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Pakistan’s MFN Status to India; Who Will Gain Out of This?

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Pakistan's MFN Status to India, Wagah Border

India and Pakistan at Wagah Border. ‘
Photo taken by Kamran Ali

India and Pakistan are the two countries which are involved in regular trade with the world. But when it comes to the neighbourhood, they are hardly maintaining any business relationship with each other. Many times the idea of starting free trade between the two neighbours was discussed. Pakistan had its own ups and downs in declaring India as its most favoured nation, but now the discussion is more about who among India and Pakistan will be benefited more if Pakistan gives Most Favoured Nation status to India.

Do you think Pakistan should give India MFN Status?

India and Pakistan, known in the world as major nuclear rival neighbours, always had tensed relations. Within this rivalry many steps towards peace were taken, some of which were successful and some eventually failed. The dialogues between two nations had almost stopped when Pakistan’s terrorist organization’s involvement in November 2008 Mumbai attacks came in the picture. India maintained a no dialogue policy until Pakistan would take action against the culprits of Mumbai attack.

It was in July 2009 amidst the tourist season when regular tourists from around the world were coming to Egypt  in full flow, diving in Sharm el Sheikh which is a beautiful tourist destination facing the Red Sea. There were some really interesting developments happening between India and Pakistan. Indian and Pakistani premiers met in Sharm el Sheikh for the first time after Mumbai Attacks. The outcomes of the meeting were lauded in Pakistan, whereas were chided by Indian analysts, but the most important aspect of the meeting was the resumption of the peace process.

While India has given a good reaction prior to the developments in Pakistan about granting MFN status, Pakistan is giving mixed response. There are analysts who think giving MFN to India is a right decision and there are analysts who have censured this step. The main reason of Pakistan for castigating this step is that India has been very strict to Pakistan in terms of providing its market for Pakistani goods.

India had given MFN status to Pakistan as soon as WTO (World Trade Organization) replaced GATT (General Agreement on Tariffs and Trade) in 1995. The MFN rule requires that a WTO member must apply the same conditions on all trade with other WTO members, i.e. a WTO member has to grant the most favorable conditions under which it allows trade in a certain product type to all other WTO members. “Grant someone a special favour and you have to do the same for all other WTO members.”

Even after India giving MFN status to Pakistan, India’s non-tariff barriers, technical, security and custom standards were so strict that Pakistan couldn’t make most out of it. Pakistan on the other hand, which has comparatively less stricter standards, fear that Indian products will burgeon in their markets challenging their local industries if such status is given to India. 

India has complex trade barriers not only for export to India, but also for import from India. Dr. Ashfaq Hassan, Dean of NUST Business School, Pakistan shared his experience when Pakistan imported live animals from India during the shortage of meat in the country. He mentioned that custom office had problem because the animals were not vaccinated, and they had to take the animals all the way back to Delhi to get them vaccinated.

However, Federal Secretary Commerce, Zafar Mehmood, who believes that trade should normalize between the two countries,  maintains that India and Pakistan were trading normally between 1947 to 1965, and Pakistan’s export to India was quite high in number compared to India’s export to Pakistan. Regarding non tariff barriers imposed by India, he said they have been working with Indian establishment and Indian commerce minister to sort out all the issues and doubts which can later be problematic for either Pakistan or India.

To make things easy for Pakistani exporters and to make them understand about Indian custom regulation, Pakistan invited Indian trade regulator officers to give presentation to Pakistani exporters in Lahore and Karachi. Pakistan is also interested in signing three agreements with India, which stress on the delay in customs in India, discrimination in evaluation of Pakistani goods in customs, resolving disputes of exporters/importers, recognition of Pakistan’s internationally credited laboratory and standards institute in India.

One of the most important thing that Pakistan will gain from giving India the MFN status will be reduced importing costs of machinery and machine parts, for example parts of textile machines, rail wheel, sugar mill machinery, and electric power generation machinery, etc which India produces on par or even better than international level. These machinery when Pakistan imports from other countries, often “Made in India” equipment items end up arriving on Pakistani ports. These parts are then not allowed to pass the Pakistani customs. 

This complexity in trade between India and Pakistan has helped trade mafias whose job is to order parts from India in Dubai or Singapore and then remove “Made in India” markings to sell it to Pakistan on higher rates, causing loss to Pakistan’s industries. If trade is normalized between the countries, Pakistan will not only save the transportation cost but will also get rid of these trade mafias who sell the same thing for higher rates.

Moreover, Pakistan’s textile and textile finishing has high appreciation in India and India is considered as great market for textile industry of Pakistan because of the high quality and similar traditions. Another industry which will gain from giving MFN status to India is Pakistan’s Cement industry. Pakistan produces high quality cement in surplus, that is more than what Pakistan needs. Also, while approximate cost of one bag of cement in Lahore is 100 Rupees, the same bag twenty Kilometres across the border in India costs 500 Rupees, this price difference can be utilized by the Pakistani industries for their benefit.

Various analysts in Pakistan believe that Pakistan’s bank sector also has a good opportunity in India. India is believed to be a major market for banks. Many analysts stressed on the fact that international banks are earning more profit from India than from Pakistan.

Pakistan’s restricted trade with India is an international obligation which has to be resolved, there is also a huge number of population (nearly 50%) in Pakistan’s north eastern and eastern areas which borders with India, this population will gain a lot if trade is normalized. These are some of the main reasons why Pakistan government should consider granting India MFN status.

The two countries share almost similar culture, similar dressing style, similar food and similar language, thus there is a huge opportunity for trade among the two. While India is a powerful economy which can threaten Pakistan’s local industry, Pakistan should not forget that India is also a huge market of one billion people from which Pakistani industries can make huge profit.

Sanskar Shrivastava is the founder of international students' journal, The World Reporter. Passionate about dynamic occurrence in geopolitics, Sanskar has been studying and analyzing geopolitcal events from early life. At present, Sanskar is a student at the Russian Centre of Science and Culture and will be moving to Duke University.

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Branding Basics – Quick Tips

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branding tips

Automated social media, a virtual assistant who can do three jobs at once, traffic continually coming in for your business. These are amazing things. When it all comes down to it, your branding is the key to making sure all of these things happen. Your branding will help people recognise you, and your work. 

When your branding is right, it will give people the impression they can trust you, and people who have worked with you already, or made a purchase from you are likely to return.

So what is branding? Branding is basically your name, symbol, design, and the colours you choose. And then it extends to the tone of voice you use, your email signature, and how you communicate on social media. 

It is a representation of everything your company is And will become recognisable as such. Good branding is vital for any business to succeed. It is how you will become known to consumers, and this is how you will build loyalty too.

Style

Most people have an idea in mind for the style already. And we are lucky to have access to a lot of tools to help us create something that works in our budget. And at a skill level. Of course, what you want to do ideally is head to a professional to help you create the initial logos and colour pallets. 

It is often the case that we don’t have the budget to do this initially, but you can use tools like Canva and PicMonkey to help you create the basis for all of your branding. Just make sure you try a few different colour combinations before settling on anything in particular. 

Try to use the psychology of colour to help you get it right.

Vision

Your vision for your company is going to be the driving force behind your branding. This is applicable to a blog, you as a person, and influencer, a business-whatever it is. Your brand vision will be a combination of all the ideas, strengths, goals, and it will appeal to your customers too.

Clarity

While there is always space for a beautifully delicate, swirly handwritten font- but can everyone read it? If you decided on a pale yellow geometric dear for example, how is it going to look in print and how is it going to look online? 

You need to make sure that everything is as clear as possible on all of the platforms before you drive into getting anything made. And you should make sure that the font that you use is mobile compatible, and this should translate to printed materials too. 

For example, when you are getting your promotional items printed from Dynamic Gift, you’ll need to make sure that everything is crystal clear.

Consistency

You will need to make sure that your logo and tagline are on everything from your social media to pay but invoices. You need to make sure that you double check that even your photos are on-brand too. 

If you are presenting as a bold and bright brand, but your Instagram feels black-and-white monochrome the two things don’t match up. It will not feel on-brand. And this discrepancy will ruin your brand reputation. People need to be able to look at anything on any of your platforms and make the connection between that platform and your business.

And always remember that the story of your brand is what makes you different from everybody else. And this is the exact reason the customer will buy your products and return in the future.

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How to promote your beauty business

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beauty business

It is crucial to give the necessary importance to online marketing and online strategies in all kind of business. Knowing the effective ones will definitely make your business grow. Because believe it or not there are many specific tools for beauty centers, from creating a web page to starting to work on its social networks. Do you want to know which ones are the best? Keep on reading!

Promote your beauty business

Technology currently allows us to have easy access to unlimited data, because we’re living in the Information and Internet Age. And of course there are professionals who can directly help us. However, we can also follow their advices. In this case, the ones specially made for beauty centers. The challenge is imminent in the daily fight against all companies, which are becoming visible on the Internet. This is why it is never too late to act. Start now!

What can beauty centers do to reach all their potential clients? A meticulous study of each business is mandatory depending on its needs. The objective is to get the largest amount of potential customers, in order to come out in the top positions of any search engine, such as Google. This way your will anticipate competitors on the Internet. It is very ambitious to ensure a global strategy that works 100%. Likewise, it’s critical to know the basic principles in order to start.

Tips to promote your beauty company

  • Your beauty salon name has to be simple and has to sound good. Choose an easy one and you’ll see the results.
  • Analyze other businesses in order to apply them to yours, such as https://activerain.com/blogsview/5468873/four-tips-to-help-you-start-and-run-a-successful-spa-business 
  • Send Newsletters, they are also a good marketing tool. You will be able to send mass mailings to all your contacts.
  • Make a professional web page of your beauty center so that it exists on the Internet. This this way your competitiveness will boost. In addition, your website must be properly optimized to be able to place your company in the first Google search results. Plus, this will give your business a more professional image.
  • Being present on all social networks is crucial, because if you want to make yourself known without them you will be practically lost. It is part of the evolution and the new era. By this means you can share a wide variety of beauty content.
  • Manage advertising and promotions on the Internet. You can do them through Google and Facebook, both give out the best results. A professional Facebook Fan Page is a clever idea, and advertising on Google Adwords too, they are effective and not so expensive.
  • Open a blog of your own company. It will help you to position your website organically on Google. Take notice you will have to post frequently.

If we want to get immediate results, promoting our beauty business advertising on the Internet is the best, as well as having a professional and beautiful website of your beauty business. These will make your business more competitive and it will help your company get good results.

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Safety Matters (Here’s How To Improve It In Your Business)

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security-business

There are several reasons why safety needs to be a top priority in your business. The first is that you have an obligation to keep your customers and workers safe. While the second is that employees will always be more productive in an environment in which they feel secure. Finally, accidents can cost your company big in a variety of ways, including delays, compensation, replacing equipment, and even in terms of your public relations. With that in mind, your business must be as safe as possible. Read on to find out what you can do to make it so.

Make sure the physical space is a safe one 

The first consideration concerning safety that your business will need to make is the physical surroundings you provide for your workers. The good news is there is a lot you can do to improve this. 

In particular, being aware of any hazards and either resolving them or signposting them, so any employees and visitors know about them beforehand are vital. Additionally, making sure you have good quality, reliable equipment that is regularly maintained and serviced is so necessary as well. 

Also, do not forget that the structure that your company resides in matters when it comes to safety as well. In fact, many businesses use professionals like this commercial flooring company to ensure their locations flooring is as flat and safe as possible. Something that can make a huge difference when it comes to minimising accidents at work. 

Consider psychological safety and well being 

It’s not just risks to physical safety that can harm your business, but emotional and psychological ones as well. In fact, studies have shown that mental stress from work causes a tremendous amount of absence and can contribute to high employee turnover. These both being things that can cost your business a lot of money over the long term. In addition to that, psychologically stressed workers will be unhappy and suffer in terms of motivation and productivity as well. 

That is why it is so vital to work towards a positive atmosphere within your company. Now that doesn’t necessarily mean that everyone has to get along at all times. However, a culture of respect, humility, and teamwork can go a long way to keep people’s psychological well and safety at work. 

Of course, that means having obvious expectations of how all your employees are expected to behave. Along with reasonable and scalable consequences for anyone (managers included) that do not adhere to these. 

Educate employees on safe practices 

Finally, when it comes to safety in the workplace, one of the most valuable things that you can do is to educate your workforce. After all, there is only so much that you can do without the cooperation of those that work for you. 

To that end, implementing a robust safety education program that educates both new workers and tops up the knowledge of those that have been with you for some time is essential. If you are truly dedicated to showing safety matters in your business.

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