There have been a lot of big developments to be found inside the automated vehicle space over the last few years. With countless car companies throwing their hats into the ring, it’s only a matter of time until cars that don’t need drivers are able to spend more time on the road. Of course, though, personal transport is only one side of this, and the automated driving scene is much more likely to impact logistics in the short-term. But how exactly will this change the way that transport companies operate, and how will the roads you use be impacted by changes like this?
Currently, many truck drivers have to push themselves to their limits to be able to get their work done. Long drives can easily be held up, but important deadlines can’t be missed without throwing off an entire schedule, and this leaves drivers having to miss sleep and drive long distances without breaks. A tacho card will usually be used to monitor this, making sure that drivers don’t break the law. Automated transport promises to solve problems like this, with digital machines never tiring and being able to work for days on end without having to take a break.
Many transport companies have to use the roads at the same time as normal drivers to make sure that they can make their deliveries without pushing drivers too hard. This sort of approach wouldn’t need to be taken with automated vehicles, instead giving transport operators the chance to choose the quietest times to have their machines on the road. Alongside this, route planning can be more dynamic, with plans being changed on the fly to make up for things like traffic issues. Of course, though, as a big part of this, normal drivers may experience some strange behavior from the automated trucks that they see, especially when they are first starting to hit the road.
While it may be something that changes in the future, transport companies are often more interested in systems that use convoys of trucks rather than simply sending trucks out on their own. This involves having a lead truck that is driven by a normal person, with several other trucks that tail safely behind it. This can make it much easier to have trucks follow specific routes without having to rely on GPS systems can lose signal or be disrupted in other ways. Of course, though, as a big part of this, many transport companies simply can’t afford the technology like this, and it could be a few more years until they start to be spotted when you’re out and about.
With all of this in mind, you should have a much better idea of how the automated logistics market is going to change roads over the next few years. The way that you drive will almost certainly change as time goes by, with more and more automated driving options becoming available all the time.
Improving the User Experience of Your Business Website
The user experience of your site can make or break its success. If it offers a poor user experience, it can immediately turn off your users, causing them to look elsewhere for the products or services that they need. User experience is all about how your users use your site and whether they’re satisfied with the experience it offers them. You might ask things such as whether the site is easy to navigate or whether it provides the information that your users are looking for. Improving the user experience (UX) of your site can help you to get more visitors, improve SEO, and boost your conversions too.
Know Your User
Before you can get your user experience right, you have to understand your user. You need to get to know them so you know what they’re looking for and how to make them happy. You can carry out market research to get to know your users, drawing from secondary sources and surveying people directly to find out what your audience wants from your website. Once you have that essential data, you can use it to make important decisions about the design of your website. It’s much better than designing a site without any knowledge of who it’s for.
Use Clear Calls to Action
Your website is an advertisement for your business. It might also be where people directly purchase and pay for your products or services. Its goal is to get users to follow a journey to becoming your customer. It needs to tell them what to do next and guide them through how to get what they want. One of the most important things to use on each page is a clear call to action. A call to action tells your visitor which action to take, whether it’s signing up for your newsletter, requesting a quote, or adding a product to their cart.
Make Your Site Accessible
Your website should be accessible for everyone, which includes making it usable for disabled people. You should think about the different needs that people may have, including how they can view and navigate your site. Some of the issues to consider might include color contrast, font size, keyboard navigation, subtitles for videos, transcripts for audio media, and how screen readers will view your site. You can find a few different tools that help you to determine how accessible your site is and what you can do to improve it.
Focus on Speed
Site speed is a major factor in user experience, and it’s also very important for SEO. If your site is slow, it won’t perform well in search engines and your users could leave much more quickly than you would like them to. Many things could slow down your site, leaving your visitors frustrated. You might have too many things on the page or perhaps you don’t have adequate hosting to support your site and its users. You can use online tools to test the speed of your site and each of the pages, and many will give you tips on how to improve the speed.
Test Your Design
Whatever your website design looks like, it’s always smart to test it and find out how it’s performing. You can test how people use your site, where they tend to click, and where their focus is. Using a tool like Userzoom’s click testing software, this sort of testing is easy. You get to see heatmaps, darkmaps, and click clusters so that you can see how people use your site. Using this information, you can make changes to your site to ensure you lead your users in the right direction.
Check Mobile Usability
More people than ever are using mobile devices. If you’re designing a website for your business, it’s vital that it’s usable for mobile users. They need to be able to use your site and have the same great experience as anyone using a desktop computer has. Your design should be responsive so that it adapts to different screen sizes and browsers, and can be used with both a touch screen and a keyboard and mouse. Mobile usability isn’t just important for UX but is also a factor that affects SEO.
Create a Scannable Site
Most people who visit your site aren’t going to read everything on it. They will take everything in by scanning each page, stopping on the bits that they feel are the most important. So it’s smart to think about how people might scan your site and how to make the information on the page easy to digest. Breaking text into small chunks helps to make it easier to scan. Similarly, using different font sizes for headings and paragraphs allows you to identify the main subject of each piece of copy. It’s also good for SEO if you use the right heading tags.
Keep It Simple
Some websites might need some complicated coding behind the scenes to make them work. However, when it comes to what your users see, you usually don’t want to make it too complicated. People want to be able to navigate around your site with ease and find what they’re looking for. Too many elements or complicated navigation will make it more difficult for people to get around your website. Keeping it simple is the best strategy if you want to satisfy your users.
Provide Engaging Content
When your website users are looking for valuable information, you can provide it through engaging content. Your content might include blog posts, videos, or even a podcast that covers topics that are relevant to your users. Publishing regular, fresh content keeps people engaged and it can be great for search engine optimization too. Your content can be both informative and entertaining, providing your users with interesting material that helps to move them along in their buying journey. It’s useful for securing new customers and keeping existing customers engaged too.
Improve the user experience for your business website and you could start to see more conversions and sales.
The Key Approaches To Strengthen Your Business’s Data Security
Data security threats have become a topic of much concern as of late. We’ve all seen news of breaches both severe enough and frequently enough to reconsider how we protect our business. If you’re concerned that your business doesn’t have the provisions to protect itself from such a threat, then here are some of the approaches that you might want to take a closer look at.
Understanding cyber attacks
First of all, it’s important to understand the nature of cyberattacks. They are any form of attack that’s designed to access and exploit your system and network. The goals can include deletion of data, erasure of it, as well as denying your own access to it. However, cyberattacks come in many forms, meaning that you need to ensure that you have a scope that’s defended in various ways. Look at some of the most common cyberattacks lately. They include not only hacking through security flaws but also making use of scams to trick your team and the proliferation of malware that can steal data for them. As such, there are four main approaches to preventing the threat of a cyberattack.
Install the right tools
Hackers and cybercriminals have a lot more options at their disposal, the more open that your system is. As such, you should take a look at the various kinds of cybersecurity software that you can install on your systems. Antimalware is all about finding and eliminating things like viruses and spyware that can change or steal your data. Firewalls prevent unauthorized access to your networks. Virtual private networks usually hide your connection to networks while also encrypting any of the data sent to or from your systems so that if someone were able to “eavesdrop” on your connection, they would be unable to make sense of the data being sent. Depending on the type of network you work with, all of these tools might be necessary.
Have a strong IT staff
As a business grows and it becomes more reliant on sensitive data that, if stolen or erased, could be a huge cost to the business, it becomes more important to make sure that the IT team you have is able to responsibly keep that data safe. As such, beyond your basic IT support, you need those who specialize in security. You can outsource to expand the team or hire more members, but you can also look at providing training such as a masters in cyber security online, which may be more cost-effective in the long run. What matters most is that you make sure you have someone with the right skills and understanding of cybersecurity on your team in the end.
Training a smarter team
The team that protects your business from cybersecurity threats isn’t just the IT specialists that should know better. Any individual who uses any of the endpoints, including apps, devices, and software that connects to your sensitive data should be well aware of their responsibility. Basic IT security training for all of your team should include things such as the following: recognizing scams that they should avoid, making sure they don’t leave their terminals alone while they are logged in, and the appropriate ways to report any evidence of a perceived breach. A large number of successful data breaches are caused by employees who did not perceive a potential threat, such as phishing scams or dodgy links that then lead to someone getting hold of their access data.
Adapting to new endpoints
As your business grows and its IT scope grows, you’re likely to start adding new hardware (such as PCs, tablets, and the like) to devices that can access the data you want to keep secure. Similarly, new software might make use of that data as well. It’s important that you and your IT team consider the security of each endpoint, making sure that it doesn’t open up any new breaches in the network that can’t easily be covered again. This is especially important in the age of remote working. You need to make sure that any devices that your employees use have the right tools on them to protect them from outside interference. This can mean, for instance, having the policy to provide VPNs and anti-malware for each employee that remote works and making sure they’re installed.
The pointers above are just the start. You need to take a more detailed look at each and every one of these considerations to make sure that you’re taking a comprehensive approach to preventing breaches and the massive reputational and financial damage that they can do to a business.
Art & Technology
Art has accompanied humanity for thousands of years. Artistic expressions allow us to communicate emotions, feelings and even record historical events. However, art does not remain unchanging and artists have found new forms of expression in technology.
Some people mistakenly consider the concepts of art and technology to be totally opposite and heterogeneous. However, it is almost impossible to explain the impressionist style in painting or the silkscreen printing technique without the implementation of innovative technological resources for their respective periods.
In this sense, as can be seen in this article published on the leading art market data and analysis platform, Artificial Intelligence (AI) and other technological tools aim to be the present and the future of art.
What is the future of art in the technological world?
Thanks to the many technological advances, more than a few aspects of daily life have become simpler and easier. For example, in the last year, collectors, buyers and art lovers have been able to enjoy both 100% online auctions from the best houses, as well as paid virtual tours of the most prominent and important museums.
For these reasons, it is reasonable that art and each of its processes (from the artist’s inspiration to the production of the works or their commercialisation) find the necessary tools in technology.
Artificial Intelligence (AI)
AI is helping thousands of artists from different branches of the arts (music, photography, film, painting, among others) to create unique and different pieces, never seen before. AI serves as an important tool to facilitate tasks that, until a few years ago, were only possible through the human mind.
AI computer algorithms provide efficient and accurate solutions to problems related to cognitive activities, such as pattern recognition and data processing in art. Although there is still much to be discovered and created through AI, this technology is already making everything much easier and more intuitive for artists.
No, this is not a fiction film. Creating new art through virtual reality is already a fact. Virtual reality gives artists the opportunity to create totally innovative and original pieces.
The three-dimensional computer-generated environment, which until a few years ago was exclusively used in sectors such as medicine, sport, architecture and entertainment, is now also the future of art. This technology offers multiple benefits to artists. However, we must not forget art lovers, who through augmented reality can enjoy the work of their favourite artists, even if they are thousands of kilometres away.
For their part, 3D prints have been a great success in the world of modern art. With this technology, more than a few sculptors have benefited from the process of creating them. 3D printing solves many problems associated with sketching errors, as well as the limited storage space in studios and workshops with limited square footage.
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