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Digital TV Revolution in India. Why is it needed?

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There has been massive transition program around the world from Analog TV to digital TV. In the US early 2009, was the D-day for all the broadcasters to switch to digital broadcasts from the conventional analog broadcasts. The UK saw the completion of nationwide digital switchover in 2012. India was not very late to first moot out the idea of digital TV, the then NDA government led by Atal Bihari Vajpayee introduced DTH (Direct to Home) in India in the year 2000 after much debate since 1996. A year later, the same government introduced CAS (Conditional Access System) under which broadcasting companies had to decide which channels would be free-to-air and which will be paid. Users who had a set top box could subscribe for particular channels and pay for only that instead of paying the blanket rate for the entire service via cable.
Introduction of the concept of set top box caused much criticism due to the added installation of set top box. Cable operator unions also criticised the move, as within this system they would not be able to cheat the government by showing less number of subscribers and thus paying less entertainment tax.
Zee group’s Dish TV was one of the first Direct to home operator in India. Following which, a large number of other digital TV providers surged in. It was only last October in 2012 when tv signals in Delhi and Mumbai were completely digitalized. On March 31st 2013, other 38 cities saw the mandatory changeover. By 30th September 2014, all urban areas are expected to see this change and by 31st December 2014, India will complete its nationwide shift to digital signals.

Why the government is insisting on digital TV changeover?

One of the reasons governments around the world are switching analog signal to digital is that digital signal makes more efficient use of bandwidth allotted to broadcasters. In the same amount of bandwidth allotted in the past, now broadcasters can offer more than one channel. Another big reason for the switch is to make more room in the TV band for the first responders, police, and fire and rescue squads. The move will also free up additional spectrum for mobile wireless broadband services.
While digitalization will give room to the government to improve its other services, digital TV will also give a number of other benefits to the user as well as to the industry. There are nearly 600 channels in India, while cable operators are able to provide only 100-150. TV sets have limitation of storing 100 channels thus, not all channels can be readily watched. Also not all channels are received in high quality. One might observe that channels at the lower end are often noisy. Cable TV subscribers have to pay a fixed monthly bill even if they watch only one channel. (See also: Why Digitalization of Cable TV in India is Necessary?)
Digitalization of TVs is not only limited to better revenue collection and viewing experience, but also giving way to more innovations for a complete home entertainment system. With the introduction of smart TVs, operating systems and internet support, TVs are able to do more than before. Now inbuilt apps can rent movies or serials, have video calling facilities or stream videos free online. Not only this, but gaming consoles like Microsoft Xbox One can combine your digital TV experience with gaming. Now remote is history, you can change channels with just hand gestures or voice commands.
Compared to mobile phones, much innovation has not come to the TV sets yet. With the digitalization, there is a new hope to exploit this industry for the domestic IT companies. As the digital TV revolution in India is going on now, a better home entertainment experience is promised.

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Best Strategies to Create an Comfortable Atmosphere in Your Restaurant

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Creating an inviting and comfortable atmosphere in any restaurant is essential for success. Customers often form their first impression of the restaurant based on its ambiance, and if it isn’t pleasant or enjoyable, they are less likely to come back. It’s important to consider all aspects that can make up a positive dining experience — from the decor to the music playing in your establishment to the service you provide. Here are some strategies that will help you create an atmosphere that customers won’t forget.

Decor:

The key to creating a cozy environment is by designing decor that reflects your restaurant’s style and promotes relaxation. Think about what kind of mood you want customers to feel when they enter your restaurant — from the lighting to the art on the walls to the decorations that adorn your tables. Depending on the cuisine you serve and the atmosphere you want to create, consider investing in muted tones or warm colors for a calming effect or bright and vibrant shades for an energetic vibe.

Music:

The music playing in your restaurant can make all the difference. Too loud music can be overwhelming and uncomfortable, while music that’s too quiet won’t create an inviting atmosphere at all. Consider investing in a music player for restaurant so you can control what music is played and when it starts and stops. You should also consider whether you want to provide live or recorded music. Live music will usually give customers a sense of authenticity and provide them with something to enjoy during their meal, while pre-recorded songs can help set the background without being distracting.

Service:

Your service can be just as important as the ambiance in creating a memorable experience. Make sure your staff is well-trained, friendly, and attentive to guests’ needs. Ensure they understand your restaurant’s standards and expectations — from proper table setting etiquette to how glasses should be filled. Customers greatly appreciate being treated with respect and kindness, so make sure your waitstaff is not only efficient but also shows genuine care for their customer’s satisfaction.

Atmosphere:

Creating the perfect atmosphere requires more than just the decor, music, and service — it also includes small touches that will make your restaurant stand out. For instance, consider offering complimentary snacks or appetizers to customers while they wait for their meals to arrive. You can also provide warm towels after meals as a sign of endearment and appreciation. Additionally, choosing linens with exquisite patterns or using fresh flowers on each table will add even more charm to your restaurant’s atmosphere.

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Turn Your Passion into a Career: How to Make Money Doing What You Love

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Many dreams of turning their hobby, passion, or creative outlet into a career. It’s a beautiful idea, but it can take time to figure out where to start. Here’s a guide on successfully turning your hobby into a career. 

Do Your Research 

Before you turn your hobby into a business, please research and find out what the industry looks like, your potential customers and their needs. Next, consider your strengths, skills, and knowledge and decide how to use them in this new venture. Finally, consider what makes you unique in the industry and how you can market yourself. 

Take A Strong Career Test

A Strong Career Test can help you identify your ideal job and the type of environment you would flourish in. In addition, knowing this information can give you an idea of what kind of business to start and whether it’s something you’d be passionate about.

Think About Finances and Legalities 

Once you have an idea of what you want to do, consider the financial aspect – are there any costs associated with getting started? What sort of budget will you need? Will there be any tax implications? It’s also essential to think about the legal side of things – if necessary, consult with a lawyer specializing in business law so that you understand all the regulations associated with starting up and protecting your intellectual property rights. 

Create a Business Plan 

Now that you have researched and considered the legalities and finances involved, create a business plan that outlines all this information. Make sure it includes short-term and long-term objectives to keep track of your progress over time. Be realistic when setting targets for yourself – don’t aim too high at first because this could set you up for failure if it doesn’t pan out. Also, consider whether or not there is potential for growth or expansion once your business gets off the ground. This may include marketing strategies such as social media campaigns or investing in advertising materials such as brochures or flyers. 

Start Networking 

Networking is essential when launching any new business; it’s about building relationships with people who may be interested in your offer. Start by reaching out to family, friends, and acquaintances who may already know about your business or service offering; they may even be willing to share it with others! Additionally, join online groups related to your area of expertise – these are great places for exchanging ideas with like-minded people and potentially finding potential customers/collaborators/mentors/partners, etc. Finally, attend events such as trade shows or conferences where relevant topics are discussed – these are ideal opportunities for making connections within the industry that could prove beneficial down the line! 

Turning your hobby into a career is no small task, but it can be approached thoughtfully and strategically! Please research the industry thoroughly before beginning to understand its nuances; familiarize yourself with the legalities of running a business; create a viable yet ambitious business plan; network extensively (both online & offline). And never give up! With dedication & hard work, anything is possible.

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Top Tips for Moving Your Business to an Office

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Office chairs and tables
via Wikimedia Commons

Every business starts somewhere, and every successful business will eventually reach certain points in its growth journey that require the next step to be taken. For a lot of businesses, one of these steps is transitioning from a home or temporary work area into an office space. Moving into an office, although bringing a new set of costs and challenges also brings a new set of positives and opportunities. Not to mention upgrading to an office space can have the added benefit of improving the culture and productivity of your business.

This step should be seen as an exciting new investment and not something to be afraid of so if you are considering taking the next step or wondering what you should think about when looking at moving your business into an office space then the following tips may be of use to you.

Choosing the right location for your office

Whatever your reasons are for taking the next steps and moving your business into an office, you must choose the right location for it. You will not only need to be aware of its location for your staff but also depending on the type of business you own you may need to consider its location for your customers as well. You might find “the perfect workspace” internally, or one that fits or is much less than your budget, but it may not be in a suitable location for your business’s requirements, ultimately leading to a negative investment in the future.

Buying or hiring adequate equipment

Your office needs to be equipped adequately so as to enable your staff to do their job properly, and although budgets can be tough it is important to at least get the basics. An option you could look into would be something like mac studio rental equipment which can be sourced as a cost-effective way to enhance your short-term, and even long-term projects with high-end, and portable equipment that you may not be able to afford to start with. Whether you are working on a video production, hosting a conference, or heading to a marketing event, investing in the right equipment is a must.

Create a positive working environment

When moving into a new workspace, (just like when moving into a new home) you will be given an empty husk or a blank canvas that you can over time put your own flare into. Creating a positive working environment is not only based on your company’s work ethics, such as inclusivity, events, incentives, and how you treat your staff in general, but also on how you present, decorate, equip, and maintain your business’s workspace. No one will want to come to work or do their best if the office space you provide them is not a nice place to be in, so be sure to implement the best working environment possible for you and your team.

Consider your budget and growth

A big part of running a successful business is to make sure you are acquiring more wealth than you are spending so that your business can continue to grow. When you are looking at moving into an office with your business you need to consider all the expenses that this will bring with it. Rent, bills, insurance, etc. You might have to make a decision and choose a smaller office to start with before investing in your dream office space, as running before you can walk may hinder your business’s progression.

Ensure that your office space is fit for purpose

All businesses have different workspace requirements depending on what they specialize in, for example, if your business primarily works with clients overseas or on the phone then the office space needs to only really accommodate your employees, their desks, and equipment. Whereas if your business requires customer-facing meetings then you will also need to consider whether the office space you are planning to move into has conference room spaces available. Maybe your business is more “hands on” for example a computer diagnostics and repair shop and may require a workshop space too. So be sure to consider what your office space needs to be used for and whether it is fit for purpose.

So, whether your business is already at the stage where you are looking to find your perfect office space and take the next step, or if you are just starting out as a new business, acquiring and building the right office space is vital. 

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