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Donald Trump

Being the president of the world’s largest economy, Donald Trump is considered to be the most influential person when it comes to financial markets. Whatever policy changes were taken by Trump Administration during the last two months has had substantial effects on the equity and Forex currency markets. Trump promised during his campaign to increase infrastructure spending, introduce tax reforms and to slash regulations that were killing jobs. He wants to boost production in the US through tax subsidies for local businesses and increase consumerism. Forex market analysts have argued that Trump’s pro-growth policies will be a key driver for volatility in global FX markets going forward.

Trump’s disruptive immigration policies like the temporary travel ban imposed on Seven Muslim majority nations and his controversial comments on social media have put global equity and FX markets in a tailspin. For example, his comments about the withdrawal of US from the Trans-Pacific Partnership caused a huge impact on many of the Asian currencies like CNY and JPY. Since US Dollar is considered the global reserve currency, any changes in Fed policy like interest rate hike or tax reforms will have a notable impact on major currencies like EUR, GBP, CNY, CAD and JPY. The most affected currencies due to Trump’s policy changes are of the emerging markets such as Mexican peso, Turkish lira and South African rand. Trump’s controversial tweets targeting various Corporates or entire nations have impacted major currencies in a big way. Trump’s Twitter account has more than 18.8 million followers and is a major driving factor for investor sentiments across the globe. The below table illustrates the Trump effect on major currencies between US elections held on Nov 8th, 2016 and Jan 5th, 2017.

Currency % Change (vs. USD)
Russian Ruble 7.7%
Canadian Dollar 0.4%
Chinese Yuan -1.5%
Euro -5.0%
Mexican Peso -13.4%

The US Dollar index enjoyed substantial rally since Trump’s surprise victory in November elections and reached its 14-year high of 103.820 on Jan 3. The notable surge in US dollar was mainly due to the protectionist growth policies of the new President.  But the greenback dipped by 3 per cent from its January 3 high after Trump raised a red flag over a strong dollar to the Wall Street Journal. He felt that Dollar was “too strong” for US companies to compete in global trade with their Chinese counterparts. He also blamed countries like China, Japan and Germany for manipulating currencies to get a trade benefit over the US. The remarks made by Trump over China and other nations in media resulted in the weakening of US dollar which Trump feels will favour US exports and boost manufacturing. It also led to the strengthening of Japanese Yen which is considered as a safe haven by currency traders. The US dollar dropped 0.6% against Japanese Yen to 111.95 Yen due to the uncertainty prevailing around trade policies by Trump. As a Forex trader, you should make use of real time trading charts and technical indicators to predict the future trends of currency movements, which will help you to make well-informed trading decisions.

Forex investors are eagerly awaiting Trump’s address to the US Congress on Feb 28th regarding changes in the monetary policy and possible corporate tax cuts.  Trump Administration’s reflationary policies so far have had a positive impact on the US dollar and equities. The financial markets are interested to know about the tax reforms that will be proposed by Trump during his address to the Congress on Tuesday. The disruptive border adjustment tax that is under consideration by the Republican government under Trump aims at increasing taxes for imports and subsidises exports to boost manufacturing in the US. Russia has been on the positive side of Trump so far since he feels it’s a protectionist country which does not pose any threat to U.S. jobs. Hence, Russian Ruble has had a positive impact and has grown by 7.7% against U.S dollar.

Besides his proposal to build a wall between the US and Mexico, Trump has frequently opposed the NAFTA (North American Free Trade Agreement) during his campaign and wanted to restrict imports from Mexico and China by increasing the import tariffs. He promised to raise taxes for imports from Mexico and China by 35% and 45% respectively to reduce the imports from these countries. Such remarks have resulted in a considerable impact on both Chinese Yuan and Mexican Peso against the US dollar. Since Mexico is one of the biggest exporters to the US with more than 80.3% of its goods sent across border tax-free, scrapping of NAFTA and the introduction of new tariffs based on the proposed border tax reforms will have a great impact on the Mexican peso. His tweets have already weakened the Mexican peso against U.S dollar. It reached record lows of 21.619 when he criticised General Motors for exporting cars made in Mexico to the United States with the below Tweet. Ford motors also cancelled its production of $1.6 billion plant in Mexico in line with Trump’s policies to make in the USA.

“General Motors is sending Mexican made model of Chevy Cruze to U.S. car dealers-tax free across the border. Make in U.S.A.or pay big border tax!”

The dollar tumbled against Japanese Yen and moved below 113.00 due to the uncertainty prevailing around the tax reforms to be proposed by Trump during his address to Congress and possible interest rate hikes by the Federal Reserve. Steven Mnuchin, U.S. Treasury Secretary under Trump Administration, stated that lot of work is to be done towards tax reforms, which would encourage inflation and push US interest rates higher. He also added that the impact of the new government’s pro-growth policies is unlikely to be seen this year.

Trump has pointed out several times that fiscal debts are getting beyond control and he wants significant changes in the Fed policy. This could mean the reversal of Quantitative Easing and an increase in interest rates which will result in a strong dollar. There are possibilities that Trump might even appoint a new chair to Federal Reserve who will do whatever he says. If there is any announcement of interest rate hikes by US Federal Reserve during the upcoming FOMC meeting in March, we can expect a surge in US dollar once again, and this will have a negative impact on other currencies like Chinese Yuan, Japanese Yen, Euro and Mexican Peso. We can expect a lot of fluctuations in the currency markets based on Trump’s trade agenda and as a Forex trader, you should start considering about investing in Forex binary options to increase your returns.

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Hooks for industry – what do you need to know

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Construction Machine

In construction, we often find ourselves faced with the need to lift or move very heavy materials and, to this end, the role played by cranes is fundamental.

It should not be forgotten that in order to operate a crane it is essential to be in possession of a crane operators licence and, to do so, it is necessary to be over 18 years of age, pass a medical examination, have a compulsory secondary education diploma, pass a theoretical-practical course given by professionals in the sector, as well as concluding this training with a final examination.

One of the main parts of a crane is the hook, which makes it easier to hook heavy parts safely.

It is important to emphasize that the hooking of these materials must be carried out correctly following an exhaustive protocol since the detachment of these materials can cause very serious and even lethal damage and injuries. This is why these hooks require periodic revisions to check the conditions in which they are, since if they show deterioration or possible cracks, it would be necessary to replace the hook since it is not possible to work with damaged hooks.

The construction sector is very important all over the world, especially for all kinds of commercial and personal projects. The machine par excellence to carry out a work of great calibre is the crane, thanks to all the benefits and advantages that it leaves with it, such as the speed and the possibility of moving heavier elements thanks to the crane hook.

As in everything else, there are different more specific equipment depending on the type of material to be used and the size of the load itself. Therein lies the importance of the hook, which is in charge of ensuring that this material can reach its destination in the best possible way and without causing accidents along the way.

It is the companies contracted for the construction of the infrastructure themselves that are in charge of renting this type of vehicle or, in some cases, if they already have their own, they can save a large amount of money. The heaviest ones can even exceed 40 tons in weight.

What kind of materials can they transport? From pictures, screens, lifts, air conditioning and even essential elements for the assembly or disassembly of various heavy objects, which humans can not manipulate by their own.

However, not everything is as simple as having one of these machines and getting into the cabin. The engineer who is responsible for driving it must be well prepared and have advanced knowledge of what he is doing. No one wants all the work to be thrown overboard by one simple mistake, hence the importance of this person.

In the same way, the fact that all the contracted team is made up of professionals can reduce both the risks and the total costs that are going to be carried out and, if all this were not enough, you will also be making sure that the machinery will be handled successfully and the final work will obtain a better result.

The expert gets a very clear function, review the existing working conditions and know what kind of equipment and material is necessary to meet the needs of the client.

It should not be forgotten that in order to operate a crane it is essential to be in possession of a crane operators licence and, to do so, it is necessary to be over 18 years of age, pass a medical examination, have a compulsory secondary education diploma, pass a theoretical-practical course given by professionals in the sector, as well as concluding this training with a final examination.

Other option is the Elebia auto hooks for industry, that is the automatic hook. This is an innovative hook. It is a device that allows unloading remotely without the need for manual presence of any operator. It has a magnet, sibil lock, which blocks the rotating part avoiding the possibility of loosening.

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ILMAP leads the way in quality for all types of water management hardware

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water management

For over 50 years ILMAP have been developing and refining the technology and materials used in the installation and management of water management. Using the wealth of experience gained through all those years in the field, they have been able to build a wide range of products that meet a huge range of specifications.

Specialising in nozzles, traps, collectors and other accessories, their products have a wide range of application across the production of drinking water and demineralized water, treatment of waste water and filtration and water treatment  for the pharmaceutical and food industry. With so much experience and innovation ILMAP is one of the leading filter nozzle manufacturers in the world.

Filter nozzles for water treatment for industrial and residential uses

Specialists Ilmap – Filter Nozzles Made in Italy provide a wide range of water filter nozzles  and nozzle strainer for water treatment.

Across industrial applications, the products cater for a variety of industries, including electricity  power generation, chemicals and pharmaceuticals, the food and beverage industry and the agricultural sector. But is also developed for domestic uses, such as in home swimming pools, irrigation and water softening filters.

Application can range from industrial water treatment and waste water treatment to water purification and ion exchange systems, all with the highest quality and safety at the forefront of development.

Parts are produced by state of the art modern injection moulding machines, known for reliability  and high standards of finish. Customers are always at the forefront and ILMAP prides itself on offering the best in customer service. With more than 700 m2 of warehouse, supply is assured and delivery procedures set to fixed lead times, so work can be planned accordingly.

It is not only nozzles, ILMAP also produces resin traps that guarantee effective protection against material losses in your system, in materials like plastic and stainless less as required.

Quality products in the best materials for the job

ILMAP has put a huge amount of effort in the research and development of their products over the years combining experience with the latest materials and efficient production processes.

The focus has been to ensure the best quality products, with dimensional accuracy and repeatability in the production time and design. Also a key focus is compliance with standard measurement and the control of the raw materials in production. So confident in their passion for good practices, they will open their factory for both client inspections and for certification bodies to review the procedures and controls.

With a fully functional test laboratory to allow testing of the pressure drop of the nozzles and the correct certifications available, it is easy to have confidence in the products.

Independently certified for guaranteed quality

All products are manufactured with top quality materials purchased from leading suppliers. Polypropylene, PVDF, ABS and masterbatches used are certified by the manufacturer for contact with drinking water according to the main current world regulations.

Even once the raw materials have entered production, and so the raw material certification becomes invalid, the final products are also audited at authorised laboratories gaining the following certifications:

ITALY – D.M. 174 del 06.05.2004

FRANCE – ACS Certification

UNITED KINGDOM – WRAS – BS 6920 Approved Material

“Suitability of non-metallic products for use in contact with water intended for human
consumption with regard to their effect on the quality of the water”

EUROPE – Food Safety Regulation – (EU) 10/2011 & 1935/2004 EC

“materials and articles intended to come into contact with food”.

All offering reassurance for the purchaser in the standards that are applied, especially where the products come into contact with potable water. It is very important for any company involved in the purification or management of water to ensure that their suppliers follow these standards, and ILMAP are well prepared to meet them as part of their core principles of manufacturing.

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Dawn Ellmore Employment reviews the shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark

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mc donalds europe EU

For more than half a century McDonald’s has been a recognisable brand in just about every country you can think of. According to its website, the chain has restaurants in 101 countries. Its 36,000+ restaurants serve around 69 million fast food fans every single day.

With stats like this, and McDonald’s easily recognised by just about anybody, the recent EU trade mark ruling has surprised many. McDonald’s has just lost its EU trade mark for the Big Mac in what is dubbed a ‘David and Goliath’ battle with a small Irish chain.

How did McDonald’s lose its Big Mac EU trade mark?

When Supermac’s took on the might of McDonald’s in a trade mark battle, it was assumed by many that the smaller chain would lose. While Supermac’s may not be a household name in the UK, however, it’s much loved in Ireland.

Now the largest fast food chain in Ireland, Supermac’s began in 1978 and today has more than 110 franchises and restaurants all over the country. Founded by Pat and Una McDonagh, it was named after his nickname, ‘Supermac’ when he played Gaelic football. They also own Claddagh Irish Pubs & Restaurants through Supermac’s Ireland Ltd.

The EU trade mark battle

Supermac’s has been locked into an ongoing fight with McDonald’s since 2015, when it announced plans to expand into the EU and UK. McDonald’s initially objected to Supermac’s registering a number of trade marks for products and its name. They argued that the names McDonald’s and Supermac’s are too similar and would cause customer confusion. McDonald’s further argued that the Supermac’s brand name is visually too similar to their trade mark.

Supermac’s responded by pointing out that they had happily traded at the same time as McDonald’s in Ireland for more than 30 years with no signs of confusion on the part of customers.

Initially, McDonald’s won a part-victory when the European Union’s Office for Harmonisation in the Internal Market (OHIM) decided that Supermac can continue to trade in its own name within the EU. However, it rejected the Irish company’s trade mark applications for various products and menu items, saying that consumers might “be confused as to whether Supermac’s is a new version of McDonald’s”, given that there are near-identical products sold by both restaurant chains.

Revoking McDonald’s EU trade marks

In January 2019, the European Union Intellectual Property Office (EUIPO) made a decision that allows victory to Supermac’s after all. By ruling that EU trade marks owned by McDonald’s are to be revoked, Supermac’s is clear to expand into the rest of the EU.

The landmark decision went into effect immediately, on the basis that the EUIPO rules that McDonald’s had failed to prove “genuine use” of its Big Mac trade mark as a restaurant or menu item.

Unsurprisingly delighted, Pat McDonagh says: “Never mind David versus Goliath, this unique landmark decision is akin to the Connacht team winning against the All Blacks. This is the end of the McBully. Just because McDonald’s has deep pockets and we are relatively small in context, doesn’t mean we weren’t going to fight our corner.”

How the fight played out

In April 2017, Supermac’s requested that the EUIPO cancel McDonald’s trade mark for ‘Big Mac’ and ‘Mc’. The chain also accused the US giant of “trade mark bullying” by registering and gaining protection for names, but not actually using them to stamp down any potential competition.

On its part, McDonald’s legal representatives provided signed affidavits from high level executives and showed examples of packaging and adverts to demonstrate it serves Big Macs right across the EU, and therefore deserves to retain the EU trade mark for that specific product.

However, the EUIPO deemed this “insufficient” in its judgement. As trade marks are registered at national level and at the EU, McDonald’s does not lose all of its protection for the Big Mac. They also have the right to appeal, which we suspect they are likely to do.

Supermac’s forges ahead

For Supermac’s, all eyes are on the future. Mr McDonagh says: “This now opens the door for the decision to be made by the European trade mark office to allow us to use our SuperMac as a burger across Europe.”

A representative from EIP, an intellectual property law firm, Carissa-Kendall Windless, says: “This decision is a significant one, partly because it serves as a warning to multinational companies that they can no longer simply file trade mark applications without a genuine intention to use it”.

It’s inevitable that McDonald’s will exercise its right to appeal, and it will be interesting to see how this David and Goliath battle goes on this year.

About Dawn Ellmore Employment

Dawn Ellmore Employment was incorporated in 1995 and is a market leader in intellectual property and legal recruitment.

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