Workplace discrimination is something that has a repeated history of occurring within the United States. Where these cases to get quite complicated is that they have many requirements that need to be met in order for the case to ultimately be successful in court. Additionally, employers do have rights in these cases that have to be addressed before the ultimate outcome will be potentially successful for the employee. If you are an employee who feels that they have been unjustly discriminated at work, consider the following guidelines for proving workplace discrimination in court under the wing of Federal Law:
Learn the Difference Between a Federal and State Claim
Depending on your State’s local laws, you may opt to wait for the Federal Law to kick in with a full investigation from the EEOC. What the EEOC achieves is to potentially achieve more successful results for employees whose circumstances fall in a grey area of state discrimination laws. What is important to remember is that each State’s policy must fall within the Federal Law’s guidelines of what is legal and what is not. Understanding this nuance is pivotal to having the Federal Law be utilized for your upcoming case.
Be Aware of the Statute of Limitations to File a Case
It is important to be aware that there is a time limit for how much time can pass before your claim can no longer be filed. If you are attempting to file with the EEOC, federal employees have up to 45 days, other employees have up to 180 days, and state employees have 300 days. Remember, the sooner you file the better in order to have the best possible results.
Hire an Attorney
Regardless of your financial situation, it is imperative to hire an attorney for workplace discrimination claims, particularly if you are going to have to go to court. Hiring an attorney will help you to determine which protected class you fall into whether its age, gender, race, etc. for your upcoming case. Many attorneys will take these cases on a contingency fee basis, which means you will pay them a percentage of your settlement. In order to learn more about prospective attorneys, view Brady & Associates
Gather the Necessary Evidence of Your Discrimination
In these sorts of cases, it is imperative to gather as much evidence as possible and many times, the evidence will not be easy to find after the fact. The more that you gather before your employer knows you are filing a workplace discrimination case, the better. Some great examples of evidence to gather are your personnel file, your employee handbook of company policies, diary or journal entries, your pay records, physical records of discrimination or harassment, mental health records, medical records, and potential witness testimony. These items will potentially be essential to your case.
File a Lawsuit
Upon the successful completion of the EEOC’s investigation, you will be provided with a letter with the authorization to use. With this letter, your attorney will help you to file a lawsuit against your employer.
Make a “Prima Facie” Case for Discrimination
There are many types of potential discrimination claims that you can file for. It is wise to consult with your attorney about which one you will be potentially trying to prove. Some potential claims to explore are Discriminatory Intent/Treatment, Disparate Impact, and Retaliation. Depending on which one best aligns with the specific details of your case, your attorney will advise you which legal theory to proceed with for your case.
Prove Your Employer’s Argument Is Insufficient
In order to be successful, you are going to have to knock out your employer’s counter-argument against your claim. This is where the evidence you have gathered will be crucial to the successful outcome of your case. An example could be your employee handbook to show that a certain policy is discriminatory in nature. If you have the text in hand before your employer attempts to modify it during the case, you will be able to show their argument is insufficient. Your attorney will be able to guide you on potential ways to have success with using your relevant evidence to your advance in order to discredit your employer’s argument.
Gather Up Your Witnesses to Testify
Having a witness is crucial in many discriminatory cases. This is an ideal situation if you are an individual filing or have a class of Plaintiffs trying to bring a case. Be sure to have your witness make an official statement or even be willing to testify if required. Be sensitive to the witness’ needs if they are still employed at your employer where the events leading to the case occurred.
Submit Documents to the Court
Once you and your attorney have decided the direction the case will go and what evidence you will be using in order to prove your case, it is essential to submit your documents to the court on time. Courts do not take kindly to incomplete filings and filings that are not punctual. Be sure that your attorney does not miss a deadline and regularly follow up with them about the progress of your case.
If you feel that you have been discriminated against in your place of employment, it is important to consult your legal options with several attorneys. Attorneys normally offer a complimentary consultation appointment before they decide to take your case. Use this to your advantage to see the prospective options for your case. While you are looking for attorneys, be discrete and gather as much potential relevant evidence possible to strengthen your case. Once you decide on the appropriate attorney, be sure to file your case with the EEOC promptly within the statute of limitations to avoid not having an option to file your case. If you follow these steps and collaborate with your attorney with prompt court filings, proving a “prima facie” case for discrimination, and demonstrate that your employer’s argument is insufficient, you will likely have a successful outcome to your discrimination claim under Federal Law.
5 Ways To Improve Your Company Website
When you’re running a company, your website is the most important tool at your disposal. Content marketing continues to rule the business world, meaning that your site is so much more than a place to sell products.
1 . Creative Content
Renowned marketing expert Iliyana Stareva once said, ‘In the digital era, content is the most important asset a business can have. It’s no longer your product or your service; it’s the content you create about it (and around it) that gets you found and noticed.’ With ample competition online, your company website should offer the best content out there. Your content should be creative, engaging, and highly valuable to your audience.
To help marketers to improve their web content, there are several tools available. Crayon is a handy platform to help users create successful content strategies. The tool uses AI to offer insights on your competitor’s content moves. Hubspot also offers a solution to help with content creation; the tool provides guidance on which fresh and original topics to focus on.
2. Page Speed
If your page speeds aren’t fast enough, potential leads will go elsewhere with their search queries. Tools like Google PageSpeed Insights are useful to access info about your page speed, along with advice on how to speed it up. To increase your page speed, you should focus on reducing HTTP requests, trying asynchronous loading, and compressing your files.
3. Focus on UX
The user experience of your website is of crucial importance. Your visitors should be able to navigate your pages easily; there should be clear calls to actions, and an attractive layout. To improve the UX of your site, you might consider using AI chatbots. Often, customers will have small queries that they want solved quickly. AI bots can allow you to offer 24/7 chat responses, without putting pressure on your staff.
4. Web Design Trends
When you are developing a website, it’s useful to pay attention to web design trends. Visually striking and contemporary websites present your company as more professional and credible. In 2020, ‘Dark mode’ web designs are trending, dark backgrounds ensure that the other colors and images stand out. Another trending design style is hand-drawn designs. These offer an authentic, imperfect, and personal quality.
5. Improve SEO
To enhance your website, improving SEO should always be on your agenda. The best thing to do is to use SEO tools to gain insights about which keywords are performing, and which are not. Tools such as SEM Rush can give you a sneaky look at which keywords your competitors are using. In 2020 we’re seeing a lot more voice searches. To optimize for voice search, make sure you use conversational language and long-tail keywords. As new practices and technologies develop it’s important to revise your marketing tactics.
Finally, the video content trend is far from over, be sure to include compelling video content on your site to engage and entertain your visitors. This year, many brands are choosing to host webinars, as part of their ongoing marketing strategies.
Getting Your Brand Back Out There In A Post-Covid World
All the rules have changed recently, and with the global Covid 19 pandemic hitting every nation, businesses have been forced to adapt quickly in order to survive. Now that the new normal seems to be slowly returning, many small companies are questioning how they can operate going forward, and, after pausing all marketing activity, how they can kick start their pipeline enquiries again. It’s true that the consumer landscape may look very different in the aftermath of the crisis, but businesses that are able to be agile and make changes to their processes are likely to be the winners. So, how do you get your company back on its feet in a world living with a pandemic?
Reassess Your Business Plan
There are a lot of economic and social uncertainties in the wake of coronavirus, but what is certain is that businesses will have to change to reflect the altered society we live in. Start by revisiting your business plan and reassessing your goals, company mission statement and marketing activity. Businesses dependent on a physical location, for example, may need to make stark changes to accommodate social distancing measures, or consider expanding their presence digitally and improving their ecommerce operations to remain financially viable. Looking at the strengths and weaknesses that you have, and doing a post-Covid competitor analysis will enable you to see where the opportunities may lie.
Rethink Your Marketing
Marketing messages and channels will also have to shift to keep your business on track in a very different world. Sure, you want to get your message out there, but it needs to connect with your target demographic in these altered times in order to resonate. People have become more aware than ever of our impact on the planet, so it could well be time to look at how green your marketing is. Whether it’s dropping printed brochures in favour of digital ones, or staying in front of customers with branded tote bags that they can reuse, a more eco-friendly approach is likely to go down a lot better.
Stabilize Your Finances
Part of your coronavirus recovery plan of course needs to be addressing the financials of your business. You may have a much reduced income and need to look at ways of saving on overheads, such as giving up a physical office location and continuing to work from home, or choosing to take on temporary staff rather than permanent employees as you rebuild your operations. Perhaps you need to re-establish a different supply chain, secure more stock or put some advertising budget towards building a buzz around what you do again. Check through all lines of credit and investment available in case you need some funding to get back up on your feet. Microloans, merchant cash advances, equipment financing and business credit cards are all out there if you need them. Make a plan with a timeline for your financial recovery and try to chart out a path with targets and projections which are realistic to the new situation. It may be tough for a while out there, but with the right approach, your business can survive to trade another day.
Preparing To Start A New Business: Things To Think About
There aren’t many people who don’t daydream about becoming their own boss. However, the percentage of those who do daydream about and those who actually do it is a lot lower. What is it about becoming our own boss that stops us from following our dreams and turning a dream into a reality?
For many people, it is the fear of the unknown. Not knowing if you are making the right decision can be the tipping point for many people. Another hurdle is money and, dare we say it; self-belief can be a huge factor in starting your own business. If you don’t believe in what you are selling, then it goes without saying that no one else will either.
Removing all the obstacles you place in front of yourself is the first step to starting your journey to becoming your own boss.
Every new start-up and trading business needs a business plan. Why? Well, for starters to steer you in the right direction to making a success for your new venture. Knowing what you want from your company, where it is going and where it could potentially go will give you something to aim for and make sure you deliver what is required to make your company successful.
Essentially it is a detailed list of the projected journey of the company to help you steer it in the right direction. What the plan involves can be different depending on your trajectory and what you are offering, but the following will help you to form a plan and know where to start.
- What are you selling?
- Who is your customer base?
- What percentage profit can you expect to make in the first year?
- What is your initial outlay cost to get up and running?
- Is there scope to expand in your sector?
- Do you have a USP? (Unique Selling Point)
- How do you plan to find and attract customers?
- Why will your customers stay with your company?
- How do you plan to evolve the company and expand?
- Are there ways you can adapt what you do and offer more services/different products?
- Where do you see the company in 5 years?
- How do you plan to get your company to that point in 5 years?
A thorough and detailed plan will help you for many years to come, not just for their initial starting period.
And know what you want to do and how you plan to get there. Building a new company for the wrong reasons will never work out well and may end up leaving you in a worse place than you were before you started. With as many as 50% of businesses failing in the first five years, knowing how to succeed and being willing to do what it takes will help you stand the test of time if you are genuinely doing it for the right reasons.
Combine your goals with your personal drive and perseverance and make sure that you are fully committed to making it a success. Simply starting a new business because you dislike working for other people or you think it is a get rich quick scheme will no doubt be your undoing if this is why you are starting a new business.
Do you need money to get the company up and running? If so, you need to know precisely what you need and how much money you will need before you start looking for loans or financial backers. Some companies will be able to start up on a very small or even no budget at all. Other companies will need to look at purchasing stock, finding premises, and making sure they have everything they need to run their company successfully.
Warehouses, industrial sheds, offices, and tech for employees don’t come cheap, so factoring them into your budget is essential before you start looking for finance options.
Is there a market for what you are selling?
Who is your ideal customer? How are you going to sell them? If there is no market for your service or product, chances are you may struggle to find suitable buyers or to get people’s attention.
Being able to identify a gap in the market and fill it will help you to attract the right customer for your company. You need to demonstrate a willingness to be able to adapt to meet the demands of a changing market and satisfy the consumer needs as and when they change. Diversifying is something that will help your company stay heads and shoulders above the rest and keep you relevant and able to fulfil your client’s needs as they change.
Having a unique selling point will mean you are offering people something they aren’t getting elsewhere or may not even realize they need. Identify a gap in the market and strive to fill it before someone else does. A great way to do this is by asking current or potential clients what they are looking for and what would make their lives easier. Then, you can adapt what you do to meet this demand.
Keep an eye on the competition
Always know what they are doing and make sure you are competing on the same playing field. Copying them may seem dishonest but staying ahead of the market is essential for your company to survive, so make it your business to know new and emerging trends within your sector. Keep on top of client demands and know exactly who your competitors are and what they are offering.
Make sure to stick to your company’s values and integrate any new ideas, ways of working, or new products/services as and when demand calls for it and emulate the success of your competition for yourself.
Starting off on the right foot with a solid plan in place will give you a better head start when it comes to starting up your business.
Are You Aware Of Your Children’s Online Activity?
5 Ways To Improve Your Company Website
Getting Your Brand Back Out There In A Post-Covid World
Preparing To Start A New Business: Things To Think About
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