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Faulty Indian Policies Causing Damage to Indian and International Airlines

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India's faulty airline policies

It was a dream come true when the low cost airline business burgeoned in India, fulfilling the dream of flying for many Indians. Today is the day when there is hardly any contrast in fare between the low cost domestic airlines and state run Air India.

While low cost airlines have instead become high cost airlines, the five star airlines (at least considered as five star airline) like Kingfisher are facing its extinction. Is it Kingfisher’s awry business strategy or the government’s faulty policies that is grounding India’s one of the most popular airline? The answer lies in a fact that we will be covering in this article.

Thailand’s Prime Minister, Yingluck Shinawatra, paid a State visit in Jan 2012, as a chief guest for Indian Republic day celebrations. The visit did what India had been looking for: bracing its forgotten look east policy. As a result, there were 6 bilateral agreements signed, including the treaty of transfer of sentenced person.

Though India’s business and trade ties with East Asian countries came back on the right track, India’s airport authorities gave a big blow to trade ties, by forcing Thai Air Asia and Air Asia (Malaysia) to reduce the number of flights to Thailand and Malaysia from New Delhi. The reason was high operating costs at Indian airports, that include high airport and fuel charges. Air AsiaX, a long-haul subsidiary of AirAsia, has completely pulled out from India for the same reason.

India already has a high sales tax rate on Aviation Turbine Fuel (ATF), which is one of the highest in the world, at 24 percent. It is believed that these taxes are proposed to be increased further, making India a high cost market for airlines. Fuel surcharge alone is the major part of the total fare on domestic airlines.

Airport charges will also be hiked. The Airports Economic Regulatory Authority has proffered an increase of 280 per cent in landing and parking charges at Delhi airport. The airport operator had asked for 774 per cent increase in the charges.

Meanwhile, one of Europe’s largest carrier, Lufthansa airline, has pulled out from the city of joy, Kolkata (Calcutta). Sources from the industry said that a lack of route profitability and unpredictable fuel costs have posed challenges for European carriers trying to operate out of Kolkata [Read: No flights: Europe drifts further away from Kolkata | The Statesman].

Following the steps, Austrian Airline pulled out from Mumbai on 25th March 2012, and Air France is reducing its frequency to Delhi, Mumbai and Bangalore to six flights a week in its summer schedule. Though Airlines did not disclose a countrywide financial data, global profits of these airlines have come under pressure, due to increased competition and high operating costs. [Read: Austrian Airlines, Air France to reduce India flights | Business Standard]

In a statement, Austrian Airline said it was suspending its Mumbai flight, “due to the challenging economic situation.” The airline has suffered operating losses of $100 million (Rs 650 crore) in the past two years and is restructuring operations. The airline said it was focusing on Israel and Tehran and would ply the Boeing 767 it used in Mumbai.

Till date, the trend was that the majority of international carriers were delaying or cancelling their services routes to several countries, except India, even in the downturn, considering the country’s market potential.

“Now passengers are just not travelling, with companies resorting to video conferencing due to cut in the travel budget. Several international carriers are mulling reduction in the frequencies or pulling out from India,” said a senior executive with Kingfisher Airlines Ltd.

In another similar move, British Airways had suspended its flights between Kolkata and London Heathrow around 3 years back. The airline has operated flights to Kolkata intermittently since the 1930s and currently operates three flights per week [Read: Foreign airlines start pulling out of India as traffic declines].

“The decision to suspend flights between Kolkata and London has been a difficult one to make. However, the route is not making a profitable contribution to our business and we are unable to sustain it,” Amanda Amos, British Airways’ area commercial manager South Asia, said in a statement. “India remains an incredibly important market for British Airways and we continue with our growth plans on routes that we believe will be profitable.”

KLM Royal Dutch, Singapore Airlines, Air Mauritius and Finnair are also in the line to pull out or reduce the number of flights to India.

In the end, India’s faulty policies have not only blemished the business of domestic carriers but have also troubled International carriers that they had to pull out. With ongoing contention with European Union over Emissions Trading System (ETS), India, Russia and China might also ban flights complying with ETS to fly over their airspace. Thus, European carriers, flying to East Asia, will have to follow a longer path taking a round of Africa and then over Indian ocean, which could be economically unfeasible.

In a consultation meeting with Airports Economic Regulatory Authority, British Airways, Air France-KLM and Lufthansa said they would reconsider their expansion plans for India, saying the proposed increase of 774 percent in charges is very high.

Sanskar Shrivastava is the founder of international students' journal, The World Reporter. Passionate about dynamic occurrence in geopolitics, Sanskar has been studying and analyzing geopolitcal events from early life. At present, Sanskar is a student at the Russian Centre of Science and Culture and will be moving to Duke University.

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Branding Basics – Quick Tips

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branding tips

Automated social media, a virtual assistant who can do three jobs at once, traffic continually coming in for your business. These are amazing things. When it all comes down to it, your branding is the key to making sure all of these things happen. Your branding will help people recognise you, and your work. 

When your branding is right, it will give people the impression they can trust you, and people who have worked with you already, or made a purchase from you are likely to return.

So what is branding? Branding is basically your name, symbol, design, and the colours you choose. And then it extends to the tone of voice you use, your email signature, and how you communicate on social media. 

It is a representation of everything your company is And will become recognisable as such. Good branding is vital for any business to succeed. It is how you will become known to consumers, and this is how you will build loyalty too.

Style

Most people have an idea in mind for the style already. And we are lucky to have access to a lot of tools to help us create something that works in our budget. And at a skill level. Of course, what you want to do ideally is head to a professional to help you create the initial logos and colour pallets. 

It is often the case that we don’t have the budget to do this initially, but you can use tools like Canva and PicMonkey to help you create the basis for all of your branding. Just make sure you try a few different colour combinations before settling on anything in particular. 

Try to use the psychology of colour to help you get it right.

Vision

Your vision for your company is going to be the driving force behind your branding. This is applicable to a blog, you as a person, and influencer, a business-whatever it is. Your brand vision will be a combination of all the ideas, strengths, goals, and it will appeal to your customers too.

Clarity

While there is always space for a beautifully delicate, swirly handwritten font- but can everyone read it? If you decided on a pale yellow geometric dear for example, how is it going to look in print and how is it going to look online? 

You need to make sure that everything is as clear as possible on all of the platforms before you drive into getting anything made. And you should make sure that the font that you use is mobile compatible, and this should translate to printed materials too. 

For example, when you are getting your promotional items printed from Dynamic Gift, you’ll need to make sure that everything is crystal clear.

Consistency

You will need to make sure that your logo and tagline are on everything from your social media to pay but invoices. You need to make sure that you double check that even your photos are on-brand too. 

If you are presenting as a bold and bright brand, but your Instagram feels black-and-white monochrome the two things don’t match up. It will not feel on-brand. And this discrepancy will ruin your brand reputation. People need to be able to look at anything on any of your platforms and make the connection between that platform and your business.

And always remember that the story of your brand is what makes you different from everybody else. And this is the exact reason the customer will buy your products and return in the future.

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How to promote your beauty business

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beauty business

It is crucial to give the necessary importance to online marketing and online strategies in all kind of business. Knowing the effective ones will definitely make your business grow. Because believe it or not there are many specific tools for beauty centers, from creating a web page to starting to work on its social networks. Do you want to know which ones are the best? Keep on reading!

Promote your beauty business

Technology currently allows us to have easy access to unlimited data, because we’re living in the Information and Internet Age. And of course there are professionals who can directly help us. However, we can also follow their advices. In this case, the ones specially made for beauty centers. The challenge is imminent in the daily fight against all companies, which are becoming visible on the Internet. This is why it is never too late to act. Start now!

What can beauty centers do to reach all their potential clients? A meticulous study of each business is mandatory depending on its needs. The objective is to get the largest amount of potential customers, in order to come out in the top positions of any search engine, such as Google. This way your will anticipate competitors on the Internet. It is very ambitious to ensure a global strategy that works 100%. Likewise, it’s critical to know the basic principles in order to start.

Tips to promote your beauty company

  • Your beauty salon name has to be simple and has to sound good. Choose an easy one and you’ll see the results.
  • Analyze other businesses in order to apply them to yours, such as https://activerain.com/blogsview/5468873/four-tips-to-help-you-start-and-run-a-successful-spa-business 
  • Send Newsletters, they are also a good marketing tool. You will be able to send mass mailings to all your contacts.
  • Make a professional web page of your beauty center so that it exists on the Internet. This this way your competitiveness will boost. In addition, your website must be properly optimized to be able to place your company in the first Google search results. Plus, this will give your business a more professional image.
  • Being present on all social networks is crucial, because if you want to make yourself known without them you will be practically lost. It is part of the evolution and the new era. By this means you can share a wide variety of beauty content.
  • Manage advertising and promotions on the Internet. You can do them through Google and Facebook, both give out the best results. A professional Facebook Fan Page is a clever idea, and advertising on Google Adwords too, they are effective and not so expensive.
  • Open a blog of your own company. It will help you to position your website organically on Google. Take notice you will have to post frequently.

If we want to get immediate results, promoting our beauty business advertising on the Internet is the best, as well as having a professional and beautiful website of your beauty business. These will make your business more competitive and it will help your company get good results.

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Safety Matters (Here’s How To Improve It In Your Business)

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security-business

There are several reasons why safety needs to be a top priority in your business. The first is that you have an obligation to keep your customers and workers safe. While the second is that employees will always be more productive in an environment in which they feel secure. Finally, accidents can cost your company big in a variety of ways, including delays, compensation, replacing equipment, and even in terms of your public relations. With that in mind, your business must be as safe as possible. Read on to find out what you can do to make it so.

Make sure the physical space is a safe one 

The first consideration concerning safety that your business will need to make is the physical surroundings you provide for your workers. The good news is there is a lot you can do to improve this. 

In particular, being aware of any hazards and either resolving them or signposting them, so any employees and visitors know about them beforehand are vital. Additionally, making sure you have good quality, reliable equipment that is regularly maintained and serviced is so necessary as well. 

Also, do not forget that the structure that your company resides in matters when it comes to safety as well. In fact, many businesses use professionals like this commercial flooring company to ensure their locations flooring is as flat and safe as possible. Something that can make a huge difference when it comes to minimising accidents at work. 

Consider psychological safety and well being 

It’s not just risks to physical safety that can harm your business, but emotional and psychological ones as well. In fact, studies have shown that mental stress from work causes a tremendous amount of absence and can contribute to high employee turnover. These both being things that can cost your business a lot of money over the long term. In addition to that, psychologically stressed workers will be unhappy and suffer in terms of motivation and productivity as well. 

That is why it is so vital to work towards a positive atmosphere within your company. Now that doesn’t necessarily mean that everyone has to get along at all times. However, a culture of respect, humility, and teamwork can go a long way to keep people’s psychological well and safety at work. 

Of course, that means having obvious expectations of how all your employees are expected to behave. Along with reasonable and scalable consequences for anyone (managers included) that do not adhere to these. 

Educate employees on safe practices 

Finally, when it comes to safety in the workplace, one of the most valuable things that you can do is to educate your workforce. After all, there is only so much that you can do without the cooperation of those that work for you. 

To that end, implementing a robust safety education program that educates both new workers and tops up the knowledge of those that have been with you for some time is essential. If you are truly dedicated to showing safety matters in your business.

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