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Donald Trump

Being the president of the world’s largest economy, Donald Trump is considered to be the most influential person when it comes to financial markets. Whatever policy changes were taken by Trump Administration during the last two months has had substantial effects on the equity and Forex currency markets. Trump promised during his campaign to increase infrastructure spending, introduce tax reforms and to slash regulations that were killing jobs. He wants to boost production in the US through tax subsidies for local businesses and increase consumerism. Forex market analysts have argued that Trump’s pro-growth policies will be a key driver for volatility in global FX markets going forward.

Trump’s disruptive immigration policies like the temporary travel ban imposed on Seven Muslim majority nations and his controversial comments on social media have put global equity and FX markets in a tailspin. For example, his comments about the withdrawal of US from the Trans-Pacific Partnership caused a huge impact on many of the Asian currencies like CNY and JPY. Since US Dollar is considered the global reserve currency, any changes in Fed policy like interest rate hike or tax reforms will have a notable impact on major currencies like EUR, GBP, CNY, CAD and JPY. The most affected currencies due to Trump’s policy changes are of the emerging markets such as Mexican peso, Turkish lira and South African rand. Trump’s controversial tweets targeting various Corporates or entire nations have impacted major currencies in a big way. Trump’s Twitter account has more than 18.8 million followers and is a major driving factor for investor sentiments across the globe. The below table illustrates the Trump effect on major currencies between US elections held on Nov 8th, 2016 and Jan 5th, 2017.

Currency % Change (vs. USD)
Russian Ruble 7.7%
Canadian Dollar 0.4%
Chinese Yuan -1.5%
Euro -5.0%
Mexican Peso -13.4%

The US Dollar index enjoyed substantial rally since Trump’s surprise victory in November elections and reached its 14-year high of 103.820 on Jan 3. The notable surge in US dollar was mainly due to the protectionist growth policies of the new President.  But the greenback dipped by 3 per cent from its January 3 high after Trump raised a red flag over a strong dollar to the Wall Street Journal. He felt that Dollar was “too strong” for US companies to compete in global trade with their Chinese counterparts. He also blamed countries like China, Japan and Germany for manipulating currencies to get a trade benefit over the US. The remarks made by Trump over China and other nations in media resulted in the weakening of US dollar which Trump feels will favour US exports and boost manufacturing. It also led to the strengthening of Japanese Yen which is considered as a safe haven by currency traders. The US dollar dropped 0.6% against Japanese Yen to 111.95 Yen due to the uncertainty prevailing around trade policies by Trump. As a Forex trader, you should make use of real time trading charts and technical indicators to predict the future trends of currency movements, which will help you to make well-informed trading decisions.

Forex investors are eagerly awaiting Trump’s address to the US Congress on Feb 28th regarding changes in the monetary policy and possible corporate tax cuts.  Trump Administration’s reflationary policies so far have had a positive impact on the US dollar and equities. The financial markets are interested to know about the tax reforms that will be proposed by Trump during his address to the Congress on Tuesday. The disruptive border adjustment tax that is under consideration by the Republican government under Trump aims at increasing taxes for imports and subsidises exports to boost manufacturing in the US. Russia has been on the positive side of Trump so far since he feels it’s a protectionist country which does not pose any threat to U.S. jobs. Hence, Russian Ruble has had a positive impact and has grown by 7.7% against U.S dollar.

Besides his proposal to build a wall between the US and Mexico, Trump has frequently opposed the NAFTA (North American Free Trade Agreement) during his campaign and wanted to restrict imports from Mexico and China by increasing the import tariffs. He promised to raise taxes for imports from Mexico and China by 35% and 45% respectively to reduce the imports from these countries. Such remarks have resulted in a considerable impact on both Chinese Yuan and Mexican Peso against the US dollar. Since Mexico is one of the biggest exporters to the US with more than 80.3% of its goods sent across border tax-free, scrapping of NAFTA and the introduction of new tariffs based on the proposed border tax reforms will have a great impact on the Mexican peso. His tweets have already weakened the Mexican peso against U.S dollar. It reached record lows of 21.619 when he criticised General Motors for exporting cars made in Mexico to the United States with the below Tweet. Ford motors also cancelled its production of $1.6 billion plant in Mexico in line with Trump’s policies to make in the USA.

“General Motors is sending Mexican made model of Chevy Cruze to U.S. car dealers-tax free across the border. Make in U.S.A.or pay big border tax!”

The dollar tumbled against Japanese Yen and moved below 113.00 due to the uncertainty prevailing around the tax reforms to be proposed by Trump during his address to Congress and possible interest rate hikes by the Federal Reserve. Steven Mnuchin, U.S. Treasury Secretary under Trump Administration, stated that lot of work is to be done towards tax reforms, which would encourage inflation and push US interest rates higher. He also added that the impact of the new government’s pro-growth policies is unlikely to be seen this year.

Trump has pointed out several times that fiscal debts are getting beyond control and he wants significant changes in the Fed policy. This could mean the reversal of Quantitative Easing and an increase in interest rates which will result in a strong dollar. There are possibilities that Trump might even appoint a new chair to Federal Reserve who will do whatever he says. If there is any announcement of interest rate hikes by US Federal Reserve during the upcoming FOMC meeting in March, we can expect a surge in US dollar once again, and this will have a negative impact on other currencies like Chinese Yuan, Japanese Yen, Euro and Mexican Peso. We can expect a lot of fluctuations in the currency markets based on Trump’s trade agenda and as a Forex trader, you should start considering about investing in Forex binary options to increase your returns.

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Branding Basics – Quick Tips

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branding tips

Automated social media, a virtual assistant who can do three jobs at once, traffic continually coming in for your business. These are amazing things. When it all comes down to it, your branding is the key to making sure all of these things happen. Your branding will help people recognise you, and your work. 

When your branding is right, it will give people the impression they can trust you, and people who have worked with you already, or made a purchase from you are likely to return.

So what is branding? Branding is basically your name, symbol, design, and the colours you choose. And then it extends to the tone of voice you use, your email signature, and how you communicate on social media. 

It is a representation of everything your company is And will become recognisable as such. Good branding is vital for any business to succeed. It is how you will become known to consumers, and this is how you will build loyalty too.

Style

Most people have an idea in mind for the style already. And we are lucky to have access to a lot of tools to help us create something that works in our budget. And at a skill level. Of course, what you want to do ideally is head to a professional to help you create the initial logos and colour pallets. 

It is often the case that we don’t have the budget to do this initially, but you can use tools like Canva and PicMonkey to help you create the basis for all of your branding. Just make sure you try a few different colour combinations before settling on anything in particular. 

Try to use the psychology of colour to help you get it right.

Vision

Your vision for your company is going to be the driving force behind your branding. This is applicable to a blog, you as a person, and influencer, a business-whatever it is. Your brand vision will be a combination of all the ideas, strengths, goals, and it will appeal to your customers too.

Clarity

While there is always space for a beautifully delicate, swirly handwritten font- but can everyone read it? If you decided on a pale yellow geometric dear for example, how is it going to look in print and how is it going to look online? 

You need to make sure that everything is as clear as possible on all of the platforms before you drive into getting anything made. And you should make sure that the font that you use is mobile compatible, and this should translate to printed materials too. 

For example, when you are getting your promotional items printed from Dynamic Gift, you’ll need to make sure that everything is crystal clear.

Consistency

You will need to make sure that your logo and tagline are on everything from your social media to pay but invoices. You need to make sure that you double check that even your photos are on-brand too. 

If you are presenting as a bold and bright brand, but your Instagram feels black-and-white monochrome the two things don’t match up. It will not feel on-brand. And this discrepancy will ruin your brand reputation. People need to be able to look at anything on any of your platforms and make the connection between that platform and your business.

And always remember that the story of your brand is what makes you different from everybody else. And this is the exact reason the customer will buy your products and return in the future.

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How to promote your beauty business

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beauty business

It is crucial to give the necessary importance to online marketing and online strategies in all kind of business. Knowing the effective ones will definitely make your business grow. Because believe it or not there are many specific tools for beauty centers, from creating a web page to starting to work on its social networks. Do you want to know which ones are the best? Keep on reading!

Promote your beauty business

Technology currently allows us to have easy access to unlimited data, because we’re living in the Information and Internet Age. And of course there are professionals who can directly help us. However, we can also follow their advices. In this case, the ones specially made for beauty centers. The challenge is imminent in the daily fight against all companies, which are becoming visible on the Internet. This is why it is never too late to act. Start now!

What can beauty centers do to reach all their potential clients? A meticulous study of each business is mandatory depending on its needs. The objective is to get the largest amount of potential customers, in order to come out in the top positions of any search engine, such as Google. This way your will anticipate competitors on the Internet. It is very ambitious to ensure a global strategy that works 100%. Likewise, it’s critical to know the basic principles in order to start.

Tips to promote your beauty company

  • Your beauty salon name has to be simple and has to sound good. Choose an easy one and you’ll see the results.
  • Analyze other businesses in order to apply them to yours, such as https://activerain.com/blogsview/5468873/four-tips-to-help-you-start-and-run-a-successful-spa-business 
  • Send Newsletters, they are also a good marketing tool. You will be able to send mass mailings to all your contacts.
  • Make a professional web page of your beauty center so that it exists on the Internet. This this way your competitiveness will boost. In addition, your website must be properly optimized to be able to place your company in the first Google search results. Plus, this will give your business a more professional image.
  • Being present on all social networks is crucial, because if you want to make yourself known without them you will be practically lost. It is part of the evolution and the new era. By this means you can share a wide variety of beauty content.
  • Manage advertising and promotions on the Internet. You can do them through Google and Facebook, both give out the best results. A professional Facebook Fan Page is a clever idea, and advertising on Google Adwords too, they are effective and not so expensive.
  • Open a blog of your own company. It will help you to position your website organically on Google. Take notice you will have to post frequently.

If we want to get immediate results, promoting our beauty business advertising on the Internet is the best, as well as having a professional and beautiful website of your beauty business. These will make your business more competitive and it will help your company get good results.

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Safety Matters (Here’s How To Improve It In Your Business)

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security-business

There are several reasons why safety needs to be a top priority in your business. The first is that you have an obligation to keep your customers and workers safe. While the second is that employees will always be more productive in an environment in which they feel secure. Finally, accidents can cost your company big in a variety of ways, including delays, compensation, replacing equipment, and even in terms of your public relations. With that in mind, your business must be as safe as possible. Read on to find out what you can do to make it so.

Make sure the physical space is a safe one 

The first consideration concerning safety that your business will need to make is the physical surroundings you provide for your workers. The good news is there is a lot you can do to improve this. 

In particular, being aware of any hazards and either resolving them or signposting them, so any employees and visitors know about them beforehand are vital. Additionally, making sure you have good quality, reliable equipment that is regularly maintained and serviced is so necessary as well. 

Also, do not forget that the structure that your company resides in matters when it comes to safety as well. In fact, many businesses use professionals like this commercial flooring company to ensure their locations flooring is as flat and safe as possible. Something that can make a huge difference when it comes to minimising accidents at work. 

Consider psychological safety and well being 

It’s not just risks to physical safety that can harm your business, but emotional and psychological ones as well. In fact, studies have shown that mental stress from work causes a tremendous amount of absence and can contribute to high employee turnover. These both being things that can cost your business a lot of money over the long term. In addition to that, psychologically stressed workers will be unhappy and suffer in terms of motivation and productivity as well. 

That is why it is so vital to work towards a positive atmosphere within your company. Now that doesn’t necessarily mean that everyone has to get along at all times. However, a culture of respect, humility, and teamwork can go a long way to keep people’s psychological well and safety at work. 

Of course, that means having obvious expectations of how all your employees are expected to behave. Along with reasonable and scalable consequences for anyone (managers included) that do not adhere to these. 

Educate employees on safe practices 

Finally, when it comes to safety in the workplace, one of the most valuable things that you can do is to educate your workforce. After all, there is only so much that you can do without the cooperation of those that work for you. 

To that end, implementing a robust safety education program that educates both new workers and tops up the knowledge of those that have been with you for some time is essential. If you are truly dedicated to showing safety matters in your business.

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