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Successful Marketing Tactics in 2020

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In 2020, there is no reason to not have a successful marketing and advertising strategy for your business, whether it is an online service, physical service, or a product. In a hyper-connect world, potential consumers have equal access to both you and your competitors, and a brand is only as strong as its engagement with customers. If your business continues to rely on old marketing techniques, it may survive, but will not thrive. 

Your business may depend on traditional advertising, but utilizing online advertising and content marketing may well bring additional customers in your door. Changing a marketing strategy can be daunting, so outlined below are some of the basics of modernized marketing and advertising that can help keep your business in the green. 

Traditional Marketing: The days of advertising only in printed newspapers is long past, but traditional advertising still has benefits. Traditional, in this sense, means paid-for advertisements that are targeted to your consumer and can be both printed and online. Direct online advertising, such as Google Ads, or any other paid-for ads, has direct consumer reach.  

Printed media has less direct reach depending on your potential clientele. Younger generations, as an example, typically derive their knowledge from online sources, rather than printed news or magazines. If you are trying to target a younger audience to increase conversions, you need to keep this in mind as your budget your traditional advertisements. 

One of the huge benefits of online advertising is that it has the ability to be changed quickly, unlike print media. A printed magazine ad often is finalized weeks before it goes to print. Online advertisements can be changed and updated in as little as a few minutes to a few hours so that it reached the intended audience faster.  

Content Marketing: In 2020, it is inexcusable for a company, regardless of what it is, to not have a strong online presence. This no longer means having a simple website with a phone number and address. Now, it means leveraging content marketing to boost sales. 

Content marketing is the approach of marketing in which a business or individual puts free content online for potential consumers. This free content essentially lets the content do the marketing for you. In a business that sells a product, this could be something as simple as posting new product images to social media such as Instagram with the correct hashtags. If you are selling a solution or service though, you will need to spend more time investing in other content. This means you’ll need to consistently write blogs or send newsletters with updates to the industry you work in, and keep potential customers up-to-date with changes to your services. 

How does this free content help increase conversions to your company? By the time a potential consumer has read several of your blogs, they have deemed you an authority or expert on the subject, and are likelier to invest in your product. Make sure that you have a solid sales funnel to your product or service so that when the customer is ready to make a purchase, you are the first company they consider. That could be as simple as a way to contact you at the end of each of your blogs. 

Content marketing has taken the place of traditional marketing, and can admittedly be fairly overwhelming if you and your business are only well-acquainted with traditional marketing. Instead of businesses now relying on Google ads, or a printed advertisement or coupon, the business must also keep track of multiple other platforms. To keep track of your content marketing, utilize a content marketing platform.  

Ranking for SEO: Next, make sure you are ranking high in Google and other search engines for your chosen keywords. If you want to generate substantial income via content marketing and traditional advertising, you need to research SEO. At its most basic, SEO, or Search Engine Optimization, is the practice of increasing traffic to your website through organic results based on the correct usage of terms and words that you are utilizing. Since this is not an overnight result, a strong content marketing campaign relies on consistent content updating. If you are a beginner at content marketing, take the time to utilize the free options online to teach you to best implement SEO tactics for your business.

Just as your products and services evolve, so does the marketing which you use. Utilizing multiple marketing streams may prove profitable, but don’t be afraid to play around with various tactics to improve your marketing strategy.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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How To Make Business Life So Much More Favourable

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If you have a business or you’re heavily considering starting a business, then you’ll know all about the perils and the difficulties that will come with it all. While it seems like such a wonderful idea from the outside looking in, it’s actually something that can really take its toll on you if you’re not prepared enough both mentally and physically. 

You’ll always be looking for ways to make business life an awful lot more convenient. The idea in this game is obviously to work hard as you never get anywhere without a serious commitment. You’ll really want to focus on working smart, however. Hard work for no reason is foolish when you have much better ideas and techniques staring you in the face. Business life can be a real hassle if you get things wrong and have to go through laborious days. Here are just a few ways to make your days, weeks, and months a lot more favorable for you: 

Get The Right People Around You  

Who you share your time with in business matters so much. If you have all of the wrong people, then you could be on a downward slant over the next few years. If you have good people with the right attitude and intentions, then you’ll likely become a lot more successful. In terms of using the right people, we’re talking about networking, hiring staff, bringing in specialists, soliciting advice, and so many other areas. Business is an interpersonal game, so make sure the right groups and individuals work with what you’re trying to achieve. 

Embrace Technology A Lot More Than Perhaps You Are Right Now 

If you’re already someone who wants to milk every platform they have, then this idea won’t worry you too much. There are so many pieces of ai powered software around that will help you with what you’re trying to achieve. Analytics, ads, management, and so many other areas can be bolstered with good programs. 

Set Up Genuine Plans With Achievable Goals 

This sort of goes without saying because you’ll likely have plans for the tasks ahead. This is more the idea of creating more structured plans for areas that are perhaps freer and less structured. Setting goals for everything you do can lead you to understand more about what needs to be done. It also gets everyone even more motivated. 

Take Care Of The People Working With You 

In terms of those you’re with, you’re going to need to treat them properly. It’s amazing what can happen if you neglect how they feel and the work they put in. The best leaders will always hone in on each individual and check in with them. 

Outsource Certain Jobs That Are Tedious

Sometimes, there are particular tasks that – although they need to be done – take up lots of unnecessary time and stress. If you are outsourcing admin, for instance, it makes life a lot easier for you as you all can focus on the productive and progressive side. 

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Current Trends in Business That Every Entrepreneur Should Work Towards Achieving

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The world of business is changing and with it the trends that entrepreneurs should be working towards. Entrepreneurship has become a lifestyle as opposed to just a paycheck. With an entrepreneurial mindset, you can do anything. Check out these current trends in business that every entrepreneur should work on achieving:

E-Commerce

E-commerce has been a significant trend for the past few years, and you can expect it to continue being so. E-commerce has multiple benefits, including increased revenue, high availability of products, and a more significant customer base.

E-commerce allows businesses to be present on all digital platforms, which helps them reach out to more customers quickly. In addition, it makes it easier for companies to reduce overhead expenses as there are no physical stores that have rent costs associated with them or inventory levels that need maintenance constantly. Statistically, e-commerce has grown rapidly in the past few years from 25% – 30% year on year.

Financial Apps and Software

The software aspect comes into play when considering how businesses manage their finances moving forward. Companies must adapt to technology. Otherwise, they will find themselves left behind by competitors who embrace emerging technologies such as cloud computing and mobile apps. It is also easier to make purchases using these apps and communicate with the sellers. Incorporating such software with equipment and partnerships with a payment processing company will diversify the business activities and set you up for expansion.

These apps allow them to move away from traditional forms of financial management such as spreadsheets and accounting software to financial management apps such as Xero. With these new apps comes the ability to monitor business finances from anywhere, which can help businesses grow faster than what they would ordinarily be able to manage with slower conventional processes.

Blockchain Tech

Blockchain tech is the current trend in business that every entrepreneur should work towards achieving. You can apply this technology to many different industries, and entrepreneurs need to find their niche within this growing market. It’s also critically important not to overlook blockchain tech when deciding which cryptocurrency or token you want your company associated with.

Both positive and negative factors are involved in choosing one solution over another, but it all comes down to finding what works best for each situation. For example, today’s most valuable aspect of blockchain tech is its promotion of secure transactions between parties while eliminating third-party transaction fees (or at least significantly reducing them).

It means that businesses operating on a global scale could potentially enjoy significant savings in maintaining financial records. Transparency is also an important selling point for blockchain tech. The decentralized nature of its design makes all transactions public and easily accessible by anyone who has access.

Fraud and Cyber Crime

Another current trend that every entrepreneur should work towards achieving is fraud and cybercrime. In today’s modern world, the internet has brought the business community closer together as it allows you to reach a global market from almost anywhere with an Internet connection. Unfortunately, this means those who want to take advantage of this have access to millions of more potential customers, making it easier for fraudsters to steal money from unsuspecting victims.

Businesses that are not careful can fall victim to several types of cybercrime, including phishing, spoofing, pharming, and identity theft. These crimes are increasing at an alarming rate as more people use the internet for business purposes which means scammers often target them.

Conclusion

Today, business is becoming increasingly challenging. The traditional ways of doing things don’t work anymore, and it’s time for entrepreneurs to adapt to stay relevant within the industry. However, the industry itself is evolving rapidly, and it’s challenging to keep up with the changes that are happening every day. Fortunately for you, this post is here to help you understand the current trends that every entrepreneur should work towards achieving.

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Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

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There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
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