Business
Keeping Up With The Current Marketing Trends

Marketing is a big deal in business. As a business owner, you’ve got to have an image; you need to ensure that when people see your company, or hear its names, they’re going to know and recognise you. Of course, as a small business, this can be something that’s hard to pull off from the start.
Which is why marketing is of such use to us, especially in a hyperconnected world like our own. Thanks to the use of tech and the internet, you have a better chance than ever before for building a brand, and making sure any profits you’re capable of bringing in are consistent and renewable.
In 2020, there’s all kinds of marketing trends a business will need to watch out for, and correctly utilize for their own gain. After all, the digital age moves quickly, and knowing what works and what doesn’t is key for business success.
So, with that in mind, here are some of the main marketing trends for this year and beyond. Some old, some new, some a little revamped here and there; if you need the inspiration for your advertising campaign, take it from here.
Think About Your Inbound Marketing Tactics
Inbound marketing is a lot more relevant to today’s world than outbound marketing, and that’s something to keep in mind. As the world starts to move faster, and we have more and more things to do in our daily lives, we need our adverts to be as disruptive as possible. And with inbound marketing, you can ensure that your business is always seen as a help, rather than a hindrance.Â
Inbound marketing can be used to both attract and engage customers; it’s a versatile marketing trend that any and all businesses can make use of in a variety of manners. Even the use of chat support on your website can be seen as a form of inbound marketing – customers are already here for you, and now’s your chance to engage them for repeat sales in the future.
Setting up a mailing list, and providing people the option to sign up with their email address on their own terms, is another great way to ensure the people are on your side. They have given you permission to contact them in a non invasive way, and now is your chance to create email content that’s eye catching from the subject line alone. It might not bring in huge numbers, but it certainly gives a small business some reliable numbers to make use of!
And one of the best ways to market in an inbound manner is to create content.
Create Some More Content
Content comes in many forms, and in order to keep up with the current marketing trends, you are going to need to be versatile in terms of content creation. After all, you can run a blog, you can be active on social media, and you can even post to Youtube and other video hosting sites in the hope to go viral with a video you have made.
Content marketing is a big deal, simply because it holds a lot of power on the internet, and all kinds of people can recognise good content when it comes across their platforms of choice. If you find yourself on a person’s social media timeline through no fault of your own, because a friend of theirs has shared it or retweeted/reblogged it, you are going very little in terms of disruption!
Content means your consumers become your biggest marketing advocates. If they like something you put out there, they are going to show it to their friends with just a few simple clicks. That could bring hundreds or even thousands of new people on board – it is a cycle, after all.
Attend Local Events
Local events can be game changers for small businesses. Even when you have a website, and thus the entire world’s market at your disposal, there is nothing quite like being a success in your own local area. You want the people in your community to know who you are, and to believe in you and your ambition, and then come along to shop with you and keep the wheels of local economy turning!
And when it comes to your local area, you are going to need to be present. It is a marketing trend that is as old as the concept of business itself; a few local business owners getting together in one place, to be convenient for customers, collaborators, and investors alike.
But how do you manage to draw the eye at local or regional events, when the floor is swarmed with visitors and other businesses and organisations trying to bring everyone over to their booths? You can always depend on the use of eye catching imagery, and some handy, tried and tested marketing equipment.
For example, banners with your company name, image, and number on them can stand above the crowd, and they are not too hefty to maneuver either, which is great for businesses that need to set up more than one.
Keep an Eye on Your SEO
And finally, make sure you keep up with SEO trends. If you want to publish anything online, you need to be sure it’s relevant via the use of keywords, even going so far as viable hashtags that put you immediately in the right place for all to see.
Improving your SEO strategy is another great way to make use of inbound marketing. The right words and phrases, used again and again, can ensure you’re pushed to the top of the search results over a period of time. Sure, there most likely won’t be instant results, but for a strong marketing campaign in the future? This is the tactic for you.
Keeping up with current marketing trends means you have an eye on the future. You will be able to see where your business needs to go before you’ve even put a plan in place, and that is the kind of thinking that guarantees a small business moves on.
Business
Know The Differences between Static and Dynamic QR Codes

In the digital age, qr code have become an integral part of our lives, bridging the physical and digital worlds seamlessly. They enable quick and convenient access to information, websites, and multimedia content. QR codes come in two main flavors: static and dynamic.
In this article, we will explore the differences between these two types of QR codes and introduce you to a powerful qr code generator known as QRFY. We’ll delve into the versatility of dynamic QR codes and how they can be a game-changer for your business.
Static QR Codes vs. Dynamic QR Codes
Static QR codes are the traditional, one-time-use variety. Once generated, the encoded information is fixed and cannot be altered. These are great for simple, permanent links, such as sharing a website URL or contact information.
On the other hand, dynamic QR codes are a dynamic duo. The content behind these codes can be changed at any time without the need to update the QR code itself. This feature opens up a world of possibilities.
With QRFY, you can create dynamic QR codes that offer unparalleled flexibility. QRFY supports hosting various types of content, including PDF documents, images, videos, vCards Plus, restaurant menus, and much more.
Customization at Your Fingertips
QRFY takes customization to the next level. You can create custom QR codes with your logo, color schemes, or choose from predefined templates. This means your QR codes can reflect your brand identity, making them more recognizable to your audience.
Detailed Analytics and Control
With QRFY, you gain valuable insights into the performance of your QR codes. You can track the number of scans per day, monitor user demographics by country and city, and even analyze data on the browser and language preferences of your audience. This data can help you fine-tune your marketing strategies for better results. Plus, you can easily export this information for in-depth analysis and decision-making.
Key Features of QRFY:
- Dynamic content updates: change the content behind your QR code at any time.
- Content variety: host PDF documents, images, videos, vCards Plus, restaurant menus, and more.
- Customization: personalize your QR codes with your logo, colors, or templates.
- Advanced analytics: monitor scans per day, user demographics, browser data, and language preferences.
QR codes have come a long way from their humble beginnings and are now an essential tool for businesses and individuals alike. With the advent of dynamic QR codes, made easy through QRFY, the possibilities are endless. The ability to update content, track scans, and customize your QR codes makes them a powerful asset for marketing and communication.
Whether you want to share information, promote your brand, or streamline user interactions, QRFY’s dynamic QR codes are the way to go. So, take advantage of this dynamic shift in QR code technology. Embrace the flexibility and control offered by QRFY and watch your QR codes evolve with your needs. Dynamic QR codes are not just links; they’re gateways to a world of possibilities, limited only by your imagination.
Business
Here’s How to Boost Employee Satisfaction Today

If you wish to maintain your employees and positive workplace morale, it is important to stay on top of employee management and know how to improve the workplace to benefit your employees.
This guide will share the best ways to boost your employee satisfaction and guarantee to make them feel appreciated.
Use chaplains to improve your workplace conditions
As a business owner, it is essential that you improve and maintain workplace conditions so that employees can feel satisfied while working for your business. Whether you lack support or have a dirty and messy workspace, you will not guarantee to maintain employees’ happiness or keep them working for your business if you do not offer great workplace conditions.
If you wish to improve your fast food employee retention, it is a great idea to use chaplains as they work to improve workplace conditions and measures so employees can feel happier and attain greater job satisfaction.
Offer rewards for their efforts
It is important to offer rewards to employees for their hard work and effort so you can show that you appreciate and respect them.
A small pay bonus at the end of the month or taking them out for a nice lunch cannot prove to them that you have noticed their efforts and respect them for it, which will encourage them to feel satisfied with your management.
Ask them how they are and offer them support when they need it
As a manager or boss, you might often lack the time or thought to ask employees how they truly are. You might ask them each morning briefly how they have been, which will likely attain the same response. Many people will tell you that they are OK, even if they are not.
Whereas if you sit down with your employees individually and open up an honest conversation, you might find that they are not truly happy inside or outside of work. If an employee tells you this, it is important to listen to them and offer them support so that they can boost their happiness and well-being again which will ensure that they are satisfied at work.
Support their development and provide more training
Another great way to boost employee satisfaction is to support their development and offer them more training.
Not every employee will want to climb the ladder in your business however there will be a select few who will want to climb higher in your company which will help them gain more success.
Therefore, to maintain and boost employee satisfaction, it is essential that you support their development and listen to their goals so that you can provide the right training for them to reach them.
Using these simple yet effective tips, you will guarantee to boost employee satisfaction in your company today. Simply listening to them, rewarding them and ensuring it to improve your workplace conditions will guarantee that your customers feel more satisfied and happy working for your business.
Business
Tighten Up Your Customer Service In These Ways

It’s always a good idea to make sure your customer service is as good as can be. After all, the better the customer service is, the more profitable the business will be – because having happy customers means that you are going to be a lot more successful. In general, then, what are some of the great ways to make your customer service better? In this post, we’ll discuss just some of them that you may want to be aware of so that you can effectively keep your customers much happier for longer.
Schedule Your Staff Properly
Your customer service staff need to be scheduled as well as possible if you want to keep the customer service as good as possible. The more effective their scheduling is, the more that they can actually provide a decent service to people, so this really is something that you will want to be aware of here. Scheduling can mean having some time tracking for call center purposes, or simply making sure that your staffing is at the appropriate levels. In any case, it’s hugely important to get it right, and will mean a better experience for your customers every time.
Be Honest In Your Dealings
In any and all dealing with your customers, you need to make sure that you are being as honest as possible. The more honestly you approach and communicate with your people, the better that is going to be for them and for you. To this end, make sure that your staff are trained on being as honest as possible with customers. This is a simple step and change that can make a world of difference, so it’s something you really want to think about. You will find you have much happier customers as a result of this simple change.
Under-Promise & Over-Deliver
This is a general approach that you may want to consider if you are trying to keep your customers happy, and it’s amazing how much it can help you to do so. Essentially, it’s all about being careful not to promise too much to your customers. If you know that something is going to take three days, promise five days. That way, when it only takes three, they will be pleasantly delighted. This is a really effective way to keep your customers so much happier, and it really does work very well, so make sure to bear it in mind.
Exceed Expectations
In general, going above and beyond is a really important way to impress people too, and this is something that you should be able to achieve relatively easily as long as you make a point of it. In fact, turning this into a core thing that you tend to try and provide will mean that you become excellent at customer service in no time at all, and it’s amazing just how well it can really work. So make sure that you do this if you want to keep people happy and make them smile.
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