Business

Experiential Marketing and Swadeshi Movement in India

Published

11 years ago

March 23, 2013

Experiential Marketing in recent years is catching the momentum and more companies are gearing up to start such campaigns to attract consumer’s attention emotionally, practically and rationally. Its aim is to create some kind of connection between a product and consumers. It allows consumers to respond to a product emotionally and/or practically. Experiential marketing campaigns need to be creative and ad campaigners must be aware of their target audience and site locations.

Gone are those old days when advertisements used to be jingles or mere a poster, now there is a steep increase in the number of television ads which involve the viewers emotionally, either through their sense of humour or by leaving tears on their eyes but still getting a positive attention towards their product. However, experiential marketing is not restricted to the television ads, but various campaigners have used their creativity to attract the consumers to their product by allowing them to interact with the advertisement in the physical world.

Some Interesting Examples of Experiential Marketing

One of the recent and very popular experiential marketing campaign was executed by Coca Cola in National University of Singapore. A vending machine was installed which would give a free can of Coca Cola when hugged tightly, this became very popular with students of the university and the campaign became very popular worldwide that almost all the major business and news journals covered it. It was a creative idea implemented by Oglivy and Mather of Singapore for the cola company. Leonardo O’Grady, ASEAN IMC director of the Coca-Cola Company explains: “Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”

Coke Hug Machine in National University of Singapore, Source unknown

World renowned automaker Volkswagen surprised newsreaders in India on 21st September, 2010 by giving them the first of its kind experience of a talking newspaper. As soon as readers opened the Times of India or The Hindu newspaper; a light sensor would activate a recorded advertisement announcing the arrival of “a perfectly engineered car” – the Vento. It not only did help Volkswagen, but also the newspaper companies which received appreciations by the readers. This creative idea was implemented by DDB India. Speaking on this, Lutz Kothe, head of marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, said “At Volkswagen, innovation is a way of life, it extends beyond our cars to even the way we communicate which reflects in this initiative.”

BBC World ‘See both sides of the story’ ad

BBC started utilizing the corner walls for their campaign “See both sides of the story” this advertisement literally allowed the public to see the two sides giving the message that BBC has an unbiased approach and covers both the sides of the news from every point of view.

Folgers Coffee Street Ad

Folgers coffee in New York City turned ordinary man holes into steaming cup of hot coffee. In the busy city like new york where finding a banner space to showcase your ad is also difficult, Folgers came with an idea of using man holes for their advertisement campaign. Which no one would have ever thought of before, it is not just extremely creative, but it is also impossible to be missed as millions of people walk on the streets of New York everyday.

Duracell Escalator ad

Duracell used the escalator’s base to advertise their batteries. The campaign involved placing a 3D sticker of Duracell batteries showing as if the escalator is being powered by their batteries. This gives an impression of the high power and potential of their product, although it may not be possible to power a whole escalator with a pair of two standard AA size battery cells.

While all over the world innovative ideas have been coming up to create a difference on how consumers behave towards their product, Television ads have reached a new high in attracting consumers with their all emotions involved as people cannot interact as much physically as in real life, the only scope for the advertisers is to directly strike consumer’s passion and emotions.

Swadeshi Movement Connection

In India, Indian companies have been using experiential marketing with the formula of their national identity. Time to time companies create advertisements to make Indian consumers aware of their Indian origin. Such campaigning idea has its roots in Swadeshi movement. It was a movement to weaken British Empire in India economically and create better economic conditions within India and Indian people by abjuring English products and using only Indian made and Indian origin products. As described by Mahatma Gandhi, the movement was of utmost important for swaraj (self rule). The movement was mainly propelled by Aurobindo Ghosh, Lokmanya Bal Gangadhar Tilak, Bipin Chandra Pal and Lala Lajpat Rai who were full with enthusiasm and anger after the partition of Bengal.

People gathered and burnt all the imported clothes and products they had, they boycotted buying any foreign product, even imported sugar. Local industries, handicrafts, small scale workers and farmers gained a lot, creating a better integrated economic structure among Indians and demoralizing English rulers whose one of the main purpose of being in India was its market.

Indian companies are still active in tapping that general mindset among Indian people and making them realize their greatness as their products are of Indian origin. It could be another form of experiential marketing as it is only on television, but still allows consumers to interact with their emotional senses. Watching such advertisements on television, consumers are able to connect to those times when their ancestors or they themselves had struggled to get rid of the foreign rule. It fills the public with enthusiasm, patriotism and passion and allows them to better interact emotionally with the product.

Today almost all the major Indian brands have harnessed the potential of Swadeshi movement in the current scenarios. Videocon coming with the tag line “Indian Multinational” in their ads became very famous at the time when Indians realized that the country is moving ahead with a very fast pace. Indian actor Shahrukh Khan would appear on the television sets and say “the Indian Multinational”.

An Indian man would appear on the television screens flying from India to the different countries showcasing the cultural icons of those countries, chanting “vande matram” Aditya Birla Group came up with the tagline “Taking India to the World”, making Indians realize the value of their company how they are making the brand name “India” more popular in the world.

TATA group came with an advertisement showing a little girl how proud she was to see an Air conditioner, which is still out of reach from for many Indians living in Indian villages. The girl insists on Voltas Air conditioner’s Indian origin and says “India ka AC” (Air conditioner of India). Voltas air conditioners are considered to be cheaper, more efficient and powerful.

When India opened its doors for the international companies after liberalizing its economy in favour of globalization in 1991. There was a fear that local Indian companies might lose in competition with the matured brands from the developed world. However, today almost in any sector Indian companies are able to outperform their foreign counterparts. There are many reasons for this, one being that Indian markets were opened quite at later stage when government had realized that Indian companies have got matured enough. But one of the major reason is also that Indians of today’s generation have started preferring India brands once again which is indeed because of such advertisements that connects people to Swadeshi movement.

Taking example of the auto industry, three out of top four auto companies in India are Indians by their market share. Leaving behind other companies who have a great foothold all over the world.

Maruti – 40% (India)
Hyundai -13.88% (South Korea)
Tata – 13.12% (India)
Mahindra – 7.89% (India)

Source: rediff.com

Recently India observed telecom revolution, which has penetrated even the remotest parts of India, this was due to the result of aggressive competition between government-private and private-private companies. Today almost all the big names in India like Tata, Aditya Birla Group, Videocon, Reliance, Bharti are in telecom business. Again among the top four mobile carrier services in India, three are Indians.

Airtel
Vodafone
Idea
Reliance

When it comes to bank, Indian banks receive tough competition from global players like Citibank, HSBC and Deutsche Bank, however when it comes to the best banks in India including foreign and domestic, all top seven positions are occupied by the Indian ones.

Source: Business Today

Experiential marketing is anything that allows users to interact with their products either physically or emotionally. Some creative campaigns can become so popular that they might start attracting consumers out of the targeted area bringing more profit, revenue and popularity. Implementing such creativeness could be costly, but if researched and analyzed properly, it can bring good results, especially brand popularity and name.

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Business

Screen Printing Services: A Beginner’s Guide to Avoiding Mistakes and Maximizing Your Investment

Published

1 month ago

June 22, 2024

Andra Tudor

Are you thinking about ordering custom t-shirts and don’t know where to start? Don’t worry! Screen printing is an incredibly popular and versatile technique that allows you to create durable, high-quality designs on a variety of products. In this guide, I’ll teach you the essentials to make your first screen printing experience a success.

What is Screen Printing?

First, let’s talk about the basics. Screen printing is a printing method that uses a mesh to transfer ink onto a surface, except in areas made impermeable to the ink by a stencil. This sounds a bit technical, but it’s actually quite simple: think of a large stencil and ink passing through it to form your design. It’s especially useful for printing on textiles, like t-shirts, but it can also be used on paper, wood, plastic, and more.

Benefits of Hire Screen Printing Services

Before getting into the details of how to place your order, let me tell you why screen printing is an excellent option:

Durability: The ink used in screen printing is thick and adheres well to fabrics, making the designs last longer without fading.
Versatility: You can print on almost any material. So, besides t-shirts, you can think of caps, tote bags, hoodies, and more.
Cost-effectiveness: For large orders, screen printing is very cost-effective. The more units you print, the lower the cost per unit.
Print quality: The colors are vibrant, and the details can be captured very well, especially in simple and bold designs.

Avoiding Common Mistakes

Now, let’s move on to the most common mistakes people make and how to avoid them:

1. Not Defining Your Design Clearly

It’s crucial to have a clear design before starting the process. Think about:

Colors: Less is more. Screen printing works best with a limited number of colors.
Details: Make sure the details are not too small. Fine elements can get lost in the print.
Design size: Make sure the size of your design is appropriate for the final product.

Tip: Work with a graphic designer or use design software to ensure your design is ready to print.

2. Choosing the Wrong Type of Fabric

Not all fabrics are the same. Some fabrics are better for screen printing than others. For example, 100% cotton is ideal because the ink adheres well and the colors look more vibrant.

Tip: Ask your screen printing provider about the best fabric options for your design and purpose.

3. Not Requesting a Sample

Always, always, always ask for a sample before mass printing. This allows you to see how your design will look on the fabric and make adjustments if necessary.

Tip: Make sure the sample includes all the colors and details of the final design.

4. Not Planning the Production Time

Screen printing takes time. From preparing the design and stencils to printing and drying, there are several stages involved.

Tip: Plan ahead and consider production times, especially if you need the t-shirts for a specific event.

5. Not Considering the Total Budget

It’s easy to overlook additional costs like setup fees, shipping, and taxes. Make sure to get a complete quote before committing.

Tip: Ask your provider about all the costs involved and ensure there are no surprises.

Maximizing Your Investment

Now that you know what mistakes to avoid, here are some tips to get the most out of your screen printing investment:

1. Bulk Orders

The more you print, the lower the cost per unit. If you know you’ll need more t-shirts in the future, consider placing a larger order upfront.

2. Classic and Timeless Designs

Opt for designs that won’t go out of style quickly. This ensures you can use the t-shirts for a long time without them looking outdated.

3. Deals and Discounts

Many screen printing providers offer discounts for large orders or frequent customers. Don’t hesitate to ask about available promotions.

4. Take Care of Your Products

Once you have your t-shirts, make sure to take proper care of them. Wash printed t-shirts inside out and avoid using bleach to prolong the life of the design.

Choosing the Right Provider

Finally, choosing the right provider is crucial to the success of your project. Here are some aspects to consider:

Experience and Reputation: Research and choose a provider with a good reputation and proven experience.
Portfolio of Previous Work: Ask to see examples of previous work to ensure they can handle your design.
Communication: A good provider should be willing to answer your questions and keep you informed throughout the process.
Reviews and References: Read reviews and ask for references to ensure other customers have had good experiences.

In Summary

Screen printing is a fantastic technique for customizing t-shirts and other products, but like any process, there are tips and tricks to help you avoid issues and maximize your investment. From design preparation to choosing the right provider, every step is important. I hope this guide has given you a clear and practical view of how to start your screen printing journey without a hitch.

If you have any questions or need more information, don’t hesitate to contact us! We are here to help you bring your screen printing ideas to life. Good luck with your project!

Business

Learn English quickly and effectively with the Callan Method

Published

5 months ago

March 2, 2024

Andra Tudor

In a world where all countries and cultures are interconnected, learning different languages has become mandatory. To do so effectively, you should try the well-known Callan Method, with which you’ll easily master English in less time than you imagine.

The learning of the English language has gained great importance in the job and academic world due to the globalization our society has experienced and the fluid communication constantly occurring between all countries. Due to these factors, and if you want to grow as a person, mastering English is crucial and something you must do to increase your opportunities in the current world. Therefore, it’s best to explore efficient methods to learn it, and one of them is undoubtedly the Callan method.

The Callan Method is totally different from conventional methods for learning English, and it has shown to be effective for those who decide to start their journey of learning this language.

What is the Callan Method, and how does it work?

Since ancient times, many language teaching methods have been developed with different approaches and types of progressions, of which one of the most effective is the Callan Method. Developed by Robin Callan in the 1960s, this method stands out for its intensive approach aimed at quickly and effectively imprinting the language into the student’s brain.

This is achieved because it is based on fundamentals such as repetition, constant real-time practice, and immediate correction of any error. With this method, students are constantly exposed to oral questions and answers in English, with repetitions of the same and, above all, error corrections.

Upon entering one of these classes, you will quickly notice the difference from a regular English class. The teacher will be speaking in English at a natural speed, and you won’t touch a pen or paper throughout the entire lesson, but rather respond to oral questions and participate in structured conversations.

Thus, the Callan method mainly emphasizes improving fluency in speaking and the auditory ability to understand the language, skills that will be tested in real-life situations. Repeating this a sufficient number of times results in a student with fluency and confidence in the language, ready to face the world in English and engage in advanced conversations with native speakers of this language.

Benefits of the Callan Method

This method, unlike many others, offers a variety of advantages for students that make it stand out from the crowd and position it as one of the best, as studies have confirmed that with this method it is possible to learn English up to 4 times faster than with any other.

One of these advantages is the fact that when you start studying with this method, you don’t learn grammar but rather dive straight into the world of English. This might sound counterproductive, but it’s quite the opposite, as it allows you to start familiarizing yourself with the sounds and vocabulary, even as a beginner.

Furthermore, being based on a primarily oral learning system, you will improve your fluency in speaking and your listening skills will progress effectively and rapidly. These two skills are the ones you will use the most in real life, so the Callan Method is perfect if you want to go to an English-speaking country.

Beyond the typical generic conversations you would learn in any class, the Callan Method offers structured conversations that encourage you to use new words and phrases in each one, emphasizing learning with each session to make the most of your time.

By receiving corrections from the teacher immediately after making a mistake, not only do you have the chance to correct it, but little by little you gain the confidence necessary to speak and master the language as if it was your mother tongue. So if you are looking to learn English easily, or to further improve your English skills, the Callan Method is definitely worth diving into.

Business

Know The Differences between Static and Dynamic QR Codes

Published

9 months ago

November 8, 2023

Andra Tudor

In the digital age, qr code have become an integral part of our lives, bridging the physical and digital worlds seamlessly. They enable quick and convenient access to information, websites, and multimedia content. QR codes come in two main flavors: static and dynamic.

In this article, we will explore the differences between these two types of QR codes and introduce you to a powerful qr code generator known as QRFY. We’ll delve into the versatility of dynamic QR codes and how they can be a game-changer for your business.

Static QR Codes vs. Dynamic QR Codes

Static QR codes are the traditional, one-time-use variety. Once generated, the encoded information is fixed and cannot be altered. These are great for simple, permanent links, such as sharing a website URL or contact information.

On the other hand, dynamic QR codes are a dynamic duo. The content behind these codes can be changed at any time without the need to update the QR code itself. This feature opens up a world of possibilities.

With QRFY, you can create dynamic QR codes that offer unparalleled flexibility. QRFY supports hosting various types of content, including PDF documents, images, videos, vCards Plus, restaurant menus, and much more.

Customization at Your Fingertips

QRFY takes customization to the next level. You can create custom QR codes with your logo, color schemes, or choose from predefined templates. This means your QR codes can reflect your brand identity, making them more recognizable to your audience.

Detailed Analytics and Control

With QRFY, you gain valuable insights into the performance of your QR codes. You can track the number of scans per day, monitor user demographics by country and city, and even analyze data on the browser and language preferences of your audience. This data can help you fine-tune your marketing strategies for better results. Plus, you can easily export this information for in-depth analysis and decision-making.

Key Features of QRFY:

Dynamic content updates: change the content behind your QR code at any time.
Content variety: host PDF documents, images, videos, vCards Plus, restaurant menus, and more.
Customization: personalize your QR codes with your logo, colors, or templates.
Advanced analytics: monitor scans per day, user demographics, browser data, and language preferences.

QR codes have come a long way from their humble beginnings and are now an essential tool for businesses and individuals alike. With the advent of dynamic QR codes, made easy through QRFY, the possibilities are endless. The ability to update content, track scans, and customize your QR codes makes them a powerful asset for marketing and communication.

Whether you want to share information, promote your brand, or streamline user interactions, QRFY’s dynamic QR codes are the way to go. So, take advantage of this dynamic shift in QR code technology. Embrace the flexibility and control offered by QRFY and watch your QR codes evolve with your needs. Dynamic QR codes are not just links; they’re gateways to a world of possibilities, limited only by your imagination.