In the age of mass media and information society, political rhetoric is thriving. Back in the days, political power could not possibly reach all the corners of one country (especially in case of an immense territory), whereas it is easily done across the borders. The only possible obstacle is another man’s rhetoric.
So, what do we see now? More and more headlines willing to go as catchy as possible. How is a person being swallowed into this? The purpose of this article is not to dwell upon freedom of speech. However, it tries to put into perspective the influence that the current media has on a person (using the example of today’s media rhetoric).
In the 90s, when Soviet Union, one of the most powerful countries collapsed, media all around the world immediately changed its attitude towards it. This change of attitude was noticeable even among the public, watching it. Yet, this rather indulgent political discourse was transforming along with the development of Russia. During that time, Russia was not viewed as a threat, but rather as one among many. Today, after more than twenty years, the situation is different. Portrayed as an expanding empire, this image makes a lot of money on the front pages.
If you had a chance to go through the Western media, for sure you would find yourself thinking about it. To begin with, after reading you will probably think that Russia is indeed quite bad. Surprisingly, this has nothing to do whether you agree or not. Rather, this has to do with your sub consciousness. Strong negative language first addresses emotions, only later it is processed by our mind. Afterwards, you may use other sources, but surprisingly other sources sound rather the same. So here is a question: Would you consider turning to a Russian source when everyone else is saying differently? Or better question, would you even consider another opinion in the situation?
On the one hand, the negative image is being constructed for a long time. “Bad boy Putin won’t find friends at G20 summit” (torontosun.com), “How Vladimir Putin became evil” (theguardian.com), “West faces up to Putin aggression” (bbc.com) etc. Along with these headlines, there are high officials who insist on further sanctions against Russia; there are decisions taken to suspend the country from G8, limit its abilities at the PACE and so on. On the other hand, economic relations are actually getting stronger (forbes) . Many European producers, exporters, businessmen are actually against sanctions. Simply, they are no good for the business (the Guardian).
This kind of blaming rhetoric is similar in Russia itself. Of course, it targets the West in return.
As a result, we see rhetoric of finger-pointing. The countries are demonizing each other according to the principle “we are good – they are bad”. This kind of strategy aims to form certain opinion of another country and stirs up enmity. This strategy is another form of geopolitical influence that is used by the governments.
It should be noticed that when referring to Russian sources (not just media, but also politicians and government officials), it is widely accepted that these sources are not reliable or trustable. They are corrupted; hence they should not be taken into account. So, does it mean that another point of view is not taken into account as well? I would draw your attention to the question why European rhetoric is believed to be more trustable than any other’s.
During twentieth century, the West had become the main documenter of historical events, from the World War I to the Cold War. Of course, it did represent the events that actually happened, yet we should stress what kinds of things were highlighted in this narration. The West pays attention to what it is important for the West. There is nothing wrong in this; this is simply the way how humans express their opinions. But other countries tell their stories too. Rejecting their point of view means staying in the nutshell. Just because it is not delivered by stronger power does not necessarily mean that it is a wrong opinion.
For example, the Molotov–Ribbentrop Pact (Nazi-Soviet neutrality pact) is usually condemned nowadays. In contrast, Europe does not bring up the Munich Agreement of 1938, which permits Germany to annex portions of Czechoslovakia, which was signed by France, Italy and the United Kingdom, the major powers of Europe.
Other notions are also created and moved forward by the West. The term of “cold war”, first appeared in Orwell’s Animal Farm, was later picked up by Walter Lippmann in 1947. Now the period of US-Soviet tension is referred in this way.
This rhetoric has power to reach out anyone in the world that makes it a little bit frightening. It became dominant rhetoric too, developed and imposed by strong counsttries. This discourse easily leads to false stereotypes about international relations.
In this sense, everything that happens outside of Europe, e.g. the conflicts in the Middle East, remain in the periphery and do not influence the main course of events. But for those countries who are actually involved into the conflict, the conflict occupies the central place. In humanities, this is called textualization of reality, which means interpretation of events. So far, textual ethnocentrism of the West is very strong because of its power. As Winston Churchill once said, “History is written by the victors”. It will never get old.
One of the examples of this Western dominance would be terrorist attacks in Belgium and France. Similar and even worse attacks in the Middle East did not draw as much attention as it did with European ones . In the previous century, the description of events was more spontaneous (the wars of 1914-1918 and 1939-1945). Today it is more well-directed and oriented by power interests.
This leads to certain public opinion all around the world. As a result, powerful countries are getting political and economic benefits, making international agreements that are more beneficial for the West (See Artic Sunrise Case).
Yet, democratic demagogy is vulnerable and easily shaken. For example, it has been years but Iraq, Iran and Afghanistan are still not democratic, regardless of US attempts. Europe is being weak in the light of the “Eastern Front”, meaning that Eastern countries are turning out to be not particularly democratic. If Serbia and especially Turkey enter the European Union, what is left of democracy and euro-identity?
Every power pursues its interest. Every power has its own agenda. By using electronic or paper means, available to them, they strive to achieve what’s best for their country. An ordinarily person has to be aware of this and restrain himself/herself from immediate joining to the finger-pointing discourse. Two heads are better than one. Even if another head is believed to be evil.
Author’s note: This article does not aim to finger-point any party, rather it questions trust in media. The West/Russia are taken as an example because there are more sources available (and because I haven’t learnt exotic language yet 😀 ).
I would appreciate people from countries other than Europe expressing their opinions (below in the comments) about their media/officials, interpreting different events.
 If you are interested how the events are interpreted and talked about, read more about Rwandan Genocide. Particularly, the way media and officials addressed the events of 1994.
Top tips for renting a car in Malaga
The Costa del Sol is a great choice of holiday destination. With many great places to see, absolutely glorious weather and a chance to enjoy the famous Mediterranean lifestyle it is perfect whether you are travelling with friends, as a couple or with a family.
Whether you are heading to Torremolinos, Marbella, Nerja or the city of Malaga, where the international airport is, the best way to make the most of your stay and give you the freedom to really explore the region is to rent a car. There is a lot of choice for car hire in Malaga airport, so here are some tips for getting the deal that is right for you.
Choose the right car for your group
Thinking about your budget, you can aim for a smaller car, such as the Toyota Aygo or the Fiat 500. Absolutely perfect for solo travel or as a couple.
However if you are travelling as a family, these smaller cars might not be right, especially when you have a lot of luggage to carry. But there are still some very good deals to be had on medium size cars like the Ford Focus or Nissan Juke.
However, if comfort is your top priority, and you want to drive around in style, then consider models like the BMW X5 or Range Rover Evoque.
Don’t forget the extras
You will need to be sure to add on any additional items you might need for the length of your hire. For example, if you would like more than one driver you will need to let the rental company know so that they can be included in the hire and therefore included in the insurance cover.
You should also be sure that you ask for child car seats, and that those car seats meet safety standards. It is often possible to hire a GPS loaded with local maps as well, that can be very handy when driving in a new country.
You should also double check the insurance details. The basic insurance might be great value, but it will usually only cover injury to passengers or theft of the vehicle, and won’t cover any damage. Event the theft cover will likely mean a very large excess will need to be paid. However opt for a package with full cover and excess protection and you will have far great peace of mind.
Book online for better deals and guaranteed availability
There is nothing worse than finally reaching your destination, queuing at passport control, waiting at the baggage collection point and then having to spend ages in a queue for car hire , when all you want to do is go and enjoy your holiday.
If you book online in advance you will not have to worry about all of that. You can simply head to the car pick up point, usually via a free shuttle bus that online takes a few minutes, and then be on your way to enjoying yourself.
Choose a car hire company with good service and 24 hour availability
This can make all the difference to your holiday. There are over 100 car hire companies at Malaga airport, however not all of them are able to offer good prices, good quality vehicles and excellent service.
Also if you are travelling at night, or your flight ends up delayed you want to be sure that this will not cause any problems for your rental. So be sure to choose a company that has a helpline telephone number open 24 hours a day and seven days a week.
ETIAS, the new permit you will need to travel to Europe from the US starting 2021
Last April the European Parliament and the European Council confirmed at the final agreement for the creation of the European Travel Information and Authorization System (ETIAS), a registration system for all visitors from third countries that are now exempt from visa. In order to strengthen border security, the European Commission proposed the creation of this system which will enter into full operation in 2021.
The ETIAS authorisation is not a visa. Once operational, it will carry out pre-travel screening for security and migration risks of travellers benefiting from visa-free access to the Schengen area. When arriving at the EU borders, travellers from the United States of America will need to have both a valid travel document and an ETIAS authorisation.
What countries will require it?
The ETIAS will facilitate access to countries within the Schengen Area to travelers from third countries that do not currently require a visa in order to improve security and to prevent irregular immigration. Therefore, to know if you need to use ETIAS or not, you will first have to find out if the country you want to visit falls within the Schengen Area, and you will also need to know if your country was visa-exempt until now.
Schengen Area Countries
It is important to remember that not all 28 countries of the European Union (EU) are part of the Schengen Area and that not all Schengen countries are part of the European Union. Great Britain and Ireland, for example, are part of the EU (Great Britain is scheduled to leave after Brexit), but not the Schengen Area; while Norway, Switzerland, Iceland and Liechtenstein are part of the Schengen Area, but not members of the EU.
Therefore, an ETIAS waiver will be required to visit the following countries: Germany, Austria, Belgium, Denmark, Slovakia, Slovenia, Spain, Estonia, Finland, France, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, Holland, Poland, Portugal, Czech Republic, Sweden and Switzerland.
Countries’ citizens who will need to apply for ETIAS.
As stated above, ETIAS will be required to travelers from countries that do not require a visa. Currently, individuals from the following 57 countries do not require Schengen visas to visit countries in the European Union. However, with the arrival of ETIAS expected in 2021, passport holders of these countries will require an ETIAS waiver to travel to Europe for the purposes of tourism, business or transit for a short 90 days stay in any 180-day period.
How is it going to work?
Prior to traveling, those interested in acquiring an ETIAS waiver must fill out an online application providing with basic information (name, age, occupation, passport number, country of entry in Europe). In addition, they must answer a few questions on safety and health issues, among others. Approval often takes minutes once your ETIAS application is complete, and the maximum amount of time for approval is only four days.
What do I need to apply?
All you need to apply is a valid Passport, a credit or debit card to pay the fee and a completed ETIAS application. Since it’s a visa waiver, you won’t need any further paperwork. And, unlike visa applications, ETIAS doesn’t require an interview at any embassy or consulate.
How do I apply?
The ETIAS application form is already available online, although its use won’t enter into force until 2021. You can apply for your ETIAS until 5 days before your trip, but the sooner you start the process, the better. Once in the application form, you’ll be prompted to provide your passport details and asked to answer a list of security questions. It’s vital that your application be error-free and that the information is an exact match to your passport. Any discrepancies between your ETIAS application and your passport could cause a delay in processing and/or approval You’ll also need a credit or debit card to complete the process.
Once you’re finished, the form is submitted immediately and you will receive an email with the information of you of approval status. You should receive the email within minutes, although sometimes issues on approval status could take up to four days to be sorted out.
How much is it going to cost?
Each applicant over 18 years old will have to pay a 5€ travel authorization fee. The payment must be done online during the application process.
How long can I use it for and when does it expire?
The ETIAS can be used for stays up to 90 days in a period of 180 days. The travel purposes covered by ETIAS are tourism, short-term business such or conference and qualifying medical procedures. Your approved ETIAS will last for three years, but it might expire sooner if your passport does. You will have to re-apply for ETIAS when you get a new passport.
Dawn Ellmore Employment reviews the shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark
For more than half a century McDonald’s has been a recognisable brand in just about every country you can think of. According to its website, the chain has restaurants in 101 countries. Its 36,000+ restaurants serve around 69 million fast food fans every single day.
With stats like this, and McDonald’s easily recognised by just about anybody, the recent EU trade mark ruling has surprised many. McDonald’s has just lost its EU trade mark for the Big Mac in what is dubbed a ‘David and Goliath’ battle with a small Irish chain.
How did McDonald’s lose its Big Mac EU trade mark?
When Supermac’s took on the might of McDonald’s in a trade mark battle, it was assumed by many that the smaller chain would lose. While Supermac’s may not be a household name in the UK, however, it’s much loved in Ireland.
Now the largest fast food chain in Ireland, Supermac’s began in 1978 and today has more than 110 franchises and restaurants all over the country. Founded by Pat and Una McDonagh, it was named after his nickname, ‘Supermac’ when he played Gaelic football. They also own Claddagh Irish Pubs & Restaurants through Supermac’s Ireland Ltd.
The EU trade mark battle
Supermac’s has been locked into an ongoing fight with McDonald’s since 2015, when it announced plans to expand into the EU and UK. McDonald’s initially objected to Supermac’s registering a number of trade marks for products and its name. They argued that the names McDonald’s and Supermac’s are too similar and would cause customer confusion. McDonald’s further argued that the Supermac’s brand name is visually too similar to their trade mark.
Supermac’s responded by pointing out that they had happily traded at the same time as McDonald’s in Ireland for more than 30 years with no signs of confusion on the part of customers.
Initially, McDonald’s won a part-victory when the European Union’s Office for Harmonisation in the Internal Market (OHIM) decided that Supermac can continue to trade in its own name within the EU. However, it rejected the Irish company’s trade mark applications for various products and menu items, saying that consumers might “be confused as to whether Supermac’s is a new version of McDonald’s”, given that there are near-identical products sold by both restaurant chains.
Revoking McDonald’s EU trade marks
In January 2019, the European Union Intellectual Property Office (EUIPO) made a decision that allows victory to Supermac’s after all. By ruling that EU trade marks owned by McDonald’s are to be revoked, Supermac’s is clear to expand into the rest of the EU.
The landmark decision went into effect immediately, on the basis that the EUIPO rules that McDonald’s had failed to prove “genuine use” of its Big Mac trade mark as a restaurant or menu item.
Unsurprisingly delighted, Pat McDonagh says: “Never mind David versus Goliath, this unique landmark decision is akin to the Connacht team winning against the All Blacks. This is the end of the McBully. Just because McDonald’s has deep pockets and we are relatively small in context, doesn’t mean we weren’t going to fight our corner.”
How the fight played out
In April 2017, Supermac’s requested that the EUIPO cancel McDonald’s trade mark for ‘Big Mac’ and ‘Mc’. The chain also accused the US giant of “trade mark bullying” by registering and gaining protection for names, but not actually using them to stamp down any potential competition.
On its part, McDonald’s legal representatives provided signed affidavits from high level executives and showed examples of packaging and adverts to demonstrate it serves Big Macs right across the EU, and therefore deserves to retain the EU trade mark for that specific product.
However, the EUIPO deemed this “insufficient” in its judgement. As trade marks are registered at national level and at the EU, McDonald’s does not lose all of its protection for the Big Mac. They also have the right to appeal, which we suspect they are likely to do.
Supermac’s forges ahead
For Supermac’s, all eyes are on the future. Mr McDonagh says: “This now opens the door for the decision to be made by the European trade mark office to allow us to use our SuperMac as a burger across Europe.”
A representative from EIP, an intellectual property law firm, Carissa-Kendall Windless, says: “This decision is a significant one, partly because it serves as a warning to multinational companies that they can no longer simply file trade mark applications without a genuine intention to use it”.
It’s inevitable that McDonald’s will exercise its right to appeal, and it will be interesting to see how this David and Goliath battle goes on this year.
About Dawn Ellmore Employment
Dawn Ellmore Employment was incorporated in 1995 and is a market leader in intellectual property and legal recruitment.
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