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Supermarket packaging

First impressions are everything and that’s never more true than when we look at product packaging. With consumers being overwhelmed with shelves of different packaging, colours, brands and product messaging it’s never been more important to stand out from the competition and ensure your packaging jumps out and speaks to your target demographic. So today we are talking about the power of packaging and how to get it right.

Market Research

Market research is an integral part of package design and is the essential starting point for all brands launching new products into the market. Proposing different ideas, designs and aesthetics for your products and testing them before they go to market is the best way to test their ability to stand out and build desire. As packaging can be as crucial as the product itself it’s critical that brands are investing time and money into creating the best packaging they can to connect with their consumers.

Neuromarketing research is a very interesting development in the world of package design and offers very insightful metric research into the way people actually react to the product environment around them. This new eye tracking research is making waves in enabling brands to understand what stands out to consumers so that we can learn more about how to build desire for our product ranges.

Dare to be Bold

One of the most important elements of packaging is finding a way to stand out from the competition and grab the customer’s attention. So brands should be spending time researching their competition. Looking at who’s getting it right, who’s getting it wrong and why. From there brands then need to look at how they can then be different in the visual impact their packaging makes.

The Science of Colour

The colour we use within our packaging is paramount in creating effective and powerful packaging. The brain reacts differently to different colours so brands need to look into the science of colour when looking at packaging. Thinking about the values that your product stands for and the benefits that it provides should then be extended out into the colour palette of the packaging. Think about whether you want your packaging to be chic and sophisticated, or whether you’re looking for fun and approachable and then plan your colour scheme around those brand values.

Create Brand Recognition

All package design should be aiming to create brand recognition across all products ranges and into the greater marketing strategy. Making your branding memorable and recognisable will enable you to ensure people start taking notice of your products on a long-term basis. Staying true to one specific look, logo, colour scheme and overall packaging design will ensure you begin building trust with consumers, with the end goal being to obtain true customer loyalty.

The end goal is that with effective packaging you will have consumers going to the shelf and looking specifically for your product. So first you must stand out, then build trust, so that eventually you can obtain the ultimate product goal- customer loyalty.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Keeping up with house trends

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Home is the place where you should feel more comfortable. Thankfully, you can get all the confort without having to sacrifice style. Nowadays it is easy to remodel your house within a budget, making it accessible to any user. If you also keep up with the last trends, your house will surely be in everybody’s mouth.

Updating the living room 

The heart of every household is, without any doubt, the living room. It is the place were the family reunites to spend the time together. We generally use the living room on our free time, so it is important to feel as comfortable in it as possible. After all, nobody wants to be in an uncomfortable place when it comes to watch a movie or spend quality time talking with your significant other. Latest trends are aware of this. 

One of the most significant changes that have been happening on living rooms over the last years is that regular sofas have become outdated. Their crucial spot in the room has been taken all over by the chaise longues. Chaise longue is a kind of sofa that includes an extra long piece of sofa in one of the sides. Thanks to this additional piece, you can lay down more easily and relax. They are very versatile pieces of furniture and, the best thing about them, is that they come in all designs and patterns, so finding one that matches your style is easy.

Becoming one with your garden

Although most users would prefer spending their spare time in the living room, as the good weather arrives, the garden becomes a strong contender. A beautiful garden is every family dream. Over the last years, nothing has increased the value of properties like a stunning pool in the garden. The pool design therefore is one of the most important aspects of a house. 

Choosing the right tiles for your pool can make a dramatic change on the pool appearance and durability. Lately, decorators all around the world have found a new favorite type of tile regarding pool tiles: the glass pool tile

Glass pool tiles have beaten the traditional porcelain ones used on pools by many aspects. The most important one is that they reflect the light of the sun better, giving the pool a cleaner and brighter look. Glass pool tiles used to be made of materials that could not handle the cold weather well, but thankfully this has changed over the last years.  Glass pool tiles are now made of very resistant materials making they appropriate for any kind of weather. 

Glass pool tiles are really easy to install and come in all sort of different colours and designs. However, do not let this big variety overwhelm you. A trend in colours seem to be settling in at the moment: turquoise pool tiles. They reflect the sunlight very well while giving your pool a modern feeling.  Immersing yourself in a pool with turquoise tiles after a long day at work can give you a relaxing ocean feeling. If you are looking to get yourself some turquoise pool tiles, we recommend you look for respectable sellers like Buy Home Tile, which is an online store famous for providing only quality materials. 
Another important thing to take into account regarding your pool is the area around it. Experts like Buy Home Tile recommend you use river rock mosaic tile. This kind of tile gives a rustic but elegant feeling to your outdoors areas. Since it is made of river rocks, they are very resistant and can last you a lifetime. Their top quality durability make it a wise decision, not only for pools and garden areas, but also for your bathroom or shower floors. People around the world are choosing river rock mosaic tiles for multiple elements in their homes, so do not miss the chance of joining those who make wise decorative decisions.

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SkyBridge Receives “Exporter of the Year” award from Global Chamber Phoenix

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The SkyBridge air logistics project received the “Exporter of the Year, Services” award, granted by the Phoenix Global Chamber within its annual Grow Globally Fair, which brings exporters and importers together, along with international investors.

The award was presented to SkyBridge, a company chaired by Ariel Picker and directed by Felipe Monroy. The effort to position www.skybridgeaz.com as one of the leaders in the international logistics sector within the business community in Arizona has been coordinated by Marco Lopez, president of Intermestic Partners.

SkyBridge is planned to become the first international air cargo hub to house Mexican and US Customs in the United States.

Its operations are based at the Phoenix-Mesa Gateway Airport and will allow e-commerce companies and manufacturers, among others, to do business in Mexico and throughout Latin America, with a more efficient and profitable transport of goods between countries, thorough inspections and adequate security controls.

The development of this project will create 17,000 new direct and indirect jobs, as well as more than 3.5 million SF of development which will include industrial, aeronautical, office and commercial real estate.

The construction plan will detonate other benefits in the border region. Arizona’s proximity to Mexico and its surroundings are highly favorable for business, and they make the state a natural center for air cargo companies, large and small, eager to see their businesses grow on both sides of the border.

In this sense, Grow Globally Fair gives global business leaders the opportunity to see what’s new, who is new and how they can grow better.

With that purpose, the Phoenix Global Chamber awards prizes in honor of the success achieved in international markets and in the United States, whose categories are: Exporter of the year, product; Exporter of the year, services; Importer of the year; Landed Company to see; Cross-border consulting; Transcendent leader of the community; International banking; International commercial law; Immigration lawyer; Diplomat of the year; Translation and localization; International logistics; International accounting and taxes; International finance and insurance; International Emerging Risk; International Talent and Payroll: International Real Estate Leader; International wealth management; International business training and discourse; International IT services; International market; International education; Collaborating Organization; International nonprofit; International business city; an Elected leader with global mentality; Young Global Leader, and Global Leaders of the tribe of the year.

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Axel Andorff and Carsten Isensee, new SEAT Vice presidents for R&D and Finance

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The Spanish car company, SEAT is betting on the future by hiring two prestigious new executive vice presidents. The company hired Axel Andorff as the new executive vice president of R&D (research and development), and Carsten Isensee has been appointed as the new executive vice president for finance. With both appointments, SEAT is focusing on Innovation and securing the company’s record profit and investment figures.

Who are Axel Andorff and Carsten Isensee

Research & Development and Finance are two of the most important areas on a car company. The new vice presidents of these areas, are both executives with international experience and extensive knowledge on the car market. Axel Andorff will be replacing Dr. Matthias Rabe (who will run the technical development operations area at Volkswagen), and Carsten Isensee, who is taking over for Holger Kintscher (who will be working as head of IT and finance at Volkswagen).

Let’s see who are these two new incorporations to the SEAT executive staff. 

Axel Andorff (R&D Vice president)

Axel Andorff is a German economic and mechanical engineer (from the German University of Kaiserslautern), with 20 years of experience at the car market, where he worked for Mercedes and held various positions in the research & development area of that company.

New responsibilities at SEAT

The new R&D vice president will be in charge of the company’s innovation projects, especially those involving connectivity and car electrification, developing technologies and new forms of mobility. He is in charge of the SEAT Technical Centre, who is focused on R&D. It has an area of 43,000 square meters, prepared and equipped (of a total area that covers a surface of 200,000 square meters). More than 1000 qualified engineers work on this center, using advanced technology (simulations, virtual reality…) to create modern and reliable cars, and developing new car technology.

In 2018 SEAT allocates 862 million euros on total investments and R&D expenses, 47% more than in 2017.

Carsten Isensee (Executive Vice-President for Finance)

Carsten Isensee has a degree in business management from the German University of Wilhelmshaven, and he has made his entire career in the Volkswagen company. His last charge was in China as an executive vice president for finance.

2018 was a historic year for SEAT. Sales have grown by over 10%, increasing from 468,400 sold vehicles in 2017 to 517.600 in 2018. With the incorporation of Carsten Isensee to the company, they expect to continue increasing their sales along 2019 and the next years.

New responsibilities at SEAT

The Finance vice president joins the Spanish car company with the objective of reinforcing the company’s profit record and investment figures, and to strengthen its financial basis for future Automotive (LINK NOFOLLOW) projects.

The car market is a very competitive sector. Last years SEAT increased its figures on sales, profits and investments. With the new vice presidents incorporations, the company is focusing on increasing these figures and securing its position on the market.

As SEAT president Luca de Meo said: “It’s time to look to the future with the ambition to grow”.

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