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The Importance of a Strong Brand Identity

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There was once a time when the quality of a company’s product was all that mattered. As long as the goods were of sufficiently high quality and reasonably priced, success was almost assured, and few people gave much thought to the company behind the endeavor.

However, today’s digitally connected, and always-online world makes it far easier for potential buyers to compare products from different companies around the world, all in the blink of an eye. As a result, there simply isn’t time for any message about the superior quality of your products to sink in. You need to grab people’s attention right from the outset. The best way to achieve this is to have a strong brand identity.

The Brand Comes First

Competition has never been harder so a key element of ensuring future success it to make your products stand out from the crowd. Creating a brand identity that attracts and excites potential customers will help them engage with your site and make them far more likely to purchase your products or services.

Ultimately, you are selling your brand first and your products and services afterward. Apple and Google are two mainstream examples of how successful such a strategy can be. The power of their individual brands is so great that anything they launch or create will immediately be adopted by a significant proportion of their users.

Adopt the Customer POV

Think about the way you want your customers to see your company and use this as a basis for building your brand identity. This exercise can also be of assistance when it comes to thinking about the core values of your business and what it is that sets you apart from the competition.

Today’s consumers expect rewarding experiences in all elements of their digital lives and your branding should reflect that during every step of their online shopping experience. While platforms such as BigCommerce offer a high level of user experience, these can be further enhanced by working with web development partners such as Eventige.com who can create a more precise UX-focused brand experience for your online store.

Customers also expect far greater levels of transparency and accountability than in the past so ensure that yourself and members of your team are front and center in your branding. Use social media to allow current and potential customers to get to know a little about you. The more they can relate to you, the more likely they are to make a purchase.

Leverage Loyalty

Although your ultimate goal is to see your business succeed and your profits rise, your brand image is there to build relationships, not generate transactions. A single sale is a great achievement but turning a buyer into a regular customer is a far more successful long-term strategy.

Ideally, you want your company to be the first one that comes to mind when a customer needs a particular product or service. Combining this level of loyalty with superior customer service experiences can help promote your brand even further as such customers are likely to post and comment on social media about their happy interactions.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Understanding The Risks That Come With Driving A Truck

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Being a truck driver is often seen as one of the easiest jobs around, with a lot of people assuming that this role is just a matter of going from A to B. In reality, though, the truck drivers that everyone relies on to transport food, goods, and other essentials have one of the most challenging jobs around. There are loads of risks that come with taking on a role like this, and this post will be exploring them to give you an idea of what the average truck driver has to contend with. 

Theft & Robberies

Many of the world’s criminals don’t plan their attacks. Instead, they will act when they see an opportunity, and a heavily laden truck can be a clear invite to someone who is willing to break the law. Truckers have to work hard to protect their cargo, especially when they make overnight stays, with many professionals in this field choosing to sleep in their truck to make sure that they don’t find themselves with nothing to deliver. 

Accidents & Crashes

Accidents are becoming increasingly common on modern roads, with more and more drivers increasing the risk that a truck will hit something. If you ever find yourself in this position, you can discuss your case with an expert truck accident lawyer to make sure that you can get the help you need. This process can be hard, and drivers are often left without their truck while they work to get compensation. This can make it impossible to work, making an accident the last thing any trucker wants.

Accidental Death

Trucks are usually very large, carrying huge amounts of weight around with them over long distances. It can be all too easy for a simple mistake to result in someone dying, with pedestrians and other drivers to worry about. Causing an accidental death can be almost as bad as doing it on purpose, with people often going to prison when this sort of issue occurs. Taking advanced truck driving courses can be a good way to lower this risk.

A Dangerous World

It’s no secret that the world can be a dangerous place, and truck drivers often have to visit places that are nowhere near as safe as their home to get their job done. This puts a huge amount of risk into the job, especially for truckers that carry expensive goods through places that don’t have the right legal infrastructure to help them in an emergency. This sort of problem occurs quite often, but this is much rarer than the other issues on this list, as many truck drivers stick within their home country.

As time goes on, the role of a truck driver is going to change quite a bit. Autonomous trucks are already in development from several key companies, making it only a matter of time until the largest vehicles on the road are largely controlled by computers. Until this point, though, you are going to have to rely on your truck drivers for the items you need.

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4 Ways to Boost Your Home’s Value

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We all know how important it is to take care of your home to make sure that it lasts for as long as you want to live there (and beyond, too). But, when it comes time to move, you want to make sure you can get as much money as possible from your home. To do this, you need to think of how you can add value to your home now, and here are four of the best ways to do that. 

Add Some Luxury 

Luxury is not something everybody wants from their home. Some people prefer the modest and rustic styling of a family home, away from all the minimalist nonsense. However, there is the other side of this, and for others, luxury is a dream for homeowners. 

There are plenty of luxury options available, too. These can include a home gym, a welcoming spa or large bathtub, or even an outdoor pool. You must research the best companies to install this, and find adequate Waterproofing and Concrete Supplies to make it a success, but whichever luxury options you add to your home, you’re guaranteed to increase its value. 

Make It Rentable 

If your kids have moved out and it’s just you, your partner, and the goldfish left, you can consider making your home rentable if you want to increase its value. Transforming your child’s old room into a place for someone to stay during their travels is an easy way for you to make some money, but you can also take it a step further. 

If you want to increase the value of one property, there are few better ways than to transform it into several properties. If you convert the upstairs area into an apartment, you (almost) double the property’s worth, especially if you’re in an appealing part of the city. 

Consider Curb Appeal 

Curb appeal is arguably one of the most effective ways to increase your property value without spending too much money. Often, it only takes a quick mow of the lawn and replacing the flower beds to make it more attractive. You can also add a fresh coat of paint that will make your home stand out, and this will immediately attract the right kind of attention, especially compared to the drab colors of other homes on the block. 

Expand the Space 

Renovations and extensions are two excellent ways to maximise your home’s value as they will immediately add more space. This is perfect if you want to modernise your home by upgrading the kitchen or adding an en-suite to the master bedroom. 

However, some renovations can be more hassle than they are worth. So, before you do anything, make sure you research reliable construction companies in your area so you don’t get taken for a ride. 

Boosting Value 

Improving your home’s value can be expensive, but hopefully, the work is good en0ugh that it adds at least a zero to the end of your property’s price when it goes up on the market. If you can’t afford a substantial renovation or installation, there are also small but effective options to consider. It’s all about what you want, what you can afford, and how much you need to spend on your new home.

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How To Offer Further Value To Your Clients

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It’s important to never take your clients for granted. That said, sometimes businesses can get lazy, especially when it comes to taking care of their most loyal. It can even be that businesses make riskier decisions as a result, or just expect their clients to follow them everywhere.  

If 2020 has proven anything, it’s that businesses simply cannot rely on the past to dictate their future. For this reason, moving into the new year can provide us all with a chance to consider how to make the most of our presence, and how to keep those who trust us as a firm around. For this reason, figuring out a few ways to offer further value to your clients can only be a good thing. Not only will this allow them to recommend you more sincerely, but they will retain their consumer confidence for now and throughout the rest of this year, which is never something to be taken for granted as everyone is having to manage their financial affairs more tightly.

But how could you achieve this/? Let’s consider:

Offer A Modular Service

It can sometimes be that offering a modular service is best. That is, changing your packages to ensure staff can buy what amount of your service or product set they want can be a great idea. For instance, if you sell desks, why not also sell desk parts so people can upgrade? This way, you can encourage purchases that may not have otherwise happened. It can also help you better appeal to more people, people who believe that a modular service is the essence of business promotional confidence.

Use Outsourced Help Where Appropriate

It can be a great idea to offer certain services that may go above your reach, just to go the extra mile for certain clients. For this, you might not have to completely refer them to another service. Using an outsourced helper, such as a graphic designer, printer or someone with technical or consulting capacity, can really help you deliver the best of the best. They may also help you better your services through advice and direct assessment of your services, helping you avoid learning the hard way. Contractors can help you out in a pinch, or serve as long-term aids. That can be a boon for many businesses through and through.

Listen To Their Needs

Of course, you can think up a million methods to help your clients, but do you actually know what they want? It can’t hurt to ask sometimes. This doesn’t mean the customer necessarily knows what they want, or how they are best served, but it’s worth taking their opinions into consideration when designing your future. This might influence you when making the tough decisions, or when considering your future marketing, or even if just wanting to determine who cares enough to respond to your survey. It can truly make a huge difference going forward.

With this advice, you’re sure to offer further value to your clients, and to connect with them more readily, through and through.

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