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The Smartest Ways to Develop Your Business

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Many business owners who are new to the game sometimes play things a little too safe. They’re just hoping not to fail; but in reality, this mindset sometimes keeps them from fulfilling their full potential. If you’ve already had a semblance of success, then don’t stop there: keep on going! In this blog, we’ll take a look at some of the smartest and most effective ways to develop your business. Incorporate these tips into your operations, and you might find that you don’t only bring in more customers, but that you begin to feel more confident and robust as a company.

Streamline Your Services 

It’s tempting to think that ‘more is more’; that is, that the more products or services that you offer, the more business you’ll get. But this isn’t really true. In many cases, it’s better to go with a ‘less is more’ approach. You’ll probably have one or two core services that you excel in; don’t complicate things by adding more services just in the name of expansion. Instead, focus on what you know you already do well. The deeper you go into those things, the better you’ll be able to serve your customers. 

Hiring Employees

You may have begun your business as a one-person operation, but there’ll come a point when you need to bring other people on board. You simply can’t do everything yourself! And in any case, it can often be more fun and satisfying to work with others anyway. If you’re going to push your company as far forward as possible, then you’ll need to ensure that you’re hiring talented, motivated individuals. A subpar employee will only hold you back. So before hiring, take a read up on the best tips to hire the right employee. Or, if you really don’t trust yourself to get it right, you can hand the job over to a recruitment agency.

Outsourcing Tasks

Of course, it’s not as if you’ll be able to hire an employee for every single task at your business. But that doesn’t mean that you should do them yourself. You’ll serve your business better if you’re able to focus on the tasks that you know you do well for your business, rather than the time-consuming or complicated tasks. For those jobs, look at outsourcing. There are plenty of tasks that can be completed by external companies, such as your IT needs, accounting, customer service, and so on. This won’t just make your business look and feel more professional, but will give you the time you need to focus on pushing your business forward in other ways. 

Survey Your Customers

You could significantly improve your business operations if you could simply give your customers what they want. Wouldn’t it be great to implement new operations into your business and know that they’ll be accepted by your customers? Well, it turns out there is a secret weapon that’ll provide this level of insight: talking to them! Surveying your customers is one of the most effective ways to nudge your business in the right direction. While you won’t always get the feedback you want, and getting your customers thoughts can sometimes be challenging, it should be considered a highly important part of your development. 

Monitor the Competition

You’re going to have plenty of good ideas for your business, but it’s not as if you’re going to be the only company doing what you do well. You will, of course, have competition, and it’s important that you’re keeping up with what they’re doing. This can help to guide your own decisions; if you don’t, then you could find that you’re left behind the times. One good way to ensure that you’re at the forefront of your industry is to be aware of what’s going on! A good place to start is by attending trade shows relating to your industry. There you’ll get an insight into what your competition is doing, and where things will be moving in the future. 

Step Up Your Marketing

The more people you can reach, the more you’ll be able to grow your business. One issue that many companies have is that, while they may feel like they’re marketing their business well, it’s not as effective as it could be. So take another look at your marketing operations, and see where you can make improvements. There are plenty of tactics you can use, but they’re not all of equal-effectiveness. Banner marketing is increasingly ineffective. Ringless voicemail and SMS marketing tactics like those offered by Drop Cowboy have been shown to be more effective. Rethink your approach to your marketing, and you might just find that you can significantly boost your business success.

Collaborations and Opportunities

The bulk of what you’ll be doing will be all about your company. But it’s not as if that’s the only option available to you. One great way to develop your business is to look at collaborations with other companies and to explore new opportunities. How this will look will depend on the type of business that you have — but a good place to begin your thinking is to think about working with other companies in your industry who are not direct competitors. This can provide your business with an injection of energy and also expose your business to a whole new audience.

Updating Your Branding

You might have developed your branding pretty quickly in the early days. But now that you’ve gotten some success, could it be time to give it an update? Solid branding can provide a great platform for your business, so it’s not something that you should take any chances with!

Looking Further Down the Line

Finally, one of the best ways to develop your business is to think about further on down the line, and think about the things you’ll do then. Everything might be going well now, but the future is coming whether you like it or not. If you make plans now, you’ll be able to take advantage when the future finally arrives.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Matica’s CEO Sandro Camilleri speaks about security in digital payments

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One thing is for sure: the COVID-19 pandemic accelerated many behaviors and trends that once were holding their pace. A great example can be found in digital payments and online shopping. According to Rakuten Intelligence, from March through mid-April, e-commerce spending in the United States increased more than 30% compared to the same period last year. When it comes to worldwide scores, it reaches the surprising increase of 74%.

Although books and cleaning products led the ranks mapped by Rakuten, specialists argue that digital payments and online shopping are here to stay, as much as it has already been observed in Asian countries. In this sense, securing financial transactions and protecting consumer data became a mandatory issue to be addressed both by companies and the government.

As a leading European company in the processing and printing of cards and identification documents for security systems, Matica Technologies is dedicated to granting safety and technological solutions to businesses dealing with financial transactions online. According to the CEO and founder of Matica, Sandro Camilleri, the advent of digital payments is a revolution similar to that which technology has caused and is currently causing in other areas, such as transports. “It is an inevitable revolution, which citizens will have to get used to, and which must therefore be managed in order not to risk unintended consequences, being the key issue obviously safety,” he argues.

Camilleri stresses that there are two different phases when it comes to digital payment security. A first one is about information and personal data storage, one of the greatest topics of our time and also a potentially enormous market sector. The second, less discussed though equally important, is guaranteeing strength and security for the financial transaction itself — and this is a purely technological issue. “The use of chips that are equipped with incredible memories, high precision lasers and holograms makes it extremely difficult, not to say impossible, for any attacker to clone a card produced by us. Secondly, the transaction must be secure thanks to specific and constantly updated software,” explains Matica’s CEO.

Now, when it comes to privacy, Camilleri states that people must be aware of what is at stake when data is leaked and why such occurrences are so alarming. With more and more appliances being automated and connected to computers and to the internet, such as is the case for cars and home security systems, cyberattacks could lead to consequences that are not only terrible, but tragic. 

In such situations, Matica’s CEO believes that only biometric data could spare individuals from having their systems hacked, though this data must be filed with care and used only for strictly necessary purposes. In any case, Camilleri argues that using biometrics is becoming day by day more inevitable with the increasing rhythm of automation, and this is a feature that can already be found in some of Matica’s available systems, such as is the case of the passport series.

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The Importance of Branded Clothing

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When it comes to the basics of branding, it’s essential that you don’t skip out one of the most important aspects of your store; clothing. When it comes to creating a professional image for your business, first impressions count and you want your customers to believe that you are a credible and reliable business. The best way to achieve this excellent first impression is to pay more attention to the appearance of your staff and creating a consistent company image.

So here are a couple of tips that will explain the importance of branded clothing and why you should invest in it.

Creating a sense of team spirit

One of the biggest advantages of having branded clothing in the workplace is inspiring a sense of team spirit. It’s important to have everyone on board when it comes to running your business. It could be your brand message, commitment to customer service or even your values as a business. Whatever the case is, having everyone wear the same uniform can help promote teamwork in the workplace.

It’s an inexpensive way to show professionalism

It’s surprisingly cheap to purchase customer embroidered badges to sew onto plain shirts. This is an inexpensive way to create a branded uniform and also means that you can remove the badges when the shirt is ruined and then stick it to another shirt. It also means you can just buy blanks in different sizes instead of having multiple shirts printed. This is usually a much better option than pre-printing a bunch of shirts and hoping that they fit a new staff member. If you take this approach, you’ll find that you can easily create a sense of professionalism on a budget.

Showing who the staff members are

When you first walk into a store, it’s easy to tell who the staff members are if they’re wearing branded clothing. They’re easy to identify and recognize which enhances the customer service, especially in a relatively large store. For instance, if you run a clothing store with multiple floors, then having staff members in uniform will ensure that your customers know who to speak to if they need assistance.

It inspires confidence in your shoppers

You might not notice it immediately, but people will react more positively to your brand if they see that you and your staff are proud of your work. Having a branded uniform means that your staff are more than happy to represent your business, and this inspires a sense of confidence in shoppers that is difficult to achieve in other ways. They want to see that your staff have faith in your brand and a branded uniform can show this in a subtle way.

At the end of the day, a business doesn’t need to force its staff to wear a specific uniform. We’ve probably all seen or experienced it before; a store clerk or staff member that isn’t wearing a specific uniform. However, there’s no reason why you shouldn’t create a consistent and professional brand image with your clothing.

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5 Main Advantages of Colocation Hosting for Your Business

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Your organization requires a data center business plan if it is going to move forward to expand smoothly. Thus, you must look at your IT needs and decide what is to come so that your business can grow. If you are not sure whether outsourcing to a colocation facility is right for your organization or not, read on to learn what to consider.

1. Many Connectivity Options

Rather than building a private data center, which is a major capital expenditure, many companies choose a migration of their data instead. The range of connectivity choices available makes colocation a great choice in several cases, particularly if expanding the company’s infrastructure is necessary. Rather than laying down and integrating expensive cables, it is often more budget-friendly to use colocation facilities that easily connect to leading providers of internet services, network services, and more.

2. Scalability

When your current data solution is no longer enough, then it is time to consider scaling the IT infrastructure so that your business can continue to grow. Using a colocation provider allows you to agree together on service terms that allow you to scale services as necessary. If you’re interested in this scalable solution, check this page out for more information.

3. Less Downtime

A big benefit of colocation hosting is less downtime. An outage is costly for any company because it means less work is being done then, which equals fewer sales. Significant work must go into catching up on operations afterwards too. Thankfully, colocation data centers reduce downtime and maintain hardware because they have many supports, including different power sources and physical security.

4. Data Security

This point is essential. Your business has data that you need to ensure is secure for your customers and for the organization generally. Keeping patented data out of competitor hands is important, and you have an ethical obligation to your customers to safeguard their personal details too. Thankfully, colocation data centers have cutting-edge security measures in place. The colocation facility also has many policies that align with compliance regulation for various types of data, which means you won’t have to worry that you are vulnerable to lawsuits.

5. Lower Costs

Finally, colocation reduces costs in many ways for your growing organization. For example, you will save money as you will consume much less power after the relocation. Not only that, but you won’t have to own and operate hardware for networking because that is taken care of by the trusted colocation provider.

Deciding to Make the Move to Colocation Hosting

If your business has complex needs for an internet infrastructure, colocation can offer significant benefits, including saving money, state-of-the-art security methods, and scalability. It’s nice not to have to worry about infrastructure anymore too.

When your business moves to a colocation data facility, you can then focus on daily operations and an expansion strategy, rather than spending time managing an on-site data center. You can spend your time efficiently by outsourcing in this way, which makes it a successful part of building your company’s future.

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