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Who Will Save The Planet: The People Or Big Business?

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Are you worried about climate change and the general state of the planet? If you read our previous article on the subject, you certainly will be and if not, then perhaps it’s time you caught up. The shorthand version is that the world is slowly dying. American talk show host and political comedian, Bill Maher, recently questioned why innovators like Elon Musk are so fascinated by the idea of living on Mars. Instead, he asserted, we should be focusing on saving this planet and correcting the damage done to it. Scientists are constantly trying to warn us that we need to do more to save the planet, but who are they talking about here?

The question we want to answer today: who has the best hope of saving the world and fixing the environment? Is it big business or the individual homeowners? In other words, should we look to the ant or the grasshopper? As the old fable goes, ants may be small but in large numbers they might be capable of far more than the larger, strong Grasshopper. To answer this question we first need to look at the statistics.

The Maths Behind The Melt Down

Here’s an interesting statistic for you to mull over.One child per family, according to experts is the equivalent of 58.6 tonnes of CO2 carbon emissions annually. That’s right, just by having kids and growing your family you are causing the destruction of the world. Try not to take that too personally because actually everyone is guilty.

However, before you get too distressed about this, let’s shine a light on another stat. 100 companies in the world are causing 71 percent of the global emissions that are currently destroying the environment. Essentially, this sends the message that we shouldn’t be trying to change the minds and lifestyles of the individuals but rather the businesses that are slowly killing the planet.

Of course, it is worth considering that while that might seem like there’s just a few bad eggs we are in the age of the massive conglomerates where monopolies are common. Just this month we learned Disney was attempting to buy up Rupert Murdoch’s pride and joy while Warner Bros. continued their efforts to merge with AT&T. What does this tell us? Is it really that surprising that – in comparative terms – a few companies are causing most of the pollution. Absolutely not, but that doesn’t leave the random individual completely blameless. Indeed, it’s fair to say that most people these days own a car or two. A typical vehicle will create over 4 tonnes of carbon emissions per year. Imagine how much damage you’re doing by driving alone.

The Businesses Must Act

One train of thought here then is that it is the businesses that must make changes for us to be able to see the light at the end of the tunnel. Believe it or not, that is starting to happen, at least in some areas of the world. In Denmark for instance, the government has set high stands for companies and the level of carbon emissions they can product. Infact, there is a heavy focus here on renewable energy which actually, all businesses should be looking towards now as a solution.

As well as this, businesses are in the perfect position to introduce innovative technology and processes that could make everything more efficient. Ultimately, this could start at the manufacturing level and we can take jet engines as an example here. So, during the manufacturing of turbine engines, producers now have the possibility of using Laser Light technologies to drill tiny holes into the engine, thus allowing it to cool more effectively. With this feature, the engine uses less energy and is a lot more efficient. For that to happen though, the producer has to use that method. The company creating the planes has to buy from that producer. But, if all this does occur then ultimately it impacts various different processes in the world. Flying from New York to London is suddenly a lot more eco friendly. So, perhaps the phrase should be ‘it starts at business’ rather than it starts at home.

After all, it is the businesses that are going to have to change to ensure that the impact of climate change and other environmental factors are reversed. One could even argue that if every business began to take a hard stance on correcting the impact that their model is having on the environment the issue would be resolved overnight. But, let’s take a closer look at the individual.

Power Of The Public

There are a few reasons why ultimately it is the public that has the power to change the impact we are currently having on the environment. First, of all, there’s that ant, grasshopper fable. There are a lot more people in the world than there are businesses. If everyone changed their energy usage the issues with carbon emissions wouldn’t disappear but they would be significantly reduced.

The public also have the power of the buyer. They can decide and determine who they want to buy from. If the public started turning their backs on businesses that continued to pollute they would have no choice but to act and to change their ways.

As well as this, we have now reached the point where small gestures won’t be enough. As the world population continues to grow, it’s clear that the biggest threat to environment is not carbon emissions but people. Governments need to act swiftly and start taking appropriate measures that may seem severe like limits on the number of children that people can have. While this might seem drastic we  need drastic actions now, if the report by 15000 scientists is to be believed.

Perhaps then this is a trick question. The power to save us isn’t in the hands of the people or the corporations. The power to save us is in the hands of the governments around the world. But of course, governments work, at least they should, in the best interests of the people. As such, if you want to save the planet we really only have one question. How loud can you shout to make sure your voice is heard on this issue?

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Online comparators are the best allies to help you find the loan you need

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When applying for a loan, it is common for people to look forward to having the complete information at hand in order to choose the type of credit and the financial institution that better suits their needs. Online comparators are an excellent online resource, as they explain in detail the best options for users to select the credit product with the most favourable conditions for them.

For many years now, loans have established themselves as one of the best ways to obtain the necessary liquidity to address a wide variety of issues, from financial hardship, to entrepreneurial projects, mortgages and more.

One of the countries where credit supply is one of the widest is the United States, which is due to its strong economic development in all sectors and the fact that it is one of the main drivers of the world economy.

In this sense, there is a wide diversity of ways to obtain money for a vast number of purposes. It is very common in the United States to apply for loans to financiate a trip, to pay fines, to reunify debts, to buy a house or a car, to start a business, etc.

For each type of need there are different categories of loans: personal loans, quick loans, credit cards, mortgages or government loans. It all depends on what the capital is required for, how much is needed and how the amount received is to be repaid, and the respective interest that is to be paid.

How to get the ideal funding?

It is very common to have many doubts when it comes to obtaining financing, especially in the United States, where the range of options is quite wide. This is where the internet plays a fundamental role.

Nowadays, specialised platforms can be visited on the internet to obtain detailed information on all the types of loans that exist, including comparisons of financial institutions and their products, so that the user can select the one that meets his requirements and has the best conditions.

These days, one of the types of financing that are well sought-after are quick loans, which are ideal for getting out of financial difficulties, especially those unforeseen events that sometimes arise when you do not have the necessary liquidity. These are credit products for which few requirements are asked, with short contracting times and with the possibility of receiving the amount the same day.

There are comparative websites that present users with the best fast loan alternatives available in the United States, including options for those who for one reason or another have a low credit rating or simply no credit rating at all. These alternatives are called bad credit or no credit loans.

These platforms analyse the best quick loans and disclose all the details, so that users do not get any unpleasant surprises.

Government loans are in high demand

Another type of loan that has been in high demand in the United States lately are the government loans. There is also a wide variety of alternatives for this type of loan, so it is difficult for many people to know if they are ideal candidates for one.

Digital platforms are also an excellent support in this regard. They  provide users with all the necessary information so they can find out all the details that will allow them to take advantage of the credit options offered by the US government.

There are very useful online resources that can be of great help for people to find government loans for which they can qualify, i.e. for which they may be eligible.

Among the categories of government credits that these platforms analyse are agricultural loans, education loans, commercial loans, housing loans, veterans’ loans, loan repayment loans and much more. In fact, there are web portals that allow you to check your eligibility among more than 1,000 types of benefits.

These portals usually have a loan search engine that consists of a questionnaire to be answered by the user, which allows the user to filter through all the alternatives and review only those that fit the profile and requirements.

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Strategies to Have in Place When Launching a New Product on Your E-Commerce

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When launching a new product on your e-commerce website, there are several strategies you need to have in place in order to ensure its success. You want to ensure that you create a buzz around the product before it even hits the shelves and that you have a plan for marketing and selling it once it becomes available. This blog post will discuss some of the most important strategies you need to consider when launching a new product.

Create a Buzz: 

One of the most important things you can do when launching a new product is to create a buzz around it before it even hits the shelves. There are several ways you can go about doing this. You can start by releasing teaser images or videos on your social media channels or even holding a contest where people can win the product before it launches. This will get people talking and excited about the product, and they’ll be more likely to buy it once it does become available.

Another way to create a buzz is to reach out to influencers in your industry and see if they’d be interested in featuring the product on their own channels. This can help spread the word quickly and get people talking about the product before it even launches.

You can also try to get press coverage for the product. This can be done by reaching out to media outlets and pitching them the product launch story. Getting some press coverage leading up to the launch will help create a buzz and get people talking about the product.

Marketing and Sales Plan: 

Once the product is available for purchase, you need to have a plan in place for marketing and selling it. This will include things like setting up a landing page on your website, creating social media posts and ads and reaching out to your email list. You want to ensure that you’re doing everything possible to drive traffic to the product page and get people interested in buying it.

It would help if you also had a plan for post-purchase follow-up. This includes things like sending thank-you emails, providing customer support, and offering discounts or coupons for future purchases. By following up with customers after they’ve bought the product, you can increase customer satisfaction and loyalty, and you’ll be more likely to make sales down the road.

IT and Technicalities: 

When launching a new product, you also need to have an IT strategy in place. This includes setting up a testing environment, ensuring that the website can handle increased traffic, and ensuring that all of the payment and shipping systems are working correctly. By having an IT-strategie in place, you can avoid any potential issues that could arise during the launch and ensure that everything goes smoothly.

Following these strategies can set your new product up for success. For example, creating a buzz before the launch will help increase interest and sales, and having a marketing and sales plan will ensure that you’re able to drive traffic to the product page and make sales. Additionally, an IT strategy is essential for avoiding any potential issues that could occur during the launch. Having all these strategies in place can ensure that your new product launch is a success.

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Scale Up Your Small Business And Accelerate Your Customer Base

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Small businesses can get lost in the sea of other similar businesses if they aren’t careful. There are hundreds of new businesses added to the market every day. Therefore, it is important for new business owners to know what to do in order to enhance their business and attract and win over as many customers as possible.

From improving the experience of your business website to giving customers regular discounts, here is how to scale up your small business and accelerate your customer base.

Offer the best product/service experience

Whether you are creating a new product or service to offer to customers, you will want to make it as good as possible so that the customers are not disappointed. Offering the best product/service possible will make sure to win over customers and maintain their attention. Any fault with your product/service could result in them looking elsewhere.

For instance, let’s say you are a new music teacher that wants to start a business teaching teeangers fresh out of college. If so, you will want the best equipment possible so that they can have the most fun and attain the best results. Hence, you could invest in equipment usch as Drum Machines for Beginners so that the students can create drum sounds that sound like the real thing. This will make their music creations much easier and more professional, which will help them gain more confidence in their education, creations, and results.

Improve your small businesses website experience for customers

Another important aspect to focus on when you are trying to scale up your small business and attract as many people as possible is to improve your website experience. Like a faulty product/service, if your website is difficult to use or faulty, then a customer will soon lose interest.

You should consider working with website designers so that you create the most efficient website for your small business. Thereafter, ensure to maintain its speed, SEO, and updates so that it runs smoothly.

Make more marketing efforts

Marketing techniques are important to focus on and get right if you want to enhance your brand awareness and attract more customers.

The more you focus on your marketing, the more traffic you will gain. Being active on social media, improving your website SEO, and using various means of marketing will ensure that you can reach a wider audience, which should hone in more customers and help your small business make more sales.

Build a great customer service team

Giving your customers the best customer service possible will ensure that they maintain their satisfaction. Good customer service includes:

Being friendly

Offering fast responses

Always helping no matter if there is an issue or a compliment

You should consider adding a live chat service to your website so that customers can attain immediate responses to their queries. Thereafter, you could also encourage customers to message you through your social media channels if they want to ask a question. Having one or two people monitoring the channels will ensure that the customers get a quick response.

It is always beneficial to train all members of the team to be as friendly and as helpful as possible when dealing with customers. Making sure that every customer is treated fairly will result in happy customers. Happy customers will likely be regular customers. They will provide your business with positive feedback, which will encourage more customers to try your small business and help it grow.

Ask for customer feedback

Speaking of customer feedback, this is another important task to tick off when you are looking to scale up your business.

Customer feedback will help you understand what people truly think to your business. Although negative feedback can feel upsetting, it is good to take it on board and use it wisely to adjust your business. The feedback will help you align your business with customer expectations, which will result in customer satisfaction and a more successful business.

Make good first impressions

Alike customer service, your first impression should also be top tier. If you get off on the wrong foot with a customer, then it won’t look good. Although nobody is perfect, it is smart to be friendly, helpful, and of good service. The better impression you make, the more encouraged a customer will be to come back time and time again to use your business.

Good first impressions will also filter through in conversation. For example, an impressed customer might encourage their friend to try your business. New customers equal more sales and greater success.

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