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Strategies to boost your return on investment

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Return on investment is the annual profit, minus income costs, generated by an asset, divided by the total cash you’ve put in. This sum looks simple and easy to use. However, it is important to take into consideration a number of variables. Expenses must be considered such as unexpected repairs or regular maintenance works, also take into consideration your financing method. Have you used a mortgage?

If you have bought a property without a mortgage, using your own money only, the net yields and the return on investment would be the same, as you are putting in the full purchase price. However, if you are purchasing with a mortgage, the figures may look slightly different.

A tedious debate that has emerged in property is how you should accurately calculate the return on investment. What costs should be accounted for? On the whole, everyone has their own ideas of what allowance for maintenance and voids should be included. Being consistent is key, as you can then compare different properties with each other.

Returns can include increased profits and reduced expenses. If you clearly define goals from the outset, and set as many quantifying benchmarks as possible, you will be able to create a more prosperous strategy to hopefully maximise your return on investment. Before you set out on your investment journey, it is important to note that offering a higher return may come with a higher risk. You should outline how much risk you are willing to take on.

Make sure your property is ready to rent

One of the easiest ways to maximise your return on investment is by making it rent ready before marketing. Ensuring the premises is ready and clean, fresh paint, clean carpets and working appliances must work, and all necessary repairs and maintenance should be complete. Purchasing property from experienced property companies like RW Invest guarantee your property is 100% ready for new tenants moving into the premises. Ensuring your investment property is rent ready as soon as possible will shorten the time it takes to lease the property and boost your return on investment.

Market well

Marketing is one of the largest determiners on the quality and quantity of application you receive for your property. Increasing exposure will ultimately reach more people and in turn get more tenants. The internet is the first place tenants look when trying to secure a new place to live, so be sure to strategically market online.

Reduce tenant turnover

If you keep tenant turnover to a minimum and keep good tenants, this will increase your return on investment in the long run. Maintaining good communication with your tenants makes them feel valued, which will help with things such as paying rent on time and taking care of the property because there is a mutual respect. Void periods, whereby the property is empty can be one of the biggest detriments to property owners, therefore avoiding vacant periods by keeping tenant turnover to a minimum will help reduce vacant periods.

Investing in real estate can be an extremely prosperous move, that can not only act as a second income for many but also as a sole income, providing it is thoroughly researched with no stone left unturned. Sourcing properties with high return on investment is easy providing you follow a few easy steps and bear in mind how to create the most successful future financially.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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5 Ways To Improve Your Company Website

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website seo

When you’re running a company, your website is the most important tool at your disposal. Content marketing continues to rule the business world, meaning that your site is so much more than a place to sell products.

1 . Creative Content

Renowned marketing expert  Iliyana Stareva once said, ‘In the digital era, content is the most important asset a business can have. It’s no longer your product or your service; it’s the content you create about it (and around it) that gets you found and noticed.’ With ample competition online, your company website should offer the best content out there. Your content should be creative, engaging, and highly valuable to your audience.

To help marketers to improve their web content, there are several tools available. Crayon is a handy platform to help users create successful content strategies. The tool uses AI to offer insights on your competitor’s content moves. Hubspot also offers a solution to help with content creation; the tool provides guidance on which fresh and original topics to focus on. 

2. Page Speed

If your page speeds aren’t fast enough, potential leads will go elsewhere with their search queries. Tools like Google PageSpeed Insights are useful to access info about your page speed, along with advice on how to speed it up. To increase your page speed, you should focus on reducing HTTP requests, trying asynchronous loading, and compressing your files.

3. Focus on UX

The user experience of your website is of crucial importance. Your visitors should be able to navigate your pages easily; there should be clear calls to actions, and an attractive layout. To improve the UX of your site, you might consider using AI chatbots. Often, customers will have small queries that they want solved quickly. AI bots can allow you to offer 24/7 chat responses, without putting pressure on your staff.

4. Web Design Trends

When you are developing a website, it’s useful to pay attention to web design trends. Visually striking and contemporary websites present your company as more professional and credible. In 2020, ‘Dark mode’ web designs are trending, dark backgrounds ensure that the other colors and images stand out. Another trending design style is hand-drawn designs. These offer an authentic, imperfect, and personal quality.

5. Improve SEO

To enhance your website, improving SEO should always be on your agenda. The best thing to do is to use SEO tools to gain insights about which keywords are performing, and which are not. Tools such as SEM Rush can give you a sneaky look at which keywords your competitors are using. In 2020 we’re seeing a lot more voice searches. To optimize for voice search, make sure you use conversational language and long-tail keywords. As new practices and technologies develop it’s important to revise your marketing tactics.

Finally, the video content trend is far from over, be sure to include compelling video content on your site to engage and entertain your visitors. This year, many brands are choosing to host webinars, as part of their ongoing marketing strategies.

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Getting Your Brand Back Out There In A Post-Covid World

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Business is open

All the rules have changed recently, and with the global Covid 19 pandemic hitting every nation, businesses have been forced to adapt quickly in order to survive. Now that the new normal seems to be slowly returning, many small companies are questioning how they can operate going forward, and, after pausing all marketing activity, how they can kick start their pipeline enquiries again. It’s true that the consumer landscape may look very different in the aftermath of the crisis, but businesses that are able to be agile and make changes to their processes are likely to be the winners. So, how do you get your company back on its feet in a world living with a pandemic?

Reassess Your Business Plan

There are a lot of economic and social uncertainties in the wake of coronavirus, but what is certain is that businesses will have to change to reflect the altered society we live in. Start by revisiting your business plan and reassessing your goals, company mission statement and marketing activity. Businesses dependent on a physical location, for example, may need to make stark changes to accommodate social distancing measures, or consider expanding their presence digitally and improving their ecommerce operations to remain financially viable. Looking at the strengths and weaknesses that you have, and doing a post-Covid competitor analysis will enable you to see where the opportunities may lie. 

Rethink Your Marketing

Marketing messages and channels will also have to shift to keep your business on track in a very different world. Sure, you want to get your message out there, but it needs to connect with your target demographic in these altered times in order to resonate. People have become more aware than ever of our impact on the planet, so it could well be time to look at how green your marketing is. Whether it’s dropping printed brochures in favour of digital ones, or staying in front of customers with branded tote bags that they can reuse, a more eco-friendly approach is likely to go down a lot better. 

Stabilize Your Finances

Part of your coronavirus recovery plan of course needs to be addressing the financials of your business. You may have a much reduced income and need to look at ways of saving on overheads, such as giving up a physical office location and continuing to work from home, or choosing to take on temporary staff rather than permanent employees as you rebuild your operations. Perhaps you need to re-establish a different supply chain, secure more stock or put some advertising budget towards building a buzz around what you do again. Check through all lines of credit and investment available in case you need some funding to get back up on your feet. Microloans, merchant cash advances, equipment financing and business credit cards are all out there if you need them. Make a plan with a timeline for your financial recovery and try to chart out a path with targets and projections which are realistic to the new situation. It may be tough for a while out there, but with the right approach, your business can survive to trade another day.

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Preparing To Start A New Business: Things To Think About

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start a Business

There aren’t many people who don’t daydream about becoming their own boss. However, the percentage of those who do daydream about and those who actually do it is a lot lower. What is it about becoming our own boss that stops us from following our dreams and turning a dream into a reality?

For many people, it is the fear of the unknown. Not knowing if you are making the right decision can be the tipping point for many people. Another hurdle is money and, dare we say it; self-belief can be a huge factor in starting your own business. If you don’t believe in what you are selling, then it goes without saying that no one else will either.

Removing all the obstacles you place in front of yourself is the first step to starting your journey to becoming your own boss.

Business plan

Every new start-up and trading business needs a business plan. Why? Well, for starters to steer you in the right direction to making a success for your new venture. Knowing what you want from your company, where it is going and where it could potentially go will give you something to aim for and make sure you deliver what is required to make your company successful.

What exactly does a business plan comprise of?

Essentially it is a detailed list of the projected journey of the company to help you steer it in the right direction. What the plan involves can be different depending on your trajectory and what you are offering, but the following will help you to form a plan and know where to start. 

  • What are you selling?
  • Who is your customer base?
  • What percentage profit can you expect to make in the first year? 
  • What is your initial outlay cost to get up and running?
  • Is there scope to expand in your sector?
  • Do you have a USP? (Unique Selling Point)
  • How do you plan to find and attract customers?
  • Why will your customers stay with your company?
  • How do you plan to evolve the company and expand?
  • Are there ways you can adapt what you do and offer more services/different products?
  • Where do you see the company in 5 years?
  • How do you plan to get your company to that point in 5 years?

A thorough and detailed plan will help you for many years to come, not just for their initial starting period.

Know yourself

And know what you want to do and how you plan to get there. Building a new company for the wrong reasons will never work out well and may end up leaving you in a worse place than you were before you started. With as many as 50% of businesses failing in the first five years, knowing how to succeed and being willing to do what it takes will help you stand the test of time if you are genuinely doing it for the right reasons. 

Combine your goals with your personal drive and perseverance and make sure that you are fully committed to making it a success. Simply starting a new business because you dislike working for other people or you think it is a get rich quick scheme will no doubt be your undoing if this is why you are starting a new business.

Financial outlay

Do you need money to get the company up and running? If so, you need to know precisely what you need and how much money you will need before you start looking for loans or financial backers. Some companies will be able to start up on a very small or even no budget at all. Other companies will need to look at purchasing stock, finding premises, and making sure they have everything they need to run their company successfully.

Warehouses, industrial sheds, offices, and tech for employees don’t come cheap, so factoring them into your budget is essential before you start looking for finance options.

Is there a market for what you are selling?

Who is your ideal customer? How are you going to sell them? If there is no market for your service or product, chances are you may struggle to find suitable buyers or to get people’s attention.

Being able to identify a gap in the market and fill it will help you to attract the right customer for your company. You need to demonstrate a willingness to be able to adapt to meet the demands of a changing market and satisfy the consumer needs as and when they change. Diversifying is something that will help your company stay heads and shoulders above the rest and keep you relevant and able to fulfil your client’s needs as they change.

Having a unique selling point will mean you are offering people something they aren’t getting elsewhere or may not even realize they need. Identify a gap in the market and strive to fill it before someone else does. A great way to do this is by asking current or potential clients what they are looking for and what would make their lives easier. Then, you can adapt what you do to meet this demand.

Keep an eye on the competition

Always know what they are doing and make sure you are competing on the same playing field. Copying them may seem dishonest but staying ahead of the market is essential for your company to survive, so make it your business to know new and emerging trends within your sector. Keep on top of client demands and know exactly who your competitors are and what they are offering.

Make sure to stick to your company’s values and integrate any new ideas, ways of working, or new products/services as and when demand calls for it and emulate the success of your competition for yourself.

Starting off on the right foot with a solid plan in place will give you a better head start when it comes to starting up your business.

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