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Who Will Save The Planet: The People Or Big Business?

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Are you worried about climate change and the general state of the planet? If you read our previous article on the subject, you certainly will be and if not, then perhaps it’s time you caught up. The shorthand version is that the world is slowly dying. American talk show host and political comedian, Bill Maher, recently questioned why innovators like Elon Musk are so fascinated by the idea of living on Mars. Instead, he asserted, we should be focusing on saving this planet and correcting the damage done to it. Scientists are constantly trying to warn us that we need to do more to save the planet, but who are they talking about here?

The question we want to answer today: who has the best hope of saving the world and fixing the environment? Is it big business or the individual homeowners? In other words, should we look to the ant or the grasshopper? As the old fable goes, ants may be small but in large numbers they might be capable of far more than the larger, strong Grasshopper. To answer this question we first need to look at the statistics.

The Maths Behind The Melt Down

Here’s an interesting statistic for you to mull over.One child per family, according to experts is the equivalent of 58.6 tonnes of CO2 carbon emissions annually. That’s right, just by having kids and growing your family you are causing the destruction of the world. Try not to take that too personally because actually everyone is guilty.

However, before you get too distressed about this, let’s shine a light on another stat. 100 companies in the world are causing 71 percent of the global emissions that are currently destroying the environment. Essentially, this sends the message that we shouldn’t be trying to change the minds and lifestyles of the individuals but rather the businesses that are slowly killing the planet.

Of course, it is worth considering that while that might seem like there’s just a few bad eggs we are in the age of the massive conglomerates where monopolies are common. Just this month we learned Disney was attempting to buy up Rupert Murdoch’s pride and joy while Warner Bros. continued their efforts to merge with AT&T. What does this tell us? Is it really that surprising that – in comparative terms – a few companies are causing most of the pollution. Absolutely not, but that doesn’t leave the random individual completely blameless. Indeed, it’s fair to say that most people these days own a car or two. A typical vehicle will create over 4 tonnes of carbon emissions per year. Imagine how much damage you’re doing by driving alone.

The Businesses Must Act

One train of thought here then is that it is the businesses that must make changes for us to be able to see the light at the end of the tunnel. Believe it or not, that is starting to happen, at least in some areas of the world. In Denmark for instance, the government has set high stands for companies and the level of carbon emissions they can product. Infact, there is a heavy focus here on renewable energy which actually, all businesses should be looking towards now as a solution.

As well as this, businesses are in the perfect position to introduce innovative technology and processes that could make everything more efficient. Ultimately, this could start at the manufacturing level and we can take jet engines as an example here. So, during the manufacturing of turbine engines, producers now have the possibility of using Laser Light technologies to drill tiny holes into the engine, thus allowing it to cool more effectively. With this feature, the engine uses less energy and is a lot more efficient. For that to happen though, the producer has to use that method. The company creating the planes has to buy from that producer. But, if all this does occur then ultimately it impacts various different processes in the world. Flying from New York to London is suddenly a lot more eco friendly. So, perhaps the phrase should be ‘it starts at business’ rather than it starts at home.

After all, it is the businesses that are going to have to change to ensure that the impact of climate change and other environmental factors are reversed. One could even argue that if every business began to take a hard stance on correcting the impact that their model is having on the environment the issue would be resolved overnight. But, let’s take a closer look at the individual.

Power Of The Public

There are a few reasons why ultimately it is the public that has the power to change the impact we are currently having on the environment. First, of all, there’s that ant, grasshopper fable. There are a lot more people in the world than there are businesses. If everyone changed their energy usage the issues with carbon emissions wouldn’t disappear but they would be significantly reduced.

The public also have the power of the buyer. They can decide and determine who they want to buy from. If the public started turning their backs on businesses that continued to pollute they would have no choice but to act and to change their ways.

As well as this, we have now reached the point where small gestures won’t be enough. As the world population continues to grow, it’s clear that the biggest threat to environment is not carbon emissions but people. Governments need to act swiftly and start taking appropriate measures that may seem severe like limits on the number of children that people can have. While this might seem drastic we  need drastic actions now, if the report by 15000 scientists is to be believed.

Perhaps then this is a trick question. The power to save us isn’t in the hands of the people or the corporations. The power to save us is in the hands of the governments around the world. But of course, governments work, at least they should, in the best interests of the people. As such, if you want to save the planet we really only have one question. How loud can you shout to make sure your voice is heard on this issue?

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Hooks for industry – what do you need to know

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Construction Machine

In construction, we often find ourselves faced with the need to lift or move very heavy materials and, to this end, the role played by cranes is fundamental.

It should not be forgotten that in order to operate a crane it is essential to be in possession of a crane operators licence and, to do so, it is necessary to be over 18 years of age, pass a medical examination, have a compulsory secondary education diploma, pass a theoretical-practical course given by professionals in the sector, as well as concluding this training with a final examination.

One of the main parts of a crane is the hook, which makes it easier to hook heavy parts safely.

It is important to emphasize that the hooking of these materials must be carried out correctly following an exhaustive protocol since the detachment of these materials can cause very serious and even lethal damage and injuries. This is why these hooks require periodic revisions to check the conditions in which they are, since if they show deterioration or possible cracks, it would be necessary to replace the hook since it is not possible to work with damaged hooks.

The construction sector is very important all over the world, especially for all kinds of commercial and personal projects. The machine par excellence to carry out a work of great calibre is the crane, thanks to all the benefits and advantages that it leaves with it, such as the speed and the possibility of moving heavier elements thanks to the crane hook.

As in everything else, there are different more specific equipment depending on the type of material to be used and the size of the load itself. Therein lies the importance of the hook, which is in charge of ensuring that this material can reach its destination in the best possible way and without causing accidents along the way.

It is the companies contracted for the construction of the infrastructure themselves that are in charge of renting this type of vehicle or, in some cases, if they already have their own, they can save a large amount of money. The heaviest ones can even exceed 40 tons in weight.

What kind of materials can they transport? From pictures, screens, lifts, air conditioning and even essential elements for the assembly or disassembly of various heavy objects, which humans can not manipulate by their own.

However, not everything is as simple as having one of these machines and getting into the cabin. The engineer who is responsible for driving it must be well prepared and have advanced knowledge of what he is doing. No one wants all the work to be thrown overboard by one simple mistake, hence the importance of this person.

In the same way, the fact that all the contracted team is made up of professionals can reduce both the risks and the total costs that are going to be carried out and, if all this were not enough, you will also be making sure that the machinery will be handled successfully and the final work will obtain a better result.

The expert gets a very clear function, review the existing working conditions and know what kind of equipment and material is necessary to meet the needs of the client.

It should not be forgotten that in order to operate a crane it is essential to be in possession of a crane operators licence and, to do so, it is necessary to be over 18 years of age, pass a medical examination, have a compulsory secondary education diploma, pass a theoretical-practical course given by professionals in the sector, as well as concluding this training with a final examination.

Other option is the Elebia auto hooks for industry, that is the automatic hook. This is an innovative hook. It is a device that allows unloading remotely without the need for manual presence of any operator. It has a magnet, sibil lock, which blocks the rotating part avoiding the possibility of loosening.

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ILMAP leads the way in quality for all types of water management hardware

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water management

For over 50 years ILMAP have been developing and refining the technology and materials used in the installation and management of water management. Using the wealth of experience gained through all those years in the field, they have been able to build a wide range of products that meet a huge range of specifications.

Specialising in nozzles, traps, collectors and other accessories, their products have a wide range of application across the production of drinking water and demineralized water, treatment of waste water and filtration and water treatment  for the pharmaceutical and food industry. With so much experience and innovation ILMAP is one of the leading filter nozzle manufacturers in the world.

Filter nozzles for water treatment for industrial and residential uses

Specialists Ilmap – Filter Nozzles Made in Italy provide a wide range of water filter nozzles  and nozzle strainer for water treatment.

Across industrial applications, the products cater for a variety of industries, including electricity  power generation, chemicals and pharmaceuticals, the food and beverage industry and the agricultural sector. But is also developed for domestic uses, such as in home swimming pools, irrigation and water softening filters.

Application can range from industrial water treatment and waste water treatment to water purification and ion exchange systems, all with the highest quality and safety at the forefront of development.

Parts are produced by state of the art modern injection moulding machines, known for reliability  and high standards of finish. Customers are always at the forefront and ILMAP prides itself on offering the best in customer service. With more than 700 m2 of warehouse, supply is assured and delivery procedures set to fixed lead times, so work can be planned accordingly.

It is not only nozzles, ILMAP also produces resin traps that guarantee effective protection against material losses in your system, in materials like plastic and stainless less as required.

Quality products in the best materials for the job

ILMAP has put a huge amount of effort in the research and development of their products over the years combining experience with the latest materials and efficient production processes.

The focus has been to ensure the best quality products, with dimensional accuracy and repeatability in the production time and design. Also a key focus is compliance with standard measurement and the control of the raw materials in production. So confident in their passion for good practices, they will open their factory for both client inspections and for certification bodies to review the procedures and controls.

With a fully functional test laboratory to allow testing of the pressure drop of the nozzles and the correct certifications available, it is easy to have confidence in the products.

Independently certified for guaranteed quality

All products are manufactured with top quality materials purchased from leading suppliers. Polypropylene, PVDF, ABS and masterbatches used are certified by the manufacturer for contact with drinking water according to the main current world regulations.

Even once the raw materials have entered production, and so the raw material certification becomes invalid, the final products are also audited at authorised laboratories gaining the following certifications:

ITALY – D.M. 174 del 06.05.2004

FRANCE – ACS Certification

UNITED KINGDOM – WRAS – BS 6920 Approved Material

“Suitability of non-metallic products for use in contact with water intended for human
consumption with regard to their effect on the quality of the water”

EUROPE – Food Safety Regulation – (EU) 10/2011 & 1935/2004 EC

“materials and articles intended to come into contact with food”.

All offering reassurance for the purchaser in the standards that are applied, especially where the products come into contact with potable water. It is very important for any company involved in the purification or management of water to ensure that their suppliers follow these standards, and ILMAP are well prepared to meet them as part of their core principles of manufacturing.

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Dawn Ellmore Employment reviews the shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark

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mc donalds europe EU

For more than half a century McDonald’s has been a recognisable brand in just about every country you can think of. According to its website, the chain has restaurants in 101 countries. Its 36,000+ restaurants serve around 69 million fast food fans every single day.

With stats like this, and McDonald’s easily recognised by just about anybody, the recent EU trade mark ruling has surprised many. McDonald’s has just lost its EU trade mark for the Big Mac in what is dubbed a ‘David and Goliath’ battle with a small Irish chain.

How did McDonald’s lose its Big Mac EU trade mark?

When Supermac’s took on the might of McDonald’s in a trade mark battle, it was assumed by many that the smaller chain would lose. While Supermac’s may not be a household name in the UK, however, it’s much loved in Ireland.

Now the largest fast food chain in Ireland, Supermac’s began in 1978 and today has more than 110 franchises and restaurants all over the country. Founded by Pat and Una McDonagh, it was named after his nickname, ‘Supermac’ when he played Gaelic football. They also own Claddagh Irish Pubs & Restaurants through Supermac’s Ireland Ltd.

The EU trade mark battle

Supermac’s has been locked into an ongoing fight with McDonald’s since 2015, when it announced plans to expand into the EU and UK. McDonald’s initially objected to Supermac’s registering a number of trade marks for products and its name. They argued that the names McDonald’s and Supermac’s are too similar and would cause customer confusion. McDonald’s further argued that the Supermac’s brand name is visually too similar to their trade mark.

Supermac’s responded by pointing out that they had happily traded at the same time as McDonald’s in Ireland for more than 30 years with no signs of confusion on the part of customers.

Initially, McDonald’s won a part-victory when the European Union’s Office for Harmonisation in the Internal Market (OHIM) decided that Supermac can continue to trade in its own name within the EU. However, it rejected the Irish company’s trade mark applications for various products and menu items, saying that consumers might “be confused as to whether Supermac’s is a new version of McDonald’s”, given that there are near-identical products sold by both restaurant chains.

Revoking McDonald’s EU trade marks

In January 2019, the European Union Intellectual Property Office (EUIPO) made a decision that allows victory to Supermac’s after all. By ruling that EU trade marks owned by McDonald’s are to be revoked, Supermac’s is clear to expand into the rest of the EU.

The landmark decision went into effect immediately, on the basis that the EUIPO rules that McDonald’s had failed to prove “genuine use” of its Big Mac trade mark as a restaurant or menu item.

Unsurprisingly delighted, Pat McDonagh says: “Never mind David versus Goliath, this unique landmark decision is akin to the Connacht team winning against the All Blacks. This is the end of the McBully. Just because McDonald’s has deep pockets and we are relatively small in context, doesn’t mean we weren’t going to fight our corner.”

How the fight played out

In April 2017, Supermac’s requested that the EUIPO cancel McDonald’s trade mark for ‘Big Mac’ and ‘Mc’. The chain also accused the US giant of “trade mark bullying” by registering and gaining protection for names, but not actually using them to stamp down any potential competition.

On its part, McDonald’s legal representatives provided signed affidavits from high level executives and showed examples of packaging and adverts to demonstrate it serves Big Macs right across the EU, and therefore deserves to retain the EU trade mark for that specific product.

However, the EUIPO deemed this “insufficient” in its judgement. As trade marks are registered at national level and at the EU, McDonald’s does not lose all of its protection for the Big Mac. They also have the right to appeal, which we suspect they are likely to do.

Supermac’s forges ahead

For Supermac’s, all eyes are on the future. Mr McDonagh says: “This now opens the door for the decision to be made by the European trade mark office to allow us to use our SuperMac as a burger across Europe.”

A representative from EIP, an intellectual property law firm, Carissa-Kendall Windless, says: “This decision is a significant one, partly because it serves as a warning to multinational companies that they can no longer simply file trade mark applications without a genuine intention to use it”.

It’s inevitable that McDonald’s will exercise its right to appeal, and it will be interesting to see how this David and Goliath battle goes on this year.

About Dawn Ellmore Employment

Dawn Ellmore Employment was incorporated in 1995 and is a market leader in intellectual property and legal recruitment.

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