If we’re honest with ourselves, we all dream of becoming a millionaire or even a billionaire before we hit thirty. It would be amazing if, for the rest of our life, we didn’t need to worry about money. We could buy whatever we wanted, whenever we wanted. Of course, there is the argument that diamonds are beautiful because they are rare. If you could afford as many as you like, they would be seen as worthless. On the other hand, this suggests you can run out of things to buy and do in the world. You can’t. There’s always something else you can achieve. Thus, there is no reason not to aim for this level of wealth. The question then becomes, how do I achieve it?
You might start by writing the next great American novel. Not a bad idea, but it won’t get you rich as quickly as you would like. On average, you’ll make around fifteen grand from your first book deal, and we’re sure that number is a shock for most budding authors. Mainly, because we only really hear about ultimate success stories like J.K Rowling. Therefore maybe being a published author isn’t the best way forward. Don’t believe us? Just check out this site www.mackcollier.com for the offical number.
Instead, you could consider investments as a possibility. Perhaps you can make a fortune by taking the right decisions on the stock market. Interesting idea but it is distinctly flawed. Believe it or not, most people who get rich through investments aren’t stock geniuses. They stumble onto the right decision in a process that’s remarkably similar to choosing the right lottery numbers.
The actual answer is a startup business. We know what you’re thinking. Isn’t it true that most startup companies fail? This is true, and around 97 percent of startup businesses won’t make it past the first year. It’s a gamble but one that is worth taking. Particularly if you have a great idea for a new company that no one has yet thought of.
Formulating Your Startup Model
The best way to build a new business is from the ground up. You should start with a vague idea of what you want to sell and what you want to achieve. The dirty little secret of the business world is that you can sell anything if you know how. There’s always a market, no matter how niche you think your product is. Case in point is vegan Mayonnaise. You would expect that the number of people who want vegan mayo would be quite small. Mainly, because the number of vegans walking around must be few and far between, right? Well, apparently not. A recent startup is making millions based entirely on the idea of vegan mayo. This is just one example of a business owner finding success in a market that no one else was aware existed.
This example shows clear evidence that there is a market for any product or service. Therefore, you should not dismiss an idea because you think the market isn’t there. It probably is, you just haven’t found it yet.
Although, you should aim for an idea that is as commercially viable as possible. Or, that has the potential to have a wide consumer base. This will give you the greatest chance of your business being a success.
The Problem Of Funding
One you have your business model established, you need to think about funding. There are very few business ideas that require little to no funding. For most possibilities, you will need a business loan even to get started. There are a few different ways you can get funding for your company that you can consider.
The first is the most obvious and simplest. You can take out a business loan from a specialized lender. They can help you with initial start up costs. Or, once your business is up and running, they can give the money you need to pay for other costs. This might be bills, equipment or anything else that you might need to pay for. This issue with taking out a business loan is usually the interest rate. You need to make sure you will be able to pay back the money that you borrow before it becomes and expense difficult to manage. You can look at business loan possibilities on a site such as www.businesslendermatch.com.
Another possibility is to use crowdsourcing to fund your business. This will work with companies that do have a commercialized idea at the heart of them. If you know that your business has wide appeal, you can set up a page on a crowdfunding website. Then, you should be able to get the support you need for your business from potential customers. They will provide the money your company needs for a product they want to buy before it even hits the market.
Alternatively, you can turn to investors for helping with your company. The best way to attract investors is with a killed promotional campaign, starting with a trade show appearance. By appearing at a trade show, you can show off your company concept and any products that you wish to market. It’s important here to start off with the strongest campaign possible. You can not afford to risk being forgotten in a sea of competition. Remember, when you are at a tradeshow, there will be hundreds of potential business owners vying for the attention of the same investors.
When you start up a business, you should aim to keep funding costs as low as possible. Particularly, if you are borrowing funds to pay for it. Have a look at www.brazen.com for some cool ideas. You need to make sure that you don’t end up in debt because you bit off more than you could chew. Keeping your business small can still provide a profitable model that has a lot of potential for the future. You’ll be able to grow your company when you are in the right position.
Making Your Business A Hit
Thus far, we have shown you how to build a business and open it on the market. It doesn’t take much to get a business set up and established as you can see. However, that doesn’t mean you’re going to become a millionaire. Now we need to consider how to make that same business a success.
The answer, as savvy entrepreneurs might have guessed, is marketing. It doesn’t matter what you’re selling or who you are selling it to. If the marketing is on point, your business will be a success. This is why a lot of that startup money is poured into a great promotional campaign. There are a few features of a successful marketing campaign.
The first is a targeted approach. You need to make sure that your marketing is aimed at those who will want to buy your product. An example would be a business selling baby products. Obviously, your target customer here is new moms and dads. So, you could set up a blog for new parents. Moms and dads constantly check the internet these days looking for advice. With a great SEO campaign, you can ensure they find the blog you own. That blog will direct them to your shop site, and you’ve successfully secured a sale.
The second is a campaign that has multiple strands that are connected. You don’t want to focus on one form of marketing entirely. For instance, SEO is great, but you do need more than the basic type. You should look into producing great content and maybe even some forms of online promotion. Connect them all together and you’ll have the strongest promotion for your business possible. This site www.cio.com has got more great tips on online marketing
The right marketing is the difference between a business hit and a massive failure. It separates start-up entrepreneurs who break even from those that make millions.
How To Improve Your Relationship With Your Customers
As a company owner, you should always be aiming to improve your business by whatever means necessary. After all, when your business evolves over time, it means that you are adapting to consumer habits and staying on top of current trends – giving your business the longevity it deserves. Thankfully, there are also various ways in which you can go about improving your business. For example, this could include:
- Hiring new staff with innovative ideas.
- Retaining staff who make a real difference in the workplace, reducing employee turnover rates.
- Investing in new employees by offering unique training programs or giving them a chance to develop new skills.
- Developing new products or services that cannot be purchased elsewhere.
- Moving from working from within your home and opening up a store or office space.
- Updating your business plan regularly to account for your growth.
- Brushing up on your finances, ensuring that you stay within budget and spend your money wisely.
- Reaching out to investors who can help you take your brand to the next level.
- Introducing a new marketing campaign to increase your brand’s visibility.
- Developing a better relationship with your customers.
While any of the above suggestions are a great way to go about growing your business, the most important is developing the relationship you have with your customers. After all, a business without customers will struggle to stay afloat for more than a few weeks.
With that in mind, here are some ways in which you can begin to develop a better relationship with your customers.
Know who your customers are. This is perhaps the most obvious ways to improve your relationship with your customers – and it doesn’t mean that you have to memorise every name or face that comes into your store. Instead, you should ensure that you have a clear understanding of your target audience and demographic. For example, while you may have a vision of your typical customer in your head – you need to ensure that this is reflected in the people that actually purchase or use your products/services. There are various ways in which you can achieve this goal. For example, you could:
- Monitor consumer habits
- Host focus groups
- Ask for customer information when making a purchase
- Studying analytics on social media.
Remember, your target audience may be defined by the following characteristics:
- An age group.
- A gender.
- A geographical location.
- Special hobbies.
- Skills and Interests.
Once you have a better understanding of your target audience, it will be easier to ensure that you are providing them with everything they need. As a result, they will develop a closer affinity to your brand as they feel as though it was made just for them!
Make them feel important. Studies suggest that customers are happiest when they feel important. Therefore, you can improve your relationship with your customers by simply ensuring that you make them feel special. For example, you could attach a note to each order that thanks them for their purchase. Alternatively, you could put a loyalty scheme in place or offer discounts to returning customers – which can help you win over new customers while retaining your old ones.
Make it easier for them to communicate with you. The key to any relationship is being able to communicate freely with each other. Therefore, you can improve your relationship with your customers by making it easier for them to reach you should they have any questions. For example, in addition to a telephone line, you should give your customers plenty of different ways to contact you. This could include:
- A postal address.
- A customer service specific email.
- An online chat function.
However, managing multiple different channels like this can prove to be a challenge if you don’t have the right technology at your side. For example, you could use dashboard software, such as those provided by Click4Assistance, to monitor different chats and calls simultaneously. For more information, visit this website.
Furthemore, you can also improve the way in which you communicate with your customers by being active on social media. Not only does this mean that your customers can contact you through direct messaging or comments, but it also puts your brand on the map by making you visible to a much wider audience. When curating your social media presence – you should ensure that your content reflects your brand. Don’t focus on overly professional language – instead, try to be as approachable and friendly as possible – as this will help customers relate to your brand. When customers find you approachable, they are more likely to make a purchase.
Another way in which you can better communicate with your customers is by setting up a mailing list. While they may seem outdated in the world of social media, they are a great way to keep your customers in the loop and let them know about any upcoming product releases.
Admit your mistakes. As a business owner, how others perceive your brand will likely be incredibly important to you. As a result, this means that you may be keen to bury any mistakes you make so that they cannot tarnish your reputation. However, this is not the right attitude to take on if you want to develop a relationship with your customers – as simply ignoring complaints or negative reviews will only drive them away. Therefore, you should ensure that you respond quickly to any negative complaints and reviews – and work with the customer to resolve this issue sooner rather than later. This also means that you need to be honest about any mistakes that you may have made in the past. Holding yourself accountable will actually make yourself more attractive to potential customers.
Focus on innovation. If you want to retain customers, you need to ensure that you continue to provide them with new goods or services. After all, it’s unlikely that they will continue to buy the same product over and over again. Therefore, you should work hard to ensure that you remain on top of your game – introducing new and innovative products to the market as often as possible. While this doesn’t mean you should rush to launch a new product or service every month, you should always have a new plan or idea in the pipeline. Furthemore, you should also ensure that the products/services you are working on align with current consumer trends.
Get online. Another way in which you can develop your relationship with your customers is by making your business more accessible. For example, while many customers may visit your store to make a purchase – others may prefer to shop online. In this case, you need to make sure that your website is up to scratch and easy to navigate. The easiest way to draw in new customers online is by improving the user experience of your website. For example, a broken link or malfunctioning site does not necessarily make your brand appear trustworthy – while a seamless and functional website will demonstrate your professionalism and help you connect with a global audience.
Furthemore, you should also ensure that your website is as accessible as possible. For example, you could add audio descriptions of products or text so that those who may be deaf or hard of hearing can navigate your site freely. You should also ensure that you caption any videos or add alternative descriptions underneath images.
Be great at what you do. Perhaps the simplest way in which you can improve your relationship with your customers by being great at what you do – and providing them with the consistency they require. For example, you should ensure that every aspect of your business is always up to scratch – from product development to administration. Being great at what you do means that your customers will always stick around and invest their money into your brand.
Similarly, you should never underestimate the importance of good customer service skills – and you must ensure that every employee is trained within the area. For example, they should be bright, friendly and ready to answer any questions that come their way. This means that they need to develop excellent skills in communication alongside a lot of patience and intuition. This is particularly important when dealing with difficult customers who always complain -but will also allow them to develop lasting relationships with friendly customers too.
In short, there are various steps you can take to ensure that you improve your relationship with your customers – many of which simply revolve around adopting a ‘customer-centric mindset. By making important decisions regarding your business with the customer in mind, you’ll be able to emphasise the fact that they are at the core of everything you do – thus making your brand appear more attractive and improving retention rates. Furthemore, you can improve your relationship with your customers by making it abundantly clear that you care about them and want to provide them with only the best. Doing so will make it easier for customers to trust you and purchase your products or services.
What Is Cryptocurrency And Why Is It So Volatile?
Cryptocurrency has recently made headlines, exploding into the spotlight with the same relentless intensity that characterises its value and demand.
However, as they become more mainstream, they may become confusing. It’s money, but there’s no bank looking after it or controlling it; it’s an asset, but it’s not backed up by anything tangible.
Here is a brief overview of cryptocurrency and a quick look at why it is so volatile.
What is it?
In a nutshell, it is the digital equivalent of money. It is designed to function in almost the same way: users have wallets in which they can keep money, which is used to symbolize value in the economy and can be exchanged for goods or services with others.
Cryptocurrency, like much money in today’s traditional banking system, does not exist tangibly; instead, it is recorded as figures in a database that signify how much of a particular cryptocurrency a certain person has.
However, in contrast to today’s banking system, is decentralised. Rather, it is recorded in the blockchain, which is distributed throughout the network and records transactions in a transparent and verifiable manner that belongs to no one individual or organization in particular.
The first of them was bitcoin, which was developed in 2009 by an unknown individual known only as Satoshi Nakamoto. Since then, a slew of new cryptocurrencies has sprouted up. These include ethereum and dogecoin. It is interesting to look into the background of these, and ask yourself who created Dogecoin?
Why are there so many?
A cryptocurrency can hypothetically be created by anyone; at their foundation, they are just software, therefore anyone can create one. There is no authoritative body that decides what is and isn’t a cryptocurrency.
As a result, dozens of new cryptocurrencies, known as altcoins, have emerged. Some of them have grown into consistent performers, leading to predictions that they could turn bitcoin on its head and become the most valuable cryptocurrency.
Some of these altcoins aim to provide innovative answers to problems that exist with large players like bitcoin, such as making transactions easier or more efficient. Others, such as Dogecoin, which originated as a joke, are developed solely as alternatives.
They sometimes move in sync, with the entire cryptocurrency market fluctuating in response to certain pieces of news. However, traders occasionally switch between currencies, as when the price of dogecoin soared thanks to the support of figures such as Elon Musk.
What makes cryptocurrency so volatile?
Unlike traditional financial assets like stocks and commodities, cryptocurrencies are not valued in terms of what they can be used for; in theory, they are a bet on a company’s future profits or the usefulness of a given material, but cryptocurrencies are primarily a bet on how interested people are in them.
Cryptocurrencies, unlike traditional fiat currencies, do not have a central bank entrusted with employing monetary policy to keep their value from fluctuating too much.
As a result, the value of cryptocurrencies varies dramatically, frequently and without warning, and without always being linked to evident world events.
Marketing Practices That Could Remain After The Pandemic
The global pandemic has changed businesses in many ways, and marketing, in particular, has seen a lot of developments over the last year. Businesses have had to adapt to digital practices quickly, which has changed the way they promote their activities. It has also changed consumer behavior, meaning tactics need to change to reach them in new and innovative ways.
While businesses are beginning to revert to some sort of normality, there are some practices that will continue even after the pandemic is over. Discover some of the marketing practices that could be here to stay.
A greater focus on retaining existing customers
The global pandemic has had a huge impact on people’s shopping behaviors. It’s no secret that brand loyalty has been in decline over the years, largely due to consumers’ preference for convenience – especially in the digital age. But the pandemic has made this even more apparent, with many consumers switching brands as a result of supply chain issues and more. For businesses, putting your energy into retaining your existing customers could yield better results than trying to win over existing customers.
The resurgence of the QR code
Just over a year ago, people might have turned their nose up at the idea of using a QR code in a marketing campaign. Did people know what they were? What did they achieve? Well, thanks to the pandemic, QR codes have had something of a resurgence. Exploring QR code APIs can help you work out how they can be used in your marketing campaigns effectively to bring the best results for your business. QR codes are capable of generating some great data, helping you measure the effectiveness of your marketing campaigns.
The pandemic has shifted a lot of people away from busy cities and urban areas, and into more rural neighborhoods. This has meant that businesses are having to change their marketing tactics to provide a more personalized, local feel that better aligns with changing behaviors. People are choosing to shop locally and choose local-based businesses, and you’ll need to think carefully about how you can form better engagement with those audiences to help spread the word about your business.
Bigger budgets for social media advertising
With people spending more time at home, they are more active online watching box sets, shopping, gaming and more. This means they might be less likely to see more traditional advertising such as billboards and subway signs. Social media advertising can help you reach those audiences, providing a great ROI compared to other forms of advertising. Ensuring social media is a firm part of your marketing strategy can help you reach your audiences where they are, and even save money compared to your spend on more traditional advertising.
Change is nothing new for the marketing world. The pandemic has seen some major developments, and as we enter the ‘new normal,’ it will be interesting to see what comes next. Staying up to date on current marketing trends can keep your business relevant, and help secure the best results for your business – no matter what’s happening in the rest of the world.
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