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Watch Your Tongue: Language Issues

Alexandra Goman

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A flag in Russian language celebrating Soviet Union’s victory over Nazi Germany. Latvian flags in the background. flickr/payorivero

Now it is possible to name our modern world as the era of bilingualism. It is assumed that a qualified graduate should know at least one foreign language. That is because in the XXI century not a single country can develop in isolation. Those times have passed. The growing role of mass media, technological advance, a global network of the Internet, international companies that operate across the world, expansion of scientific ties, business connections and cultural contacts – all of this have lead to the fact that knowledge of the foreign language is a necessity. However, among new benefits there are new challenges, primarily connected to language and cultural divide.

Today it is not obligatory to live and work at one place, in one country. Geopolitical conflicts have caused unprecedented migration and a medley of races. The number of refugees, migrants and just employees, who are going to another country to earn more money, is constantly increasing. That is why the notion of language and cultural conflict is spreading and becoming more significant. Now it is an important part of our information society.

According to A. Genes, bilingualism is the first lesson of democracy. Indeed, any shop sign in two languages gives an example of tolerance. There are more than seven thousands of languages in the world, which is why it is impossible to say that English language is more logical than French, and French is more beautiful than German. Meanwhile, both logic and beauty are expressed differently in language; correspondingly people’s attitude towards these notions varies.

The main aim of language is communication, its efficiency. Therefore, we use mother tongue and/or foreign language to speak to each other. Aside from that, both of them store cultural patterns behind the letters, attitude towards different objects of real world (such as time, distance, velocity etc.). This is the reason why cultural and political challenges are being associated with a language conflict.

Learning of a foreign language helps us to view a culture from a different perspective. It gives us new information regarding “alien” culture; moreover, it gives us understanding of it. In other words, to learn a language means to learn its culture.

For instance, Ter-Minasova defines “time” as a notion that is culturally and linguistically different. This distinction becomes obvious when comparing attitudes towards time and measures of time. Although almost every nation recognizes a day as a period of 24 hours, an hour as 60 minutes and so on; length of morning, afternoon, evening and night differs.

Consequently, time greetings will be very distinctive among languages. In English language parts of the day are strictly defined. A starting point is “morning”, which is according to the dictionary “the part of the day from 12 o’clock at night until 12 o’clock in the middle of the day”. That is why at 11.59 a.m. it will be “good morning” but at 12.03 p.m. – “good afternoon”. This accuracy reflects British or American precision.

In comparison, in Russian language parts of the day have blurry borders, because it depends on light and dark. Moreover, daylight in Russia fluctuates according to a geographical position and the season of the year. To this extent it is different from Europe, which is geographically smaller. So, as David Wansbrough, (an Australian poet and writer) once said: “When are you going home late at night [in Russia], in the West it would be early in the morning”. In Russian language a person says “добрый день” (literally good day) at 7 p.m. in summer (because it’s not dark) or “добрый вечер” (good evening) at the same time in winter (because it’s already dark). This distinction is clearly shown in attitude towards time. Russian people are never in hurry and they are usually late. Thus, bilingualism helps us to view the same concept from different sides.

However, as appealing as it is, linguistic diversity is not always encouraged within one country. Sometimes a situation escalates when one of the languages is dominant: it is more widespread, it is used more often etc. Europe regularly faces this problem. In Italy, for instance, apart from Italian language there are plenty of dialects and independent languages (like Venetian language). In Spain there is not only well-known Spanish language, but also Catalan, Basque and others.

Likewise, it can happen with absolutely different languages that belong to different nations. There are many examples in history when after the war a language of a conqueror was imposed on conquered people. In this way a conquered language was being pushed out from all the spheres of life. The conquest of England by William the Conqueror in 1066 brought French language. It soon became a language of the noble class. English was considered as the language of peasants. Thus, those who used English or did not use the official were easily identified among others and were treated differently because of it. That is why a dominating language usually has negative connotations.

There are other examples of language conflicts that are lasting for years. The collapse of the USSR left nearly no monolingual countries; consequently, it became more difficult to accommodate the minorities. In Latvia, according to statistics, around 61% of the population is Latvians; the Belarusians, Ukrainians and Russian make approximately 32%. Since Latvia gained independence, Russian language is still common. Moreover, still many people do not know Latvian language and feel comfortable in the country. Obviously, it is understandable that the Latvian government wants to strengthen national language. By doing so, they are stabilizing the society. But the language conflict became even more intense after events in Ukraine in the beginning of 2014.

It is undeniable that a language factor may influence the political situation in the country. It can be even supported by the parties to provoke further conflicts.

In the beginning of 2015 the Centre of the National Language urged their citizens to speak only Latvian language at the workplaces and even at breaks. Obviously, they are trying to limit the usage of Russian language, yet it would influence other languages as well. In the perspective people might even get fined for it. By pressing a particular language on everyone, by limiting the ability to speak mother tongue, all of it might inflame and provoke serious conflicts, like it happened in Kosovo.

That is why language conflicts are usually parallel to political ones. More often they are the results of the political issues, as the language clashes are based on the cultural clashes. One can say that a language controversy is a so-called tinderbox. Attempts to banish one language may result in ethnocentricity.

Yet, Latvia has been tightening national language policy for a long time. They did not use careful approach by providing people with facilities or means to learn Latvian language, as it was the case in England when they were teaching English language immigrants for free. However, now it seems too late for that. Many Russian-speaking people simply do not want to learn the official language anymore; they are satisfied with basic knowledge of it.

Such concern over the national language is understandable and there is nothing wrong with it, but this also reflects the unwillingness of the government to accept bilingualism of the country. Considering that Russian is a world language, would not it be only a benefit to make it official? On the one hand, it would definitely improve economics by attracting more companies and clients. On the other hand, it might endanger the national language, as it is not so widespread as Russian. Moreover, due to the current political situation in the world, Latvia is trying to ensure its safety, and making Russian language official would attract many Russian-speaking people.

It is also important to note that a negative attitude towards a particular language causes dislike of the people who speak it and its culture. It is common that judging by language one would presume people’s nationality. However, in the framework of globalizing world even these notions are shifting.

To sum up, it is important to say that since each language contains unique ethnic and national representation, it is a significant characteristic of every nation. On the other hand, the main goal of language, that is communication, makes language conflicts pointless. Yet, it arises many disputes. Currently language is used in all kinds of way: for political purposes, for self-identification etc.

Although the principle of “one country – one nation – one language” is common and popular, it is rather controversial. In some cases it contradicts with the complex reality. As in Austria people speak German language, but most of the people do not consider themselves German. Why it is not an issue there?

Language issues prove to be the hardest and the most sensitive in modern politics. Pursuing the right to speak one’s mother tongue may be a way of expressing cultural and social grievances.

Specialist in global security and nuclear disarmament. Excited about international relations, curious about cognitive, psycho- & neuro-linguistics. A complete traveller.

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Europe

ETIAS, the new permit you will need to travel to Europe from the US starting 2021

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Last April the European Parliament and the European Council confirmed at the final agreement for the creation of the European Travel Information and Authorization System (ETIAS), a registration system for all visitors from third countries that are now exempt from visa. In order to strengthen border security, the European Commission proposed the creation of this system which will enter into full operation in 2021.

The ETIAS authorisation is not a visa. Once operational, it will carry out pre-travel screening for security and migration risks of travellers benefiting from visa-free access to the Schengen area. When arriving at the EU borders, travellers from the United States of America will need to have both a valid travel document and an ETIAS authorisation.

What countries will require it?

The ETIAS will facilitate access to countries within the Schengen Area to travelers from third countries that do not currently require a visa in order to improve security and to prevent irregular immigration. Therefore, to know if you need to use ETIAS or not, you will first have to find out if the country you want to visit falls within the Schengen Area, and you will also need to know if your country was visa-exempt until now.

Schengen Area Countries

It is important to remember that not all 28 countries of the European Union (EU) are part of the Schengen Area and that not all Schengen countries are part of the European Union. Great Britain and Ireland, for example, are part of the EU (Great Britain is scheduled to leave after Brexit), but not the Schengen Area; while Norway, Switzerland, Iceland and Liechtenstein are part of the Schengen Area, but not members of the EU.

Therefore, an ETIAS waiver will be required to visit the following countries: Germany, Austria, Belgium, Denmark, Slovakia, Slovenia, Spain, Estonia, Finland, France, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, Holland, Poland, Portugal, Czech Republic, Sweden and Switzerland.

Countries’ citizens who will need to apply for ETIAS.

As stated above, ETIAS will be required to travelers from countries that do not require a visa. Currently, individuals from the following 57 countries do not require Schengen visas to visit countries in the European Union. However, with the arrival of ETIAS expected in 2021, passport holders of these countries will require an ETIAS waiver to travel to Europe for the purposes of tourism, business or transit for a short 90 days stay in any 180-day period.

How is it going to work?

Prior to traveling, those interested in acquiring an ETIAS waiver must fill out an online application providing with basic information (name, age, occupation, passport number, country of entry in Europe). In addition, they must answer a few questions on safety and health issues, among others. Approval often takes minutes once your ETIAS application is complete, and the maximum amount of time for approval is only four days.

What do I need to apply?

All you need to apply is a valid Passport, a credit or debit card to pay the fee and a completed ETIAS application. Since it’s a visa waiver, you won’t need any further paperwork. And, unlike visa applications, ETIAS doesn’t require an interview at any embassy or consulate.

How do I apply?

The ETIAS application form is already available online, although its use won’t enter into force until 2021. You can apply for your ETIAS until 5 days before your trip, but the sooner you start the process, the better. Once in the application form, you’ll be prompted to provide your passport details and asked to answer a list of security questions. It’s vital that your application be error-free and that the information is an exact match to your passport. Any discrepancies between your ETIAS application and your passport could cause a delay in processing and/or approval You’ll also need a credit or debit card to complete the process.

Once you’re finished, the form is submitted immediately and you will receive an email with the information of you of approval status. You should receive the email within minutes, although sometimes issues on approval status could take up to four days to be sorted out.

How much is it going to cost?

Each applicant over 18 years old will have to pay a 5€ travel authorization fee. The payment must be done online during the application process.

How long can I use it for and when does it expire?

The ETIAS can be used for stays up to 90 days in a period of 180 days. The travel purposes covered by ETIAS are tourism, short-term business such or conference and qualifying medical procedures. Your approved ETIAS will last for three years, but it might expire sooner if your passport does. You will have to re-apply for ETIAS when you get a new passport.

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Business

Dawn Ellmore Employment reviews the shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark

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For more than half a century McDonald’s has been a recognisable brand in just about every country you can think of. According to its website, the chain has restaurants in 101 countries. Its 36,000+ restaurants serve around 69 million fast food fans every single day.

With stats like this, and McDonald’s easily recognised by just about anybody, the recent EU trade mark ruling has surprised many. McDonald’s has just lost its EU trade mark for the Big Mac in what is dubbed a ‘David and Goliath’ battle with a small Irish chain.

How did McDonald’s lose its Big Mac EU trade mark?

When Supermac’s took on the might of McDonald’s in a trade mark battle, it was assumed by many that the smaller chain would lose. While Supermac’s may not be a household name in the UK, however, it’s much loved in Ireland.

Now the largest fast food chain in Ireland, Supermac’s began in 1978 and today has more than 110 franchises and restaurants all over the country. Founded by Pat and Una McDonagh, it was named after his nickname, ‘Supermac’ when he played Gaelic football. They also own Claddagh Irish Pubs & Restaurants through Supermac’s Ireland Ltd.

The EU trade mark battle

Supermac’s has been locked into an ongoing fight with McDonald’s since 2015, when it announced plans to expand into the EU and UK. McDonald’s initially objected to Supermac’s registering a number of trade marks for products and its name. They argued that the names McDonald’s and Supermac’s are too similar and would cause customer confusion. McDonald’s further argued that the Supermac’s brand name is visually too similar to their trade mark.

Supermac’s responded by pointing out that they had happily traded at the same time as McDonald’s in Ireland for more than 30 years with no signs of confusion on the part of customers.

Initially, McDonald’s won a part-victory when the European Union’s Office for Harmonisation in the Internal Market (OHIM) decided that Supermac can continue to trade in its own name within the EU. However, it rejected the Irish company’s trade mark applications for various products and menu items, saying that consumers might “be confused as to whether Supermac’s is a new version of McDonald’s”, given that there are near-identical products sold by both restaurant chains.

Revoking McDonald’s EU trade marks

In January 2019, the European Union Intellectual Property Office (EUIPO) made a decision that allows victory to Supermac’s after all. By ruling that EU trade marks owned by McDonald’s are to be revoked, Supermac’s is clear to expand into the rest of the EU.

The landmark decision went into effect immediately, on the basis that the EUIPO rules that McDonald’s had failed to prove “genuine use” of its Big Mac trade mark as a restaurant or menu item.

Unsurprisingly delighted, Pat McDonagh says: “Never mind David versus Goliath, this unique landmark decision is akin to the Connacht team winning against the All Blacks. This is the end of the McBully. Just because McDonald’s has deep pockets and we are relatively small in context, doesn’t mean we weren’t going to fight our corner.”

How the fight played out

In April 2017, Supermac’s requested that the EUIPO cancel McDonald’s trade mark for ‘Big Mac’ and ‘Mc’. The chain also accused the US giant of “trade mark bullying” by registering and gaining protection for names, but not actually using them to stamp down any potential competition.

On its part, McDonald’s legal representatives provided signed affidavits from high level executives and showed examples of packaging and adverts to demonstrate it serves Big Macs right across the EU, and therefore deserves to retain the EU trade mark for that specific product.

However, the EUIPO deemed this “insufficient” in its judgement. As trade marks are registered at national level and at the EU, McDonald’s does not lose all of its protection for the Big Mac. They also have the right to appeal, which we suspect they are likely to do.

Supermac’s forges ahead

For Supermac’s, all eyes are on the future. Mr McDonagh says: “This now opens the door for the decision to be made by the European trade mark office to allow us to use our SuperMac as a burger across Europe.”

A representative from EIP, an intellectual property law firm, Carissa-Kendall Windless, says: “This decision is a significant one, partly because it serves as a warning to multinational companies that they can no longer simply file trade mark applications without a genuine intention to use it”.

It’s inevitable that McDonald’s will exercise its right to appeal, and it will be interesting to see how this David and Goliath battle goes on this year.

About Dawn Ellmore Employment

Dawn Ellmore Employment was incorporated in 1995 and is a market leader in intellectual property and legal recruitment.

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Economy

Fears of a 2019 European Economic Slowdown Loom

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Although the spotlight is on the trade war between the United States and China, one aspect that is currently ignored by the media is represented by signs of weakness in the European continent.

Germany slows down

After posting a -0.3% GDP contraction in the third quarter of 2018, the economic indicators released from Germany in 2019 cannot support a positive economic picture. The manufacturing sectors continue to show signs of weakening, with the Markit PMI Composite now at 51.6, down from 52.3.

Industrial Production had been contraction by 1.9% in November, and both imports and exports had been down by 1.6% and 0.4%, respectively. DAX trading had also suggested there is growing concerns among investors and the main German stock index peaked out in July 2018, being now down by 15%.

Germany relies mostly on exports, being the third exporter in the world, only surpassed by the United States and China. That is why the weakness we see in Germany is actually a symptom of what’s happening in other European countries as well.

Italy and France not too encouraging

The new populist government in Italy, formed by La Lega and The Five Star Movement faced a serious challenge to get the EU’s approval for the 2019 budget, as the already high debt-to-GDP ratio (currently at 131.8%) raises concerns on whether the country will be able to meet its debt obligations in the future.

There are also serious concerns about the banking sector, which despite mergers and acquisitions, and huge capital available from the ECB, were unable to solve their problems which emerged after the 2008 financial crisis. The future of Italy is very uncertain, and analysts predict that the new government will not be able to meet their economic promises, given that we are at the end of a business cycle.

Speaking of France, the problems are social at the present time. President Macron was unable to stop the “Yellow Vests” protests, despite promises to increase the minimum wage and the overall standard of living for the very poor. France’s debt-to-GDP ratio currently stands at 97%, but given the latest promises, there are concerns whether the country will manage to keep the budget deficit below 3% in 2019, as the European treaties demand.

Although there’s a single currency in Europe, in terms of fiscal policy things were very fragmented, which is why the economic recovery had been very slow and the reason why investors predict Europe will face the greatest challenges to solve its economic, political, and social problems.

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