How to be a Journalist? Get Published on News Website
|Student Journalism, TWR|
Join the Student Journalism
Contact Us: [email protected]
10 Tips for Taking Marketing Photos for Social Media
Social media marketing is an ideal way for businesses to reach out to more potential customers. The visual content in these is fundamental and your photos should be a focus in your social media campaign. Fortunately, most smartphones will take great photos and you don’t necessarily need to have advanced photography skills. With a few tips and tricks, you can create amazing images that will really appeal to your audience. Here are ten tips for taking marketing photos for social media.
Invest in a tripod
Whether you’re using a camera or a smartphone to take your marketing photos a tripod or support will help keep it steady. You can then make the most of other functions such as the timer, and even get in the photos yourself. Here are some of the best iPhone tripods and supports on the market at the moment.
Create balance and symmetry
A simple trick in photography is to create balance and symmetry by using the rule of thirds. You can achieve this by enabling grid lines on your smartphone. These will help you highlight the focal point of your images and create a balanced background around it. The focal point should ideally be placed at the intersections. You can turn on the grid lines in your camera app settings.
Take test shots
Take plenty of test shots to try out different angles and see which work best. Don’t worry if your smartphone gets clogged up with extra photos, you can use an app to learn how to delete duplicate photos on iphone. The more test shots you take, the more practice you’ll get and you’ll improve your photography skills as you go along.
Be consistent with your brand image
You should upgrade your website with the images you use on social media. Try to keep a theme for your brand as consistency is vital in creating trust and recognition. Your photos on social media should mirror the branding on your website and this includes any other graphics. It’s a good idea to brainstorm a persona for your brand that aligns with the lifestyle and interests of your target audience. You need to aim to represent this in all your photos.
Use natural frames
Another great tip for amateur photography is to use natural frames. Look out for creative ways you can frame the subject of your photos. For example, use windows and reflections, or bridges and arches. Architectural features make ideal natural frames. You could also experiment with trees and nature. Find a frame that matches your image. It’s a good idea to explore outside for natural frames and try to see them in everyday settings. Being able to spot natural frames is a useful skill to develop.
Consider professional photography
If you want the best shots, you could consider working with a professional photographer. This might be a worthwhile investment if you’re not confident in your own photography skills. A professional photographer will be able to provide you with many new insights and ideas. They’ll also have access to better equipment and editing tools. Social media campaigns are very visual so it’s worth spending more money on getting your images right. A professional photographer will be able to edit your photo to look as though it was taken for social media, and ensure it looks as real and appealing as possible.
Try out different perspectives and angles
Whether you work with a professional or not, it’s a good idea to try out different camera angles and perspectives. Aim to come up with a new perspective that will draw the attention of your audience by making your photos stand out. Look for patterns in everyday objects and backgrounds and test your subject from different angles to see which is the most interesting.
Add a human element
According to statistics, 32% of businesses rely on visual images as the most important content of their marketing strategy. Photos that have a human element are particularly effective. Audiences are more able to relate to your images if they include people as well as objects and backgrounds. This is especially true on social media. You could even include candid looking shots for a natural and human appeal. This is a classic technique in social media marketing campaigns, as it creates trust and empathy in the audience.
Show your company values
Often businesses also use social media for humanitarian campaigns. This will help show the values of your business. Consumers are more and more ethically-conscious nowadays and this will make your brand more appealing. The approach you take should align with your products or services. Perhaps you would like to convey your business’s “green” efforts if you use ethically-sourced sustainable materials. You could also affiliate yourself with a charity and volunteer or organize an event. Another option is to help out in the local community and appeal to your audience’s emotions this way. Whichever works best for you, it’s important to try and get your business’s story across.
Think outside the box
Another way to make your pictures stand out is with abstract photography. Your followers on social media will be bombarded by images all day long, so you want them to be able to remember yours. Abstract photography is a fun skill to develop as it gives the freedom to tap into your own creativity and break the rules of traditional photography. It will also trigger the imagination of your audience. Try experimenting with less traditional angles and composition, but keep it simple at the same time. This will make your photos more intriguing and eye-catching.
Your marketing photos need to grab people’s attention on social media. This is challenging to achieve as social media is so visual and they will be mixed in with many other pictures. Once you get the hang of it, with a few photography tips for beginners, you’ll be able to create compelling images. You’ll be able to optimize your social media campaign with photos that will help you truly engage with your audience.
Notice: End of Google Reader: Shift to New RSS Reader
Subscribe here: http://www.theworldreporter.com/2009/07/what-is-rss.html
Thanks for staying with us. We want to provide you seamless connectivity and interactivity with our free services.
Free Downloads for Better Browsing, Better Website and SEO: Offered by The World Reporter
With more than 200 articles in our archive The World Reporter is growing stronger. In this growth we want to take you along with us so that we grow mutually. Our SEO team has released downloads both for your browsers and websites which helps increase your website’s Alexa rank as well as increase quality content on your website increasing your search rank.
Don’t have a website?
If you don’t have a website you can simply install our other extensions and gadgets to stay connected with The World Reporter on the move. Keep on reading further and you will surely find attractive things for your browser to stay connected with TWR.
1. Download Alexa ToolBar with the World Reporter:
Our Alexa toolbar once installed on your browser helps you increase the Alexa rank of your website. The more visits in number to your websites having this toolbar installed will increase your rankings further (Read more: The Power of Alexa: 5 Quick ways to boost Alexa rank)
The Toolbar is for Internet Explorer and Firefox only, besides boosting your Alexa rank it also helps you surf by displaying the alexa rank of each websites in Google search as well as on the browser. The higher the ranking the better is the website.
The toolbar also lets you stay connected with latest news, latest articles on The World Reporter, Your Facebook, and Twitter account and notifies you of your new mails and gives you easy access to your inbox.
2. Install Latest News Extension for Chrome by The World Reporter
This is for those who can not install our toolbar as they are Chrome Fans, Our Chrome extension is a very light and small app and hardly occupies any area in your browser, thus keeping your browser window clean. The extension updates you of any new article on TWR with a brief summary, it gives you option to subscribe and to easily access an article anywhere from the web.
3. Download our News Widgets
Do you want to show the latest happenings around the world on your website? Then this widget is for you. Download the codes, copy and paste the codes provided by us on your website to display news on various topics and news of various regions. Displaying news will not only keep keep your visitors updated about latest happening but will also add up to your content of the site. And all this is for free.
Choose your region according to your website and paste the code on your website:
World News, News in Europe, India News, Pakistan News, China News, Libya News, Japan News, Environment News, Business News, Sports News
Scroll down if you are looking for comment form, your comment is very much appreciated!!
Do’s and Don’t’s of Firing People
Best Strategies to Create an Comfortable Atmosphere in Your Restaurant
Turn Your Passion into a Career: How to Make Money Doing What You Love
What are spamtraps and how to get them off your mailing list for good?
Top Tips for Moving Your Business to an Office
Business11 months ago
4 Changes to Increase Your Bottom Line: Dip in Revenue? No Problem!
Business10 months ago
How To Safeguard Your Business
Business9 months ago
Online comparators are the best allies to help you find the loan you need
Health8 months ago
The Stigma Behind Anabolic Supplements
Sports11 months ago
3 Knots Of Nautical Advice For Newbie Sailors
Health6 months ago
How to Look After Your Health Despite Your Disability
Business5 months ago
Turn Your Passion into a Career: How to Make Money Doing What You Love
Business7 months ago
4 Ways to Improve Your Customer Experience