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Why A Great Website Is Always A Business’ Top Priority

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Photo by Domenico Loia

If you run your own company, whether that’s digital or refers to the old bricks and mortar business, you may be wondering how you can make it more appealing to potential product/service buyers. This will refer to getting yourself a website that provides information, graphics, videos and much more. Once you have established your website, you must ensure you’re hitting the targets that you want.  There are a few steps you can undertake to ensure your website starts to do better, which will in turn lead to the generation of sales and new connections.

Style is key, the substance to all website design 

People buy into good aesthetics and design because it looks well thought through and it boasts good features that will make any reader impressed.  If something looks appealing, if the graphics are gorgeous and your imagery is beautiful, then people will be much more likely to click through links and other pages. If the website is well designed, people will stay on your page longer which is a key factor when trying to boost your SEO and ranking. SEO is the goal, ensuring that search engines can see your website and that it is being taken seriously. Look at your design, what is going to be appealing, what design fits your brand? You will most likely want to hire a professional, a graphic designer. You may look at Superside’s design process and understand the steps in graphic design that can really assist your brand. Then once this has been established, you should aim to be consistent with every single post and page of your website. The goal is for it to look professional as this will really enhance your website. Look for royalty free images if you are unable to access a HD camera yourself or pay a photographer to help you with imagery and put out well crafted messages and information to your readers, with calls to action if necessary. Style and design is going to shape how people see your brand. 

SEO is your bread and butter

Marketing your website is tricky, but with some simple steps, you can start to see a difference in the way that people are viewing your business. Using keywords and buzzwords as well as plenty of healthy links, will help or you can take it one step further and look at a company to assist you. Once you have mastered SEO or hired someone to do this for you, then you will want to maximize on the amount of keywords you use and aim to use them often to reach Google searches, depending on where you use your keywords. Good clear titles, consistency with the content is also key – what do your readers want to know about your business? Any good business person will know their demographics and have used these demographics to their best advantage. Someone within digital marketing will be able to greatly assist you with this. 

Some of the main benefits of SEO will already be ingrained in your mind but if you need some added assistance on the matter, then these eight reasons may just really help reinforce the benefits (according to industry professionals):

  1. SEO Leads to Better User Experience. 
  2. SEO Is a Primary Source of Leads. 
  3. SEO Brings Higher Close Rates. 
  4. SEO Results to Higher Conversion Rate. 
  5. SEO Promotes Better Cost Management. 
  6. SEO Encourages Local Users to Visit the Physical Store After the Search. 
  7. SEO Builds Brand Credibility. 
  8. SEO Helps Establish Brand Awareness.

All of the above lead to a better online presence and you can start to see the benefits of how it can benefit your business. In e-commerce, SEO is vital because of the plethora of competition that you have to face daily. You need to show that your company stands out.

Social media will become your best friend

If you’re not already doing this, then connect your website and brand upto social media and start to use it to its full potential. Be brand consistent, which in essence means having an awareness of your brand and being able to hone in on the areas of it that make it special. Creating themes, logos and style throughout and tone of voice is so important and having a presence online allows your customers to clearly see what is going on in terms of your business, changes, offers and service updates. Social Media will definitely improve your website’s standing and it can be known as a great way to drive traffic to your page. Use Pinterest and Facebook, too. On facebook, you will find access to further assistance such as paid ads and display ads that will allow you to reach set audiences. Paid ads and campaigns can be massively useful and you can target your ads to the people who want to see them. 

Twitter can be helpful if you want to use hashtags and join in with communities similar to yours. Online sources state that social media is one of the biggest vital tools that you can use for your business. It provides numerous benefits, including: 

  1. Faster, Easier Communication. Customers can contact a customer service representative faster and easier now than ever before thanks to social media. 
  2. Networking & Partnerships – Collaborations is one way to start building that all important database of customers and other businesses.
  3. Boost Organic Visibility – Who is going to see your website first? Perhaps it is people who have not been directed but naturally stumble across on Google.
  4. Increase Website Traffic – Get more people to come and visit your page.
  5. Customer Feedback – What they think of your products and how they want to communicate with you.
  6. Impress Potential Customers – What will they think of your brand and how do you draw them in?
  7. Branding – allow your brand to flourish further. 
  8. Track Your Competition – See how they are doing things and how it differs from you.

Bottom line, your business website and the way in which you promote it, is a vital tool in seeing it flourish.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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5 Ways To Find New Clients For Your Business

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If you’re looking for ways to find new clients for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business or you’ve been in operation for years, you need to be sure you’re regularly approaching new clients that could be interested in your business. Luckily, there are lots of ways for you to do exactly that. From attending events to speaking with local businesses, you may be surprised at the things that you can do. With that in mind, here are 5 ways to find new clients for your business: 

Attend Events And Conferences (Both Online And Off)

One of the best ways to find new clietns is to attend events and conferences within your business. With everyone there to network, you will be able to speak to people when they’re open to discussing their needs as a business. Face-to-face conversation goes a long way in sales and with that, events are the perfect too. 

With the COVID-19 curently affecting the events industry negatively, online events are also a great way to meet potential clients. Although networking may be a little harder, you still have lots of opportunity to meet new clients. For a guide to events during the COVID-19 pandemic, you can visit this site here. 

Speak With Local Businesses

If you have lots of businesses in your local area and you think that they could be a potential client for your business, get out there and speak to them. Whether this means sending them an email or picking up the phone, you may be surprised at how far a quick conversation can go. 

Use Online Platforms That Help You Find Leads

Although you may not be aware of this, there are lots of online platforms that allow your to find leads. Whether you’re searching through online tenders or looking a job listning boards for freelancers, you can find a lot of your clients simply by searching the right site. For more information when it comes to online tenders, you can visit etenders here. 

Invest In A Sales Team

By investing in a sales team, you’re investing in people who can help your business make more money. It may be a scary investment to start with but by the time they start bringing new clients on board, it will be worth it. For a guide to building a sales team, you can visit this site here. 

Use Social Media To Advertise

Social media is a great way to market your business and in turn, it can bring you more clients. Although it takes a lot of work and dedication, it’s definitely worth it. 

With lots of great tips and tricks to bear in mind, you can be sure you’re doing all that you can to find new clients for your business. What else could you do? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below. 

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Tips For Organizing A Successful Business Event

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It doesn’t matter your industry or the nature of your business. There will likely be a time when you’ll want to throw a business event of some sort.

It’s essential that you review the following tips before you get started planning so that all goes over smoothly. You can rest assured that your event will be a success when you start planning early and map out your tasks and set deadlines for each to-do. Remember to have fun with this project and to make a note of what didn’t go over well so you can make changes the next time around.

Assign A Planning Team

Events can give your business the competitive edge it needs to succeed. It takes a team to plan a successful business event. There’s a lot that needs to get done so avoid trying to do all the work yourself. Put one person in charge of the event, so you know who to turn to for questions and to get an update on the progress you’re making. Make sure you sit down and talk about who’s doing what so there’s no overlap.

Set A Budget

Another tip for organizing a successful business event is to set a budget and to do so right away. It’ll be helpful to know how much money you have to work with before you start to sign contracts and put down deposits. A budget will help guide your decisions and ensure you don’t spend too much. Keep your budget handy throughout the planning process so you can refer to it when you’re completing your tasks.

Choose the Right Location

Your event will be much more of a success when you pick a prime location to hold it. You must have the right size venue and ensure it fits your theme. Tour spaces and see your options before making a choice. Once you have a venue, consider hiring First Traffic Management to ensure your guests get to your event safely. Let them handle the logistics and any permits so you can focus on being a good host.

Get the Invites Out Early

Your event isn’t going to go over very well if there are no attendees. Therefore, once you secure a date, time, and location, then you should send out the invitations right away. You want to have an idea of how many guests you can expect and for the invitees to put the event on their calendars and save the date. Create a marketing plan to help drum up excitement and get the word out about your business event.

Discuss On-Site Roles & Responsibilities

The night of the event is just as important as the preparation and planning leading up to it. You’re going to want to have a staff of people who can help ensure all goes over seamlessly when it’s show time. Get your staff together and discuss roles and responsibilities so each person knows what they’re in charge of and can be useful at your business event. Talk about logistics and ensuring everyone involved has a job to do and knows how to answer any questions the guests may have.

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How to Give Your Business a Competitive Edge

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Due to the current financial climate, it is more critical than ever before for companies to stand out against their competition. The damage caused to the economy by COVID-19 has led to job losses and business closures. Figures from the U.S. Bureau of Economic Analysis (BEA) show that real gross domestic product (GDP) decreased at an annual rate of 5.0% in Q1 2020 and then dropped to 31.7% in Q2 2020. While you may not be able to control the events that caused the economic downturn, you can take steps to ensure that your business has the best chance of success and survival in these challenging times. One crucial way to protect your business for the longterm is to find ways to give your company a competitive edge. 

A competitive edge enables your business to become a major competitor in your industry and differentiates your company from the many similar businesses operating in your sector. You need your business to be the one that consumers think of first, when they have a need for the products and services that you offer, and you want them to keep coming back time and again. The question is, how do you develop a competitive edge? Read on to find out:

Differentiate Your Company From the Competition

The phrase USP or unique selling proposition is one that you would hear bandied around a lot in marketing departments in the past. Nowadays, the term USP is so well worn that it is practically overlooked. However, the importance of finding a way of differentiating your business from your competitors is a lot more than mere marketing jargon; it is an essential tool to ensure that your business stands out from the crowd for all the right reasons.

Ask yourself, ‘what makes my business different from the many others out there?’ Then use this to your advantage by communicating it to your customers.

Spot Opportunities

Being the first in your industry to capitalize on an innovative new trend or idea is an excellent way to edge your way ahead of the competition. To spot these opportunities, you need to be on the lookout for ideas and inspiration. A perfect way to spot opportunities that your competitors may have missed it to keep up with news from around the world by reading the international press, for example, israelnationalnews.com. Keeping up with international news will enable you to spot potential markets for your products and services and to capitalize on these opportunities.

Offer Exceptional Service

While there are many ways that you develop a competitive edge for your business, it is vital that you don’t neglect the basics. Offering exceptional customer service is crucial for keeping a step ahead of your competitors. Many consumers become frustrated when a business attempts to attract new customers while neglecting existing customers. Ensuring that both returning and new customers are offered the same level of outstanding customer service is sure to give you a significant edge over the competition.

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