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If we’re honest with ourselves, we all dream of becoming a millionaire or even a billionaire before we hit thirty. It would be amazing if, for the rest of our life, we didn’t need to worry about money. We could buy whatever we wanted, whenever we wanted. Of course, there is the argument that diamonds are beautiful because they are rare. If you could afford as many as you like, they would be seen as worthless. On the other hand, this suggests you can run out of things to buy and do in the world. You can’t. There’s always something else you can achieve. Thus, there is no reason not to aim for this level of wealth. The question then becomes, how do I achieve it?

You might start by writing the next great American novel. Not a bad idea, but it won’t get you rich as quickly as you would like. On average, you’ll make around fifteen grand from your first book deal, and we’re sure that number is a shock for most budding authors. Mainly, because we only really hear about ultimate success stories like J.K Rowling. Therefore maybe being a published author isn’t the best way forward. Don’t believe us? Just check out this site www.mackcollier.com for the offical number.

Instead, you could consider investments as a possibility. Perhaps you can make a fortune by taking the right decisions on the stock market. Interesting idea but it is distinctly flawed. Believe it or not, most people who get rich through investments aren’t stock geniuses. They stumble onto the right decision in a process that’s remarkably similar to choosing the right lottery numbers.

The actual answer is a startup business. We know what you’re thinking. Isn’t it true that most startup companies fail? This is true, and around 97 percent of startup businesses won’t make it past the first year. It’s a gamble but one that is worth taking. Particularly if you have a great idea for a new company that no one has yet thought of.

Formulating Your Startup Model

The best way to build a new business is from the ground up. You should start with a vague idea of what you want to sell and what you want to achieve. The dirty little secret of the business world is that you can sell anything if you know how. There’s always a market, no matter how niche you think your product is. Case in point is vegan Mayonnaise. You would expect that the number of people who want vegan mayo would be quite small. Mainly, because the number of vegans walking around must be few and far between, right? Well, apparently not. A recent startup is making millions based entirely on the idea of vegan mayo. This is just one example of a business owner finding success in a market that no one else was aware existed.

This example shows clear evidence that there is a market for any product or service. Therefore, you should not dismiss an idea because you think the market isn’t there. It probably is, you just haven’t found it yet.

Although, you should aim for an idea that is as commercially viable as possible. Or, that has the potential to have a wide consumer base. This will give you the greatest chance of your business being a success.

The Problem Of Funding

One you have your business model established, you need to think about funding. There are very few business ideas that require little to no funding. For most possibilities, you will need a business loan even to get started. There are a few different ways you can get funding for your company that you can consider.

The first is the most obvious and simplest. You can take out a business loan from a specialized lender. They can help you with initial start up costs. Or, once your business is up and running, they can give the money you need to pay for other costs. This might be bills, equipment or anything else that you might need to pay for. This issue with taking out a business loan is usually the interest rate. You need to make sure you will be able to pay back the money that you borrow before it becomes and expense difficult to manage. You can look at business loan possibilities on a site such as www.businesslendermatch.com.

Another possibility is to use crowdsourcing to fund your business. This will work with companies that do have a commercialized idea at the heart of them. If you know that your business has wide appeal, you can set up a page on a crowdfunding website. Then, you should be able to get the support you need for your business from potential customers. They will provide the money your company needs for a product they want to buy before it even hits the market.

Alternatively, you can turn to investors for helping with your company. The best way to attract investors is with a killed promotional campaign, starting with a trade show appearance. By appearing at a trade show, you can show off your company concept and any products that you wish to market. It’s important here to start off with the strongest campaign possible. You can not afford to risk being forgotten in a sea of competition. Remember, when you are at a tradeshow, there will be hundreds of potential business owners vying for the attention of the same investors.

When you start up a business, you should aim to keep funding costs as low as possible. Particularly, if you are borrowing funds to pay for it. Have a look at www.brazen.com for some cool ideas. You need to make sure that you don’t end up in debt because you bit off more than you could chew. Keeping your business small can still provide a profitable model that has a lot of potential for the future. You’ll be able to grow your company when you are in the right position.

Making Your Business A Hit

Thus far, we have shown you how to build a business and open it on the market. It doesn’t take much to get a business set up and established as you can see. However, that doesn’t mean you’re going to become a millionaire. Now we need to consider how to make that same business a success.

The answer, as savvy entrepreneurs might have guessed, is marketing. It doesn’t matter what you’re selling or who you are selling it to. If the marketing is on point, your business will be a success. This is why a lot of that startup money is poured into a great promotional campaign. There are a few features of a successful marketing campaign.

The first is a targeted approach. You need to make sure that your marketing is aimed at those who will want to buy your product. An example would be a business selling baby products. Obviously, your target customer here is new moms and dads. So, you could set up a blog for new parents. Moms and dads constantly check the internet these days looking for advice. With a great SEO campaign, you can ensure they find the blog you own. That blog will direct them to your shop site, and you’ve successfully secured a sale.

The second is a campaign that has multiple strands that are connected. You don’t want to focus on one form of marketing entirely. For instance, SEO is great, but you do need more than the basic type. You should look into producing great content and maybe even some forms of online promotion. Connect them all together and you’ll have the strongest promotion for your business possible. This site www.cio.com has got more great tips on online marketing

The right marketing is the difference between a business hit and a massive failure. It separates start-up entrepreneurs who break even from those that make millions.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Matica’s CEO Sandro Camilleri speaks about security in digital payments

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One thing is for sure: the COVID-19 pandemic accelerated many behaviors and trends that once were holding their pace. A great example can be found in digital payments and online shopping. According to Rakuten Intelligence, from March through mid-April, e-commerce spending in the United States increased more than 30% compared to the same period last year. When it comes to worldwide scores, it reaches the surprising increase of 74%.

Although books and cleaning products led the ranks mapped by Rakuten, specialists argue that digital payments and online shopping are here to stay, as much as it has already been observed in Asian countries. In this sense, securing financial transactions and protecting consumer data became a mandatory issue to be addressed both by companies and the government.

As a leading European company in the processing and printing of cards and identification documents for security systems, Matica Technologies is dedicated to granting safety and technological solutions to businesses dealing with financial transactions online. According to the CEO and founder of Matica, Sandro Camilleri, the advent of digital payments is a revolution similar to that which technology has caused and is currently causing in other areas, such as transports. “It is an inevitable revolution, which citizens will have to get used to, and which must therefore be managed in order not to risk unintended consequences, being the key issue obviously safety,” he argues.

Camilleri stresses that there are two different phases when it comes to digital payment security. A first one is about information and personal data storage, one of the greatest topics of our time and also a potentially enormous market sector. The second, less discussed though equally important, is guaranteeing strength and security for the financial transaction itself — and this is a purely technological issue. “The use of chips that are equipped with incredible memories, high precision lasers and holograms makes it extremely difficult, not to say impossible, for any attacker to clone a card produced by us. Secondly, the transaction must be secure thanks to specific and constantly updated software,” explains Matica’s CEO.

Now, when it comes to privacy, Camilleri states that people must be aware of what is at stake when data is leaked and why such occurrences are so alarming. With more and more appliances being automated and connected to computers and to the internet, such as is the case for cars and home security systems, cyberattacks could lead to consequences that are not only terrible, but tragic. 

In such situations, Matica’s CEO believes that only biometric data could spare individuals from having their systems hacked, though this data must be filed with care and used only for strictly necessary purposes. In any case, Camilleri argues that using biometrics is becoming day by day more inevitable with the increasing rhythm of automation, and this is a feature that can already be found in some of Matica’s available systems, such as is the case of the passport series.

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The Importance of Branded Clothing

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When it comes to the basics of branding, it’s essential that you don’t skip out one of the most important aspects of your store; clothing. When it comes to creating a professional image for your business, first impressions count and you want your customers to believe that you are a credible and reliable business. The best way to achieve this excellent first impression is to pay more attention to the appearance of your staff and creating a consistent company image.

So here are a couple of tips that will explain the importance of branded clothing and why you should invest in it.

Creating a sense of team spirit

One of the biggest advantages of having branded clothing in the workplace is inspiring a sense of team spirit. It’s important to have everyone on board when it comes to running your business. It could be your brand message, commitment to customer service or even your values as a business. Whatever the case is, having everyone wear the same uniform can help promote teamwork in the workplace.

It’s an inexpensive way to show professionalism

It’s surprisingly cheap to purchase customer embroidered badges to sew onto plain shirts. This is an inexpensive way to create a branded uniform and also means that you can remove the badges when the shirt is ruined and then stick it to another shirt. It also means you can just buy blanks in different sizes instead of having multiple shirts printed. This is usually a much better option than pre-printing a bunch of shirts and hoping that they fit a new staff member. If you take this approach, you’ll find that you can easily create a sense of professionalism on a budget.

Showing who the staff members are

When you first walk into a store, it’s easy to tell who the staff members are if they’re wearing branded clothing. They’re easy to identify and recognize which enhances the customer service, especially in a relatively large store. For instance, if you run a clothing store with multiple floors, then having staff members in uniform will ensure that your customers know who to speak to if they need assistance.

It inspires confidence in your shoppers

You might not notice it immediately, but people will react more positively to your brand if they see that you and your staff are proud of your work. Having a branded uniform means that your staff are more than happy to represent your business, and this inspires a sense of confidence in shoppers that is difficult to achieve in other ways. They want to see that your staff have faith in your brand and a branded uniform can show this in a subtle way.

At the end of the day, a business doesn’t need to force its staff to wear a specific uniform. We’ve probably all seen or experienced it before; a store clerk or staff member that isn’t wearing a specific uniform. However, there’s no reason why you shouldn’t create a consistent and professional brand image with your clothing.

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5 Main Advantages of Colocation Hosting for Your Business

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Your organization requires a data center business plan if it is going to move forward to expand smoothly. Thus, you must look at your IT needs and decide what is to come so that your business can grow. If you are not sure whether outsourcing to a colocation facility is right for your organization or not, read on to learn what to consider.

1. Many Connectivity Options

Rather than building a private data center, which is a major capital expenditure, many companies choose a migration of their data instead. The range of connectivity choices available makes colocation a great choice in several cases, particularly if expanding the company’s infrastructure is necessary. Rather than laying down and integrating expensive cables, it is often more budget-friendly to use colocation facilities that easily connect to leading providers of internet services, network services, and more.

2. Scalability

When your current data solution is no longer enough, then it is time to consider scaling the IT infrastructure so that your business can continue to grow. Using a colocation provider allows you to agree together on service terms that allow you to scale services as necessary. If you’re interested in this scalable solution, check this page out for more information.

3. Less Downtime

A big benefit of colocation hosting is less downtime. An outage is costly for any company because it means less work is being done then, which equals fewer sales. Significant work must go into catching up on operations afterwards too. Thankfully, colocation data centers reduce downtime and maintain hardware because they have many supports, including different power sources and physical security.

4. Data Security

This point is essential. Your business has data that you need to ensure is secure for your customers and for the organization generally. Keeping patented data out of competitor hands is important, and you have an ethical obligation to your customers to safeguard their personal details too. Thankfully, colocation data centers have cutting-edge security measures in place. The colocation facility also has many policies that align with compliance regulation for various types of data, which means you won’t have to worry that you are vulnerable to lawsuits.

5. Lower Costs

Finally, colocation reduces costs in many ways for your growing organization. For example, you will save money as you will consume much less power after the relocation. Not only that, but you won’t have to own and operate hardware for networking because that is taken care of by the trusted colocation provider.

Deciding to Make the Move to Colocation Hosting

If your business has complex needs for an internet infrastructure, colocation can offer significant benefits, including saving money, state-of-the-art security methods, and scalability. It’s nice not to have to worry about infrastructure anymore too.

When your business moves to a colocation data facility, you can then focus on daily operations and an expansion strategy, rather than spending time managing an on-site data center. You can spend your time efficiently by outsourcing in this way, which makes it a successful part of building your company’s future.

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