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Supermarket packaging

First impressions are everything and that’s never more true than when we look at product packaging. With consumers being overwhelmed with shelves of different packaging, colours, brands and product messaging it’s never been more important to stand out from the competition and ensure your packaging jumps out and speaks to your target demographic. So today we are talking about the power of packaging and how to get it right.

Market Research

Market research is an integral part of package design and is the essential starting point for all brands launching new products into the market. Proposing different ideas, designs and aesthetics for your products and testing them before they go to market is the best way to test their ability to stand out and build desire. As packaging can be as crucial as the product itself it’s critical that brands are investing time and money into creating the best packaging they can to connect with their consumers.

Neuromarketing research is a very interesting development in the world of package design and offers very insightful metric research into the way people actually react to the product environment around them. This new eye tracking research is making waves in enabling brands to understand what stands out to consumers so that we can learn more about how to build desire for our product ranges.

Dare to be Bold

One of the most important elements of packaging is finding a way to stand out from the competition and grab the customer’s attention. So brands should be spending time researching their competition. Looking at who’s getting it right, who’s getting it wrong and why. From there brands then need to look at how they can then be different in the visual impact their packaging makes.

The Science of Colour

The colour we use within our packaging is paramount in creating effective and powerful packaging. The brain reacts differently to different colours so brands need to look into the science of colour when looking at packaging. Thinking about the values that your product stands for and the benefits that it provides should then be extended out into the colour palette of the packaging. Think about whether you want your packaging to be chic and sophisticated, or whether you’re looking for fun and approachable and then plan your colour scheme around those brand values.

Create Brand Recognition

All package design should be aiming to create brand recognition across all products ranges and into the greater marketing strategy. Making your branding memorable and recognisable will enable you to ensure people start taking notice of your products on a long-term basis. Staying true to one specific look, logo, colour scheme and overall packaging design will ensure you begin building trust with consumers, with the end goal being to obtain true customer loyalty.

The end goal is that with effective packaging you will have consumers going to the shelf and looking specifically for your product. So first you must stand out, then build trust, so that eventually you can obtain the ultimate product goal- customer loyalty.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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You Can’t Afford An Employee Scandal In Your Business Model

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Employee Scandal

There are countless issues that business owners encounter when they are trying to aim for greater levels of success on the market. Some of the problems can knock you out of the running completely and leave your business dead in the water. That’s certainly true for an employee scandal. If you’re not worried about an employee scandal in your business, then you’re not seeing the bigger picture. A problem with your employees can cause a drop in sales, leaves you struggling to hire talent for your company and hurt the reputation of your business all at the same time. To understand the ramifications of this issue, you need to be aware of the scandals that can hit your company.

Criminal Activity 

It is possible that a member of your team is involved in criminal activity while working for your company. If this does happen then they could target your business as a whole or your clients. Unfortunately, clients won’t blame the individual employee for this issue. Instead, they’ll blame your company as a whole for not taking the right steps to vet the people that you hire. That’s why you should think about using a professional service to ensure your hiring standards are at the right level. A construction labour hire agency can help you here and guarantee that you don’t end up with any shady people on your team. 

Injuries

You also need to make sure that you are avoiding issues with injuries in your business model. Injuries can and often will occur if the right steps are not taken to avoid them. Indeed, if you want to dodge injury claims in your business, then you will need to hire a health and safety officer. They will check for hazards and ensure that you don’t have to worry about your business environment being unsafe. Businesses will bounce back for the occasional personal injury claim if they have the right insurance in place. However, if injuries are a constant occurrence in your business, then your company will struggle to get new hires. No one wants to work for a business where employee well being isn’t a top priority. 

Harassment 

Finally, you need to make sure that you don’t have an issue with harassment in your business model. Harassment can occur in a variety of forms. For instance, you could find that individuals are being harassed due to their gender or they might be being bullied. If you are worried about this problem in your business, the first step will be to set up HR support. This will provide a structure that employees can use when they have an issue that they need to deal with in your company. You should also consider adopting a zero tolerance policy for this type of problem. 

We hope this helps you understand the potential employee scandals in your business model and what they could mean. In doing so, you will be able to make sure that you avoid them and keep your company on the right track for the future. 

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How To Reduce Your Shipping Costs As An Online Seller

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Reduce shipping costs

Shipping costs are something that you are stuck with as an online seller. This makes finding innovative ways to reduce your expenditure on shipping a necessity. This keeps your profit margins high and your stream of revenue flowing steadily. Thinking strategically to reduce shipping costs for yourself and your clients is a major requirement if you want to be successful as an online seller. This is because your customers and clients expect to spend less on shipping and want free shipping in most cases. Here are five smart ways to reduce shipping costs.

Choose lighter packing materials

Protecting items in transit is important, and this means you must get the best packing materials to secure them. However, not all packing materials are the same. To lower shipping expenses, consider lightweight, protective materials that offer the same level of protection as the heavier ones. In this regard, use air pillows and bubble wrap to secure the boxes’ empty spaces—the lighter the package, the lesser the cost.

Use flat-rate shipping

Make the most out of flat-rate shipping. Most major logistics businesses offer some sort of flat-rate shipping, and you can take advantage of this to save some money. If you happen to ship heavy items frequently, this could present a great opportunity to save a lot. Be sure to research your options and make the best choice that makes it economical for your business. You can get significant savings on UPS prices here.

Improve your negotiation skills

Great negotiation skills are key to saving money anywhere, and in the shipping business, your ability to negotiate will save you some expenses. You can negotiate the terms and rates of your parcel volume even if it is on the low side with your shipper to slash your shipping costs. With competition high amongst shipping vendors, being a good negotiator could secure you a good deal. However, note that not all shippers can provide certain services or guarantees. So, be sure you settle on one that can fulfill all your shipping obligations and satisfy your customers’ demands.

Buy in bulk

Buy packaging products, from cartons to air cushions, to bubble wraps, and even pallets in bulk. Buying in bulk usually comes with volume discounts that can save you some money. One more thing to consider is your product packaging. Your packaging is part of your brand, so find suitable branding methods that do not alter your products’ weight by much.

Recycle and reuse shipping supplies

It is more likely than not that you also have items shipped to you before you resell. It is best to recycle and reuse such shipping supplies, to save money on shipping costs and packaging materials. You can repurpose the cartons and packaging material for your own packages. Simply replace the shipping labels with your branded ones. This also ensures you run a green business as you reduce the effects of possible environmental pollution.

If you decide to offer free shipping to your clients, that is fine but remember that it will eat into your profits. In this regard, you must find smart ways to save money on shipping expenses as well as packaging. If not, then as much as possible, find ways to reduce the shipping costs for your customers so that they can continue purchasing your products.

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Ensuring The Best Quality For Your Customers

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Best Quality for Customers

For all businesses big and small, customer satisfaction should be the number one goal, as they’re the ones who make everything possible. Without customer satisfaction, you’re going to see sales decrease, and it’s going to be hard to operate with efficiency! There’s a lot you can do to ensure that your customers are satisfied, and it doesn’t hurt to put in that extra effort to make sure of it!

Data security

Data security is very important for many reasons, but most importantly you want to make sure customer information is not at risk! It’s a legal requirement to protect the sensitive information of customers and employees, and you’re likely going to lose sales if you have a data breach. Make sure that all of your data is secured and away from people with ill intent, else you’ll be risking your reputation and the trust of your audience!

In-house guarantees

If you work in retail, the only way you can ensure customer satisfaction is from product testing, and making sure everything is the quality you want it to be! Whether it’s by tasting products as a food retailer or making sure customers are getting what they pay for. If you sell by weight, consider investing in some scales to make sure you’re selling what you advertise – ones like these: https://www.arlynscales.com/scale-knowledge/industrial-weighing-scales/. You don’t want any mixups with customer satisfaction, and many brands have faced criticism for inaccurate advertising.

Promotions and loyalty cards

Loyalty cards and promotions are a great way to reward your customers for buying from you, they allow you to give back to the customer for their repeating patronage! Make sure to set it up so that you don’t lose out, while also giving back to your customers – you’re trying to please the customer, not sink the business!

A lot of businesses offer credit instead of a loyalty card, finance that can only be used in their stores, encouraging them to come back and buy from you again! These deals are great for building lasting relationships between you and your audience, and should be used by every retailer if they can afford it!

Customer feedback

Allowing customers to give feedback is very important if you’re trying to please them, as they can tell you exactly what you did wrong and how you can do better! A lot of businesses do this through their website with a review feature, allowing them to collect data on their customers and find a general consensus on what the audience wants. It’s never bad to hear what your customers have to say, and you might end up pushing yourself a little closer to success with each change based on customer complaints! You can read more at https://survicate.com/customer-satisfaction/tips/.

You can’t please every customer, but trying to please the majority of them is what’s going to help you climb closer to success. Trying to keep an honest relationship with your customers, and not driving your prices up too high is important if you want to keep loyalty between you; people can tell when they’ve been overcharged – and that’s not something you want!

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