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The Importance of a Strong Brand Identity

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There was once a time when the quality of a company’s product was all that mattered. As long as the goods were of sufficiently high quality and reasonably priced, success was almost assured, and few people gave much thought to the company behind the endeavor.

However, today’s digitally connected, and always-online world makes it far easier for potential buyers to compare products from different companies around the world, all in the blink of an eye. As a result, there simply isn’t time for any message about the superior quality of your products to sink in. You need to grab people’s attention right from the outset. The best way to achieve this is to have a strong brand identity.

The Brand Comes First

Competition has never been harder so a key element of ensuring future success it to make your products stand out from the crowd. Creating a brand identity that attracts and excites potential customers will help them engage with your site and make them far more likely to purchase your products or services.

Ultimately, you are selling your brand first and your products and services afterward. Apple and Google are two mainstream examples of how successful such a strategy can be. The power of their individual brands is so great that anything they launch or create will immediately be adopted by a significant proportion of their users.

Adopt the Customer POV

Think about the way you want your customers to see your company and use this as a basis for building your brand identity. This exercise can also be of assistance when it comes to thinking about the core values of your business and what it is that sets you apart from the competition.

Today’s consumers expect rewarding experiences in all elements of their digital lives and your branding should reflect that during every step of their online shopping experience. While platforms such as BigCommerce offer a high level of user experience, these can be further enhanced by working with web development partners such as Eventige.com who can create a more precise UX-focused brand experience for your online store.

Customers also expect far greater levels of transparency and accountability than in the past so ensure that yourself and members of your team are front and center in your branding. Use social media to allow current and potential customers to get to know a little about you. The more they can relate to you, the more likely they are to make a purchase.

Leverage Loyalty

Although your ultimate goal is to see your business succeed and your profits rise, your brand image is there to build relationships, not generate transactions. A single sale is a great achievement but turning a buyer into a regular customer is a far more successful long-term strategy.

Ideally, you want your company to be the first one that comes to mind when a customer needs a particular product or service. Combining this level of loyalty with superior customer service experiences can help promote your brand even further as such customers are likely to post and comment on social media about their happy interactions.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Business

5 Main Advantages of Colocation Hosting for Your Business

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Your organization requires a data center business plan if it is going to move forward to expand smoothly. Thus, you must look at your IT needs and decide what is to come so that your business can grow. If you are not sure whether outsourcing to a colocation facility is right for your organization or not, read on to learn what to consider.

1. Many Connectivity Options

Rather than building a private data center, which is a major capital expenditure, many companies choose a migration of their data instead. The range of connectivity choices available makes colocation a great choice in several cases, particularly if expanding the company’s infrastructure is necessary. Rather than laying down and integrating expensive cables, it is often more budget-friendly to use colocation facilities that easily connect to leading providers of internet services, network services, and more.

2. Scalability

When your current data solution is no longer enough, then it is time to consider scaling the IT infrastructure so that your business can continue to grow. Using a colocation provider allows you to agree together on service terms that allow you to scale services as necessary. If you’re interested in this scalable solution, check this page out for more information.

3. Less Downtime

A big benefit of colocation hosting is less downtime. An outage is costly for any company because it means less work is being done then, which equals fewer sales. Significant work must go into catching up on operations afterwards too. Thankfully, colocation data centers reduce downtime and maintain hardware because they have many supports, including different power sources and physical security.

4. Data Security

This point is essential. Your business has data that you need to ensure is secure for your customers and for the organization generally. Keeping patented data out of competitor hands is important, and you have an ethical obligation to your customers to safeguard their personal details too. Thankfully, colocation data centers have cutting-edge security measures in place. The colocation facility also has many policies that align with compliance regulation for various types of data, which means you won’t have to worry that you are vulnerable to lawsuits.

5. Lower Costs

Finally, colocation reduces costs in many ways for your growing organization. For example, you will save money as you will consume much less power after the relocation. Not only that, but you won’t have to own and operate hardware for networking because that is taken care of by the trusted colocation provider.

Deciding to Make the Move to Colocation Hosting

If your business has complex needs for an internet infrastructure, colocation can offer significant benefits, including saving money, state-of-the-art security methods, and scalability. It’s nice not to have to worry about infrastructure anymore too.

When your business moves to a colocation data facility, you can then focus on daily operations and an expansion strategy, rather than spending time managing an on-site data center. You can spend your time efficiently by outsourcing in this way, which makes it a successful part of building your company’s future.

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4 Ways To Improve Business Technology Management

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Notebook work with statistics on sofa business
Notebook work with statistics on sofa business

Technology can improve your business in so many ways, but a lot of business owners don’t see the full advantage because they are not using it in the right way. It’s important to recognize that investing in technology is not enough, you need to make sure that you are using the right tech for your business and you are managing it in the right way. Failure to manage technology properly can lead to increased security risks and even a drop in productivity. If you don’t have a coherent system for managing your business technology, here are a few important tips to help you get more out of your technology.

Take Advice From IT Consultants 

There are so many amazing pieces of business software out there that can help you to streamline things, boost productivity, and save money. However, some pieces of software won’t really be that useful to your business and you can easily end up paying for features that you will never use. Many business owners make the mistake of spending a lot of money on software that doesn’t improve their business because they are taken in by a good sales pitch. That’s why it’s a good idea to take advice from an IT consultant because they will know which applications are going to benefit your business. They will also help you to implement that technology in the right way so you can take full advantage of it. 

Use A Mobile Device Management System

A mobile device management (MDM) system makes it so much easier to manage all of the devices in your business and perform vital updates. Here is an overview of mobile device management features and how they can benefit your business. By having all laptops, tablets, and other devices connected to a central management system, you make it easy for your IT team to push out updates, implement new software, and carry out routine maintenance. 

Understand How Technology Impacts Your Business

Implementing technology without a clear idea of why you are doing it and how it improves your business will usually lead to waste and possibly a drop in productivity. It’s important that you know how technology affects your business in a tangible way. How will new software improve things for your employees on a daily basis? Will it save you money? Is there a cheaper alternative? By answering these questions, you can ensure that you are only investing in technology that actually has value.  

Choose Compatible Applications 

When you are choosing new business applications, you need to consider how well they will work with the existing business technology that you are using. It doesn’t matter how many amazing features a piece of software has if it doesn’t work seamlessly with the rest of the software that you rely on. If you want to get the most out of your business technology and avoid any productivity issues, you need to have a clear systems integration process in place. This allows you to bring all of your independent applications together into a cohesive system, so everything works seamlessly together. 

Managing your business technology properly is vital if you want to take full advantage of it, so make sure to follow these tips.

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How To Reopen Your Restaurant After Lockdown

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It seems like lockdown is going to be lifted a little earlier than economists may have predicted. This is great news but it presents a challenge for your retail businesses; especially restaurants. How do you get people back to your establishment without spooking them? It’s all about bolstering their confidence in your health and safety procedures while marrying this narrative with a ‘back in business’ approach. Use alluring visuals to entice customers to your restaurant and reassure them with the help of your staff. There are also some tried and true marketing tactics you should be using and slowly building up the confidence of the locals.

Train your staff

Although lockdown will be lifted soon, you still need to retain your staff to be conscious of COVID-19. It’s not a good idea to act like nothing ever happened and just carry on. Retrain your employees i.e. waiting staff to be extra courteous and careful when interacting with customers. Tell them not to touch them and don’t wipe your face or nose in their presence. Your waiting staff as well as the managers for that matter should be carrying wet wipes or antibacterial wipes that they can use to clean their hands. Wearing face masks may be something you don’t want to do because it sends the wrong signals, but it’s something you may need to do. So give your staff PPE like plastic see-through gloves, face masks and aprons if need be.

Reassuring signs

Place a sanitizer bottle on every single table; including those that are outside. Something as simple as a blackboard sign with chalk writing that reads, “all staff have been tested and are clear of the virus” would really reassure some worrisome people. You should also place signs outside and inside your restaurant that instruct customers to be careful and courteous of each other’s space and health. Signs such as ‘don’t shake hands’ or ‘cough/sneeze into your elbow’ would go a long way into showing customers, you’re not letting anyone get away with poor hygiene standards. 

At arm’s length

You want to minimize as much risk as possible, but waiting staff are supposed to be hospitable and interact with customers. One way you can make everyone’s lives easier is by using a smartphone card swiper. People who use Samsung Pay or other electronic accounts via their smartphones, to pay for their goods, can make transactions without touching your staff. They won’t be passing any contaminated real money either, which would rapidly spread germs around the restaurant. The system can also read credit cards too, so non-touch payment technology is really something you should have in your business. 

Back to basics

Restaurants have always used chalkboards and standing signs to attract business. Go back to basics and just write what your specials are, what your breakfast menu looks like and any discounts you might be doing. The more normalcy and less panic, in your brand tone, the quicker customers will flock back to your business. 

It’s been a rough few months for restaurants. Part of the excitement of eating out is being among company. It’s time to slowly but surely, reopen and use these strategies to reassure, inspire confidence and get people back to booking tables again. 

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