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Barcelona, the top-3 ‘MICE’ tourism destination of the world

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Barcelona MICE TOurism

Corporative tourism —also known as ‘MICE’ tourism mobilized around 18,000 million euros in 2016 in Spain. According to the Spanish Convention Bureau, the number of events, conventions and meetings in Spain has increased by 16%, while the MICE sector worldwide will grow by more than 5% in the next years. The country ranks 13th worldwide in a market led by China and the US, but Barcelona and Madrid are in the Top 10 of the favorite European cities to organize congresses and events.

What is MICE tourism?

The acronym MICE stands for meetings, incentives, conferencing & exhibitions. It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or seminar. A top class MICE event organised to showcase your products, build new client relationships, host a company event or to reward your employees for their hard work is an investment and usually it’s one to remember.

The players in the MICE field include corporate meeting planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations, and travel-selling professionals. Destinations often market themselves as MICE locations and bid for events through their convention and visitor bureaus. They might be able to offer subsidies to attract large events because of the increased revenue the visitors provide through their economic impact on the host location.

Barcelona, ​​the best city in Spain to celebrate events and conferences

The good position of Barcelona as a destination of congresses and meetings is increasingly more evident and, recently, the Catalan capital has been placed in third position in the prestigious world ranking drawn up by the ICCA (International Congress and Convention Association) to establish which are the most relevant cities and states in MICE tourism (Meetings, Incentives, Conferences and Exhibitions), and it is placed ahead of other very important destinations in the sector such as Vienna or London. The Catalan city was hot on the heels of the first two in the ranking —Berlin and Paris — and acts as a pole of attraction to boost the organisation of events all over Catalonia.

The offering to organize events and congresses in the city is wide thanks to the presence of companies such as Eventos Barcelona, an event management agency in Barcelona specializing in artistic and technical production of events for companies, meetings, incentive travels, conventions or gala dinners.

During 2017, Barcelona hosted 2,134 congresses and conventions —10.5% more than in 2016. More than 675,000 delegates participated in these events, and their economic impact in the city is estimated at 1,850€. Throughout 2017, Barcelona obtained the best results since it entered in the MICE tourism industry, increasing its benefits 21% more than the previous year, as reported by the Turisme de Barcelona consortium. The last six months were a little weaker due to the effects of the attack of August 17th and the independence mobilizations of October 1st, but thanks to the entrance of the summer season the city has returned againt to the highest level.

‘Bleisure’and gastronomy, the key to success in MICE tourism

‘Bleisure’ is the buzzword in corporate tourism. Its name mixes the B of business with the word pleasure —that is, combining business trips with pleasure tourism. Therefore, many events are organized in local destinations and non-conventional spaces. The salons and conventional spaces lose importance against of unusual spaces, which are also more profitable because visitors can enjoy a wider leisure offer (such as spas, cursos de coctelería, showcookings) and team building activities, combining both work and fun in an entertaining and relevant way.

Nowadays, congresses and events want to offer a more friendly, funnier face than the pompous and rigid meetings of yesteryear. The idea is to personalize the experience of a congress with the emotional connection of each assistant thanks to the flexible and dynamic spaces. This emotional connection is achieved by taking care of the details, which is valued above all in the younger generations. Interactive and collaborative activities, non-traditional speakers and sessions with a spirit of commitment rather than instructive are the booming formats.

Gastronomy is another distinguishing factor for MICE events’ success. The youngest attendants to these events –mostly workers under 40 appreciate that the culinary proposals of the events include healthy alternatives, fresh food, fruits and foods that provide energy, instead of unnecessary huge meals full of empty calories. Also, mixing the gastronomic experiences and technology is very helpful. Incorporating innovative cuisine techniques and exotic foods with creative, very ‘instagramable’ preparations, are all a synonym of success. Once again, new technologies provide another guideline on how to succeed in these events.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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6 Things you can do in Tijuana

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Tijuana is one of the largest cities in Mexico. Located in the northern part of the country, its proximity to the US border has make it a popular tourist destination among American citizens looking to experience all the recreational activities this beautiful city have to offer. If you are planning to visit Tijuana, we have a list of our six favorite spots in the city, so make sure you do not miss them.

1- The Caliente Xoloitzcuintles Stadium

Soccer, simply known as football in Mexico, is the country’s favorite sport. And there is no football team with more devoted fans than Los Xolos. It does not matter if you like football or not, visiting the Caliente Xoloitzcuintles Stadium while you are in Tijuana is a must . On the days there is a football match scheduled, you definitely need to go to the stadium a few hours early, since there is a big party going on on the parking lots of this stadium. People park on the parking lots and eat roasted meat while drinking beer with their friends. Then you can head to watch the football match. Los Xolos enthusiasts are known to be among the most friendly football fans out there, and will make sure you feel welcome and have an experience you will never forget.

If you want to stay close to  the Caliente Xoloitzcuintles Stadium, we recommend you check out in a nearby hotel like Tijuana Marriott Hotel since its proximity make it pretty convenient.

2- Morelos Park

Morelos Park is one of the best destinations in Tijuana if you are traveling with kids. This park is the biggest in the city and features a lot of green areas, a huge artificial lake where you will be able to see ducks and fish, and even a small zoo featuring native animals like iguanas or jaguars. 

There is a small train that will take you for a ride around the lake. On this lake you can also find a small dock with small boats for rent. 

On weekends, you will also be able to enjoy public performances especially created for children, like clowns shows or puppet theatres.

3- Nuestra Señora de Guadalupe Cathedral

The cathedral Nuestra Señora de Guadalupe is also known as Tijuana’s Cathedral due to it being the most important one in the city. Although this cathedral dates back only to 1909, its beautiness immediately made it one of the most visited tourist spots in the city. This building design used as inspiration Mexico’s traditional temples, which made the local authorities give it the accreditation of historical monument.  

This monument is located just a few minutes away from the city centre, so if you are looking for accommodation in the heart of Tijuana, we recommend you check out Hotels like Fairfield Inn & Suites Tijuana due to its convenient location.

4- Wax Museum

Tijuana’s Wax Museum is one of its most original buildings. Across 10 different halls, you will be able to enjoy many wax figures, all divided according to different themes like Mexico’s historical figures or Mexico’s legends. One of the most curious things about this museum is that it has a Horror hall, where you will be able to enjoy the scary figures of Dracula or Frankenstein, although we do not recommend this if you are weak of heart. 

5- Tijuana’s Cultural Centre

Its modern sphere design has make this building one of the most visited locations in Tijuana. This Cultural Centre was created to try and promote art and culture in the area. On the different rooms of the building we will be able to find an art exhibition, an aquarium, an event room and a film library. 

6- El Trompo Museum

This amazing museum is the perfect mixture of science and fun, helping us to introduce our kids to new knowledge by using games and interactive activities. The museum also includes a 3D cinema and a concert room.

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The best places to stay during your holidays in Isla Mujeres

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When we dream about our dream holidays, we often picture ourselves in the middle of a Caribbean beach, letting the sand and the waves take away the stress of our daily lives. No place embroiders this ideal like Isla Mujeres. This small island is located near  the Mexican Caribbean coast and its white sand beaches with crystalline waters have make Isla Mujeres one of the most popular holidays destinations in the world. If you are planning to visit this island soon, then you should definitely check out our list of accommodation suggestions.

Staying in the island

Isla Mujeres may be a small island, but it features all the commodities you could wish for in a Caribbean island. But if you are looking for something intimate while luxurious at the same time, then you should definitely check out boutique hotels Isla Mujeres.

The main difference between average hotels and boutique hotels is their size. A boutique hotel features all the commodities a luxurious hotel could have while having a lower number of rooms available. One boutique hotel we can not stop recommending in this island is Hotel Casa Sueño. 

Hotel Casa Sueño is located between Punta Sur and and the center of the island in a truly idyllic location. The hotel is right next to the Caribbean Sea, which means that you will be able to enjoy some amazing views during your stay. The hotel is run by some of the most courteous staff members we have ever ever encountered and you will be able to enjoy an amazing gourmet restaurant and a Spa center among the services provided by the hotel.

Travelling on budget

While most people looking to travel to the Caribbean want to do so with all sort of luxuries and commodities within their reach, others prefer to discover the area on a more humble way.  One of the most popular ways to do so is by using the internet site Airbnb. 

This online portal allows people to rent someone else’s empty home for their next holiday. If you are planning to visit Isla Mujeres, you can use Airbnb to rent an apartment in the island or in a nearby city like Cancun. This will allow you to be more independent than if you stayed in an hotel. And if on top of that, you use a cupón Airbnb you will be able to save some extra money in a place that was already cheaper than a hotel. 

Discovering a foreign place does not have why to be expensive, and you can make your next travel the best example. 

Travelling with the family

Travelling abroad is always complicated, but it becomes especially tricky when we travel with kids. Traditionally, parents would need to sacrifice their own share of fun in order to find a place their kids would enjoy, but thankfully there are now luxury resorts for families. Resorts like ESTUDIO Playa Mujeres were designed keeping in mind the necessities of both, adults and kids alike. 

ESTUDIO Playa Mujeres is a luxury resort located in Playa Mujeres. This coastal area is the perfect location for your next holidays, since it is in the continental area in front of Isla Mujeres and near important cities like Cancun. 
This resort features everything you and your family could wish for in a summer vacation, making it by far one of the best luxury resorts for families. Kids will be able to enjoy themselves it the Doodle Land® program, which is full of funny activities created to incentivise our kids imagination. Adults also get their fair share of fun at ESTUDIO Playa Mujeres. This resort includes many facilities like a luxurious Spa or a fantastic 18 hole golf course. Then the whole family can spend time together visiting the art exhibitions host in this resort or enjoying one of its five different gourmet restaurants.

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Ibiza: not only a destination for young people but also a natural paradise with dream beaches, exclusive locations, and luxury villas

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Ibiza is one of the most beautiful islands in the world. This stunning island is considered a UNESCO World Heritage Site due to its paradisiac beaches and historical monuments. Traditionally, Ibiza has been associated with party tourism, which means that young people would visit the island due to its famous nightclubs or electronic music scene. However, since 2015 the government has stepped in to try and make Ibiza a more family friendly place to visit. With so many beautiful landscapes to discover and luxurious family friendly villas to stay in, Ibiza is without a doubt, one of the best options for your next summer vacations.

The best places to stay in Ibiza

The first and most important you need to decide when planning any trip is where you are going to spend your stay during the travel. Traditionally,when we travel to a foreign country we tend to look for our lodging at hotels. However, in places as touristic as Ibiza, you will often find hotels overcrowded during the summer season. Thankfully, there is a more private alternative for your stay: luxury villas. You can find numerous luxury villas available for rental spreaded across the island, but the ones which users recommend the most are the ones offered by IKH – Ibiza Luxury Villa Rentals. IKH villas offer everything you may need for a luxurious vacation. They are located near some of the most beautiful beaches and villages in the island, such as Es Cubells, Sant Josep, Talamanca, Cala Jondal, Rocallisa, as well as in Ibiza Town, the main city in the island. These villas are family friendly, and most of them either include sea views or are located at a very short distance from it. IKH villas are often equipped with everything you may need for your holidays, such as a fully functioning kitchen, internet and TV service, air conditioner to survive the Spanish heat, etc. 

The luxury features of these stunning villas and the amazing reviews from its customers make IKH villas an option you should definitely consider for your next Ibiza holidays.

The most stunningly beautiful beaches

The main attractive of Ibiza is, without any doubt, its gorgeous beaches. Blessed with pristine waters and white sand, these beaches make out for an otherworldly seaview. The whole island is surrounded in beauty, but if you are looking for some stunning views, we can not stop recommending you check the following beaches during your travel:

  • Es Cubells: this beautiful beach is surrounded by nature. Located near the mountains, it offers the perfect mixture between civilization and untouched nature. This beach is located beyond a cliff, which makes it harder to access. However, this can work as an advantage for us, since with a little more of effort we will have access to a stunning beach away from the main crows, which makes up for the recipe for a perfect beach day.
  • Sant Josep: this place groups some of the most stunning beaches in Ibiza, such as Ses Salines, D’Hort Cove, Compte Cove or Vedella Cove. It is near the international Ibiza airport and the natural reserves of Ses Salines, which means that this zone has an easy access. The beaches in this zone have turquoise waters and fine sand, which makes them some of the favorites among tourists
  • Talamanca: thanks to its easy access and calm waters, this beach is one of the favorites for families with kids. If you do not have access to a rental car, this beach is one of the easier to reach by bus. 
  • Cala Jondal:  a stunning beach of turquoise waters which shore has pebbles instead of sand. This makes up for a stunning beach view. This beach is located near some luxurious clubs, where you will be able to relax and have fun while watching the sea. 
  • Llonga Cove: this cove is located near the luxurious urbanization of Roca LLisa. Its calm waters make it a favorite among families and young people looking to practice water sports
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