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Reach a worldwide audience with the translation services

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In the digital age there is no doubt about it, the world is getting smaller. No longer is communication limited to just one channel, medium or country. People all over the world are accessing new information, new products and new services every single day, and are no longer restricted to their local area.

Through the internet, whether it is websites or social media, businesses now have the chance to connect with these customers from all around the world. But with geographic barriers broken down, how can you start to break down language barriers too?

The answer lies in translation services. Once the remit of the travel and tourism market, where translation was by necessity, it is now far, far wider than that. For a business to become truly global, it needs to be multilingual, and to do that you need a linguistic solution from the professionals.

The benefits are obvious, reach more people and your business will grow. It is the best path to success of your business, with the potential for growth far larger once new markets are opened up.

Why choose a translation service

With all the effort in the world, no company that is not already a huge global corporation simply cannot provide translations at a native level in multiple languages. Simply recruiting native speakers is near on impossible, and even then the wage bill would be huge as you try to cover as many languages as possible. Even those companies large enough to have access to those types of resources can struggle, and tend to use professional translation services themselves.

With translation services provided by experts, you can ensure your project will be a success and delivered on time. They will have a pool of resources readily available to turnaround the work fast, but with a driving commitment to the highest quality. No matter the size of your project they will be able to scale up to meet the resource needs, in a way that is far harder to do on your own.

Look for a translation service that has a large platform of native professional translators. They will be familiar with local idioms, expressions and the nuances of the language you want to communicate in. Localization is about far more than just translation of text, it is about cultural context and getting this right is the only way to truly connect with a global audience.

You should be able to simply explain what you need, in which languages, and you can have faith that it will be done.

With the right translation service, you will find a partner in success, dedicated to helping you achieve your globalization goals.

A translation service can deliver more visitors to your website

More visitors, more customers, more sales. It is a simple numbers game. But how can translation services deliver more visitors?

You have probably already got a well established SEO strategy, you know which keywords and other items to include in your website content to lift yourself higher on the search engine rankings. It is the core part of any digital marketing strategy.

You now need the same in multiple languages, and translation services can deliver this. With SEO experts and local knowledge, translation of your website content will be optimized for key search terms and local trends in the country you are targeting. How else would you know which terms are currently relevant, what local language trends are and how to utilise them. No modern language ever stands still, it is adapting all the time, and to keep up, you need professional native speakers.

A good translation service will also be able to write relevant, informative and optimized blog posts on topics likely to interest the local audience, and tie it together with social network publications, which will all help drive traffic to your site. It is not enough anymore to just focus on the one channel of communication, it needs to be holistic across all channels if you want to be seen.

Having native local experts will also help you engage with your new found customers, and can dramatically improve retention of those customers, by assisting you achieve a truly integrated campaign of engagement.

More than just the written word

Technological advances, mean that communication is so much more now than an intelligently translated website. With video, audio, voice interaction and of course the written word, customer journeys have become so much more interactive.

The best content these days uses all types of media to engage with an audience, and the more content rich a website is, the more likely it is that the audience will convert to being paying customers.

Translation services can help with this. Whether a voice over service for a corporate or introductory video is needed, or you are offering an online service that is interactive with the user, getting the right use of language is all important.

Whether it is the in the design and interpretation or audiovisual production subtitling, hiring a translation service to do this work will add consistency and quality to the customer journey.

Professional help when you need it

Another benefit of hiring a professional translation and communication agency for your linguistic needs, is you can be sure of the quality. Not only for the work itself, but also in the reviewing and editing process.

There will also be occasions where there are legal implications in the text that is being translated. Perhaps it is in the terms and conditions of a service you are providing. Or terms of usage or your privacy statement. Whatever you need, a good translation service can offer sworn translation services, to ensure that you are meeting your compliance obligations.

This can work for many areas, such as financial invoicing and legal paperwork. No matter how complex the document, you can trust that it will be delivered correct and on time as you need it.

Expand your horizons, reap the rewards

If you haven’t started on your journey of becoming a truly global company now is the time to start. It just makes good business sense, and the investment in the right translation partner will pay back a thousand times over.

It may seem daunting at first, but translation agencies exist to take that pain away. Ultimately the easier it is for a customer to communicate with a business, the more likely they are to use that service or buy that product again and again.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Gutemberg Dos Santos and Robert Kiyosaki share their vision of leadership

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Gutemberg Dos Santos is a Brazilian-American entrepreneur and one of the main promoters of the use of Blockchain technology and crypto economy.

Gutemberg Dos Santos and Robert Kiyosaki

Gutemberg Dos Santos a couple of years ago sponsored an event in which the Guinness Record broke with the largest number of people playing Cash Flow, a game developed by Robert Kiyosaki. Today, Dos Santos shares some reflections that emerged on that occasion about what a good leader is. 

A good leader is an excellent guide to reach common goals. If I want my team to work successfully I must share my skills and offer the best tools for their performance. I am also committed to strengthening the capabilities of each of the members and never assume that we all work the same as diversity enriches and complements the unit. 

Sharing experiences. If I share my experiences with the rest of my team regarding the success and failures I have had in some projects, I will empathize with my team and together we will be able to reach the goals proposed for the company.

Listening. This part is essential for a business to prosper, if I do not listen to my people I will be walking towards darkness. I must always remain alert to the doubts and questions that my team may have, in this way I will know if we are all on the same frequency and we are walking towards the same course.

Motivating my team. I take my time to know my team, how old they are, what is their educational and socioeconomic level; what goals they pursue in the short and long term. This will help me find keywords that guide me to be empathetic with them and be able to have better communication. 

Being proactive. When facing a difficult situation, I try to get the best out of it, without falling into frustration and rather detect alternative solutions. Trusting and being flexible. I am attentive to the capacities and strengths within my work team, this way I trust people in order to delegate tasks, likewise I am open to listen to proposals and suggestions that lead us to strengthen our project. 

For more information, please visit : www.gutembergds.com 


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When navigating the Spanish legal system choose the right partner for your business

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xpanding your business internationally is challenging for any company and yet the rewards of entering a new market, like Spanish one, can bring unlimited rewards if you do it right.

Although with great risk comes great reward, one of the ways to mitigate those risks is to team up with a top international law firm like Avalaw. It can not only navigate local laws and regulations for both individuals and businesses, but can also provide services in relation to employment or tax.

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Invest with confidence in Spanish businesses and property 

Spain is showing signs of growth economically speaking, and although slow to recover in the face of the 2008 recession, it is now booming in a way other European countries are not. And with the euro performing well against the US dollar and other currencies it makes sense that eyes are turning to Spain for opportunities.

Of course this is also true not just for business purchase or investment, but also for property investment. In cities like Barcelona for example, the property boom continues with great profit to be made where property attracted premium rates and premium rents. 

However investment can be tricky, especially if you are facing a language barrier. How can you trust that due diligence is complete and fair, and that common pitfalls have been investigated or mitigated against.

This is when having the right business partner to do this for you becomes so important.

Experts in immigration law can save you money and effort

Of course it is not only investment opportunities which will require expert assistance.

If you decide to follow your business opportunity in Spain, or wish to employ an international specialist workforce that requires them to relocate to Spain, then you simply cannot do this without a specialist by your side

Even relocation within the European Union can be tricky with multiple bureaucratic steps needed. After the first 3 months to formally register your presence in Spain, you are allowed to carry out legal activities

For those coming from outside of the European Union the immigration laws can seem complicated, onerous and at times, arbitrary. 

From applying for your identity certificate and identity number (NIE or TIE depending on where you are from), getting registered at the local council offices and setting up social security for taxation or getting your health care card making sure you have the right paper and the right visa depending on your visiting purpose, it can be hard to understand and lead to a lot of frustration that could be avoided. 

Not following the rules can cause serious problems. Not undertaking tax obligations properly can cause problems and sometimes very high fines. And get the immigration laws wrong and you might find yourself having to leave the country very quickly and not by your own choice. With so much riding on these things it is worth every penny to hire an expert.

Even if you are concerned about immigration and visa there are different types of permission to remain in Spain. From the certificate awarded to Europeans who can show financial independence, to the blue card offered to non-European skilled workers there is usually a best fitting option. There are even visas for those just wishing to purchase property or not intending to work.

Living, working and investing in Spain does not have to be daunting

You shouldn’t let the spectre of bureaucracy scare you away from some wonderful opportunities for a new life and a chance to make your business global.

It is easy to find many horror stories about Spanish bureaucracy, even to make a simple appointment can seem impossible sometimes, but the rewards are worth it. Choosing the right legal partner to help you on this journey is a great first step on this road. It is one of the most fundamental relationships you need for a successful and happy time in Spain. Do not leave it to chance and start planning today.

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5 Mistakes to Avoid While Buying Study Tables Online

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Study tables are a necessity in almost every household, office space, public places, etc., where one might just like to relax and read or avidly work on a given project or assignment. Let’s face it, completing tasks within a given deadline is a lot more distracting without a study table present. Sitting for hours on the bed with your laptop on your thighs or reading books casually might lead to back injuries and eyesight complications in the future. Hence it is best to have a proper study table to complete all your tasks and have a comfortable experience. These days, almost all customers have shifted to purchasing study tables online instead of going to stores because it saves a lot of time and money. However, while purchasing furniture online, there are a few mistakes which all buyers must avoid in order to invest correctly and have a commendable consumer experience:-

  1. Ignoring the brand name and price value:– It is really easy to go for furniture which is cheap and the description on the products is very promising. However, do not be fooled by such elevated claims these unknown brands make, because in their mission to sell duplicates of popular brands, they will create a divine image about their product and will rob you off your money. To be on the safe side, it is important to visit sites which are popular and there is good feedback about the purchases made. Try purchasing from brands which have both online stores and shops in the city. Better be safe than sorry.
  2. Impulsive purchasing:- Decisions made on an impulse almost never favour a person’s luck. While purchasing study tables, it is important to consider all possible loopholes that might be associated with it. Take your time to think and make a choice which will complement the area surrounding the study table and also will be durable. Don’t make an investment blunder.
  3. Ignoring the compatibility:– If you want to buy coffee table online or a study table, the surroundings it is going to be placed in must be carefully estimated. For instance, taking proper measurements of the area in which the table will be placed as well as the measurement of the door through which the product will be brought in must be accurate. It is suggested that you find a delivery service which places the table in its right place to avoid future complications.
  4. Not settling the place prior to the arrival of the table:– It is imperative that the necessary documents, books, copies, electronic devices, decor, etc., must be assembled in order prior to the arrival of the study table. That way, a lot of time will be saved and the table will be ready to use sooner. Keep a tab on the return policy from the brand you are ordering your study table from.
  5. Not surfing varieties:- Another major mistake buyers commit is not viewing varieties prior to purchasing a study table. It is more feasible if you surf through the different styles and varieties that these study tables are available in before impulsively investing in one. There are several styles that might suit your preferences like a bed study table, height adjusting table, a study table that can be folded and a light and shade one.

So if you are planning on purchasing a study table or a coffee table online, make sure to avoid these common mistakes to make a sound investment on your purchase and have a pleasant consumer experience.

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