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Media Rhetoric: Era of Corrupting Public Opinion for Clicks – The World Reporter
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Putin sketch western and russian media rhetoric

In the age of mass media and information society, political rhetoric is thriving. Back in the days, political power could not possibly reach all the corners of one country (especially in case of an immense territory), whereas it is easily done across the borders. The only possible obstacle is another man’s rhetoric.

So, what do we see now? More and more headlines willing to go as catchy as possible. How is a person being swallowed into this? The purpose of this article is not to dwell upon freedom of speech. However, it tries to put into perspective the influence that the current media has on a person (using the example of today’s media rhetoric).

In the 90s, when Soviet Union, one of the most powerful countries collapsed, media all around the world immediately changed its attitude towards  it.  This change of attitude was noticeable even among the public, watching it.  Yet, this rather indulgent political discourse was transforming along with the development of Russia. During that time, Russia was not viewed as a threat, but rather as one among many.  Today, after more than twenty years, the situation is different. Portrayed as an expanding empire, this image makes a lot of money on the front pages.

If you had a chance to go through the Western media, for sure you would find yourself thinking about it. To begin with, after reading you will probably think that Russia is indeed quite bad. Surprisingly, this has nothing to do whether you agree or not.  Rather, this has to do with your sub consciousness. Strong negative language first addresses emotions, only later it is processed by our mind. Afterwards, you may use other sources, but surprisingly other sources sound rather the same. So here is a question: Would you consider turning to a Russian source when everyone else is saying differently? Or better question, would you even consider another opinion in the situation?

On the one hand, the negative image is being constructed for a long time. “Bad boy Putin won’t find friends at G20 summit” (torontosun.com),  “How Vladimir Putin became evil” (theguardian.com), “West faces up to Putin aggression” (bbc.com) etc. Along with these headlines, there are high officials who insist on further sanctions against Russia; there are decisions taken to suspend the country from G8, limit its abilities at the PACE and so on. On the other hand, economic relations are actually getting stronger (forbes) . Many European producers, exporters, businessmen are actually against sanctions. Simply, they are no good for the business (the Guardian).

This kind of blaming rhetoric is similar in Russia itself. Of course, it targets the West in return.

As a result, we see rhetoric of finger-pointing. The countries are demonizing each other according to the principle “we are good – they are bad”. This kind of strategy aims to form certain opinion of another country and stirs up enmity. This strategy is another form of geopolitical influence that is used by the governments.

http://www.youtube.com/watch?v=9qSrprBYdxA

It should be noticed that when referring to Russian sources (not just media, but also politicians and government officials), it is widely accepted that these sources are not reliable or trustable. They are corrupted; hence they should not be taken into account. So, does it mean that another point of view is not taken into account as well? I would draw your attention to the question why European rhetoric is believed to be more trustable than any other’s.

During twentieth century, the West had become the main documenter of historical events, from the World War I to the Cold War. Of course, it did represent the events that actually happened, yet we should stress what kinds of things were highlighted in this narration. The West pays attention to what it is important for the West. There is nothing wrong in this; this is simply the way how humans express their opinions. But other countries tell their stories too.  Rejecting their point of view means staying in the nutshell. Just because it is not delivered by stronger power does not necessarily mean that it is a wrong opinion.

For example, the Molotov–Ribbentrop Pact (Nazi-Soviet neutrality pact) is usually condemned nowadays. In contrast, Europe does not bring up the Munich Agreement of 1938, which permits Germany to annex portions of Czechoslovakia, which was signed by France, Italy and the United Kingdom, the major powers of Europe.

Other notions are also created and moved forward by the West. The term of “cold war”, first appeared in Orwell’s Animal Farm, was later picked up by Walter Lippmann in 1947. Now the period of US-Soviet tension is referred in this way.

This rhetoric has power to reach out anyone in the world that makes it a little bit frightening. It became dominant rhetoric too, developed and imposed by strong counsttries. This discourse easily leads to false stereotypes about international relations.

In this sense, everything that happens outside of Europe, e.g. the conflicts in the Middle East, remain in the periphery and do not influence the main course of events. But for those countries who are actually involved into the conflict, the conflict occupies the central place. In humanities, this is called textualization of reality, which means interpretation of events. So far, textual ethnocentrism of the West is very strong because of its power. As Winston Churchill once said, “History is written by the victors”. It will never get old.

One of the examples of this Western dominance would be terrorist attacks in Belgium and France. Similar and even worse attacks in the Middle East did not draw as much attention as it did with European ones [1]. In the previous century, the description of events was more spontaneous (the wars of 1914-1918 and 1939-1945). Today it is more well-directed and oriented by power interests.

This leads to certain public opinion all around the world. As a result, powerful countries are getting political and economic benefits, making international agreements that are more beneficial for the West (See Artic Sunrise Case).

Yet, democratic demagogy is vulnerable and easily shaken.  For example, it has been years but Iraq, Iran and Afghanistan are still not democratic, regardless of US attempts. Europe is being weak in the light of the “Eastern Front”, meaning that Eastern countries are turning out to be not particularly democratic. If Serbia and especially Turkey enter the European Union, what is left of democracy and euro-identity?

Every power pursues its interest. Every power has its own agenda. By using electronic or paper means, available to them, they strive to achieve what’s best for their country.  An ordinarily person has to be aware of this and restrain himself/herself from immediate joining to the finger-pointing discourse. Two heads are better than one. Even if another head is believed to be evil.

Author’s note: This article does not aim to finger-point any party, rather it questions trust in media. The West/Russia are taken as an example because there are more sources available (and because I haven’t learnt exotic language yet 😀 ).

I would appreciate people from countries other than Europe expressing their opinions (below in the comments) about their media/officials, interpreting different events.

[1]  If you are interested how the events are interpreted and talked about, read more about Rwandan Genocide. Particularly, the way media and officials addressed the events of 1994.

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Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

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Employee training

There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
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Top 10 Simple Health Changes To Boost Your Well-Being

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It does not matter how old you are, where you live, or what your occupation is, your health should always be a top priority. However, most of us are a little bit guilty of letting our well-being slide from time to time. With that being said, read on to discover some of the simple ways you can give your health a boost today.

  1. Get rid of at least one item in your life that contains toxic chemicals – You may be shocked by just how many items in your life contain toxic chemicals. This includes everything from air fresheners to bed sheets. Get rid of one of these items and replace it with something natural instead. This is something you should make a habit to do every few months or so. You will be surprised by just how much of a difference this can make. 
  2. Deep breathe for at least five minutes – Throughout the day, you should make sure you take the opportunity to deep breathe for at least five minutes. Why? Well, there have been numerous studies that have shown that deep breathing can help to lower stress hormone levels. This means that you will feel better, get an improved night’s sleep, and you will have less anxiety too.
  3. Drink more water – You probably expected this to be on the list, but the importance of drinking more water should never be ignored. Your body needs water for almost every function. If you are dehydrated, this could be the cause of headaches, pains, aches, and a number of other symptoms.
  4. Have one veggie night per week – A lot of people eat far too much meat, red meat especially. So, why not have a veggie night once a week? Not only is this good for your health, but it will be good for your bank balance too. There are so many great recipes online that can give you ideas regarding tasty and creative dishes that do not incorporate any sort of meat or fish. Once you start off with one night per week, you may then decide that you want to up it to two nights, and so on. However, it always helps to start off small so that it is easier and more manageable, and you can then get used to it.
  5. Sign up for an online pharmacy – Nowadays, you can easily order your prescriptions and medications over the Internet via an online pharmacy. This can help you to boost your health because it ensures you never experience delays with your medication. If you are someone who often doesn’t take their recommended course of tablets because you cannot get to the doctors in time for a repeat prescription, then this is definitely a good suggestion for you. Your medication will be delivered to your door with a click of a button.
  6. Make a dedicated effort to lower your stress levels – There is no denying that we live in a very stress-filled world at the moment! The world we live in is one that has heaps of pressure, and it can be difficult to stay on top of everything and keep those stress levels low. However, it is vital that you find a way to do so. After all, if you don’t adrenal fatigue and health can start to take a tumble, which is the last thing you want. For those who are unaware, adrenal fatigue relates to a group of different symptoms that impact people who are under a lot of physical, emotional, or mental stress. From being a single parent to having a stressful job, there are a lot of different reasons why you may be struggling. Therefore, we recommend that you look for different ways to reduce those stress levels so that you can enjoy a more calming and peaceful life. Whether it is doing some breathing techniques or taking more regular breaks so you can have moments for yourself, there are a lot of different ways that you can make sure you are keeping your stress levels to a minimum. The importance of this should not be overlooked, as stress can impact our mental and physical health in so many different ways. 
  7. Do something nice for someone every day – You will be surprised by how good this makes you feel, and by how much this has a positive impact on your health. It’s all about mental well being. When you do something nice for another person, you are benefitting their health, as well as your own. First and foremost, there is no denying that it feels good to hear some nice words for someone or to get a helping hand when you need it. You feel recognised and appreciated, and this is something we all need. At the same time, doing something nice for someone else and seeing their reaction can make you feel amazing too. After all, doing something good for someone is a gift for yourself at the same time. You will find that the deed continues throughout the day, making you feel great and happy within yourself. 
  8. Incorporate some movement into your commute – If you do not have an active job, this is particularly important. Sitting at a computer all day can be bad for your health. One way to combat this is by incorporating some movement into your commute. If you can walk or bike to work, you should give this a go. If not, start parking your car further away from your place of work so that you have to walk there and back. You should also start using the stairs instead of the elevator whenever you can.
  9. Start meal planning – You will find it much easier to eat healthily if you plan your meals. At the start of every week, make a menu of what you are going to cook for dinner every evening, as well as what you are going to make for your lunches every day. Not only will this help you to eat better, but you will save money too. Make sure you incorporate some healthy snacks into your food prep for work. This will stop you from going to the vending machine whenever you are bored or your energy is zapped. The great thing about the times we live in at the moment is that you can easily get recipes and meal prep inspiration online. So, if you are struggling, simply do a little bit of digging online and we are sure that you will find a lot of different options when it comes to meal ideas and clever food prep suggestions for the week ahead. Not only is this going to help you to be more organized, but you will find that it actually saves you quite a bit of money in the process. After all, when we do not have a food plan for the week ahead, we tend to spend a lot of money on items we do not need. Food can end up going in the bin because we do not use it. This ends up in an awful lot of waste, and we should all be looking to reduce this, so meal prep is great in many ways.
  10. Keep a journal – Last but not least, keeping a journal is good for a person’s mental health. You should write down your thoughts. It doesn’t need to be a long entry; you can simply jot down a few bullet points every evening. This will help you to articulate your thoughts so that they do not wear you down. After all, it can be very difficult to sleep if you have lots on your mind. A lot of experts advise this approach for people who suffer from insomnia. One of the main reasons why a lot of people struggle to get the hours of sleep they need is because they cannot shut off when they go to sleep; their minds are still going at a million miles per hour. They are thinking about what they need to do the following day and any worries or concerns that they may have. Because of this, it very much makes sense to keep a journal so you can offload some of these thoughts and worries and you can have a much more restful night of sleep. Once you get into the habit of doing this, you will see that it actually does make a significant difference when it comes to drifting off and enjoying a good night of rest. 

So there you have it: some of the best ways to give your health a boost. The suggestions that have been provided are really simple and easy, so there is no excuse not to give yourself a bit of TLC. we are sure that you will start to notice a difference as time goes on. However, as is the case with anything, it requires patience and persistence. You cannot expect to turn your health around in one night.

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Why Buy A Business, Rather Than Start One

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There are good and bad sides to buying a business and starting your own business from scratch. For lots of people, the positives of buying an established business outweigh the positives of starting a business. Here are the reasons why buying an existing business could be the right choice.

Easier To Secure Finance

All businesses will need finance. Unless you can fund your business yourself, you’ll need to secure financing from investors. Most lenders will be more willing to lend money to an established business that they can already see is doing well, rather than risk an unknown factor. 

Income From Day One

One of the downsides of starting a business is that most start-ups will go through an early stage where they don’t make much, if any, money. For some entrepreneurs, this stage can last for several years. 

During this stage, you will need to pay out for things like your premises, as well as equipment, installation of equipment, stock, materials, fixtures and fittings, legal and professional fees, a license, uniforms, and more. 

If you don’t have finance in place or another form of income, this stage can be very tough for a new business owner. If you buy a business, you can start earning from day one, and avoid this tricky period where you might be out of pocket.  

Established Brand

When you buy a business that already exists, you are also buying into a brand that is already known, recognizable, and has a track record. You get the business complete with all the trademarks, copyrights, and websites associated with it, as well as the business locations

This means that your business will already have customers, lenders, suppliers, and other contacts that are confident in the business already. 

Instant Customer Access

An existing business also has customers already, which can help you succeed straight away. You can use a range of strategies and marketing to build on the existing customer base, but won’t have to struggle to build a customer base from scratch. 

Established Network Of Contacts

When you start a business from scratch, a lot of your time and energy has to be put into building up a network of contacts. 

All businesses need to have supplier and marketing contacts, so buying an existing business that already has those contacts in place allows you to hit the ground running.

Like money lenders, suppliers and marketing companies are more likely to offer you more favourable terms if your business has been around for a while and they know it.  

Focus On Growing The Business

When an entrepreneur starts a new business, they will have to put a lot of their energy into getting their business off the ground. This takes a lot of time and can be very tiring. 

On the other hand, when you take over a business that is already established, you’ll be freer to focus on the areas of the business that most need your attention, aiding the growth of the business as a whole. 

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