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Why A Great Website Is Always A Business’ Top Priority

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Photo by Domenico Loia

If you run your own company, whether that’s digital or refers to the old bricks and mortar business, you may be wondering how you can make it more appealing to potential product/service buyers. This will refer to getting yourself a website that provides information, graphics, videos and much more. Once you have established your website, you must ensure you’re hitting the targets that you want.  There are a few steps you can undertake to ensure your website starts to do better, which will in turn lead to the generation of sales and new connections.

Style is key, the substance to all website design 

People buy into good aesthetics and design because it looks well thought through and it boasts good features that will make any reader impressed.  If something looks appealing, if the graphics are gorgeous and your imagery is beautiful, then people will be much more likely to click through links and other pages. If the website is well designed, people will stay on your page longer which is a key factor when trying to boost your SEO and ranking. SEO is the goal, ensuring that search engines can see your website and that it is being taken seriously. Look at your design, what is going to be appealing, what design fits your brand? You will most likely want to hire a professional, a graphic designer. You may look at Superside’s design process and understand the steps in graphic design that can really assist your brand. Then once this has been established, you should aim to be consistent with every single post and page of your website. The goal is for it to look professional as this will really enhance your website. Look for royalty free images if you are unable to access a HD camera yourself or pay a photographer to help you with imagery and put out well crafted messages and information to your readers, with calls to action if necessary. Style and design is going to shape how people see your brand. 

SEO is your bread and butter

Marketing your website is tricky, but with some simple steps, you can start to see a difference in the way that people are viewing your business. Using keywords and buzzwords as well as plenty of healthy links, will help or you can take it one step further and look at a company to assist you. Once you have mastered SEO or hired someone to do this for you, then you will want to maximize on the amount of keywords you use and aim to use them often to reach Google searches, depending on where you use your keywords. Good clear titles, consistency with the content is also key – what do your readers want to know about your business? Any good business person will know their demographics and have used these demographics to their best advantage. Someone within digital marketing will be able to greatly assist you with this. 

Some of the main benefits of SEO will already be ingrained in your mind but if you need some added assistance on the matter, then these eight reasons may just really help reinforce the benefits (according to industry professionals):

  1. SEO Leads to Better User Experience. 
  2. SEO Is a Primary Source of Leads. 
  3. SEO Brings Higher Close Rates. 
  4. SEO Results to Higher Conversion Rate. 
  5. SEO Promotes Better Cost Management. 
  6. SEO Encourages Local Users to Visit the Physical Store After the Search. 
  7. SEO Builds Brand Credibility. 
  8. SEO Helps Establish Brand Awareness.

All of the above lead to a better online presence and you can start to see the benefits of how it can benefit your business. In e-commerce, SEO is vital because of the plethora of competition that you have to face daily. You need to show that your company stands out.

Social media will become your best friend

If you’re not already doing this, then connect your website and brand upto social media and start to use it to its full potential. Be brand consistent, which in essence means having an awareness of your brand and being able to hone in on the areas of it that make it special. Creating themes, logos and style throughout and tone of voice is so important and having a presence online allows your customers to clearly see what is going on in terms of your business, changes, offers and service updates. Social Media will definitely improve your website’s standing and it can be known as a great way to drive traffic to your page. Use Pinterest and Facebook, too. On facebook, you will find access to further assistance such as paid ads and display ads that will allow you to reach set audiences. Paid ads and campaigns can be massively useful and you can target your ads to the people who want to see them. 

Twitter can be helpful if you want to use hashtags and join in with communities similar to yours. Online sources state that social media is one of the biggest vital tools that you can use for your business. It provides numerous benefits, including: 

  1. Faster, Easier Communication. Customers can contact a customer service representative faster and easier now than ever before thanks to social media. 
  2. Networking & Partnerships – Collaborations is one way to start building that all important database of customers and other businesses.
  3. Boost Organic Visibility – Who is going to see your website first? Perhaps it is people who have not been directed but naturally stumble across on Google.
  4. Increase Website Traffic – Get more people to come and visit your page.
  5. Customer Feedback – What they think of your products and how they want to communicate with you.
  6. Impress Potential Customers – What will they think of your brand and how do you draw them in?
  7. Branding – allow your brand to flourish further. 
  8. Track Your Competition – See how they are doing things and how it differs from you.

Bottom line, your business website and the way in which you promote it, is a vital tool in seeing it flourish.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Six Tips For New eCommerce Businesses

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eCommerce is a constantly evolving sector, and as a new business, it can feel overwhelming. In this post, we’ll take a look at six of the hottest eCommerce tips to help you get your new eCommerce business up and running. 

Your website is your first impression. 

As a new eCommerce site, customers will have very little knowledge of your brand, and so you have just a fraction of a second to make a good impression. A website that is slow to load, poorly designed, and difficult to use will not build trust and confidence and will lose you sales. Take the time to make sure that you create the best website that you can for your budget and conduct the necessary UX testing to ensure that it is functional. 

Make sure that you’re mobile-friendly.  

The average person spends more than 100 minutes on their mobile phone every day, and so it is essential that your eCommerce site is fully functional on mobile and tablet devices as well as on laptops and desktops. With more and more people now using their phones as personal computers, shopping is becoming increasingly mobile, so having a mobile-friendly site is key. 

Invest in quality stock 

It should go without saying, but quality must always be put above quantity when purchasing or making items to sell in your store. There are a number of different wholesale sites out there, such as Alibaba, Oberlo, and Doba, and they can be a minefield to navigate. Learn how to buy from alibaba.com here. 

Social media will be your best friend.

It is virtually impossible to launch a thriving eCommerce business without a social media presence. Social media gives you a glimpse into the wants and needs of your potential customers and target audiences, but it is also an invaluable free and paid marketing tool. In particular, Instagram is now known as the number one social media platform for eCommerce sites, but for maximum reach, don’t forget to build a presence on other social media networks such as Facebook, Twitter, and TikTok too.

Invest in your images 

Pictures tell a thousand words, and when it comes to eCommerce, they are also processed by your customers much faster. With 60% of people being visual learners, images are invaluable to your business, so do invest in a good photographer and take some professional pictures to ensure that your customers have all the pictures they need to make their decision. 

Use a live-chat

Lastly, as a small eCommerce business, you likely do not have a customer service department, but that doesn’t mean that you can neglect customer interactions. A live-chat feature makes it easy for you to answer customer questions and to speak with customers while they are on your site, just as if they were shopping in a real store. 21% of people who shop online say that live-chat tempts them to buy, 46% of people think that live-chat is the perfect digital communications tool, and 62% of shoppers say that they are more likely to return to a site that has live-chat installed. 

So there you have it – six tips for new eCommerce businesses, did you find them helpful? Why not share your own suggestions in the comments.

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3 Tips For An Easy House Move

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Moving home is so exciting, right? A fresh start, a lovely new place, a new neighbourhood to explore. You feel like a little kid again – those night-before-the-move jitters and arranging all your furniture into a great new space is an unbeatable feeling. However, as we all know, moving can also be expensive and stressful. Especially with lots of furniture, children, pets and a limited amount of time, the task can feel insurmountable. Here are three tips for an easy house move.

1. Hiring Your Own Lorry

Removal companies are great if you have all your own furniture, and no way of transporting it. However if you have a partially furnished let, wherein you’ll have some,but not all of your furnishings already set up in the new property, you could hire your own truck. This will save a lot of money and will ease your move. You can hire the lorry for as long as you need it, and you can have a fun road trip all of your own!

Ensure that when you hire or buy your own lorry, you look into lorry insurance and invest in proper precautions. 

2. Asking For Help With Child And Pet Care

If you are moving with young children, dogs or cats, the move can become infinitely more complicated and difficult. If you have close friends or family who can take care of your children or pets for you, this would help your move immensely. Having to take care of small children whilst lifting heavy boxes and organising a million things at once can be a big challenge, and can even lead to accidents. Children can be overwhelmed by moving house, so it is much better to have them come to your new home when you have had a chance to organise the space and make it feel like home.

Similarly, dogs and cats can become stressed by a change in location. If the place is in disarray, the animals can become even more frightened and restless. It is better to have a friend, family or professional pet care company take care of them whilst your house move is taking place.

3. Time Off Work

Although it can feel wasteful to take holiday from work just to move house, you’ll thank yourself later for taking the time. Moving into a new house might only take one day, but the unpacking, organising and cleaning process can take far longer. If you take a few days, or even a week, to complete your move, you can return to work with a fresh slate, knowing you’ll be coming back to an organised, calm home!

Plus, this way you can actually enjoy your move, rather than treating it as a stressful nightmare! You can make the most of the new space, experiment with the layout, and truly transform this house into a home which you will be enjoying for years to come.

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3 Issues Repair Workers Are Facing During The Corona Pandemic

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It’s fair to say that the whole economy and multiple industries have taken a hit due to the coronavirus pandemic. Lockdown forced many companies to close their doors while others were forced into administration. At the same time, numerous businesses have also struggled with how to restart their respective models and get things firing on all cylinders once more. However some companies have been hit harder than others. 

Maintenance and repair workers such as plumbers and electricians are facing significant difficulties right now. Here are some of the issues that they are dealing with and the potential solutions. 

Social Distancing 

One of the greatest issues right now is that it seems social distancing is key to preventing the spread of the virus. Ultimately, this means that people are wary about being around others and potentially letting individuals into their homes. That’s a definite problem for repair workers who often require access to complete their jobs. Now, you might assume that people will call repair workers out regardless because it’s an emergency. However, a lot of time a repair doesn’t seem like an emergency and people will put it off for as long as possible. 

The challenge here is convincing customers and clients that safety can be maintained in this type of situation. More often than not, this is about ensuring that PPE is used and readily available for workers. Businesses also need to be clear about the things they are doing to keep everyone safe. 

Getting Supplies

We have seen numerous factories and businesses forced to close due to coronavirus outbreaks. The issue here is that this leaves a lot of companies unable to get the products that they need. It can cause businesses to grind to a halt, particularly plumbers and electricians that often require access to spare parts. 

Luckily, key parts such as a 3 way ball valve can still be found online and at reasonable prices. But, repair companies may still need to expand their search and look to companies that they haven’t used before to ensure that they have the parts they need. 

Financial Losses

It’s like that repair companies and maintenance workers, particularly freelancers, have sustained substantial losses over the past few months. While there has been government support to help mitigate the damage, this may not have been enough. Companies will also need to consider how they can protect their model from future damage. This does mean that they need to think about insurance options. There is insurance coverage that could potentially help if there is a dreaded second wave or a new outbreak. By getting the insurance in place now, companies like this will be able to keep their business afloat and the lights on. It could also help if the coronavirus pandemic does cause a massive economic disaster as many analysts seem to fear. 

We hope this helps you understand the challenges that these workers and businesses are facing. It’s like that many will bounce back eventually but there could definitely be some rough roads ahead before things are able to snap back into place.

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