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Internet 101: Using The Web To Succeed In Business – The World Reporter
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The internet? It’s a wide place and a varying place. It can do so much for our personal lives, but it can do a lot for our business.

If you’re a business owner and you’re not interested in using the internet to further your business goals, ask yourself why you aren’t using it.

A common answer? Well – there’s too much going on. There’s so much that the internet can offer to our businesses. It’s actually scary how many options are right there, at our fingertips! There are so many options it is overwhelming and with no clear place to start – it can be disheartening even to try. Here’s what you need to know about the internet, what it can do for your business and where you can get started.

So, does your company have a website? If not – why? A website is a tool that can help you network. It can help you promote your business. You can run a marketplace on your website or utilize it as a customer service platform. A website can pretty much give your business some more business! Sites like Squarespace, Wix, and others give you all you need to get started.

If you have a website – consider its age. If it’s been awhile since it was changed or revamped – then you should think about getting in touch with someone, or an agency, who will restore some life to your web presence. The website is where your business will be seen, and it makes a lot of sense to make it appealing to your audience. The better the website looks and works, the better first impression you’re going got make. A good website is going to transform visitors to customers – a bad website that doesn’t work is going to put potential customers off your business and push them away.

If you are contacting an agency, try not to ignore your website because the professionals are handling it. Make sure you educate yourself about your website and understand how it works. That way, you can ask for improvements based on your own knowledge instead of a shot in the dark! Also, you might be able to fix issues if you educate yourself.

The visitors to your website? That’s known as traffic. Your site should be generating traffic, and thus you need to ensure that your site is actually able to track people. There are plenty of ways you can do this, but blogging is the easiest way to start. It also builds content for your website. It’s a great way to bring your target audience to your site, and if you can blog on a regular basis, you’ll make your business look extremely active and on the ball.

Traffic to your site is going to generate data. Google Analytics can be attached to your website and can offer you an enormous amount of demographical information to help you identify your target audience. You might be surprised by the people who are visiting your website, and it may cause you to adjust who exactly you are aiming your business services and products to! This data is worth its weight in gold and can really offer you a true insight into the people interested in your business.

By now, you’ll have an optimized website that is working for your business – you’re selling and gaining data. This is an amazing foundation, but how do you get seen more often.

Let’s talk about search engine optimization – or SEO as it’s commonly known. People don’t rely on old-school directories anymore. Stuff like phone books aren’t really going to bring people to your net presence, are they? Register your company, the details of your business, and the services your company provides across directories on the net. Yelp and Google will suffice at first. This will get you seen in the places people are looking! Being seen is the best reason to use the tools of the web other than using it to sell your goods.

Once your business is in all the online directories it should be in – it’s time to focus on the SEO and search engines. People at this point should be locating your business on the internet when they go looking for it, but what else can you do?

Well, you need to position yourself to become the answer to a question. Think about the reasons why you use search engines. When people search for answers, ideally – they will find your business.

Search engine optimization is the best method of clawing your way to the top of search rankings so that it is your business that is seen before other businesses. Ideally, the higher you are – the more traffic that will pass through your website. If you use certain keywords, you can be found more often by your target audience. Use the data you’ve procured so far and insert the keywords that relate to your target market into the blogs you should be regularly producing. This fresh content should be full of keywords – meaning you’ll always have ways to get keywords into your site. If you’re afraid of pushing yourself too far here – seek help from a company like Hoth SEO – who can boost your SEO game and teach you how to do it all.

SEO and data lead perfectly into generating leads. Leads exist in all sorts of sizes and shapes. For example, a potential new employee is a lead for your recruiting department! Someone who signs up to your newsletter is a lead, people who email your business are leads. A lead is someone or something that expresses interest in your business one way or another.

Leads are another way of gathering data. The more data – the better. For example, people who download items from your site provide their name and email in exchange for the downloaded item which might be a newsletter. This data is used to personalize future information directly to customers and create a ‘human’ interaction. Tailoring communication to leads is a great way to build relationships and is certainly better than cold-calling. Generating leads is going to depend a lot on the infrastructure of your website. The page that visitors land on is key here, and your landing page should include a sort of offer and a form. The offer should entice the visitor to exchange their data for said offer. A ‘call-to-action’ seals the deal here and with a simple click to redeem the offer, the form is sent off – data is provided, and a lead is generated.

Social media is an amazing tool that you can focus on next – it is an absolute must-use tool. Twitter and Facebook will allow you to communicate with every single customer that comes to your business with a query or complaint. You can speak to each customer as an individual and solve their issues almost instantaneously. Social media is a great way of personifying your business and giving a personal touch to what otherwise may look like ‘just another company.’

Twitter, Facebook, Google and Youtube offer great exposure to your company when they are used correctly and will get you noticed! Remember when you registered your business to directories? Well, now it’s time to make your own with a Facebook Page. A well-managed Facebook page allows you to answer questions rapidly, and there’s nothing better to a customer or client than making sure their voice is heard, listened to and their requests acted upon. On top of this, the Facebook page is a great marketing tool.

Twitter is different. It’s a stream of conversations happening in real time. Compare it to a convention you can visit at any time. Insert your company into the right topics, talk to people and your customers and make solid contacts. You can also follow the brands and influencers that are relevant to your business and get your brand out there! Remind yourself of the conversational nature of Twitter and don’t always lay the hard-sell onto your followers. Mask the sell and keep talking.

Youtube offers a completely different service. Sharing videos of your company is a great way to allow people in the beating heart of your company. You can offer help, advice, tips or just show a plain old day in your working office. This content works well with your written blogs and can help promote your business and products.

Finally, the internet is a great way to find people to work for your business. Upwork is a fantastic site to find freelancers, and Indeed can help you list your full-time vacancies.

There is just so – so much that the internet can offer to you and hopefully this has helped break the back of all that. Once you educate yourself on the use of a website, you’ve got the perfect platform to jump off and explore from!

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Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

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Employee training

There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
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Top 10 Simple Health Changes To Boost Your Well-Being

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It does not matter how old you are, where you live, or what your occupation is, your health should always be a top priority. However, most of us are a little bit guilty of letting our well-being slide from time to time. With that being said, read on to discover some of the simple ways you can give your health a boost today.

  1. Get rid of at least one item in your life that contains toxic chemicals – You may be shocked by just how many items in your life contain toxic chemicals. This includes everything from air fresheners to bed sheets. Get rid of one of these items and replace it with something natural instead. This is something you should make a habit to do every few months or so. You will be surprised by just how much of a difference this can make. 
  2. Deep breathe for at least five minutes – Throughout the day, you should make sure you take the opportunity to deep breathe for at least five minutes. Why? Well, there have been numerous studies that have shown that deep breathing can help to lower stress hormone levels. This means that you will feel better, get an improved night’s sleep, and you will have less anxiety too.
  3. Drink more water – You probably expected this to be on the list, but the importance of drinking more water should never be ignored. Your body needs water for almost every function. If you are dehydrated, this could be the cause of headaches, pains, aches, and a number of other symptoms.
  4. Have one veggie night per week – A lot of people eat far too much meat, red meat especially. So, why not have a veggie night once a week? Not only is this good for your health, but it will be good for your bank balance too. There are so many great recipes online that can give you ideas regarding tasty and creative dishes that do not incorporate any sort of meat or fish. Once you start off with one night per week, you may then decide that you want to up it to two nights, and so on. However, it always helps to start off small so that it is easier and more manageable, and you can then get used to it.
  5. Sign up for an online pharmacy – Nowadays, you can easily order your prescriptions and medications over the Internet via an online pharmacy. This can help you to boost your health because it ensures you never experience delays with your medication. If you are someone who often doesn’t take their recommended course of tablets because you cannot get to the doctors in time for a repeat prescription, then this is definitely a good suggestion for you. Your medication will be delivered to your door with a click of a button.
  6. Make a dedicated effort to lower your stress levels – There is no denying that we live in a very stress-filled world at the moment! The world we live in is one that has heaps of pressure, and it can be difficult to stay on top of everything and keep those stress levels low. However, it is vital that you find a way to do so. After all, if you don’t adrenal fatigue and health can start to take a tumble, which is the last thing you want. For those who are unaware, adrenal fatigue relates to a group of different symptoms that impact people who are under a lot of physical, emotional, or mental stress. From being a single parent to having a stressful job, there are a lot of different reasons why you may be struggling. Therefore, we recommend that you look for different ways to reduce those stress levels so that you can enjoy a more calming and peaceful life. Whether it is doing some breathing techniques or taking more regular breaks so you can have moments for yourself, there are a lot of different ways that you can make sure you are keeping your stress levels to a minimum. The importance of this should not be overlooked, as stress can impact our mental and physical health in so many different ways. 
  7. Do something nice for someone every day – You will be surprised by how good this makes you feel, and by how much this has a positive impact on your health. It’s all about mental well being. When you do something nice for another person, you are benefitting their health, as well as your own. First and foremost, there is no denying that it feels good to hear some nice words for someone or to get a helping hand when you need it. You feel recognised and appreciated, and this is something we all need. At the same time, doing something nice for someone else and seeing their reaction can make you feel amazing too. After all, doing something good for someone is a gift for yourself at the same time. You will find that the deed continues throughout the day, making you feel great and happy within yourself. 
  8. Incorporate some movement into your commute – If you do not have an active job, this is particularly important. Sitting at a computer all day can be bad for your health. One way to combat this is by incorporating some movement into your commute. If you can walk or bike to work, you should give this a go. If not, start parking your car further away from your place of work so that you have to walk there and back. You should also start using the stairs instead of the elevator whenever you can.
  9. Start meal planning – You will find it much easier to eat healthily if you plan your meals. At the start of every week, make a menu of what you are going to cook for dinner every evening, as well as what you are going to make for your lunches every day. Not only will this help you to eat better, but you will save money too. Make sure you incorporate some healthy snacks into your food prep for work. This will stop you from going to the vending machine whenever you are bored or your energy is zapped. The great thing about the times we live in at the moment is that you can easily get recipes and meal prep inspiration online. So, if you are struggling, simply do a little bit of digging online and we are sure that you will find a lot of different options when it comes to meal ideas and clever food prep suggestions for the week ahead. Not only is this going to help you to be more organized, but you will find that it actually saves you quite a bit of money in the process. After all, when we do not have a food plan for the week ahead, we tend to spend a lot of money on items we do not need. Food can end up going in the bin because we do not use it. This ends up in an awful lot of waste, and we should all be looking to reduce this, so meal prep is great in many ways.
  10. Keep a journal – Last but not least, keeping a journal is good for a person’s mental health. You should write down your thoughts. It doesn’t need to be a long entry; you can simply jot down a few bullet points every evening. This will help you to articulate your thoughts so that they do not wear you down. After all, it can be very difficult to sleep if you have lots on your mind. A lot of experts advise this approach for people who suffer from insomnia. One of the main reasons why a lot of people struggle to get the hours of sleep they need is because they cannot shut off when they go to sleep; their minds are still going at a million miles per hour. They are thinking about what they need to do the following day and any worries or concerns that they may have. Because of this, it very much makes sense to keep a journal so you can offload some of these thoughts and worries and you can have a much more restful night of sleep. Once you get into the habit of doing this, you will see that it actually does make a significant difference when it comes to drifting off and enjoying a good night of rest. 

So there you have it: some of the best ways to give your health a boost. The suggestions that have been provided are really simple and easy, so there is no excuse not to give yourself a bit of TLC. we are sure that you will start to notice a difference as time goes on. However, as is the case with anything, it requires patience and persistence. You cannot expect to turn your health around in one night.

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Why Buy A Business, Rather Than Start One

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There are good and bad sides to buying a business and starting your own business from scratch. For lots of people, the positives of buying an established business outweigh the positives of starting a business. Here are the reasons why buying an existing business could be the right choice.

Easier To Secure Finance

All businesses will need finance. Unless you can fund your business yourself, you’ll need to secure financing from investors. Most lenders will be more willing to lend money to an established business that they can already see is doing well, rather than risk an unknown factor. 

Income From Day One

One of the downsides of starting a business is that most start-ups will go through an early stage where they don’t make much, if any, money. For some entrepreneurs, this stage can last for several years. 

During this stage, you will need to pay out for things like your premises, as well as equipment, installation of equipment, stock, materials, fixtures and fittings, legal and professional fees, a license, uniforms, and more. 

If you don’t have finance in place or another form of income, this stage can be very tough for a new business owner. If you buy a business, you can start earning from day one, and avoid this tricky period where you might be out of pocket.  

Established Brand

When you buy a business that already exists, you are also buying into a brand that is already known, recognizable, and has a track record. You get the business complete with all the trademarks, copyrights, and websites associated with it, as well as the business locations

This means that your business will already have customers, lenders, suppliers, and other contacts that are confident in the business already. 

Instant Customer Access

An existing business also has customers already, which can help you succeed straight away. You can use a range of strategies and marketing to build on the existing customer base, but won’t have to struggle to build a customer base from scratch. 

Established Network Of Contacts

When you start a business from scratch, a lot of your time and energy has to be put into building up a network of contacts. 

All businesses need to have supplier and marketing contacts, so buying an existing business that already has those contacts in place allows you to hit the ground running.

Like money lenders, suppliers and marketing companies are more likely to offer you more favourable terms if your business has been around for a while and they know it.  

Focus On Growing The Business

When an entrepreneur starts a new business, they will have to put a lot of their energy into getting their business off the ground. This takes a lot of time and can be very tiring. 

On the other hand, when you take over a business that is already established, you’ll be freer to focus on the areas of the business that most need your attention, aiding the growth of the business as a whole. 

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