Connect with us

Business

Top 7 Secrets to Event Marketing for Outstanding Results

Published

on

E3-2012-microsoft-event-marketing

Image by Doug Kline

Organizing and managing events is considered as one of the promising marketing and communication tool by the companies of all sizes, whether a startup or a multinational brand. Companies target their audience using mass media, news, webinars, online presentations or google hangout to reach millions of people, clients or users worldwide.

Event marketing is a big investment, and only once in a season you might get a great opportunity to organize an event in a trade fair or a conference. Therefore, you must take care of these 7 points to have outstanding results.

1. Set up goals and measure ROI for your Event Marketing campaign (Return on Investment)

You might conduct an event and then measure ROI and then you realize that your event actually was a loss for you. Therefore, set goals and start predicting the ROI. You should not consider only the number of people registered to your event or attended as your goal. But stress on conversion rate. How many registered users will buy your product/service or how many registered users will consider you in the future. To have a good conversion rate, you need right audience. Audience will chose you, but you need to chose your audience too. Advertise and invite people belonging to the right sector.

2. Categorize your promotions to hit the right target

Before promoting your event identify what kind of audience will be most interested in your event. Will they be students? will they be entrepreneurs, or should they belong to a particular sector of industry. Keeping all this in mind create a campaign. Be organized. make a list of your audience so that you can use it again in the future. Invite them to subscribe to your mailing list or follow you on your social profile.

3. Use various methods to promote your event

Just a month before the event you would be the busiest person on earth while planning everything. Nevertheless, use all your freetime or hire a friend or designate an employee to look after social promotion and reaching out to the people to inform them about your exciting event well advance. Set the right time and frequency to communicate. Check your facebook and previous email marketing insights and see on which day and on what time more people view your status or open your email.

Use Facebook events and invite your friends and use Facebook promotion features to target to the right audience. You can target people even through various other paid promotion networks like Google Adwords. Create a hashtag for your event and start tweeting and ask your followers and friends to tweet using this hashtag. Use email marketing and invite people to your event as well as on your social profile.

4. Calculate staff requirement

Now that you have predicted the number of attendees, it is the time to calculate how much staff you need. Form a strategy, how many attendees should one staff engage, calculate the ratio of staff:attendee. Imagine in a trade fair you have a stall, you don’t want your staff standing and doing nothing, on the other hand, you do not want half of the attendees unable to communicate with you since you are busy engaging the other half of the attendees.

5. Say everything you want to say

Whether you are giving a presentation about your product or conducting a live streaming event or have a stall, you are connecting with your audience only once. once the time is over or once the audience have left your stall, they will not come back to you. Therefore, note down all the important points and features that you must have to communicate to your audience. Ask your staff to keep track on it. Ask them to intervene and help you if you miss a point, make sure those points are bold in your presentation if n case you miss speaking about them.

6. Stand out from the crowd

Remember this point if you have a stall. All your employee must follow dress code, the colour of their clothes should match with the theme of your brand. Not just that, chose those type of clothes which are not common, the idea is you should not get amalgamated in the crowd. You should stand out. The crowd should get to know with just one look that this person in the representative of your stall.

You just do not have to stand out from the crowd, but also stand out from the other stalls. You need to think of some programs, events, games, competition or experiential marketing concepts to attract more crowd to your stall.

7. Follow up with your attendees

Remember you created a list of your audience in point 2? Now is the time to use it. Send a final email or tweet or facebook status to them. Remind them about your product and how pleased you were to have their presence. Remind them the important features and point of your product/service and offer them discount if possible. Remember, this is your last chance for gaining an extra conversion.

There are many ways by which you can do to make your event marketing campaign outperform expectations, so experiment and plan and have a brainstorming session. Do your best and avoid mistakes. Rest will be great! Now that we gave you tips on email and social marketing too, won’t you join us on social media and subscribe to our mailing list? :D

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

Continue Reading
Comments

Business

How To Make Business Life So Much More Favourable

Published

on

If you have a business or you’re heavily considering starting a business, then you’ll know all about the perils and the difficulties that will come with it all. While it seems like such a wonderful idea from the outside looking in, it’s actually something that can really take its toll on you if you’re not prepared enough both mentally and physically. 

You’ll always be looking for ways to make business life an awful lot more convenient. The idea in this game is obviously to work hard as you never get anywhere without a serious commitment. You’ll really want to focus on working smart, however. Hard work for no reason is foolish when you have much better ideas and techniques staring you in the face. Business life can be a real hassle if you get things wrong and have to go through laborious days. Here are just a few ways to make your days, weeks, and months a lot more favorable for you: 

Get The Right People Around You  

Who you share your time with in business matters so much. If you have all of the wrong people, then you could be on a downward slant over the next few years. If you have good people with the right attitude and intentions, then you’ll likely become a lot more successful. In terms of using the right people, we’re talking about networking, hiring staff, bringing in specialists, soliciting advice, and so many other areas. Business is an interpersonal game, so make sure the right groups and individuals work with what you’re trying to achieve. 

Embrace Technology A Lot More Than Perhaps You Are Right Now 

If you’re already someone who wants to milk every platform they have, then this idea won’t worry you too much. There are so many pieces of ai powered software around that will help you with what you’re trying to achieve. Analytics, ads, management, and so many other areas can be bolstered with good programs. 

Set Up Genuine Plans With Achievable Goals 

This sort of goes without saying because you’ll likely have plans for the tasks ahead. This is more the idea of creating more structured plans for areas that are perhaps freer and less structured. Setting goals for everything you do can lead you to understand more about what needs to be done. It also gets everyone even more motivated. 

Take Care Of The People Working With You 

In terms of those you’re with, you’re going to need to treat them properly. It’s amazing what can happen if you neglect how they feel and the work they put in. The best leaders will always hone in on each individual and check in with them. 

Outsource Certain Jobs That Are Tedious

Sometimes, there are particular tasks that – although they need to be done – take up lots of unnecessary time and stress. If you are outsourcing admin, for instance, it makes life a lot easier for you as you all can focus on the productive and progressive side. 

Prev postNext post
Use your ← → (arrow) keys to browse

Continue Reading

Business

Current Trends in Business That Every Entrepreneur Should Work Towards Achieving

Published

on

buy-a-business

The world of business is changing and with it the trends that entrepreneurs should be working towards. Entrepreneurship has become a lifestyle as opposed to just a paycheck. With an entrepreneurial mindset, you can do anything. Check out these current trends in business that every entrepreneur should work on achieving:

E-Commerce

E-commerce has been a significant trend for the past few years, and you can expect it to continue being so. E-commerce has multiple benefits, including increased revenue, high availability of products, and a more significant customer base.

E-commerce allows businesses to be present on all digital platforms, which helps them reach out to more customers quickly. In addition, it makes it easier for companies to reduce overhead expenses as there are no physical stores that have rent costs associated with them or inventory levels that need maintenance constantly. Statistically, e-commerce has grown rapidly in the past few years from 25% – 30% year on year.

Financial Apps and Software

The software aspect comes into play when considering how businesses manage their finances moving forward. Companies must adapt to technology. Otherwise, they will find themselves left behind by competitors who embrace emerging technologies such as cloud computing and mobile apps. It is also easier to make purchases using these apps and communicate with the sellers. Incorporating such software with equipment and partnerships with a payment processing company will diversify the business activities and set you up for expansion.

These apps allow them to move away from traditional forms of financial management such as spreadsheets and accounting software to financial management apps such as Xero. With these new apps comes the ability to monitor business finances from anywhere, which can help businesses grow faster than what they would ordinarily be able to manage with slower conventional processes.

Blockchain Tech

Blockchain tech is the current trend in business that every entrepreneur should work towards achieving. You can apply this technology to many different industries, and entrepreneurs need to find their niche within this growing market. It’s also critically important not to overlook blockchain tech when deciding which cryptocurrency or token you want your company associated with.

Both positive and negative factors are involved in choosing one solution over another, but it all comes down to finding what works best for each situation. For example, today’s most valuable aspect of blockchain tech is its promotion of secure transactions between parties while eliminating third-party transaction fees (or at least significantly reducing them).

It means that businesses operating on a global scale could potentially enjoy significant savings in maintaining financial records. Transparency is also an important selling point for blockchain tech. The decentralized nature of its design makes all transactions public and easily accessible by anyone who has access.

Fraud and Cyber Crime

Another current trend that every entrepreneur should work towards achieving is fraud and cybercrime. In today’s modern world, the internet has brought the business community closer together as it allows you to reach a global market from almost anywhere with an Internet connection. Unfortunately, this means those who want to take advantage of this have access to millions of more potential customers, making it easier for fraudsters to steal money from unsuspecting victims.

Businesses that are not careful can fall victim to several types of cybercrime, including phishing, spoofing, pharming, and identity theft. These crimes are increasing at an alarming rate as more people use the internet for business purposes which means scammers often target them.

Conclusion

Today, business is becoming increasingly challenging. The traditional ways of doing things don’t work anymore, and it’s time for entrepreneurs to adapt to stay relevant within the industry. However, the industry itself is evolving rapidly, and it’s challenging to keep up with the changes that are happening every day. Fortunately for you, this post is here to help you understand the current trends that every entrepreneur should work towards achieving.

Use your ← → (arrow) keys to browse

Continue Reading

Business

Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

Published

on

Employee training

There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
Use your ← → (arrow) keys to browse

Continue Reading

Trending