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6 Things That Can Undermine Your Small Business

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It’s not easy running a small business, as anyone who has undertaken that challenge can attest to. You need to work harder than the bigger companies around you, with a smaller budget and a smaller team. However, while there are plenty of external aspects that can make it difficult to build success, sometimes the damage happens internally, too. Many small business owners end up inadvertently undermining their business, without realizing it. Below, we take a look at some of the more common mistakes that company owners make, as well as provide some tips on how to overcome them. 

Jack of all Trades

You might know that you’re a small, one-person operation, but there’s little value in shouting it from the rooftops. Your customers don’t need to know that, or at least not from their very first interaction with you. It just doesn’t always look so great if a person is the receptionist, accountant, support person, and expert in the company. If you’re handing out business cards, put your name and your main role as the title. You may also consider outsourcing your receptionist duties to another company. Both these things will make your small venture look bigger than it really is.

A Bad Employee

However, it’s not as if you’re out of the woods just because you’ve got a team of staff. The more people that you add, the more potential there is for something unprofessional to occur; at least when it’s just you, you’re aware of what’s going on. Because of the impact that your employees can have, it’s really important that you take steps to develop a robust hiring policy, one that’ll lead to professional and courteous employees coming on board. Don’t forget: everyone at your company has the potential to undermine your professionalism. 

Inconsistent Branding

It’s important that you’re firing on all cylinders if you’re going to make the most of your business. As we said earlier, you’ll be competing against bigger companies, so there’s little margin for error. In your quest to deliver your best, your branding will be key. If you get this aspect of your business right, then you’ll appear much larger than you really are. However, in many cases, business owners don’t take their branding as seriously as they should, and it shows. The message and the visuals used to portray that message can be used inconsistently. As such, it’s recommended that you use a Corporate Identity Management platform, which will help ensure that all your visual assets are used correctly. Ultimately, it’s all about creating a solid image of your business in the eyes of your potential customers.

Lack of Updates

You might have worked hard to develop an excellent website when you first got your business up and running, but alas, it’s not as if you can just sit back and enjoy your work. If your business is going to stay relevant, then it needs to be updated. This doesn’t mean changing everything; it just means showing that the website is actively managed, rather than dormant. You could have a blog, for example, or slightly change your design to match whatever is happening seasonally (such as Christmas or Halloween). The same principle applies to your social media channels. They can be excellent tools for your business, but only if there are regular updates. There’s nothing sadder than seeing a company’s Facebook or Twitter page that hasn’t been updated in months. It can make people doubt if the company is still in operation.

Untidy Environments

So far, we’ve talked about the things that you pump out into the world, such as your website and branding and so on. But from time to time, you may find that you have visitors to your work premises. This is another area where things can be undermined, so it’s important to look at your environment and ask some questions, such as: is it tidy? Does it reflect your company well? Is there anything that would give someone an unfavorable impression of our business? People do, rightly or wrongly, make snap judgements about, well, everything. If your offices fall short in any way, then it could be a mark against your business. 

Suppliers and Practices

Finally, it’s always worth interrogating your working practices to ensure they’re in line with modern standards and expectations. If they’re not — say, you’re using practices that harm the environment and/or people — then there could be a backlash. It pays to have an ear to the ground and move as times change.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Explore What May Work Better For Your Business

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What works for one business is not necessarily going to work for another. But one mistake that many small business owners make is chasing solutions that they see working for other businesses. It leads to the copycat style of business, and it’s not always going to do good. It’s easy to follow in the footsteps of those that have gone before you, but now that the business market is so crowded, following what someone else is doing is not going to get you anywhere. Being in business should be about being innovative and successful. We know that someone is always going to have done what you have done, but you should be figuring out what works for your business based on your own ideas. There are ideas such as marketing techniques that work universally, but there are some things that we’re going to discuss today. We want to show you how you can explore what may work for your business, and the areas of your business that might need a little boost at this time of the year. We’re still very much in the New Year dip in terms of sales, so hopefully this will help you boost them!

Better Business Management 

Better business management is obviously going to improve the chances of success of your business. We’re not all born to manage a business, and often, the modern day entrepreneur is setting up their business without a clue what they’re doing. There are some that start out having been a manager at a company before, but still, the actual processes of running a business are all a learning curve. Some of you may not have learnt as well as others. Although you will have learnt how to make sure your business is running, when you get to the stage of hiring employees, you’ll realise you don’t know much about business management. About how to get a team of people working together to do the work that you used to do on your own. So better management techniques could be monthly meetings to check in on your employees, even if you only have one. Get them to explore share their worries and support them. Business is always going to work better if you do.

Better Data Management

Data management becomes essential to a growing business. Filing away loose pieces of paper, and using computer systems to electronically organise files is not going to work. There are only so many folders and documents you can store before it gets too chaotic, especially for a growing business. So you suddenly require a database, and enter this alien world that you don’t understand. Which is why it’s best left to an expert. They can advise you what database will work for you, such as this oracle database compare, and support you with it along the way. It takes specialist companies who dedicate their time to data management to actually control the database and utilise it. A company can easily use the database to process and understand customer data, for example, which can then allow sales to be manipulated.

Better Social Media Management

Social media management is key to a small business. It’s usually the marketing technique of choice for a startup, and sometimes we see such poor management of it. Social media management should be daily. You should be taking time each hour to interact with customers, post to your social media pages, and gain a following. The world is revolving around social media at the minute, so it’s the perfect place to attract the right attention. It’s not something that’s going to happen in a week or two, it’s something that’s going to happen over the course of many months. Building a following takes knowing algorithms, customer interests, and the best way to make posts look eye catching.

Improve Your Customer Relationships

Customer relationships are hard to maintain. Once you get on a path of creating problems with a few, the bad reviews come flooding in, and your company suffers because of it. So, to improve customer relationships, you need to focus on building rapport beforehand. Customers need to know that you’re interested in something other than a sale. If all you’re talking is numbers and products or services, you’ll fail to build solid relationships. If you learn about their lives and take an interest, they become long term customers. It’s simply what’s needed to build basic human relationships, let alone a customer to business one. Loyal customers are the backbone of a growing business.

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Breach Interceramic with payments agreed to Dal-Tile and Mohawk Industries

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The plan of Interceramic´s president in Mexico, Víctor Almeida García, to turn the company he directs into a relevant player of that industry but in the United States, falls apart with accusations of default of agreed payments, in a sales process in the one that participated with two North American companies.

The conflict has as its origin that for some years, Internacional de Cerámica S.A.B. from C.V. (Interceramic), belongs to the American firm Dal-Tile International, Inc., which in turn is part of the American giant Mohawk Industries, Inc, both companies with subsidiaries in Mexico.

Almeida García himself said in recent months that the company he runs was at a vulnerable point, since the demand for its products in Mexico has declined considerably in recent years, in addition to maintaining a historical debt in dollars, which makes Your income an unstable situation.

Under that context, Dal-Tile determined to liquidate the Mexican company Recubimientos Interceramic, S.A. de C.V, of which it is a partner, as well as closing the production plant in Mexico, supported by an arbitration process.

Although Interceramic has filed lawsuits and appeals to appeal the decision of the company belonging to Mohawk Industries, the resolutions have not been in its favor in the absence of compliance with payments and evidence, as judicial and federal authorities have granted protections to Dal-Tile to stop the legal process to which the Mexican company clings.

Among other accusations, Interceramic in Mexico has argued that this is a case of corruption, bribe of judges, influence peddling and nepotism, however, it has not presented any evidence confirming its appeals.

In November 2019, Interceramic filed a criminal complaint with the Special Prosecutor’s Office in Combating Corruption, an agency that responds to the Attorney General’s Office, against the Tenth District Judge, Matilde del Carmen González Barbosa and the Magistrates Ignacio Cuenca Zamora and José de Jesús González Ruiz, both officials from Chihuahua, a Mexican state located in the north of the country, who have been pointed out about corruption, influence and bribery traffic, without having proven their participation in the process, whose file number It is FED / FECC / UNAI-CHIH / 0000712/2019.

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One-click home cinema: benefits of watching movies online

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Movie with Friends

For years the cinema has been one of the most popular entertainment activities for people, a satisfying activity and ideal for a moment of leisure, relaxation and distraction. Movies have not gone out of style and continue to be the most popular entertainment option in the world. Over time, this has not changed, only that it has been presented in different forms, increasingly accessible to more people, and with broader content to satisfy all tastes. There are many ways to watch movies comfortably, and that adapts to different circumstances. Technology has been part of change to meet new user demands.

This practice has changed over the years, in the beginning it was necessary to go to a theatre or cinemas to see a film, then began to appear the shops, also known as video clubs, in which you could rent the films of your preference for a certain period of time, so that the cinema not only became more accessible to everyone, but also allowed you to enjoy it from the comfort of your home. 

With the internet revolution, we gave way to the possibility of transmitting movies online with the creation of web pages and streaming services both paid and free, that took to the next level the enjoyment of movies, series and documentaries. 

Although there are popular streaming or video-on-demand services, they have a series of disadvantages, among which the limited catalogue of films, series and documentaries stands out. However, on the Internet it is possible to access free of charge a wide range of audiovisual content of quality as well as preference and according to the taste of each user, thanks to websites such as 123movies, which allow you to bring entertainment to your home.

These modalities give you the option of not only spending time with family or friends, but also allow you to enjoy your favourite movies when and where you want, as well as follows series at your own pace without having to be aware of schedules and programming on your television, is an option that has certainly adapted to the tastes and needs of each person. This is the possibility of enjoying good quality content from any electronic device with Internet access, that is, you can access it from your computer, tablet or Smartphone. 

With all the comforts of home 

While going to a cinema to see the premiere of a movie you’ve been waiting for months can be a unique experience, it can also be exhausting, expensive and annoying, especially if it’s a highly publicized movie, because you’ll have to deal with long lines and live with the anguish that tickets may run out before you can buy them. 

You may also have to deal with uncomfortable situations such as rooms full of noisy people, fans who love spoilers and even children crying, all situations that may ruin your experience, which is not the case when watching movies online from home. 

No subscription required 

As mentioned above, there are several streaming and video-on-demand platforms on the Internet; however, in order to access this content they require a subscription, which not only limits access to this content but also requires a monthly payment that usually further limits the time in which each user can enjoy this content. 

With the websites available to watch movies online. Access the content of your choice without having to spend a significant amount of money, as well as the possibility of enjoying it at any time of day and place, since it is only necessary to have an internet connection. And even, many of these sites offer the possibility of downloading the content of preference and high resolution.

Availability in all genres

One of the great benefits of these websites is that most have a content organization system that is easy and simple to use. In which not only are located according to the most recent releases, but can also be viewed according to gender preference, allowing filtering the content according to personal interest and tastes. 

Also, it is increasingly possible to access the latest high resolution releases more quickly, so it is no longer necessary to wait months or even years to see them from home or wait to have some free time and extra money to go see them in theatres. 

One of the concerns when using the Internet is to enter fraudulent websites that can represent a risk to the life of your electronic devices. Fortunately, there are several reliable websites not pose any risk to your electronic devices.

The reality is that more and more people are turning to the online options available to them for various activities, whether for work or entertainment and watching movies online is just one of those. The advantages of this modality are infinite.  There is nothing like enjoying a quiet afternoon from the comfort of your home. 

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