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How to plan the best Ibiza party

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Ibiza is the party capital of the world. In the beautiful Balearic Islands in the Mediterranean sea, the island vibes and gorgeous weather has hundreds of thousands of visitors flocking to the island every year ready to relax, unwind and in many cases party hard.

VIP night in London Barcelone MArbella ibiza

This is why Ibiza is a fantastic place to host the event to end all events, but with so many parties to choose from on the island, how do you get people to yours? Here are some hints and tips to get you started when planning your first Ibiza event.

First things first – set a budget

Amazing parties do not just happen. They need time, a lot of effort and planning, and be prepared to invest a little money in the party.

It is important not to underestimate the budget you will need. Do your research in relation to how much everything will cost, from licences if you need them, staff to run security and provide drinks and food, a DJ, rental of important equipment and the hire of the venue itself.

It can soon add up. You should also allocate some funds towards marketing the event if you want people to book a ticket or simply turn up. Whether you are printing publicity material, or promoting via social media and online, it will cost money.

Choose a venue that will blow people away

For any Ibiza party planner the first thing you have to do is choose a venue, and the more spectacular or unusual the better. You want your guest to walk in an say wow, and be talking about it with all their friends for years afterwards.

When choosing a venue you need to consider the logistics first. First consider how many attendees you are expecting. If it is a more intimate gathering of around 20 to 50 people, then there are many gorgeous villas to choose from.

Or you might want something a little more grand if you are expecting several hundred like a beach party. Talk to the various venues available to hire. Make sure that they are open to your hosting a party at their location, and be conscious of local laws and the neighbours especially of you want to have live or amplified music at the party and the intention is to keep it going long into the night. Or even until the sunrises – this is Ibiza after all, the party capital of the world.

Also consider location in terms of accessibility. Is it easy to get to and find? How will people get home at the end of the night? Much of Ibiza is spread across the island so if taxis are involved you might need to let some of the taxi companies know that you will need a lot of taxis on the night you choose. Also consider other elements of the party. For example you can’t host a pool party without a pool, and if you are serving food, what facilities are there for preparing it.  

Get the sound and lighting right

Lighting can make a huge difference to the atmosphere of a party, particularly at night and especially if you are intending to have professional filming if you want to create promotional videos for future parties.

Think about the atmosphere you want to create, is it something subtle, or a lighting spectacular? The most simple space can be utterly transformed by lighting and this is no area to cut costs, it is likely you will need lighting equipment hire Ibiza, as buying it yourself really will blow the budget.

Are you thinking of pyrotechnics, LED displays, lasers or dry ice. Then the best option is to hire what you need for the event. A good hire company will also be able to provide all the rigging you will need too, delivered, installed and dismantled by professionals.

The second major piece of electronics that you have to get right is the sound system, especially for a music event. Consider sound system hire Ibiza for everything from PA systems to advanced mixing desks for live events and concerts.

Looking after your guests with the best service

You’ve gone to all the trouble of setting up the most amazing venue, the entertain is going to be fantastic, the marketing has got people to turn up – the last thing you want is for the event not to meet expectations.

You need to have a plan for how you will look after your guests after they arrive.

One of the most important aspects, especially for large crowds is the toilets. You do not want half your guests in a queue for the toilet all night. You also do not want those toilets to immediately become disgusting because you haven’t got enough for the number of people. So make sure you have that covered.

You also need to work out the bar, any VIP area and catering options if you are providing them. You want your guests to feel comfortable at all times, and not leaving because they are hungry or thirsty.

Finally, the most important aspect – the people. When you hire staff for the night, as security, runners, bar staff, cleaners, remember that they will be representing you and they need to have a positive attitude when it comes to looking after your guests. This can make all the difference between a smooth running amazing event, and one that very quickly turns into chaos.

It can sometimes feel a bit daunting when planning your first event, especially if you have never done it before. There are a lot of moving parts, and your organisational skills need to be incredible to avoid the pitfalls of a failed event. But don’t let that put you off. It might even be worth calling in a professional Ibiza event agency, so that you can have a little peace of mind in the planning and also rely on their expertise in event planning and the local area. You can then concentrate more on having a good time and enjoying the show rather than run yourself ragged on the night.

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What Is Cryptocurrency And Why Is It So Volatile?

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Cryptocurrency has recently made headlines, exploding into the spotlight with the same relentless intensity that characterises its value and demand.

However, as they become more mainstream, they may become confusing. It’s money, but there’s no bank looking after it or controlling it; it’s an asset, but it’s not backed up by anything tangible.

Here is a brief overview of cryptocurrency and a quick look at why it is so volatile.

What is it?

In a nutshell, it is the digital equivalent of money. It is designed to function in almost the same way: users have wallets in which they can keep money, which is used to symbolize value in the economy and can be exchanged for goods or services with others.

Cryptocurrency, like much money in today’s traditional banking system, does not exist tangibly; instead, it is recorded as figures in a database that signify how much of a particular cryptocurrency a certain person has.

However, in contrast to today’s banking system, is decentralised. Rather, it is recorded in the blockchain, which is distributed throughout the network and records transactions in a transparent and verifiable manner that belongs to no one individual or organization in particular.

The first of them was bitcoin, which was developed in 2009 by an unknown individual known only as Satoshi Nakamoto. Since then, a slew of new cryptocurrencies has sprouted up. These include ethereum and dogecoin. It is interesting to look into the background of these, and ask yourself who created Dogecoin?

Why are there so many?

A cryptocurrency can hypothetically be created by anyone; at their foundation, they are just software, therefore anyone can create one. There is no authoritative body that decides what is and isn’t a cryptocurrency.

As a result, dozens of new cryptocurrencies, known as altcoins, have emerged. Some of them have grown into consistent performers, leading to predictions that they could turn bitcoin on its head and become the most valuable cryptocurrency.

Some of these altcoins aim to provide innovative answers to problems that exist with large players like bitcoin, such as making transactions easier or more efficient. Others, such as Dogecoin, which originated as a joke, are developed solely as alternatives.

They sometimes move in sync, with the entire cryptocurrency market fluctuating in response to certain pieces of news. However, traders occasionally switch between currencies, as when the price of dogecoin soared thanks to the support of figures such as Elon Musk.

What makes cryptocurrency so volatile?

Unlike traditional financial assets like stocks and commodities, cryptocurrencies are not valued in terms of what they can be used for; in theory, they are a bet on a company’s future profits or the usefulness of a given material, but cryptocurrencies are primarily a bet on how interested people are in them.

Cryptocurrencies, unlike traditional fiat currencies, do not have a central bank entrusted with employing monetary policy to keep their value from fluctuating too much.

As a result, the value of cryptocurrencies varies dramatically, frequently and without warning, and without always being linked to evident world events.

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Marketing Practices That Could Remain After The Pandemic

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The global pandemic has changed businesses in many ways, and marketing, in particular, has seen a lot of developments over the last year. Businesses have had to adapt to digital practices quickly, which has changed the way they promote their activities. It has also changed consumer behavior, meaning tactics need to change to reach them in new and innovative ways.

While businesses are beginning to revert to some sort of normality, there are some practices that will continue even after the pandemic is over. Discover some of the marketing practices that could be here to stay.

A greater focus on retaining existing customers

The global pandemic has had a huge impact on people’s shopping behaviors. It’s no secret that brand loyalty has been in decline over the years, largely due to consumers’ preference for convenience – especially in the digital age. But the pandemic has made this even more apparent, with many consumers switching brands as a result of supply chain issues and more. For businesses, putting your energy into retaining your existing customers could yield better results than trying to win over existing customers. 

The resurgence of the QR code

Just over a year ago, people might have turned their nose up at the idea of using a QR code in a marketing campaign. Did people know what they were? What did they achieve? Well, thanks to the pandemic, QR codes have had something of a resurgence. Exploring QR code APIs can help you work out how they can be used in your marketing campaigns effectively to bring the best results for your business. QR codes are capable of generating some great data, helping you measure the effectiveness of your marketing campaigns.

Localized marketing

The pandemic has shifted a lot of people away from busy cities and urban areas, and into more rural neighborhoods. This has meant that businesses are having to change their marketing tactics to provide a more personalized, local feel that better aligns with changing behaviors. People are choosing to shop locally and choose local-based businesses, and you’ll need to think carefully about how you can form better engagement with those audiences to help spread the word about your business.

Bigger budgets for social media advertising

With people spending more time at home, they are more active online watching box sets, shopping, gaming and more. This means they might be less likely to see more traditional advertising such as billboards and subway signs. Social media advertising can help you reach those audiences, providing a great ROI compared to other forms of advertising. Ensuring social media is a firm part of your marketing strategy can help you reach your audiences where they are, and even save money compared to your spend on more traditional advertising. 
Change is nothing new for the marketing world. The pandemic has seen some major developments, and as we enter the ‘new normal,’ it will be interesting to see what comes next. Staying up to date on current marketing trends can keep your business relevant, and help secure the best results for your business – no matter what’s happening in the rest of the world.

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Subsale Market an Attractive Prospect for Investors in Malaysia

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Investors were responsible for 81.1 per cent of residential property purchases in the Klang Valley area last year.

Many of these investors were putting their money into subsale properties, and according to Joe Jock Thor from MyProperty MD, the market for subsale residential properties has experienced steady growth in the past few years, but it has seen a real upswing in recent months due to the effects of the Covid-19 pandemic, which has put the focus squarely on the secondary real estate market as real estate owners move to maintain their financial liquidity by lowering prices. This means investors are free to swoop in and pick up assets at a fraction of the cost, increasing their potential value once they go back on the market.

Another key factor in the spike is the Real Property Gains Tax exemption, which has prompted some investors to turn their assets into cash and, by doing so, make a healthy profit.

In fact, subsale properties were so popular that listings increased by more than twenty percent between 2019 and 2021, although this will only go a small way to making up for 2020’s economic downturn and the resulting fall of 47.2 percent in the number of residential property sales in the Klang Valley.

If you would like to know more about the subsale market in Malaysia, you can find a lot of good information about subsale real estate, and how to buy it, by checking out this infographic on the Malaysian real estate market:


Infographic designed by: PropertyGuru Largest Property Portal in Malaysia
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