Revolution isn’t a word to throw around lightly. It means forced change from below, and often at cost. The thing is, we’re on the cusp of a huge revolution and no, you won’t be hearing the people sing – it’s less Les Miserables and more WALL-E.
The self-driving revolution is underway and there’s no stopping it. There’s serious money – be it Elon Musk, Google or investment banking and venture capitalists behind each new development. The best minds in the world are working hard at making things a little easier for everyone. Electric cars will become the norm in France, Norway and The United Kingdom by 2040, and they are natural bedfellows for self-driving cars due to their architecture. The electronics inside are more compatible with self-driving operating systems and the computers that direct cars.
Google, as usual, are leading the way with Waymo – their project to make driving safer for everyone. The theory is, that if human error can be removed from driving, then less accidents will occur on the road. Now, the road won’t be accident free, but they could be less fatal – especially if you’ve got a car that could hit the brakes before a human driver even realizes that they need to!
It’s not just cars though. We’ll be in the air by 2025. Soon enough, you’ll find that aircraft propellers are being controlled by autopilot completely. Auto-pilot is nothing new, but had more in common with ‘cruise control’ than anything else. New developments mean that a fully maneuverable aircraft is just around the corner and within a decade, passenger flights could be without a human pilot. Now, people are worried about this – just like they are worried about self-driving cars. There’s not much to worry about – but to the layman, it will seem a leap of faith that is just not worth taking. However, flying has been the safest mode of travel for a long time – and removing human error from flying can only be a good thing, right?
There have been a number of issues with self-driving vehicles, namely accidents. It has been proven that self-driving vehicles can be hacked, so infrastructure needs to be improved. This means someone can remotely control a car or slam on the brakes. This is a huge worry. There is also an issue with trust. A recent incident with UBER proved that human drivers are not willing to yield control to robotics and an accident occurred in Arizona when a human driver refused to yield to the car, trying to override on a turn. It seems that our downright refusal to accept robotics is more likely to cause accidents than a robot itself.
The thing is, we don’t need to trust robotics, we need to trust in our own abilities to develop the tech needed to make the roads safer. It’s not robots driving cars, it’s the work of our greatest minds! It’s less a leap of faith, and more trust in our abilities to create the future, in the time of today.
7 Practical Ways To Keep Your Kids Safe Online
The internet has many advantages to offer kids. Used well, it can be an infinite source of knowledge and an excellent communication tool for kids.
However, the internet can also be a dark and scary place. It has its fair share of bullies and cybercriminals out to take advantage of innocent children. Add to that a plethora of inappropriate content, and it is understandable why many parents would rather not allow their kids to use the internet.
But in this day and age, forbidding your children from accessing the internet is simply impractical.
So, what is a concerned parent to do about keeping their kids safe in the jungle that is the internet? Here are seven valuable tips to help you in your quest.
It may surprise you how far behind most parents are when it comes to tech matters. First, however, the vigilant parent must learn how the internet works to guide their children safely through its murky waters. This requires you to:
- Know how different social media platforms work
- Be able to operate the programs your kids use
- Have a good grasp of the content your kid’s favorite websites
If you come across as tech-savvy, your kids will view you as an authority on internet matters. This makes them more receptive to any advice you offer regarding safe internet use.
Consequently, they’re less likely to engage in inappropriate internet conduct.
As a parent, the best way to keep your kids safe in any environment is to teach them how to make good decisions. This is the same approach you should take with the internet as well.
Start by making your kids aware of the dangers that lurk online. Discourage them from sharing sensitive information on the internet, and explain the impact of leaving undesirable digital footprints. Help them see that they should use the internet cautiously.
Additionally, it would be best to tell your kids how you expect them to behave online. Set ground rules around internet and tech devices, like limiting their screen time and asking that they don’t use their devices in the bedroom.
Another clever way to stay informed about what your kids are doing on the internet is to join their social circles. Follow them on Instagram, befriend them on FaceBook, and watch their TikTok videos.
Granted, they may not be very keen on being your friend on social media sites. But this does not mean that you should give up. If they are resistant at first, make it a precondition to accessing their devices. They will likely comply.
Use Parental Controls
An excellent way to put your mind at ease is to use parental control software on your children’s devices. These include filters that restrict your kids’ access to potentially inappropriate content.
You could also use software that limits how much time kids can spend on their phones and tablets. If you think that your children are engaging in risky online behavior, you can install the best spying app for iphone on their devices.
This allows you discreet yet unfettered access to their every activity, enabling you to act promptly on suspicious activity.
In addition, spyware is highly effective with older kids who know how to erase their search history.
Put Devices in a Public Place
One of the best ways to ensure that you are always aware of your kids using their devices is to have them in a public place. Place the monitor such that you can quickly glance over it and get a general idea of what your children are viewing.
You can also have a rule prohibiting screens in the bedroom where it is difficult to supervise your kids.
However, this is not to say that you should be a helicopter parent. You don’t want your kids to view you as overbearing and controlling. Instead, you want them to know that you can see what they are generally doing but are happy to allow their independent internet exploration.
Use Tech With Your Kids
As a parent, embracing technology can open communication channels, you never imagined. Kids are generally more comfortable texting than speaking face to face. So take advantage of this fact and get to learn more about your kids.
Text them often to find out how they are doing. Send your kids images and videos that you find funny. If they consider you their friend, they will be forthcoming and will trust your guidance more.
Teach Your Kids What Not To Share
Be sure to teach your children never to share sensitive information online. This includes details of your home address, the school they attend, and your workplace.
Sharing this information can seriously compromise your family’s security, and this is a risk your kids should know.
Additionally, enlighten your children about the danger of sharing overly revealing photos online. If they are unsure about a specific picture, have them run the problem by you or an older sibling.
This will prevent young kids from falling into the trap of shady internet users.
Lead by Example
Finally, it would be best if you practiced what you preach. If you require your kids to adhere to any screen time guidelines, be sure to limit your use of screens as well. If you want them to be cautious in their online interactions, show them that you are careful as well.
Parents who don’t lead by example find it much harder to get their kids to comply with their safe internet use guidelines. If you are irresponsible online, you won’t motivate your children to practice responsible online behavior.
What’s worse, they might copy your actions and potentially expose themselves to danger.
Keeping kids safe online requires a lot of parental involvement. You can start by befriending your kids, asking them to communicate often with you, and regularly checking to see that they are using the internet responsibly.
Additionally, you can use parental control software to ensure that your kids are safe online. If you follow these tips, you will find it much easier to protect your kids from the dangers of the internet.
Improving the User Experience of Your Business Website
The user experience of your site can make or break its success. If it offers a poor user experience, it can immediately turn off your users, causing them to look elsewhere for the products or services that they need. User experience is all about how your users use your site and whether they’re satisfied with the experience it offers them. You might ask things such as whether the site is easy to navigate or whether it provides the information that your users are looking for. Improving the user experience (UX) of your site can help you to get more visitors, improve SEO, and boost your conversions too.
Know Your User
Before you can get your user experience right, you have to understand your user. You need to get to know them so you know what they’re looking for and how to make them happy. You can carry out market research to get to know your users, drawing from secondary sources and surveying people directly to find out what your audience wants from your website. Once you have that essential data, you can use it to make important decisions about the design of your website. It’s much better than designing a site without any knowledge of who it’s for.
Use Clear Calls to Action
Your website is an advertisement for your business. It might also be where people directly purchase and pay for your products or services. Its goal is to get users to follow a journey to becoming your customer. It needs to tell them what to do next and guide them through how to get what they want. One of the most important things to use on each page is a clear call to action. A call to action tells your visitor which action to take, whether it’s signing up for your newsletter, requesting a quote, or adding a product to their cart.
Make Your Site Accessible
Your website should be accessible for everyone, which includes making it usable for disabled people. You should think about the different needs that people may have, including how they can view and navigate your site. Some of the issues to consider might include color contrast, font size, keyboard navigation, subtitles for videos, transcripts for audio media, and how screen readers will view your site. You can find a few different tools that help you to determine how accessible your site is and what you can do to improve it.
Focus on Speed
Site speed is a major factor in user experience, and it’s also very important for SEO. If your site is slow, it won’t perform well in search engines and your users could leave much more quickly than you would like them to. Many things could slow down your site, leaving your visitors frustrated. You might have too many things on the page or perhaps you don’t have adequate hosting to support your site and its users. You can use online tools to test the speed of your site and each of the pages, and many will give you tips on how to improve the speed.
Test Your Design
Whatever your website design looks like, it’s always smart to test it and find out how it’s performing. You can test how people use your site, where they tend to click, and where their focus is. Using a tool like Userzoom’s click testing software, this sort of testing is easy. You get to see heatmaps, darkmaps, and click clusters so that you can see how people use your site. Using this information, you can make changes to your site to ensure you lead your users in the right direction.
Check Mobile Usability
More people than ever are using mobile devices. If you’re designing a website for your business, it’s vital that it’s usable for mobile users. They need to be able to use your site and have the same great experience as anyone using a desktop computer has. Your design should be responsive so that it adapts to different screen sizes and browsers, and can be used with both a touch screen and a keyboard and mouse. Mobile usability isn’t just important for UX but is also a factor that affects SEO.
Create a Scannable Site
Most people who visit your site aren’t going to read everything on it. They will take everything in by scanning each page, stopping on the bits that they feel are the most important. So it’s smart to think about how people might scan your site and how to make the information on the page easy to digest. Breaking text into small chunks helps to make it easier to scan. Similarly, using different font sizes for headings and paragraphs allows you to identify the main subject of each piece of copy. It’s also good for SEO if you use the right heading tags.
Keep It Simple
Some websites might need some complicated coding behind the scenes to make them work. However, when it comes to what your users see, you usually don’t want to make it too complicated. People want to be able to navigate around your site with ease and find what they’re looking for. Too many elements or complicated navigation will make it more difficult for people to get around your website. Keeping it simple is the best strategy if you want to satisfy your users.
Provide Engaging Content
When your website users are looking for valuable information, you can provide it through engaging content. Your content might include blog posts, videos, or even a podcast that covers topics that are relevant to your users. Publishing regular, fresh content keeps people engaged and it can be great for search engine optimization too. Your content can be both informative and entertaining, providing your users with interesting material that helps to move them along in their buying journey. It’s useful for securing new customers and keeping existing customers engaged too.
Improve the user experience for your business website and you could start to see more conversions and sales.
The Key Approaches To Strengthen Your Business’s Data Security
Data security threats have become a topic of much concern as of late. We’ve all seen news of breaches both severe enough and frequently enough to reconsider how we protect our business. If you’re concerned that your business doesn’t have the provisions to protect itself from such a threat, then here are some of the approaches that you might want to take a closer look at.
Understanding cyber attacks
First of all, it’s important to understand the nature of cyberattacks. They are any form of attack that’s designed to access and exploit your system and network. The goals can include deletion of data, erasure of it, as well as denying your own access to it. However, cyberattacks come in many forms, meaning that you need to ensure that you have a scope that’s defended in various ways. Look at some of the most common cyberattacks lately. They include not only hacking through security flaws but also making use of scams to trick your team and the proliferation of malware that can steal data for them. As such, there are four main approaches to preventing the threat of a cyberattack.
Install the right tools
Hackers and cybercriminals have a lot more options at their disposal, the more open that your system is. As such, you should take a look at the various kinds of cybersecurity software that you can install on your systems. Antimalware is all about finding and eliminating things like viruses and spyware that can change or steal your data. Firewalls prevent unauthorized access to your networks. Virtual private networks usually hide your connection to networks while also encrypting any of the data sent to or from your systems so that if someone were able to “eavesdrop” on your connection, they would be unable to make sense of the data being sent. Depending on the type of network you work with, all of these tools might be necessary.
Have a strong IT staff
As a business grows and it becomes more reliant on sensitive data that, if stolen or erased, could be a huge cost to the business, it becomes more important to make sure that the IT team you have is able to responsibly keep that data safe. As such, beyond your basic IT support, you need those who specialize in security. You can outsource to expand the team or hire more members, but you can also look at providing training such as a masters in cyber security online, which may be more cost-effective in the long run. What matters most is that you make sure you have someone with the right skills and understanding of cybersecurity on your team in the end.
Training a smarter team
The team that protects your business from cybersecurity threats isn’t just the IT specialists that should know better. Any individual who uses any of the endpoints, including apps, devices, and software that connects to your sensitive data should be well aware of their responsibility. Basic IT security training for all of your team should include things such as the following: recognizing scams that they should avoid, making sure they don’t leave their terminals alone while they are logged in, and the appropriate ways to report any evidence of a perceived breach. A large number of successful data breaches are caused by employees who did not perceive a potential threat, such as phishing scams or dodgy links that then lead to someone getting hold of their access data.
Adapting to new endpoints
As your business grows and its IT scope grows, you’re likely to start adding new hardware (such as PCs, tablets, and the like) to devices that can access the data you want to keep secure. Similarly, new software might make use of that data as well. It’s important that you and your IT team consider the security of each endpoint, making sure that it doesn’t open up any new breaches in the network that can’t easily be covered again. This is especially important in the age of remote working. You need to make sure that any devices that your employees use have the right tools on them to protect them from outside interference. This can mean, for instance, having the policy to provide VPNs and anti-malware for each employee that remote works and making sure they’re installed.
The pointers above are just the start. You need to take a more detailed look at each and every one of these considerations to make sure that you’re taking a comprehensive approach to preventing breaches and the massive reputational and financial damage that they can do to a business.
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