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Top 7 Secrets to Event Marketing for Outstanding Results

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Organizing and managing events is considered as one of the promising marketing and communication tool by the companies of all sizes, whether a startup or a multinational brand. Companies target their audience using mass media, news, webinars, online presentations or google hangout to reach millions of people, clients or users worldwide.

Event marketing is a big investment, and only once in a season you might get a great opportunity to organize an event in a trade fair or a conference. Therefore, you must take care of these 7 points to have outstanding results.

1. Set up goals and measure ROI for your Event Marketing campaign (Return on Investment)

You might conduct an event and then measure ROI and then you realize that your event actually was a loss for you. Therefore, set goals and start predicting the ROI. You should not consider only the number of people registered to your event or attended as your goal. But stress on conversion rate. How many registered users will buy your product/service or how many registered users will consider you in the future. To have a good conversion rate, you need right audience. Audience will chose you, but you need to chose your audience too. Advertise and invite people belonging to the right sector.

2. Categorize your promotions to hit the right target

Before promoting your event identify what kind of audience will be most interested in your event. Will they be students? will they be entrepreneurs, or should they belong to a particular sector of industry. Keeping all this in mind create a campaign. Be organized. make a list of your audience so that you can use it again in the future. Invite them to subscribe to your mailing list or follow you on your social profile.

3. Use various methods to promote your event

Just a month before the event you would be the busiest person on earth while planning everything. Nevertheless, use all your freetime or hire a friend or designate an employee to look after social promotion and reaching out to the people to inform them about your exciting event well advance. Set the right time and frequency to communicate. Check your facebook and previous email marketing insights and see on which day and on what time more people view your status or open your email.

Use Facebook events and invite your friends and use Facebook promotion features to target to the right audience. You can target people even through various other paid promotion networks like Google Adwords. Create a hashtag for your event and start tweeting and ask your followers and friends to tweet using this hashtag. Use email marketing and invite people to your event as well as on your social profile.

4. Calculate staff requirement

Now that you have predicted the number of attendees, it is the time to calculate how much staff you need. Form a strategy, how many attendees should one staff engage, calculate the ratio of staff:attendee. Imagine in a trade fair you have a stall, you don’t want your staff standing and doing nothing, on the other hand, you do not want half of the attendees unable to communicate with you since you are busy engaging the other half of the attendees.

5. Say everything you want to say

Whether you are giving a presentation about your product or conducting a live streaming event or have a stall, you are connecting with your audience only once. once the time is over or once the audience have left your stall, they will not come back to you. Therefore, note down all the important points and features that you must have to communicate to your audience. Ask your staff to keep track on it. Ask them to intervene and help you if you miss a point, make sure those points are bold in your presentation if n case you miss speaking about them.

6. Stand out from the crowd

Remember this point if you have a stall. All your employee must follow dress code, the colour of their clothes should match with the theme of your brand. Not just that, chose those type of clothes which are not common, the idea is you should not get amalgamated in the crowd. You should stand out. The crowd should get to know with just one look that this person in the representative of your stall.

You just do not have to stand out from the crowd, but also stand out from the other stalls. You need to think of some programs, events, games, competition or experiential marketing concepts to attract more crowd to your stall.

7. Follow up with your attendees

Remember you created a list of your audience in point 2? Now is the time to use it. Send a final email or tweet or facebook status to them. Remind them about your product and how pleased you were to have their presence. Remind them the important features and point of your product/service and offer them discount if possible. Remember, this is your last chance for gaining an extra conversion.

There are many ways by which you can do to make your event marketing campaign outperform expectations, so experiment and plan and have a brainstorming session. Do your best and avoid mistakes. Rest will be great! Now that we gave you tips on email and social marketing too, won’t you join us on social media and subscribe to our mailing list? :D

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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How To Scale Your Business In 10 Steps

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It’s no secret that businesses today face more challenges than ever before. In order to stay afloat and thrive in today’s economy, businesses need to be able to scale their operations effectively.

The good news is that there are a few key things you can do to make sure your business is able to scale successfully. In this article, we’ll go over ten essential tips for scaling your business effectively.

1. Define Your Target Market

The first step to scaling your business effectively is to define your target market. Without a clear target market, it will be very difficult to focus your efforts and resources in a way that will allow you to scale effectively.

2. Know Your Costs

Another important factor to consider when scaling your business is your costs. It’s important to have a clear understanding of all the costs associated with running your business, such as overhead costs, production costs, and marketing costs.

3. Streamline Your Processes

Another important tip for scaling your business is to streamline your processes. When you’re first starting out, it’s common to have a lot of different processes and procedures in place that may not be entirely necessary.

4. Invest in automation

Investing in automation is another great way to scale your business effectively. Automation can help you save time and money by taking care of tasks that would otherwise need to be done manually.

5. Focus on Your Core Competencies

When you’re scaling your business, it’s important to focus on your core competencies. These are the areas of your business that you’re most skilled at and that provide the most value to your customers.

6. Delegate and Outsource

As your business grows, it’s important to delegate tasks and outsource work to other people. This will allow you to focus on your core competencies and leave the less important tasks to others. For example, you may need to involve Het Vertaalbureau to assist with translation of your website and documentation.

7. Get Feedback from Your Customers

Another great way to scale your business effectively is to get feedback from your customers. This feedback can help you improve your products or services and make sure you’re meeting the needs of your target market.

8. Focus on Your Marketing

Marketing is another important aspect of scaling your business effectively. When you’re first starting out, it’s easy to focus all of your attention on the product or service you’re offering.

9. Expand Your Team

As your business grows, you’ll need to expand your team. This means hiring new employees or contractors to help you with the additional work.

10. Keep Your Costs Low

One of the most important tips for scaling your business is to keep your costs low. This means finding ways to save money on overhead, inventory, and other expenses. There are a number of different ways to save money, so it’s important to find the ones that work best for your business. You can negotiate with suppliers, use cheaper materials, or find other ways to reduce your costs.

In Closing

By following these ten steps, you can effectively scale your business while still maintaining a high level of quality. Automation, delegation, and feedback are key to success. Keep your costs low, focus on your marketing, and keep moving forward. With these steps, you’ll be well on your way to scaling your business effectively.

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How To Make SEO Work for Your Business

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When businesses want to get noticed on the internet, they usually turn to something like search engine optimization (SEO) so that their business appears higher on Google searches. SEO can be a wonderful way to help your business grow on the internet. It’s been tried and tested by plenty of businesses, and there’s no denying the power that it has.

But with that said, trying to make SEO work for your business can be tricky. It takes a lot of time and effort in order to make it work, and you need to pour a considerable amount of effort into making content that appeals to Google’s search bots. So before you start investing precious time into your website’s content, here are some considerations to keep in mind on how to make SEO work for your business.

Focus on creating content instead of designing your website

One of the biggest mistakes that people make when designing their website is focusing too much time on the look of their website. Sure, making your website look fancy with loads of unique transitions and animations can attract some people, but those are the wrong things to focus on if you want to get noticed by Google’s search bots.

Instead of focusing on the design and look of your website, focus on the content you have. After all, Google’s algorithm will take content into consideration when deciding on your search rankings–they really don’t care about how your website looks. This is where it helps to focus on content marketing so that you know exactly what kind of keywords to focus on and the types of content you should be making to appeal to a wider audience.

Be consistent with creating content

And if you do focus on content marketing as a priority, you’ll want to try and be consistent with your content releases. Google values websites that regularly update their pages with new content. It’s more stuff to rank, there’s more space for keywords, and it ultimately provides more value to your customers as long as the content is useful somehow. It could be guides and how to use your products, or it could be an FAQ on using your services. As long as you’re creating content on a fairly consistent basis, you’ll have a much easier time getting noticed.

To make this easier, you may want to consider hiring a writer. It doesn’t need to be a full-time employee and can just be a freelancer or even an outsourced service. This will save you a lot of time when writing content for your website.

Consider working with an SEO agency

All of this sounds great and can greatly improve your SEO efforts, but you could just as easily leave all the decisions to a reputable service such as Sofia Marketing. This will take a lot of the responsibility off your hands and you’ll find it much easier to create content that consistently helps your website rank higher. They’ll also help you with technical SEO aspects such as designing your website to work on mobile devices in addition to desktops.

Simply put, SEO agencies can make things a lot easier in the long run. Whether it’s finding the right writers to make valuable content or helping you choose the right keywords to target, their expertise and guidance will be invaluable when you want to get the most out of your SEO efforts.

Choose topics and keywords to focus on

If you haven’t already, it’s a good idea to pick some keywords and topics to focus on for your SEO efforts. For example, your business might want to specialize in appealing to a certain kind of demographic, so you’d research various topics and keywords that the group is more likely to search for. Keyword research can take a lot of time, but it’s something that can be made a lot easier with help from a marketing service. There are also plenty of keyword tools that you can use to help identify strong keywords to focus on.

Identify what your website will be used for

And lastly, figure out what your website will be used for in the long run. This can help drastically improve the user experience and will help you give a purpose to your content because you know who you’re trying to appeal to. If you know exactly what your website is going to be used for, then it cuts out a lot of the decision-making and helps you laser focus your efforts to optimize your time.

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Revealed: The Key Factors That Do Impact Client Perception

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Every business owner today is facing a competitive market that is filled with companies vying for the attention of the same customers and clients. This is true, regardless of whether your business is part of an expansive sector or a niche market. This is why it’s important for owners to understand their clients. Specifically, you need to be aware of what makes them tick and how to ensure that they will want to purchase your products or services. 

In the business world, this is often all about the first impression that you create when clients encounter your brand for the first time. You only get one chance to make a great first impression and you can’t let this go to waste. Below, we’ll reveal some of the key factors and variables that do impact the perception clients form when interacting with different businesses and companies on the market. 

Style, Fashion, Grooming 

First, you should think about surface decisions such as style, fashion, and grooming. Believe it or not, this can impact whether a client is going to want to buy from your business or if they choose to form a partnership with your company. Research shows that decisions here will have a huge impact on the overall perception of your brand. Whether or not you are wearing a watch from a high-end brand like Tommy Hilfiger could determine whether a high-end client wants to make a deal with your company. 

Technology 

Technology is another key factor that can and likely will impact the perception that clients have of your business. If you don’t get the right technology in place, then your company is always going to seem far weaker overall. It will also lead to the impression that your business is outdated and significantly behind the times. You need to make sure that you are exploring the latest tech that is available on the market which could help provide a more modern or contemporary perception when you are running your business. This is worth the additional cost that you may need to manage. 

Website 

If you want your business to do well both online and in-store then you will need to make sure your website is easy to use and navigate. When people check out who you are and what you do the first thing they will likely do is an internet search. This will bring up your website, if they are unable to find what they are looking for then they will more than likely take their custom elsewhere. 

You should be aware that it is commonly thought that you should follow the three-click rule to ensure your customers can find what they are wanting. This means that it should take no more than three clicks to find the page they are looking for. 

Of course, it isn’t just about navgiating around your website. It is also about making sure your website is appealing and welcoming to all visitors. This can be tricky to get right and it is all about the branding. Think about color psychology and how certain colors are perceived and make people feel. You won’t be able to please everyone but the vast majority is better than no-one at all. 

Turnaround And Response Time 

Another point to consider is turnaround or response time. Customers and clients lead busy lives these days. They don’t want to wait around for a response from a company that they are interested in. This ties back to the requirement that your website is fast. Clients won’t want to wait around. That’s why you should aim for a response time of no more than 24 hours. If you can, you should think about providing immediate levels of engagement. One of the ways that you can do this is by using something like a live chat. Through a live chat, you can ensure that a customer is able to immediately connect with a member of your team and get the answers they need. 

Security Setup 

Security is a hot topic for business owners these days but it’s vital for clients too. If you don’t have the right security in place, then your business will always struggle with the initial perception. Believe it or not, clients do notice this. The last thing you want is for your company to look like a scam or website offering spam. The right security setup will help you alleviate these types of concerns. 

The Team 

If you don’t have a strong team working for you then the chances are your business will fail to succeed. You are only as strong as the team holding you up, this means you have to get it right the first time. If you end up with people who have no interest in working for you then you could end up with a high employee churn rate. This is where you have employees leaving regularly and it can have a negative impression on your business. 

To find the right people is all about getting the job advertisement right when you are looking for people. This should include personal attributes, qualifications, and skills to avoid unqualified people applying. People will always try their luck as the worst that can happen is a no, so be aware that you may have people applying who have never worked in your field before. 

Alternatively, you could use the help of a recruitment agency. These take people on and keep them on their books for when suitable job opportunities crop up. They then contact the person they think will be a great fit and ask if they want to work for your company. 

Reviews 

Reviews are critical in the business world these days. The right or wrong reviews will have a huge impact on whether or not people want to buy from your company. Indeed, research suggests that 80% of customers will check reviews before they even think about committing to the purchase of a product or service. This is important for a couple of reasons. First, it means that you need to think about how to find negative reviews and the correct way to respond to them. You should never ignore a negative review for your business. It’s vital that people believe you are taking note of what’s being said and that you want to make positive changes. 

Social Media 

Finally, you need to make sure that you are thinking about your social media setup. It’s important to note that clients expect to interact with brands on social media these days. They want to connect with your company and engage in nonintrusive levels of interaction. That’s why you need to make sure that you are researching the social media networks that your target audience are likely to frequent and how to use these to your advantage. One example would almost certainly be user generated content. User generated content is a great way to make sure that you are connecting with an audience and show that you do care about their opinion or perception.

We hope this helps you understand some of the key factors that will impact client perception and can determine whether or not a company is successful reaching out to new clients on the market. By exploring the key options here, you can increase the chances of your business expanding on the market and gaining positive word of mouth. High levels of positive word of mouth is often key to the continued survival of a business. Of course, it’s not just about the first impression. You need to ensure that opinions of your company remain positive for years to come. 

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