ones who have been used to doing things the old fashioned way. But, with technology at the forefront of almost everything that we do, it’s hardly surprising that it has made its way into the farming sector.

Use your ← → (arrow) keys to browse

Continue Reading

Trending