According to the latest research, online shopping has grown astronomically since 2015, with estimates suggesting that by 2018, the four biggest markets (the UK, US, China, and Germany) will have a combined worth of £645 billion.
This means that they will have nearly doubled in size in just three years, primarily due to increasing consumer reliance on buying through the internet.
When research was first conducted in 2015, it was found that British shoppers spent £1 in every £5 of their shopping on internet purchases, as part of the ever burgeoning ‘online revolution’.
Retailers quickly picked up on this trend, realising that it opened up a vast overseas market for them to expand into, with ventures like ASOS launching websites in countries across the world, and couriering companies like Parcel2Go offering an ever-expanding array of international delivery options.
This, combined with the increasing move to smartphone shopping, led to a huge surge in investment in digital operations, keeping online sales in the UK, US, Germany, and China on track to grow by £320 billion in just three years – to a whopping £645 billion.
An International Trend
When the study in question was conducted in 2015, 59 percent of online sales in the UK were processed through smartphones or tablets. Figures in the US and Germany were also high, at 45 percent and 24 percent respectively.
Since this time, these numbers have only increased, with purchasers not only buying domestically, but also from abroad. In fact, Chinese shoppers purchase products from British retailers as frequently as Brits, whilst our home-grown brands are incredibly popular in Germany, the US, and China too.
When these overseas shopping aficionadas spend, they spend more than our bargain-obsessed domestic buyers: 2.7 times more and 1.7 times more respectively for Chinese and German purchasers.
According to expert Anita Balchandani: “The study has shown that UK retailers are some of the world’s most popular, and are in a strong position to seize more opportunities abroad.”
Google sales director Martijm Bertisen added: “The number of people with internet access is growing fast, with many new consumers skipping the desktop phase entirely and only experiencing the web through a smartphone.
“Our study shows that this is increasingly translating into mobile transactions and that a mobile-first or even mobile-only strategy is now imperative to international success in retail.”
The takeaway from this is a simple one: in order for Britain’s businesses to survive and thrive, they need to not only be utilising the internet, but harvesting an international audience to help push up their profit margins and increase their global popularity.
5 Ways To Find New Clients For Your Business
If you’re looking for ways to find new clients for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business or you’ve been in operation for years, you need to be sure you’re regularly approaching new clients that could be interested in your business. Luckily, there are lots of ways for you to do exactly that. From attending events to speaking with local businesses, you may be surprised at the things that you can do. With that in mind, here are 5 ways to find new clients for your business:
Attend Events And Conferences (Both Online And Off)
One of the best ways to find new clietns is to attend events and conferences within your business. With everyone there to network, you will be able to speak to people when they’re open to discussing their needs as a business. Face-to-face conversation goes a long way in sales and with that, events are the perfect too.
With the COVID-19 curently affecting the events industry negatively, online events are also a great way to meet potential clients. Although networking may be a little harder, you still have lots of opportunity to meet new clients. For a guide to events during the COVID-19 pandemic, you can visit this site here.
Speak With Local Businesses
If you have lots of businesses in your local area and you think that they could be a potential client for your business, get out there and speak to them. Whether this means sending them an email or picking up the phone, you may be surprised at how far a quick conversation can go.
Use Online Platforms That Help You Find Leads
Although you may not be aware of this, there are lots of online platforms that allow your to find leads. Whether you’re searching through online tenders or looking a job listning boards for freelancers, you can find a lot of your clients simply by searching the right site. For more information when it comes to online tenders, you can visit etenders here.
Invest In A Sales Team
By investing in a sales team, you’re investing in people who can help your business make more money. It may be a scary investment to start with but by the time they start bringing new clients on board, it will be worth it. For a guide to building a sales team, you can visit this site here.
Use Social Media To Advertise
Social media is a great way to market your business and in turn, it can bring you more clients. Although it takes a lot of work and dedication, it’s definitely worth it.
With lots of great tips and tricks to bear in mind, you can be sure you’re doing all that you can to find new clients for your business. What else could you do? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below.
Tips For Organizing A Successful Business Event
It doesn’t matter your industry or the nature of your business. There will likely be a time when you’ll want to throw a business event of some sort.
It’s essential that you review the following tips before you get started planning so that all goes over smoothly. You can rest assured that your event will be a success when you start planning early and map out your tasks and set deadlines for each to-do. Remember to have fun with this project and to make a note of what didn’t go over well so you can make changes the next time around.
Assign A Planning Team
Events can give your business the competitive edge it needs to succeed. It takes a team to plan a successful business event. There’s a lot that needs to get done so avoid trying to do all the work yourself. Put one person in charge of the event, so you know who to turn to for questions and to get an update on the progress you’re making. Make sure you sit down and talk about who’s doing what so there’s no overlap.
Set A Budget
Another tip for organizing a successful business event is to set a budget and to do so right away. It’ll be helpful to know how much money you have to work with before you start to sign contracts and put down deposits. A budget will help guide your decisions and ensure you don’t spend too much. Keep your budget handy throughout the planning process so you can refer to it when you’re completing your tasks.
Choose the Right Location
Your event will be much more of a success when you pick a prime location to hold it. You must have the right size venue and ensure it fits your theme. Tour spaces and see your options before making a choice. Once you have a venue, consider hiring First Traffic Management to ensure your guests get to your event safely. Let them handle the logistics and any permits so you can focus on being a good host.
Get the Invites Out Early
Your event isn’t going to go over very well if there are no attendees. Therefore, once you secure a date, time, and location, then you should send out the invitations right away. You want to have an idea of how many guests you can expect and for the invitees to put the event on their calendars and save the date. Create a marketing plan to help drum up excitement and get the word out about your business event.
Discuss On-Site Roles & Responsibilities
The night of the event is just as important as the preparation and planning leading up to it. You’re going to want to have a staff of people who can help ensure all goes over seamlessly when it’s show time. Get your staff together and discuss roles and responsibilities so each person knows what they’re in charge of and can be useful at your business event. Talk about logistics and ensuring everyone involved has a job to do and knows how to answer any questions the guests may have.
How to Give Your Business a Competitive Edge
Due to the current financial climate, it is more critical than ever before for companies to stand out against their competition. The damage caused to the economy by COVID-19 has led to job losses and business closures. Figures from the U.S. Bureau of Economic Analysis (BEA) show that real gross domestic product (GDP) decreased at an annual rate of 5.0% in Q1 2020 and then dropped to 31.7% in Q2 2020. While you may not be able to control the events that caused the economic downturn, you can take steps to ensure that your business has the best chance of success and survival in these challenging times. One crucial way to protect your business for the longterm is to find ways to give your company a competitive edge.
A competitive edge enables your business to become a major competitor in your industry and differentiates your company from the many similar businesses operating in your sector. You need your business to be the one that consumers think of first, when they have a need for the products and services that you offer, and you want them to keep coming back time and again. The question is, how do you develop a competitive edge? Read on to find out:
Differentiate Your Company From the Competition
The phrase USP or unique selling proposition is one that you would hear bandied around a lot in marketing departments in the past. Nowadays, the term USP is so well worn that it is practically overlooked. However, the importance of finding a way of differentiating your business from your competitors is a lot more than mere marketing jargon; it is an essential tool to ensure that your business stands out from the crowd for all the right reasons.
Ask yourself, ‘what makes my business different from the many others out there?’ Then use this to your advantage by communicating it to your customers.
Being the first in your industry to capitalize on an innovative new trend or idea is an excellent way to edge your way ahead of the competition. To spot these opportunities, you need to be on the lookout for ideas and inspiration. A perfect way to spot opportunities that your competitors may have missed it to keep up with news from around the world by reading the international press, for example, israelnationalnews.com. Keeping up with international news will enable you to spot potential markets for your products and services and to capitalize on these opportunities.
Offer Exceptional Service
While there are many ways that you develop a competitive edge for your business, it is vital that you don’t neglect the basics. Offering exceptional customer service is crucial for keeping a step ahead of your competitors. Many consumers become frustrated when a business attempts to attract new customers while neglecting existing customers. Ensuring that both returning and new customers are offered the same level of outstanding customer service is sure to give you a significant edge over the competition.
Business12 months ago
Axel Andorff and Carsten Isensee, new SEAT Vice presidents for R&D and Finance
Travel8 months ago
Dolphin Discovery is the only park with the AZA accreditation in Punta Cana
Travel9 months ago
What You Don’t Know About Broadway
Travel8 months ago
Azul Talavera Hotel: the perfect place for your next holidays in Puebla
Travel7 months ago
Ibiza: not only a destination for young people but also a natural paradise with dream beaches, exclusive locations, and luxury villas
Travel6 months ago
6 Things you can do in Tijuana
Travel9 months ago
Most Effective Tips For Booking Cheaper Flights
Europe8 months ago
Holiday in Italy: choose Florence for a break in the winter