We’re all aware of the major security breaches that have taken place in some of the world’s biggest companies. Hacking attacks on the likes of SONY and Ashley Madison have made headline news in recent years. However, the media tend to paint a picture that it is only big corporations and firms that are targets. The truth is somewhat different.
Startups and small businesses are attractive propositions for hackers and online thieves. And, there are several reasons why this is the case. In today’s guide, we’re going to go through some of the most important points. We’ll also reveal how your startup can benefit more from more online security.
You are a target
First of all, it’s important to extinguish any thought that you are safe because you are small. Hackers don’t work like that. In many cases, it will be an automatic program or bot that visits your site and looks for vulnerabilities. They will notify the hacker, who will take a look and see if it’s worth their while investigating further. Any customer information you have, such as payment terms or names and addresses are all valuable. And, that makes your site as vulnerable as anyone else’s.
You don’t have the resources
Almost three out of every four startups and small companies have inadequate online security. And, for the most part, it’s down to budget constraints. Startups don’t have a lot of money available, of course – and they are always trying to cut costs. One of those areas is security, and it’s because they don’t believe they will be a target. The trouble is, all it takes is some malicious malware to end up at your site, and you will lose everything you have been working on. Still think online security is not worth the investment?
You don’t understand online security
Unless you are a security startup, there’s a good chance you don’t know online security as well as you should. It’s no surprise – you have other things on your mind when you run a business. The trouble is, they tend to put their faith into third parties, such as email clients, content systems, and web hosts. But, they rarely understand the terms in hosting or the software they use. How can you expect to know if your website is secure otherwise? Your website is your responsibility, and it’s vital you get up to speed on the security basics of any platform you use.
You will suffer
Finally, it’s worth pointing out that the impact of hacking and malware can be extreme. You could lose all of your work, and your business might disappear. You could lose customer details – or even their money – which will lead to serious questions being asked. At best, a data breach will be a stain on your company name. At worst, you could face financial ruin. So, the next time you see an online security course at your local college, perhaps it’s worthwhile checking it out.
As a final thought, make sure you are protecting the integrity of your website, and your company name. The consequences for any small business can be catastrophic.
3 Easy Ways to Upgrade Your Company Culture
It’s no secret that the COVID-19 pandemic has impacted almost everyone’s lives in some way. That includes businesses across the world. Unfortunately, many of them have had to shutter completely. Others, however, are trying to figure out how to reopen and restructure safely and effectively.
If your company has been fortunate enough to remain standing through this pandemic, and you’re wondering what to do next, now is the perfect time to consider your overall workplace culture.
Whether you want to attract new employees or you realize it’s time for a change, upgrading your company culture can make a big difference in the success of your business as you move forward into a “new normal”.
With that in mind, let’s look at a few ways you can upgrade the culture of your company from within, in order to make positive changes that employees and customers/clients alike can appreciate.
1. Upgrade the Look of Your Business
It might not seem extremely important, but giving your company an external makeover can make a big difference in the environment you’re trying to create. First, start by decluttering your office space. Creating an environment that encourages working together in open spaces can make everyone feel more welcome and invited.
Next, let in more natural light. If you have large windows in your building, put them to good use instead of covering them. Invest in a Glass Polishing company to make them sparkle for you. Natural light can boost energy and productivity.
Even the colors you choose for your office can make a big difference. Color psychology is a real thing, so do your research on the best colors that will promote creativity and encourage productivity.
2. Arrange Weekly Meetings – With Everyone
We’re living in uncertain times. Just because employees are heading back to work doesn’t mean those uncertainties simply go away. It’s important to keep employees in the know as much as possible. So, why not just make it a rule within your company?
One of the best ways to do that is by holding weekly meetings with everyone. You can choose different ways to do that. You might benefit from having everyone in one room to talk about the state of your business and where you want to go. Or, you could branch off into different groups and meet with a different section of your business each day.
Whatever the case, make communication and transparency a priority in your workplace environment. It will help everyone to feel more comfortable, more equal, and more valued. It will also boost your employees’ spirits by giving them a voice and making them aware that their ideas and opinions truly matter within your business.
3. Encourage Positivity
Remember, no matter what the state of your business may be, you’re in charge. As a result, the things you say and do will set the tone for your company. So, it’s important to be as positive as possible, as often as possible.
Even if things aren’t going well, or you’re worried about the state of your company, keeping a positive attitude will carry over to your employees and help them to feel better about the work they are doing.
That doesn’t mean you need to hide things from them. If the business is struggling, it’s okay to talk about it. But, put a realistically positive spin on it. Most of the time, things can be fixed. You can recover. Use that mindset and attitude to motivate your employees and encourage fresh, new ideas. No one wants to work in an environment that is constantly negative or induces stress. You can change the entire culture of how people feel about coming to work by showcasing positivity every single day.
Not only can it help to boost the work your employees are able to produce, but it will improve everyone’s attitudes toward each other. Now, more than ever, kindness and patience are important. A positive environment can foster more of those things, and create a more welcoming workplace for everyone.
As you can see, it doesn’t have to be difficult to upgrade your company culture. Whether you want to make adjustments to some of your business practices or actually change the look and feel of your company, now is the time to pull the trigger on changing your workplace culture. Not only will your business benefit but your employees will feel more empowered than ever.
6 Tips for the Ideal Desk Set Up to Unlock Your Potential
Today’s ideal desk setup is a little different from the one that professionals a few years ago were used to. It is still possible to see office desks with huge amounts of tangled cables on and around it. These are often the ones that have been converted into more modern solutions, but they were not initially ready to welcome the number of devices and tech items we need to make our job more fruitful.
Make Space for Your Phone, Laptop, and Tablet
Ensure that there is space on your desk for a laptop, keyboard, phone, and tablet. Even if we all try to stay off technological devices as much as possible, we rely on them for several activities.
Positioning them so they are easily reachable and in order could be essential to speed up most processes.
Using stands and holders can also help you keep all of your incoming notifications under control without interrupting your workflow to check your phone. This is an essential part of the best desk setups in modern offices.
Keep the Cables in Order
Keeping the cables in order on your desk is one of the biggest challenges for most office professionals. However, since you will always be using the same plugs and tables, you could opt to implement easy-to-use clips and cable ties to keep all the cords in place and out of your way.
Don’t Be Ashamed to Stick to the Good Old Pen & Paper.
While most of your tasks will be completed thanks to computer software, there is nothing better than a simple pen and paper to note down important information or to-do lists. Having post-it notes around you can help you be more efficient and less forgetful.
For a complete kit, you could use recycled paper and a vintage, old-school pen that can enhance your desk’s look. No matter what innovation you introduce in your company to get out of your startup shell, a pen and paper will always be there!
Opt for a Versatile Standing Desk
Using a standing desk has been seen as beneficial under many viewpoints. Indeed, this habit can help you find a more in-depth focus, more motivation, and cut our distractions. All this while limiting the strain on your back and neck.
At the same time, standing for long hours can be not as beneficial for your legs, especially if you suffer from knee problems. In this case, finding a versatile solution that allows you to sit when you need it and stand when you need to be more productive can be optimal.
Clean and Sanitize the Area Often
While offices have started to reopen, the risk of contagion has not significantly decreased. Therefore, limiting the number of items and decorations on your desk can help you keep your area clean and tidy. Of course, this can also make the process of sanitizing surfaces much more straightforward.
Have a Plant Nearby!
Having a plant in a room can be extremely beneficial. Adding one on your desk has been seen as capable of encouraging creativity, lowering stress levels, improving air quality, and stabilizing mood. All this while making your workplace more stylish and attractive.
Six Tips For New eCommerce Businesses
eCommerce is a constantly evolving sector, and as a new business, it can feel overwhelming. In this post, we’ll take a look at six of the hottest eCommerce tips to help you get your new eCommerce business up and running.
Your website is your first impression.
As a new eCommerce site, customers will have very little knowledge of your brand, and so you have just a fraction of a second to make a good impression. A website that is slow to load, poorly designed, and difficult to use will not build trust and confidence and will lose you sales. Take the time to make sure that you create the best website that you can for your budget and conduct the necessary UX testing to ensure that it is functional.
Make sure that you’re mobile-friendly.
The average person spends more than 100 minutes on their mobile phone every day, and so it is essential that your eCommerce site is fully functional on mobile and tablet devices as well as on laptops and desktops. With more and more people now using their phones as personal computers, shopping is becoming increasingly mobile, so having a mobile-friendly site is key.
Invest in quality stock
It should go without saying, but quality must always be put above quantity when purchasing or making items to sell in your store. There are a number of different wholesale sites out there, such as Alibaba, Oberlo, and Doba, and they can be a minefield to navigate. Learn how to buy from alibaba.com here.
Social media will be your best friend.
It is virtually impossible to launch a thriving eCommerce business without a social media presence. Social media gives you a glimpse into the wants and needs of your potential customers and target audiences, but it is also an invaluable free and paid marketing tool. In particular, Instagram is now known as the number one social media platform for eCommerce sites, but for maximum reach, don’t forget to build a presence on other social media networks such as Facebook, Twitter, and TikTok too.
Invest in your images
Pictures tell a thousand words, and when it comes to eCommerce, they are also processed by your customers much faster. With 60% of people being visual learners, images are invaluable to your business, so do invest in a good photographer and take some professional pictures to ensure that your customers have all the pictures they need to make their decision.
Use a live-chat
Lastly, as a small eCommerce business, you likely do not have a customer service department, but that doesn’t mean that you can neglect customer interactions. A live-chat feature makes it easy for you to answer customer questions and to speak with customers while they are on your site, just as if they were shopping in a real store. 21% of people who shop online say that live-chat tempts them to buy, 46% of people think that live-chat is the perfect digital communications tool, and 62% of shoppers say that they are more likely to return to a site that has live-chat installed.
So there you have it – six tips for new eCommerce businesses, did you find them helpful? Why not share your own suggestions in the comments.
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