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Online Auction Domination Secrets: 7 Ways to Attract More Eyeballs to Your Listing

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It’s no secret that selling on online auctions can be a great way to get rid of the belongings you no longer want or need, and if done properly, you can even make a full-time living simply buying and reselling items.

However, with so many platforms out there to buy and sell on, and a saturated marketplace of sellers and products, it can feel like an overwhelming challenge trying to get your listings to stand out from the crowd.

Today, we’re going to explore seven tips you need to remember in order to create the perfect listing that gets in front of as many people as possible, ultimately boosting your chances for a successful sale.

#1 – Optimize Your Keywords

The first and most important thing you’ll want to do is to optimize the keywords you’re using in your auction listing. This includes the keywords in the listing itself, in the title, and the tags for each product.

Put yourself in your customer’s shoes and imagine what they’re going to be searching in order to find a product like yours. Then, implement these keywords to increase the visibility of your listing.

#2 – Personalize Your Auction Store Page

Whether you’re selling on eBay, Amazon, Gumtree, or whatever, you’ll have the ability to customize your seller page, and this should be used to your advantage. If you have a product you want to put in front of more people, feature this product on your page, so everybody sees it.

#3 – Create Content for Your Products

As a seller, you should have insight knowledge into a type of product that not everybody has, and a buyer will have a lot more trust in you if you do. Highlight this knowledge by sharing it with your audience by creating content.

This could be in the form of videos, articles, blog posts, or social media updates. When people like what they read, you can then include links to your seller page and products in order to boost the overall level of traffic.

#4 – Implement Email Marketing

It’s never been easier to set up an email newsletter, and as an online auction seller, this can be a great way to boost the views on your online listings. If you’re a full-time seller, set up your newsletter and share the products you’re selling to your mailing list.

If you’re not a full-time seller, seek out online auction newsletters that are related to the products you’re trying to sell, and see whether they’ll feature your products on their contacts.

#5 – Implement Social Media

Just like using email to market and share your product listings, social media is perhaps the best way to get your listings in front of more people. Not only should you share links on your own pages, but also marketplace pages and group pages related to the product you’re trying to sell.

#6 – Build Your Seller Rating

No matter what platform you’re using to sell on, the platform will offer some kind of rating system where and the buyer can see whether you’re a legitimate seller and actually offer a great selling service. If you have a low/no rating, buyers will quickly look elsewhere.

It’s important to make sure you’re building and maintaining your seller rating to the highest possible standard. The higher your rating, the more people will come to your product listings to buy from you.

#7 – Use All Photo Slots

When you’re listing out your product, it’s important to remember that a picture speaks a thousand words. A lot of buyers will be shopping only using the photos you provide, so many are sure you include at least 6-8 pictures per product in order to attract these readers into your listing.

Summary

As you can see, there are plenty of things to remember when it comes to boosting the traffic of your online auction listing. To set up your own online listing, or for a greater platform in which to sell, head over to https://www.equifyauctions.com/online-auctions for more information.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Matica’s CEO Sandro Camilleri speaks about security in digital payments

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One thing is for sure: the COVID-19 pandemic accelerated many behaviors and trends that once were holding their pace. A great example can be found in digital payments and online shopping. According to Rakuten Intelligence, from March through mid-April, e-commerce spending in the United States increased more than 30% compared to the same period last year. When it comes to worldwide scores, it reaches the surprising increase of 74%.

Although books and cleaning products led the ranks mapped by Rakuten, specialists argue that digital payments and online shopping are here to stay, as much as it has already been observed in Asian countries. In this sense, securing financial transactions and protecting consumer data became a mandatory issue to be addressed both by companies and the government.

As a leading European company in the processing and printing of cards and identification documents for security systems, Matica Technologies is dedicated to granting safety and technological solutions to businesses dealing with financial transactions online. According to the CEO and founder of Matica, Sandro Camilleri, the advent of digital payments is a revolution similar to that which technology has caused and is currently causing in other areas, such as transports. “It is an inevitable revolution, which citizens will have to get used to, and which must therefore be managed in order not to risk unintended consequences, being the key issue obviously safety,” he argues.

Camilleri stresses that there are two different phases when it comes to digital payment security. A first one is about information and personal data storage, one of the greatest topics of our time and also a potentially enormous market sector. The second, less discussed though equally important, is guaranteeing strength and security for the financial transaction itself — and this is a purely technological issue. “The use of chips that are equipped with incredible memories, high precision lasers and holograms makes it extremely difficult, not to say impossible, for any attacker to clone a card produced by us. Secondly, the transaction must be secure thanks to specific and constantly updated software,” explains Matica’s CEO.

Now, when it comes to privacy, Camilleri states that people must be aware of what is at stake when data is leaked and why such occurrences are so alarming. With more and more appliances being automated and connected to computers and to the internet, such as is the case for cars and home security systems, cyberattacks could lead to consequences that are not only terrible, but tragic. 

In such situations, Matica’s CEO believes that only biometric data could spare individuals from having their systems hacked, though this data must be filed with care and used only for strictly necessary purposes. In any case, Camilleri argues that using biometrics is becoming day by day more inevitable with the increasing rhythm of automation, and this is a feature that can already be found in some of Matica’s available systems, such as is the case of the passport series.

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The Importance of Branded Clothing

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When it comes to the basics of branding, it’s essential that you don’t skip out one of the most important aspects of your store; clothing. When it comes to creating a professional image for your business, first impressions count and you want your customers to believe that you are a credible and reliable business. The best way to achieve this excellent first impression is to pay more attention to the appearance of your staff and creating a consistent company image.

So here are a couple of tips that will explain the importance of branded clothing and why you should invest in it.

Creating a sense of team spirit

One of the biggest advantages of having branded clothing in the workplace is inspiring a sense of team spirit. It’s important to have everyone on board when it comes to running your business. It could be your brand message, commitment to customer service or even your values as a business. Whatever the case is, having everyone wear the same uniform can help promote teamwork in the workplace.

It’s an inexpensive way to show professionalism

It’s surprisingly cheap to purchase customer embroidered badges to sew onto plain shirts. This is an inexpensive way to create a branded uniform and also means that you can remove the badges when the shirt is ruined and then stick it to another shirt. It also means you can just buy blanks in different sizes instead of having multiple shirts printed. This is usually a much better option than pre-printing a bunch of shirts and hoping that they fit a new staff member. If you take this approach, you’ll find that you can easily create a sense of professionalism on a budget.

Showing who the staff members are

When you first walk into a store, it’s easy to tell who the staff members are if they’re wearing branded clothing. They’re easy to identify and recognize which enhances the customer service, especially in a relatively large store. For instance, if you run a clothing store with multiple floors, then having staff members in uniform will ensure that your customers know who to speak to if they need assistance.

It inspires confidence in your shoppers

You might not notice it immediately, but people will react more positively to your brand if they see that you and your staff are proud of your work. Having a branded uniform means that your staff are more than happy to represent your business, and this inspires a sense of confidence in shoppers that is difficult to achieve in other ways. They want to see that your staff have faith in your brand and a branded uniform can show this in a subtle way.

At the end of the day, a business doesn’t need to force its staff to wear a specific uniform. We’ve probably all seen or experienced it before; a store clerk or staff member that isn’t wearing a specific uniform. However, there’s no reason why you shouldn’t create a consistent and professional brand image with your clothing.

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5 Main Advantages of Colocation Hosting for Your Business

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Your organization requires a data center business plan if it is going to move forward to expand smoothly. Thus, you must look at your IT needs and decide what is to come so that your business can grow. If you are not sure whether outsourcing to a colocation facility is right for your organization or not, read on to learn what to consider.

1. Many Connectivity Options

Rather than building a private data center, which is a major capital expenditure, many companies choose a migration of their data instead. The range of connectivity choices available makes colocation a great choice in several cases, particularly if expanding the company’s infrastructure is necessary. Rather than laying down and integrating expensive cables, it is often more budget-friendly to use colocation facilities that easily connect to leading providers of internet services, network services, and more.

2. Scalability

When your current data solution is no longer enough, then it is time to consider scaling the IT infrastructure so that your business can continue to grow. Using a colocation provider allows you to agree together on service terms that allow you to scale services as necessary. If you’re interested in this scalable solution, check this page out for more information.

3. Less Downtime

A big benefit of colocation hosting is less downtime. An outage is costly for any company because it means less work is being done then, which equals fewer sales. Significant work must go into catching up on operations afterwards too. Thankfully, colocation data centers reduce downtime and maintain hardware because they have many supports, including different power sources and physical security.

4. Data Security

This point is essential. Your business has data that you need to ensure is secure for your customers and for the organization generally. Keeping patented data out of competitor hands is important, and you have an ethical obligation to your customers to safeguard their personal details too. Thankfully, colocation data centers have cutting-edge security measures in place. The colocation facility also has many policies that align with compliance regulation for various types of data, which means you won’t have to worry that you are vulnerable to lawsuits.

5. Lower Costs

Finally, colocation reduces costs in many ways for your growing organization. For example, you will save money as you will consume much less power after the relocation. Not only that, but you won’t have to own and operate hardware for networking because that is taken care of by the trusted colocation provider.

Deciding to Make the Move to Colocation Hosting

If your business has complex needs for an internet infrastructure, colocation can offer significant benefits, including saving money, state-of-the-art security methods, and scalability. It’s nice not to have to worry about infrastructure anymore too.

When your business moves to a colocation data facility, you can then focus on daily operations and an expansion strategy, rather than spending time managing an on-site data center. You can spend your time efficiently by outsourcing in this way, which makes it a successful part of building your company’s future.

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