Connect with us

Business

Why Digitalization of Cable TV in India is Necessary?

Published

on

Living in the UK for few years I was wondering how the cable distribution technology has evolved with the advancement in the electronics and space technology. With Satellite television or digital set top boxes, television companies are now able to track how famous is their channel with how many people are subscribed. People get seamless high picture and sound quality and they pay for only those channels which they watch. I have even heard of the rumours that the new Xbox gaming console will be able to track your TV viewing habits and reward you with achievements for watching certain advertisements or for completing certain series or other dynamically added customized goals. All this is possible with the digitalization of cable TV.

When I arrived in India few weeks back I was surprised that until then there was no mandatory rule to digitalize the analog cable network in the country which is the hub of global entertainment. Television channels are relying more on advertisements for money than on subscription. While in big metropolitan cities like Delhi, Mumbai and Chennai digital TV had become popular, but its popularity was still very less in other cities like Bangalore, Hyderabad, Kanpur, etc. It was very recently that government of India strictly banned analog cable TV in almost all major cities and will be completely banned in India by the end of 2014.

Airtel digital TV

In UK there are already a number of digital TV service provider and I was subscribed to BT packages which provided TV and inclusive broadband and call facility for £25 ($38) a month which included a one-time gift card for the same amount. A similar service can be provided by Reliance or Airtel in India if they merge their broadband and call services with digital TV. MTNL has already been providing a similar facility through its IPTV service which is a broadband cum TV service in Delhi and Mumbai.

When compared to UK, TV subscription in India is extremely cheaper. Cable operators were providing nearly 100 channels for mere $3-$6 depending on the region. Digital TV can also be more or less for the same cost. Depending on the requirement, a subscriber can reduce his or her monthly bill up to $2-$3, however, viewers will have to make one-time investment buying and installation of set top box/satellite signal receiver.

How will you be benefited?

Cable operators could provide only 100-150 channels whereas there are nearly 600 channels available in India. Most of the TV sets support storing of only 100 channels, thus to view additional channels viewers have to manually override the particular channel for temporary viewing. With set top box viewing more than 500 channels can become easy without even storing them. Not all channels received through cable are clear, some are received with poor signal and noise. Viewers can’t watch any channel if there is technical fault, cable damage or load shedding at the place from where the cable operator operates. Viewers have to pay a full monthly bill even if they watch only one channel. Cables above the ground in the residential area causes complex wire mesh which is unpleasant to the eyes. A large number of cable operators bundle a lot of free-to-air channels with few paid channels and charge the subscribers more money claiming to provide more channels. 

How the Industry will be benefited?

There are several limitations in the analogue system. Like, how I mentioned before, it is difficult to precisely estimate how many people are making use of cable services. Only the cable operators are aware of the actual numbers, in fact in some cases even they are not aware, as stealing cable line is very easy. Since stealing cable doesn’t cause any loss to the actual subscriber people do not raise complaint against this. As I mentioned above cable operators can only distribute nearly 100 to 150 channels, broadcasters who would like their channels to be distributed have to pay a hefty amount of fees to these operators. Cable operators also work as bill collection agents and the bill should be split between broadcasters, Multi System Operators and Local Cable Operators in the ratio proportion of 45:30:25. Since Local Cable Operators are in charge of their region, they do not report exact amount of subscribers and declare what is not even 20% of the whole ₹19,400 crores ($3.45billion) subscription based business, confirmed by a 2010 report by FICCI and KPMG.

Such a bold step by the government will reduce the control held by the Local Cable Operators and broadcasters will earn the actual money they deserve and subscribers will pay for only those channels they watch in high quality. In develop markets, such as United Kingdom, there are channels which survive entirely on subscription fees thus making themselves ad free. If in India this is implemented on time, we might see better viewing experience without having long advertisement breaks. 

Digitalization of TV will also give scope to smart TV manufacturers to develop and implement more exciting features to make entertainment a better experience. As I mentioned Xbox integration earlier, I think it would be an advance feature which many young generation Indians would appreciate.

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

Continue Reading
Comments

Business

5 Mistakes to Avoid While Buying Study Tables Online

Published

on

Study tables are a necessity in almost every household, office space, public places, etc., where one might just like to relax and read or avidly work on a given project or assignment. Let’s face it, completing tasks within a given deadline is a lot more distracting without a study table present. Sitting for hours on the bed with your laptop on your thighs or reading books casually might lead to back injuries and eyesight complications in the future. Hence it is best to have a proper study table to complete all your tasks and have a comfortable experience. These days, almost all customers have shifted to purchasing study tables online instead of going to stores because it saves a lot of time and money. However, while purchasing furniture online, there are a few mistakes which all buyers must avoid in order to invest correctly and have a commendable consumer experience:-

  1. Ignoring the brand name and price value:– It is really easy to go for furniture which is cheap and the description on the products is very promising. However, do not be fooled by such elevated claims these unknown brands make, because in their mission to sell duplicates of popular brands, they will create a divine image about their product and will rob you off your money. To be on the safe side, it is important to visit sites which are popular and there is good feedback about the purchases made. Try purchasing from brands which have both online stores and shops in the city. Better be safe than sorry.
  2. Impulsive purchasing:- Decisions made on an impulse almost never favour a person’s luck. While purchasing study tables, it is important to consider all possible loopholes that might be associated with it. Take your time to think and make a choice which will complement the area surrounding the study table and also will be durable. Don’t make an investment blunder.
  3. Ignoring the compatibility:– If you want to buy coffee table online or a study table, the surroundings it is going to be placed in must be carefully estimated. For instance, taking proper measurements of the area in which the table will be placed as well as the measurement of the door through which the product will be brought in must be accurate. It is suggested that you find a delivery service which places the table in its right place to avoid future complications.
  4. Not settling the place prior to the arrival of the table:– It is imperative that the necessary documents, books, copies, electronic devices, decor, etc., must be assembled in order prior to the arrival of the study table. That way, a lot of time will be saved and the table will be ready to use sooner. Keep a tab on the return policy from the brand you are ordering your study table from.
  5. Not surfing varieties:- Another major mistake buyers commit is not viewing varieties prior to purchasing a study table. It is more feasible if you surf through the different styles and varieties that these study tables are available in before impulsively investing in one. There are several styles that might suit your preferences like a bed study table, height adjusting table, a study table that can be folded and a light and shade one.

So if you are planning on purchasing a study table or a coffee table online, make sure to avoid these common mistakes to make a sound investment on your purchase and have a pleasant consumer experience.

Prev postNext post
Use your ← → (arrow) keys to browse

Continue Reading

Business

The Importance and Usefulness of Medical Posters in Research

Published

on

medical-poster

The results of scientific work and research projects in the medical field can be disclosed in a variety of ways. Along with the scientific article and the oral presentation, medical poster presentations are one of the most important and most common communication formats among researchers in the medical field.  The medical poster is a graphic summary of a previous research whose composition consists of a short title; an introduction to the hypothesis: an overview of the experimental approach; the most interesting results, and a discussion about the results obtained. It is also important to include a list of the relevant articles used during  research. And, when there is still room available, it is worth to mention the persons or institutions that have contributed to the work by giving funding or technical assistance.  

Why are medical poster presentations relevant?

Medical posters are an alternative to oral presentations because they offer the opportunity to present research projects or papers that cannot be presented orally for various reasons – for example, if the author resides in a country other than that of the conference venue. Plus, they help to achieve the ultimate goal of all communication in a scientific congress: the transmission of a message by the author and its capture by the audience. This is possible because medical posters allow the attendees to analyze research results at a speed that matches their knowledge and skills, and also because it is easier to remember images – especially if you have time to look at them carefully – than to remember the content of an oral presentation.

In the medical field, posters are a form of communication with great potential because they enable the concise, clear and permanent transmission of their content, without the time restrictions imposed by oral conferences. Medical posters offer the possibility of establishing direct communication with the author(s) of the poster promotes the one-to-one exchange of opinions with a tranquillity that is difficult to achieve in the context of a large-scale conference. E- poster platforms such as https://www.postersessiononline.com/ have virtual galleries where the delegates have access to all the posters and they can interact in the same way they did during the congress, contacting the author, downloading the poster and even starting a discussion in the forum.

On the other hand, an additional advantage of medical posters is that the author does not have to prove his erudition and the presentation does not become a difficult oral examination, which is especially important when research is presented in a language other than mother tongue. It also allows doctors who find it difficult to overcome the pressure of an oral presentation to expose the results of their work.

How is the ideal medical poster?

The design of the poster is important both to attract the interest of people who visit the room where the poster is displayed and to comprehend in a very short time the most relevant aspects of our work. The reading of the poster -and the subsequent understanding of the content should take less than 10 minutes. A poster must be visually attractive and that is why it is important not only to know how to combine colors, letters, images and graphics, but also that it does not contain too much written information: the maximum recommended is 800 words. Therefore, the information should be synthesized so that, in a few minutes, the attendees have a clear idea of the objective and result of the research that they are reading. In this regard, a well-designed medical poster must satisfy the following criteria: Visual appeal, personality, aesthetic balance, clarity in the explanation of ideas, quick understanding of the hierarchy and distribution of the parts, synthesis and rigor.

You also have to take into account the font and size that is used, as some are too complicated to read. Times New Roman, for example, is often used in written texts but is not suitable for a poster as it is difficult to see and read from a distance. The color chosen for our poster is also important. Do not use colours that are too light on a light background or dark colours on a dark background. It is also advisable to avoid loud colours. Another common mistake is to plague the poster with too much information. Don’t forget that the medical poster is not an article in large print. Try to reduce the text and use more graphic resources such as tables, figures or images.

Use your ← → (arrow) keys to browse

Continue Reading

Business

Karatbars Becomes One of “10 Blockchain Companies To Watch In 2019” according to Forbes

Published

on

forbes puzzle

Stuttgart, June 06, 2019 –   America’s most prominent business magazine Forbes places The Karatbars group around Dr. h.c. Harald Seiz in a new list of the  “10 Blockchain Companies To Watch In 2019“. Joresa Bount’s article presents a “deeper look at the technologies, founders, and companies that are emerging in the industry (…) The teams of these innovative blockchain startups are global, cutting-edge, and typically include early blockchain adopters as founders.”

Ms. Bount asserts that “This list showcases 10 companies working to make blockchain more accessible, prominent and mainstream. (…) Each offers something unique with the potential to disrupt traditional industries as well as gain support from legitimate entities.”

“Based in Germany, Karatbars International GmbH is the developer of KaratGold Coin and a robust gold-linked ecosystem of cross-border blockchain solutions. Their latest product, the IMpulse K1 Smartphone, is the first phone using Voice Over Blockchain Protocol (VOPB). Currently, KaratGold allows consumers to trade or purchase gold on more than 500,000 acceptance points worldwide. With all of the recent talk about Bitcoin versus gold, this company provides the best of both worlds,” the article says.

Karatbars CEO and Founder, Dr. h.c. Harald Seiz states that “the Forbes contribution and inclusion in such a list is a great honor for us. The article shows the full diversity of the blockchain universe – and we are proud to be listed in this series due to our two crypto-currency innovations, including a link to gold, and the blockchain smartphone IMpulse K1.” “Cryptocurrencies and blockchain are on everyone’s lips. But cryptocurrencies are not only relevant as an investment object, the underlying blockchain can revolutionize all our workflows and business processes – even outside of finance. That’s what we and the other nine companies exposed by Forbes are working on every day,” he continues.

“In order to strengthen our marketing activities in this area, we have now entered into a cooperation with the most well-known crypto-influencer, John McAfee. Hardly anyone else covers the market as well – and critically – as he does and so we are pleased about the collaboration on our cryptocurrency KaratGold Coin (KBC),” Seiz tells. “Warning: I work with this company. However, KBC coin is linked to gold in a way that downside is limited, while the upside is unlimited. (…) For me, it is simply a way to protect against the crypto markets’ volatility. I only work for companies I believe in,” McAfee shared on his Twitter.

More Information about Karatbars

Karat-Gold

Karatbars International GmbH was established in 2011 with its main office in Stuttgart. The CEO and founder Dr. h.c. Harald Seiz is active all around the world. He offers a vast number of goods and services around the real value gold and blockchain solutions. In fact, these are the distribution of small gold bars, cash gold – the substitute of conventional currencies – and two cryptocurrencies, the Karatgold Coin and KaratCoinBank Coin. In October 2019 Karatbars the Voice-Over-Blockchain Protocol Smartphone IMpulse K1-Phone will be launched. The device provides highly secure data transmission via blockchain and end-to-end encryption. The company is now the front runner at the market of innovative gold products.  It has more than 600 000 affiliates in more than 120 countries with the annual turnover reaching 100 million euros.

Use your ← → (arrow) keys to browse

Continue Reading

Trending