Are you worried about climate change and the general state of the planet? If you read our previous article on the subject, you certainly will be and if not, then perhaps it’s time you caught up. The shorthand version is that the world is slowly dying. American talk show host and political comedian, Bill Maher, recently questioned why innovators like Elon Musk are so fascinated by the idea of living on Mars. Instead, he asserted, we should be focusing on saving this planet and correcting the damage done to it. Scientists are constantly trying to warn us that we need to do more to save the planet, but who are they talking about here?
The question we want to answer today: who has the best hope of saving the world and fixing the environment? Is it big business or the individual homeowners? In other words, should we look to the ant or the grasshopper? As the old fable goes, ants may be small but in large numbers they might be capable of far more than the larger, strong Grasshopper. To answer this question we first need to look at the statistics.
The Maths Behind The Melt Down
Here’s an interesting statistic for you to mull over.One child per family, according to experts is the equivalent of 58.6 tonnes of CO2 carbon emissions annually. That’s right, just by having kids and growing your family you are causing the destruction of the world. Try not to take that too personally because actually everyone is guilty.
However, before you get too distressed about this, let’s shine a light on another stat. 100 companies in the world are causing 71 percent of the global emissions that are currently destroying the environment. Essentially, this sends the message that we shouldn’t be trying to change the minds and lifestyles of the individuals but rather the businesses that are slowly killing the planet.
Of course, it is worth considering that while that might seem like there’s just a few bad eggs we are in the age of the massive conglomerates where monopolies are common. Just this month we learned Disney was attempting to buy up Rupert Murdoch’s pride and joy while Warner Bros. continued their efforts to merge with AT&T. What does this tell us? Is it really that surprising that – in comparative terms – a few companies are causing most of the pollution. Absolutely not, but that doesn’t leave the random individual completely blameless. Indeed, it’s fair to say that most people these days own a car or two. A typical vehicle will create over 4 tonnes of carbon emissions per year. Imagine how much damage you’re doing by driving alone.
The Businesses Must Act
One train of thought here then is that it is the businesses that must make changes for us to be able to see the light at the end of the tunnel. Believe it or not, that is starting to happen, at least in some areas of the world. In Denmark for instance, the government has set high stands for companies and the level of carbon emissions they can product. Infact, there is a heavy focus here on renewable energy which actually, all businesses should be looking towards now as a solution.
As well as this, businesses are in the perfect position to introduce innovative technology and processes that could make everything more efficient. Ultimately, this could start at the manufacturing level and we can take jet engines as an example here. So, during the manufacturing of turbine engines, producers now have the possibility of using Laser Light technologies to drill tiny holes into the engine, thus allowing it to cool more effectively. With this feature, the engine uses less energy and is a lot more efficient. For that to happen though, the producer has to use that method. The company creating the planes has to buy from that producer. But, if all this does occur then ultimately it impacts various different processes in the world. Flying from New York to London is suddenly a lot more eco friendly. So, perhaps the phrase should be ‘it starts at business’ rather than it starts at home.
After all, it is the businesses that are going to have to change to ensure that the impact of climate change and other environmental factors are reversed. One could even argue that if every business began to take a hard stance on correcting the impact that their model is having on the environment the issue would be resolved overnight. But, let’s take a closer look at the individual.
Power Of The Public
There are a few reasons why ultimately it is the public that has the power to change the impact we are currently having on the environment. First, of all, there’s that ant, grasshopper fable. There are a lot more people in the world than there are businesses. If everyone changed their energy usage the issues with carbon emissions wouldn’t disappear but they would be significantly reduced.
The public also have the power of the buyer. They can decide and determine who they want to buy from. If the public started turning their backs on businesses that continued to pollute they would have no choice but to act and to change their ways.
As well as this, we have now reached the point where small gestures won’t be enough. As the world population continues to grow, it’s clear that the biggest threat to environment is not carbon emissions but people. Governments need to act swiftly and start taking appropriate measures that may seem severe like limits on the number of children that people can have. While this might seem drastic we need drastic actions now, if the report by 15000 scientists is to be believed.
Perhaps then this is a trick question. The power to save us isn’t in the hands of the people or the corporations. The power to save us is in the hands of the governments around the world. But of course, governments work, at least they should, in the best interests of the people. As such, if you want to save the planet we really only have one question. How loud can you shout to make sure your voice is heard on this issue?
The Smartest Ways to Develop Your Business
Many business owners who are new to the game sometimes play things a little too safe. They’re just hoping not to fail; but in reality, this mindset sometimes keeps them from fulfilling their full potential. If you’ve already had a semblance of success, then don’t stop there: keep on going! In this blog, we’ll take a look at some of the smartest and most effective ways to develop your business. Incorporate these tips into your operations, and you might find that you don’t only bring in more customers, but that you begin to feel more confident and robust as a company.
Streamline Your Services
It’s tempting to think that ‘more is more’; that is, that the more products or services that you offer, the more business you’ll get. But this isn’t really true. In many cases, it’s better to go with a ‘less is more’ approach. You’ll probably have one or two core services that you excel in; don’t complicate things by adding more services just in the name of expansion. Instead, focus on what you know you already do well. The deeper you go into those things, the better you’ll be able to serve your customers.
You may have begun your business as a one-person operation, but there’ll come a point when you need to bring other people on board. You simply can’t do everything yourself! And in any case, it can often be more fun and satisfying to work with others anyway. If you’re going to push your company as far forward as possible, then you’ll need to ensure that you’re hiring talented, motivated individuals. A subpar employee will only hold you back. So before hiring, take a read up on the best tips to hire the right employee. Or, if you really don’t trust yourself to get it right, you can hand the job over to a recruitment agency.
Of course, it’s not as if you’ll be able to hire an employee for every single task at your business. But that doesn’t mean that you should do them yourself. You’ll serve your business better if you’re able to focus on the tasks that you know you do well for your business, rather than the time-consuming or complicated tasks. For those jobs, look at outsourcing. There are plenty of tasks that can be completed by external companies, such as your IT needs, accounting, customer service, and so on. This won’t just make your business look and feel more professional, but will give you the time you need to focus on pushing your business forward in other ways.
Survey Your Customers
You could significantly improve your business operations if you could simply give your customers what they want. Wouldn’t it be great to implement new operations into your business and know that they’ll be accepted by your customers? Well, it turns out there is a secret weapon that’ll provide this level of insight: talking to them! Surveying your customers is one of the most effective ways to nudge your business in the right direction. While you won’t always get the feedback you want, and getting your customers thoughts can sometimes be challenging, it should be considered a highly important part of your development.
Monitor the Competition
You’re going to have plenty of good ideas for your business, but it’s not as if you’re going to be the only company doing what you do well. You will, of course, have competition, and it’s important that you’re keeping up with what they’re doing. This can help to guide your own decisions; if you don’t, then you could find that you’re left behind the times. One good way to ensure that you’re at the forefront of your industry is to be aware of what’s going on! A good place to start is by attending trade shows relating to your industry. There you’ll get an insight into what your competition is doing, and where things will be moving in the future.
Step Up Your Marketing
The more people you can reach, the more you’ll be able to grow your business. One issue that many companies have is that, while they may feel like they’re marketing their business well, it’s not as effective as it could be. So take another look at your marketing operations, and see where you can make improvements. There are plenty of tactics you can use, but they’re not all of equal-effectiveness. Banner marketing is increasingly ineffective. Ringless voicemail and SMS marketing tactics like those offered by Drop Cowboy have been shown to be more effective. Rethink your approach to your marketing, and you might just find that you can significantly boost your business success.
Collaborations and Opportunities
The bulk of what you’ll be doing will be all about your company. But it’s not as if that’s the only option available to you. One great way to develop your business is to look at collaborations with other companies and to explore new opportunities. How this will look will depend on the type of business that you have — but a good place to begin your thinking is to think about working with other companies in your industry who are not direct competitors. This can provide your business with an injection of energy and also expose your business to a whole new audience.
Updating Your Branding
You might have developed your branding pretty quickly in the early days. But now that you’ve gotten some success, could it be time to give it an update? Solid branding can provide a great platform for your business, so it’s not something that you should take any chances with!
Looking Further Down the Line
Finally, one of the best ways to develop your business is to think about further on down the line, and think about the things you’ll do then. Everything might be going well now, but the future is coming whether you like it or not. If you make plans now, you’ll be able to take advantage when the future finally arrives.
Things Worth Knowing When Starting A Fashion Business
Starting a fashion business can be very exciting, and it’s something that you definitely want to give a go if you have the talent and skills to create clothing and run a business. You’ll only know if you’ve got both of them if you give it a go. Here are some things worth knowing when starting a fashion business.
Know Your Audience
Knowing your audience is important and essential for any business that you have, regardless. By knowing who your audience is, you are able to get an understanding of what it is they want from your brand, and hopefully, they’ll end up purchasing what you create. You can understand your target audience more by looking at what type of products you’d like to create and creating your ideal audience of who you think might like your fashion clothing. You might want to consider conducting market research and focus groups to make sure that you are creating for the right audience, and if not, conducting focus groups and trailing it can help you get a better understanding of who your market really is. It’s going to help you sell more further down the line.
Remember To Protect Your Designs
Your designs are yours, and it can be heartbreaking and frustrating when other brands or individuals try and mimic your design or styles. It’s important, therefore, to clue yourself up on all the information when it comes to branding and fashion brand protection. There’s a lot out there that you can do from a legal standpoint to protect your designs and branding so that if someone were to copy it, you can deal with it swiftly and accordingly. It’s that extra step that might take a little effort to set up, but it will be well worth it.
Start With One Product
Try not to overwhelm yourself when you’re starting off your fashion line. Think about the key products that you’d want to feature on your fashion line and pick one to focus on first. This can be your debut item that launches your brand, and it should be something that stands out and will sell well. So whether you’re selling trainers or dresses, pick your first product wisely as it’s going to set a precedent for the rest of the designs and styles you create going forward. You want to start yourself off in the right way.
Create A Great Website Or Selling Platform
Creating a great website or selling platform is crucial nowadays, especially when it comes to your fashion business. The online world can offer a lot in terms of audience growth and success in general. Try to create a good website and design it in a way that looks appealing. Take time in this design, and be sure your branding is consistent across every platform you’re on. It’s all critical and contributes to the success of your company.
Starting a fashion business is certainly exciting, so use these tips to help bring your fashion business to life.
The best services to improve your business’ online presence
Internet was, by far, the biggest XXI century revolution, bringing a lot of changes into our lives. One of the most significant changes that have occured over the last decades can be seen on business management and how adapting to the internet era can have a significant effect on our company’s profits. With the help of professionals in the sector, we can launch our business right into the digital media world and increase our yearly income dramatically.
Creating a webpage for your business
Since internet became a significant part of our lives, the way we see business has dramatically changed. In today’s society, a company without a web page is perceived as obsolete and ends up missing a lot of potential business.
By hiring the services a web design Sant Cugat assistant, you will be able to create a webpage to launch your business right into the internet era. Studies show that having a webpage not only increases the visibility of the business, but companies with a nice, simple and fast design, help keeping the customers attention, assisting companies on keeping potential business chances that otherwise would had been taken somewhere else.
Web designing companies are aware of how important this may be for small business owners, that is why now we can find professional website designer services like the ones offered by Mudblu.
Mudblu is a website design company created keeping the needs of business owners’ into mind. It does not matter that you are not very familiar with internet and how websites works, Mudblu will have you covered all along the way. By joining their monthly subscription services, you will have your website designed and ready to get started, as well as the assistance of your own website building team. One of the things that makes this company a smart option for small business is their customer support team, who will assist you all year on any problem or doubt that could come across regarding your website.
Trusting only the best professionals in the sector for your Google quality score
Internet has brought a lot of changes to the traditional way in which we perceive business. Nowadays, a company is destined to fail without the proper internet presence. The most notorious example of this has to do with our company’s Google quality score. By hiring the assistance of a professional quality score agency, you will be able to dramatically improve your business in an easy way.
A company that will help you improve your business relationship with Google is Quality Score Agency. Quality Score Agency, as its own name may suggest, is a company that focuses on improving companies quality scores. But the services this company offers go far beyond that, offering companies social media advertising services, google ads, etc.
Although Quality Score Agency is based in Spain, they operate worldwide with clients in countries all around the globe, and are recently starting expansion with the opening of new offices in Miami and Colombia.
Launching your business’ social media presence
Social media has become a vital part for the majority of internet users. Studies show that the average user spends around 2 hours and a half per day on checking their social media pages. Because of that, having a strong social media presence has become the best form of advertisement a company can have.
One of the most relevant social media websites over the last years have been Instagram. We can easily find Instagram pages for the more relevant companies in the market, which are gaining a lot of traction among their followers. But, how can our business compete with these big companies?
An easy way to achieve this is by purchasing Instagram likes. This practice would help us raise our social media presence, since Instagram posts with a big number of likes are able to reach broader audiences.
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