Business
A Quick Guide To Reaching New Audiences In 2022
Published
12 months agoon
By
Andra Tudor
Following the post festive period return to work, business owners across the nation will now be plotting ways to improve over the months to come. After two years focused solely on surviving, now is the time to start thriving once more. Expanding to reach new customer bases is the most important ingredient in the recipe for success.
While every business must find its own path to success, there are several effective steps that can be used in 2022. Here’s how you can reach new audiences in style.
Find a secondary target audience
Ultimately, there are two new audience types that you may look to target in 2022. You can either try to reach customers in a new location or expand to a secondary demographic. The second option is perhaps the best starting point. It allows you to expand without opening new sites or requiring major transformations.
You already have a defined primary target audience. Your secondary audience isn’t likely to be overly different. For example, if you currently target 16-24 year olds, you may expand to cover the 25-34 demographic too. You can create some new landing pages, PPC ads, and social media ads to entice the secondary audience. In truth, products and services will only require minor tweaks.
Encourage more people to find you
Actively reaching out to new audiences isn’t the only way to grow your customer base or enter new markets. Allowing more people to find you organically can be equally rewarding. The appeal of a product or service can evolve over time to impress people who were not in the initial target market. They have not previously purchased items from your competitors. So, there is a fantastic opportunity to create a quick path to conversion.
An SEO company will help you gain increased traffic from new audiences as well as your current target market. This can include traffic that stems from voice searches and mobile searches. Crucially clicks that come in this organic method are hot leads, which gives you a strong chance of subsequently gaining the sales you crave.
Upgrade your services in outside territories
Thanks to online technologies, it is now possible to sell your products to global audiences. However, consumers from far away territories will only choose your company if you give them an incentive too. Customers now demand quality services to match the products received. Therefore, you must go the extra mile to provide it.
Firstly, you should consider your options for international shipping. After all, this will have a huge influence on the consumer’s opinion of the brand as well as their future purchasing habits. Customer support is another important issue to consider. VoIP will allow you to provide telephone services without extortionate prices. Chatbots are useful too. For the best results, you can hire customer care experts based in the secondary territories.
Become a franchise
Expanding the company and reaching new audiences will bring a wealth of benefits. But it does require a lot of time and effort, which could potentially distract you from your current client base. This simply cannot be an option, which is why opening a franchise may work better. It allows you to grow the company while taking a largely backseat role.
When you turn the company into a franchise, you will only see a percentage of the profits. However, the fact that it only requires a small amount of effort means you can repeat the process in many locations. Especially once the blueprint has been built. As long as the site managers are trustworthy and professional, there is nothing to stop it from becoming the key to taking your brand to new heights.
Utilize your existing customer
Your current clients obviously use your business for a reason. So, why not let them celebrate those USPs in a way that actively attracts new eyes to the brand? The power of recommendation is greater than ever. Opening an affiliate scheme will reward customers for bringing new business through the door. And it’s commission based, meaning there’s no risk for the company. You only pay your affiliates after you’ve made new sales.
Social proof can also be achieved through reviews and testimonials. Ultimately, though, the content and campaigns made by your affiliates will engage new people when your content would fail. Better still, the affiliate is likely to buy more products from you as they will be in the mindset of celebrating everything that they love about the brand.
Know where to reach them
While the right strategy is vital, success cannot be achieved without visibility. While over 3.5 billion people have access to the internet, different age groups use it differently. For example, millennials and older are likely to use Facebook whereas Gen Z uses Tiktok. Taking issues like this into consideration will help you achieve more from your campaigns.
Following the latest trends and developments is key. Nonetheless, it is important to complete data analysis too. The results linked directly to your business are all that truly matter. Understanding how each marketing channel performs should lead to far better results. Your budget will work harder while the revenue gained will improve too. This will cover all audiences including new and old users from all demographics.
Consider new products or designs
Finally, you should not ignore the fact that different audiences want different products. So, you may find that adding new lines is the best way to grow your client base. For food businesses, this could mean introducing gluten-free or vegan menus. For fashion labels, new designs or clothing styles may be the answer. Meeting the demands and trends in a specific location will enhance your hopes of future sales.
While the focus may be on the new customers, it can be a great way to add fresh excitement. In turn, you may find that existing clients buy more products and spend more money. As your bottom line continues to swell, you’ll be able to work even harder for your new clients. The rewards will enhance your business throughout 2022 and beyond.
Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Business
Are You Leaving Your Business Open To These Common Security Pitfalls?
Published
1 week agoon
December 12, 2022By
Andra Tudor
Security is a critical concern for business owners operating on the market today. If there is a security breach in your company, then it can end up costing you a fortune. As well as this, it can also end up damaging your business reputation and this will lead to you losing more and more customers and clients. Aside from losses of sales and damage to your business reputation, there’s another problem that you can have here too. That’s the legal factor. Businesses these days are required to reach certain security standards. If you don’t do this, then you are going to be leaving your company open to a potential lawsuit. So, let’s look at some of the ways that you might be leaving your business open to security pitfalls and the best ways to correct these troubles.
Failing To Secure Tech
First, you need to make sure that you are taking steps to secure your tech. There are lots of ways that you can do this. For instance, you might be getting rid of old tech. If so, then it’s essential that you wipe all the data. You should start by clearing out the Google search history. If you don’t do this, then there’s a chance that there will be remnants of passwords and encryptions that a criminal could use to access your company’s sensitive data. If you’re wondering how to delete Google search history, you’ll be pleased to hear that it’s relatively simple. By that’s just the beginning, once you have cleared the history, you’ll need to complete a more comprehensive clean up of the tech. Some businesses will even decide to hire a professional service to ensure that this work is completed the right way and that absolutely no data is left.
Forgetting About The Cloud
Are you wondering the best way to keep your business data secure? The answer is simple. It’s the cloud. Experts agree that by using the cloud, you will always have a greater chance of avoiding a hack or potential theft of data in your business model. It really is that simple. The benefit of a cloud server is that it keeps your data offsite and restricts the access.
You might assume that it’s going to be difficult to access a cloud solution that will suit your business. However, we’re pleased to say that’s not the case. Instead, cloud solutions are completely scalable and thus can be accessed by any type or size of company you can imagine.
Failing To Vet New Team Members
It’s also important that you remember to vet new team members before you allow them any kind of access to your business. While it might not seem like a massive concern, it should be because of the security risk that it poses. Before you allow anyone to join your team, you need to have run extensive background searches on them, spoken to all of the referees that they have listed, and checked for anything that is untoward about them. If you don’t find anything, then this is great and you can go ahead with hiring them.
However, if there is any doubt about them, then you need to be caerful. Run the checks again if you need to, but make sure that you’ve got the information that you need. Even then, you need to have them sign a non-disclosure agreement before they are allowed to join your team, just to be on the safe side.
Forgetting About Physical Security
We may live in the age of technology, but this does not mean that you should not be focusong on physical security as well. Your business building is still important, and the people who work for you still need to be protected. You can’t just try to cut corners and save money by leaving your actual business location vulnerable, and yet this is exactly what some companies try to do.
There should be physical security on the doors at the entrance of your building at the very least. As well as this, you’re going to need extras such as CCTV to keep an eye on the areas of the business that are not supervised. We recommend having these in any area that holds important information or money.
Failing To Stay Up To Date
If you are using out of date technology and software then this may not be running the maximum security that your business needs. The reason it is recommended to keep up to date with tech is so that you are getting the very best services within your company. If you don’t update tech when required you may be missing out on vital security updates that will keep any and all unwanted activity away from your business. Make sure that you keep on top of all of these things and your business will be thriving and successful.
Using The Wrong Services
Finally, if you are using the wrong services then you are leaving your business extremely vulnerable to attacks and hacks. Without the right level of support from the correct services then you could be saying bye bye to your business before you are ready. Make sure you know which services to use and research these before you sign up for them. You don’t want to use something you don’t actually need as this will just take your hard earned cash for nothing.
You should certainly be using IT support services when it comes to the cybersecurity aspect of your business. They will keep a close watch on your business and alert you to any hacks, no matter how small.
We hope that you have found this article helpful, and now see some of the things that you need to do in order to avoid leaving your business open to some of the common security pitfalls. It’s more important than ever that you are taking the right precautions, and doing everything in your power to keep your business safe. Tech is more powerful than ever in business, so you can’t afford to fall down on this hurdle. We wish you the very best of luck.
Business
4 Ways to Improve Your Customer Experience
Published
4 weeks agoon
November 23, 2022By
Andra Tudor
Customer experience is much more than a one-time interaction. It’s an ongoing process that requires your business to think critically about how you can improve every interaction with your customers. Your customers should feel valued and understood at every step of the way, from first contact to the final sale. If you’re reading this, you know that customer experience is essential to the success of your business. It goes beyond surface-level niceties like “hello” and “thank you.” Instead, CX involves a 360-degree view of how customers perceive your company from beginning to end. These customer experience tips will help you streamline your interactions and give your customers the kind of service they want to return to.
Make it easy for customers to do business with you.
Never make your customers feel like they’re jumping through hoops to interact with you. Instead, make it easy for them to find and use your customer touchpoints—your website, social media channels, or physical storefront. Don’t forget about accessible payment options for your website and store to allow for multiple payment methods. Whether you include options to pay via PayPal or you need high risk merchant services due to poor business credit, pay attention to what you offer.
This applies to your customer service interactions as well. Make sure you have a clear way for customers to reach you through email, phone, a contact form, or some combination of the three. Be sure to include your hours of operation and any steps customers need to take to resolve their issues as swiftly and painlessly as possible.
Make sure your contact channels are functioning well.
Make sure you have a way for customers to reach you both during regular business hours and after business hours (if applicable). Ensure your phone system is working correctly, your emails are always sent, and your website or any other online contact form is easy to use. Additionally, make sure you’re responding to customers promptly. If you’re doing everything else right, but if your contact channels are a mess, you’ll end up with many frustrated customers. No one likes to feel ignored.
Offer solutions to problems, not just products or services
It’s essential to offer products, services, and solutions to your customer’s problems and concerns. When speaking with customers, focus on their challenges and how your products or services can resolve them. Remember that customer service isn’t just about sales. It’s about resolving customers’ concerns about your company, products, or services—even if they aren’t ready to buy yet. Your goal is to create a lifelong relationship, not just a single transaction.
Establish trust through transparency and authenticity
Trust is crucial for building a strong customer experience. Be transparent about your policies and your products—this means disclosing any potential risks or downsides as well. Be authentic in how you interact with your customers. You should always be yourself, even if that means you’re not the best salesperson or occasionally make a mistake. Customers will respect your authenticity, which builds trust and loyalty.
Summing up
If you take nothing else away from this article, this is the one thing you need to remember: your customer experience dictates your business’s future. Your customers don’t just experience your products or services once. They experience them throughout their entire relationship with you. Make sure you’re paying attention to every single touchpoint and listening to how you can improve. Put in the effort to improve your CX, and you’ll see the results in no time.
Business
David Faraco and Aquarius will create the First NFTs in Solidarity with Nature
Published
4 weeks agoon
November 22, 2022By
Andra Tudor
When it comes to the environment, we often think about ways to reduce our carbon footprint or recycle more. But what if there was a way to actually support the environment while also supporting your favorite artist? With NFT, now there is! NFT, or non-fungible tokens, are a new way to collect and trade digital art. And because they’re stored on the blockchain, they’re completely secure and immutable. That means that when you buy an NFT, you can be sure that you’re getting the real thing and that your purchase will support the artist directly. Plus, NFT are a great way to show your support for environmental causes. Aquarius and David Faraco are teaming up to create the first-ever nfts in solidarity with nature.
What is an NFT?
An NFT is a digital asset that is stored on a blockchain. The term NFT stands for Non-Fungible Token. NFT are unique, unlike traditional cryptocurrencies such as Bitcoin and Ethereum, which can be exchanged for goods or services. NFT have been gaining in popularity due to their ability to represent digital assets in a more secure way. For example, an artist could create an NFT of their work and sell it as a digital collectible. The benefits of using an NFT include the fact that they cannot be counterfeited and are tamper-proof. David Faraco Heredia, will be creating the first ever NFT in solidarity with nature. This project is aimed at helping to preserve our planet’s natural resources.
How will David Faraco’s NFT help nature?
In David Faraco’s native country of Costa Rica, nearly a quarter of the land is protected in some way by the government. This includes rainforests, national parks, and biological reserves. Now, with the help of blockchain technology, Faraco is hoping to do even more to protect the environment. Faraco is the founder of Aquarius Crypto Universe, a company that creates non-fungible tokens (NFT). NFT are digital assets that can be bought, sold, or traded like traditional cryptocurrencies. However, unlike Bitcoin or Ethereum, each NFT is unique and cannot be replicated. Aquarius will use NFT to create digital certificates of ownership for land and wildlife. These certificates will be stored on the blockchain, making them tamper-proof and impossible to forge.
What are the benefits of using NFT?
- According to David Faraco, the benefits of using NFT include “the ability to show provenance, the immutability of the data, and the trustless nature of the technology.”
- He claims that by using NFT, we can “create a more sustainable future for our planet and its inhabitants.”
- Faraco believes that NFT “have the potential to revolutionize how we interact with and value Nature.”
David Faraco, CEO of Aquarius Crypto Universe, has announced that they will be creating the first ever NFT in solidarity with nature. This comes as a response to the growing environmental crisis and the need for new ways to support and protect our planet. NFT are unique and cannot be exchanged for another currency. This makes them ideal for supporting causes and organizations, like Aquarius, that are working to make a difference. These NFT will be available for purchase on Aquarius’ website and will help support their environmental initiatives.

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