Being the president of the world’s largest economy, Donald Trump is considered to be the most influential person when it comes to financial markets. Whatever policy changes were taken by Trump Administration during the last two months has had substantial effects on the equity and Forex currency markets. Trump promised during his campaign to increase infrastructure spending, introduce tax reforms and to slash regulations that were killing jobs. He wants to boost production in the US through tax subsidies for local businesses and increase consumerism. Forex market analysts have argued that Trump’s pro-growth policies will be a key driver for volatility in global FX markets going forward.
Trump’s disruptive immigration policies like the temporary travel ban imposed on Seven Muslim majority nations and his controversial comments on social media have put global equity and FX markets in a tailspin. For example, his comments about the withdrawal of US from the Trans-Pacific Partnership caused a huge impact on many of the Asian currencies like CNY and JPY. Since US Dollar is considered the global reserve currency, any changes in Fed policy like interest rate hike or tax reforms will have a notable impact on major currencies like EUR, GBP, CNY, CAD and JPY. The most affected currencies due to Trump’s policy changes are of the emerging markets such as Mexican peso, Turkish lira and South African rand. Trump’s controversial tweets targeting various Corporates or entire nations have impacted major currencies in a big way. Trump’s Twitter account has more than 18.8 million followers and is a major driving factor for investor sentiments across the globe. The below table illustrates the Trump effect on major currencies between US elections held on Nov 8th, 2016 and Jan 5th, 2017.
|Currency||% Change (vs. USD)|
The US Dollar index enjoyed substantial rally since Trump’s surprise victory in November elections and reached its 14-year high of 103.820 on Jan 3. The notable surge in US dollar was mainly due to the protectionist growth policies of the new President. But the greenback dipped by 3 per cent from its January 3 high after Trump raised a red flag over a strong dollar to the Wall Street Journal. He felt that Dollar was “too strong” for US companies to compete in global trade with their Chinese counterparts. He also blamed countries like China, Japan and Germany for manipulating currencies to get a trade benefit over the US. The remarks made by Trump over China and other nations in media resulted in the weakening of US dollar which Trump feels will favour US exports and boost manufacturing. It also led to the strengthening of Japanese Yen which is considered as a safe haven by currency traders. The US dollar dropped 0.6% against Japanese Yen to 111.95 Yen due to the uncertainty prevailing around trade policies by Trump. As a Forex trader, you should make use of real time trading charts and technical indicators to predict the future trends of currency movements, which will help you to make well-informed trading decisions.
Forex investors are eagerly awaiting Trump’s address to the US Congress on Feb 28th regarding changes in the monetary policy and possible corporate tax cuts. Trump Administration’s reflationary policies so far have had a positive impact on the US dollar and equities. The financial markets are interested to know about the tax reforms that will be proposed by Trump during his address to the Congress on Tuesday. The disruptive border adjustment tax that is under consideration by the Republican government under Trump aims at increasing taxes for imports and subsidises exports to boost manufacturing in the US. Russia has been on the positive side of Trump so far since he feels it’s a protectionist country which does not pose any threat to U.S. jobs. Hence, Russian Ruble has had a positive impact and has grown by 7.7% against U.S dollar.
Besides his proposal to build a wall between the US and Mexico, Trump has frequently opposed the NAFTA (North American Free Trade Agreement) during his campaign and wanted to restrict imports from Mexico and China by increasing the import tariffs. He promised to raise taxes for imports from Mexico and China by 35% and 45% respectively to reduce the imports from these countries. Such remarks have resulted in a considerable impact on both Chinese Yuan and Mexican Peso against the US dollar. Since Mexico is one of the biggest exporters to the US with more than 80.3% of its goods sent across border tax-free, scrapping of NAFTA and the introduction of new tariffs based on the proposed border tax reforms will have a great impact on the Mexican peso. His tweets have already weakened the Mexican peso against U.S dollar. It reached record lows of 21.619 when he criticised General Motors for exporting cars made in Mexico to the United States with the below Tweet. Ford motors also cancelled its production of $1.6 billion plant in Mexico in line with Trump’s policies to make in the USA.
“General Motors is sending Mexican made model of Chevy Cruze to U.S. car dealers-tax free across the border. Make in U.S.A.or pay big border tax!”
The dollar tumbled against Japanese Yen and moved below 113.00 due to the uncertainty prevailing around the tax reforms to be proposed by Trump during his address to Congress and possible interest rate hikes by the Federal Reserve. Steven Mnuchin, U.S. Treasury Secretary under Trump Administration, stated that lot of work is to be done towards tax reforms, which would encourage inflation and push US interest rates higher. He also added that the impact of the new government’s pro-growth policies is unlikely to be seen this year.
Trump has pointed out several times that fiscal debts are getting beyond control and he wants significant changes in the Fed policy. This could mean the reversal of Quantitative Easing and an increase in interest rates which will result in a strong dollar. There are possibilities that Trump might even appoint a new chair to Federal Reserve who will do whatever he says. If there is any announcement of interest rate hikes by US Federal Reserve during the upcoming FOMC meeting in March, we can expect a surge in US dollar once again, and this will have a negative impact on other currencies like Chinese Yuan, Japanese Yen, Euro and Mexican Peso. We can expect a lot of fluctuations in the currency markets based on Trump’s trade agenda and as a Forex trader, you should start considering about investing in Forex binary options to increase your returns.
How To Scale Your Business In 10 Steps
It’s no secret that businesses today face more challenges than ever before. In order to stay afloat and thrive in today’s economy, businesses need to be able to scale their operations effectively.
The good news is that there are a few key things you can do to make sure your business is able to scale successfully. In this article, we’ll go over ten essential tips for scaling your business effectively.
1. Define Your Target Market
The first step to scaling your business effectively is to define your target market. Without a clear target market, it will be very difficult to focus your efforts and resources in a way that will allow you to scale effectively.
2. Know Your Costs
Another important factor to consider when scaling your business is your costs. It’s important to have a clear understanding of all the costs associated with running your business, such as overhead costs, production costs, and marketing costs.
3. Streamline Your Processes
Another important tip for scaling your business is to streamline your processes. When you’re first starting out, it’s common to have a lot of different processes and procedures in place that may not be entirely necessary.
4. Invest in automation
Investing in automation is another great way to scale your business effectively. Automation can help you save time and money by taking care of tasks that would otherwise need to be done manually.
5. Focus on Your Core Competencies
When you’re scaling your business, it’s important to focus on your core competencies. These are the areas of your business that you’re most skilled at and that provide the most value to your customers.
6. Delegate and Outsource
As your business grows, it’s important to delegate tasks and outsource work to other people. This will allow you to focus on your core competencies and leave the less important tasks to others. For example, you may need to involve Het Vertaalbureau to assist with translation of your website and documentation.
7. Get Feedback from Your Customers
Another great way to scale your business effectively is to get feedback from your customers. This feedback can help you improve your products or services and make sure you’re meeting the needs of your target market.
8. Focus on Your Marketing
Marketing is another important aspect of scaling your business effectively. When you’re first starting out, it’s easy to focus all of your attention on the product or service you’re offering.
9. Expand Your Team
As your business grows, you’ll need to expand your team. This means hiring new employees or contractors to help you with the additional work.
10. Keep Your Costs Low
One of the most important tips for scaling your business is to keep your costs low. This means finding ways to save money on overhead, inventory, and other expenses. There are a number of different ways to save money, so it’s important to find the ones that work best for your business. You can negotiate with suppliers, use cheaper materials, or find other ways to reduce your costs.
By following these ten steps, you can effectively scale your business while still maintaining a high level of quality. Automation, delegation, and feedback are key to success. Keep your costs low, focus on your marketing, and keep moving forward. With these steps, you’ll be well on your way to scaling your business effectively.
How To Make SEO Work for Your Business
When businesses want to get noticed on the internet, they usually turn to something like search engine optimization (SEO) so that their business appears higher on Google searches. SEO can be a wonderful way to help your business grow on the internet. It’s been tried and tested by plenty of businesses, and there’s no denying the power that it has.
But with that said, trying to make SEO work for your business can be tricky. It takes a lot of time and effort in order to make it work, and you need to pour a considerable amount of effort into making content that appeals to Google’s search bots. So before you start investing precious time into your website’s content, here are some considerations to keep in mind on how to make SEO work for your business.
Focus on creating content instead of designing your website
One of the biggest mistakes that people make when designing their website is focusing too much time on the look of their website. Sure, making your website look fancy with loads of unique transitions and animations can attract some people, but those are the wrong things to focus on if you want to get noticed by Google’s search bots.
Instead of focusing on the design and look of your website, focus on the content you have. After all, Google’s algorithm will take content into consideration when deciding on your search rankings–they really don’t care about how your website looks. This is where it helps to focus on content marketing so that you know exactly what kind of keywords to focus on and the types of content you should be making to appeal to a wider audience.
Be consistent with creating content
And if you do focus on content marketing as a priority, you’ll want to try and be consistent with your content releases. Google values websites that regularly update their pages with new content. It’s more stuff to rank, there’s more space for keywords, and it ultimately provides more value to your customers as long as the content is useful somehow. It could be guides and how to use your products, or it could be an FAQ on using your services. As long as you’re creating content on a fairly consistent basis, you’ll have a much easier time getting noticed.
To make this easier, you may want to consider hiring a writer. It doesn’t need to be a full-time employee and can just be a freelancer or even an outsourced service. This will save you a lot of time when writing content for your website.
Consider working with an SEO agency
All of this sounds great and can greatly improve your SEO efforts, but you could just as easily leave all the decisions to a reputable service such as Sofia Marketing. This will take a lot of the responsibility off your hands and you’ll find it much easier to create content that consistently helps your website rank higher. They’ll also help you with technical SEO aspects such as designing your website to work on mobile devices in addition to desktops.
Simply put, SEO agencies can make things a lot easier in the long run. Whether it’s finding the right writers to make valuable content or helping you choose the right keywords to target, their expertise and guidance will be invaluable when you want to get the most out of your SEO efforts.
Choose topics and keywords to focus on
If you haven’t already, it’s a good idea to pick some keywords and topics to focus on for your SEO efforts. For example, your business might want to specialize in appealing to a certain kind of demographic, so you’d research various topics and keywords that the group is more likely to search for. Keyword research can take a lot of time, but it’s something that can be made a lot easier with help from a marketing service. There are also plenty of keyword tools that you can use to help identify strong keywords to focus on.
Identify what your website will be used for
And lastly, figure out what your website will be used for in the long run. This can help drastically improve the user experience and will help you give a purpose to your content because you know who you’re trying to appeal to. If you know exactly what your website is going to be used for, then it cuts out a lot of the decision-making and helps you laser focus your efforts to optimize your time.
Revealed: The Key Factors That Do Impact Client Perception
Every business owner today is facing a competitive market that is filled with companies vying for the attention of the same customers and clients. This is true, regardless of whether your business is part of an expansive sector or a niche market. This is why it’s important for owners to understand their clients. Specifically, you need to be aware of what makes them tick and how to ensure that they will want to purchase your products or services.
In the business world, this is often all about the first impression that you create when clients encounter your brand for the first time. You only get one chance to make a great first impression and you can’t let this go to waste. Below, we’ll reveal some of the key factors and variables that do impact the perception clients form when interacting with different businesses and companies on the market.
Style, Fashion, Grooming
First, you should think about surface decisions such as style, fashion, and grooming. Believe it or not, this can impact whether a client is going to want to buy from your business or if they choose to form a partnership with your company. Research shows that decisions here will have a huge impact on the overall perception of your brand. Whether or not you are wearing a watch from a high-end brand like Tommy Hilfiger could determine whether a high-end client wants to make a deal with your company.
Technology is another key factor that can and likely will impact the perception that clients have of your business. If you don’t get the right technology in place, then your company is always going to seem far weaker overall. It will also lead to the impression that your business is outdated and significantly behind the times. You need to make sure that you are exploring the latest tech that is available on the market which could help provide a more modern or contemporary perception when you are running your business. This is worth the additional cost that you may need to manage.
If you want your business to do well both online and in-store then you will need to make sure your website is easy to use and navigate. When people check out who you are and what you do the first thing they will likely do is an internet search. This will bring up your website, if they are unable to find what they are looking for then they will more than likely take their custom elsewhere.
You should be aware that it is commonly thought that you should follow the three-click rule to ensure your customers can find what they are wanting. This means that it should take no more than three clicks to find the page they are looking for.
Of course, it isn’t just about navgiating around your website. It is also about making sure your website is appealing and welcoming to all visitors. This can be tricky to get right and it is all about the branding. Think about color psychology and how certain colors are perceived and make people feel. You won’t be able to please everyone but the vast majority is better than no-one at all.
Turnaround And Response Time
Another point to consider is turnaround or response time. Customers and clients lead busy lives these days. They don’t want to wait around for a response from a company that they are interested in. This ties back to the requirement that your website is fast. Clients won’t want to wait around. That’s why you should aim for a response time of no more than 24 hours. If you can, you should think about providing immediate levels of engagement. One of the ways that you can do this is by using something like a live chat. Through a live chat, you can ensure that a customer is able to immediately connect with a member of your team and get the answers they need.
Security is a hot topic for business owners these days but it’s vital for clients too. If you don’t have the right security in place, then your business will always struggle with the initial perception. Believe it or not, clients do notice this. The last thing you want is for your company to look like a scam or website offering spam. The right security setup will help you alleviate these types of concerns.
If you don’t have a strong team working for you then the chances are your business will fail to succeed. You are only as strong as the team holding you up, this means you have to get it right the first time. If you end up with people who have no interest in working for you then you could end up with a high employee churn rate. This is where you have employees leaving regularly and it can have a negative impression on your business.
To find the right people is all about getting the job advertisement right when you are looking for people. This should include personal attributes, qualifications, and skills to avoid unqualified people applying. People will always try their luck as the worst that can happen is a no, so be aware that you may have people applying who have never worked in your field before.
Alternatively, you could use the help of a recruitment agency. These take people on and keep them on their books for when suitable job opportunities crop up. They then contact the person they think will be a great fit and ask if they want to work for your company.
Reviews are critical in the business world these days. The right or wrong reviews will have a huge impact on whether or not people want to buy from your company. Indeed, research suggests that 80% of customers will check reviews before they even think about committing to the purchase of a product or service. This is important for a couple of reasons. First, it means that you need to think about how to find negative reviews and the correct way to respond to them. You should never ignore a negative review for your business. It’s vital that people believe you are taking note of what’s being said and that you want to make positive changes.
Finally, you need to make sure that you are thinking about your social media setup. It’s important to note that clients expect to interact with brands on social media these days. They want to connect with your company and engage in nonintrusive levels of interaction. That’s why you need to make sure that you are researching the social media networks that your target audience are likely to frequent and how to use these to your advantage. One example would almost certainly be user generated content. User generated content is a great way to make sure that you are connecting with an audience and show that you do care about their opinion or perception.
We hope this helps you understand some of the key factors that will impact client perception and can determine whether or not a company is successful reaching out to new clients on the market. By exploring the key options here, you can increase the chances of your business expanding on the market and gaining positive word of mouth. High levels of positive word of mouth is often key to the continued survival of a business. Of course, it’s not just about the first impression. You need to ensure that opinions of your company remain positive for years to come.
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