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Effect of Popular Culture on Treatment of Women by Society

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Women and Popular Culture

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Lots has been said and written on how women are treated by society and how societal behaviour has been influenced by various factors. So far, I have not come across any paper, article or book that has really scrutinised popular cultures. At least-if I am right- not till now.

There are many, many songs in the wide world and of course, it is not possible to analyse all of them so perhaps I might limit my examples to my 32 giga byte music library.

Let me start with a new favourite from Telugu hit film Baadshah- the heroine serenades the hero singing-“whether you beat me or scold me you’re still the one I love”- what kind of message do these lyrics send to the masses as they listen to these songs? Positive vibes regarding spousal abuse, women as the weaker sex who will put up with anything and overall simply anti-woman. Another song from Tamil hit film Thuppakki where the boyfriend is called “smart and sexy” and the girlfriend is referred to as “hot and spicy”. Is it so difficult to refer to females as something other than hot, spicy or any other such synonyms? Let’s go north and take the example of Hindi item song Fevicol Se- where Kareena refers to herself as grilled chicken and invites the hero to take a bite? Is such objectifying of women wise especially under the recent pathetic, horrifying circumstances of women all over India?

Another issue would be the dialogues in the movies, which stereotypes women, and many are downright insulting. I’ll be using a familiar example- in Baadshah- the hero delivers a hate speech where he says that what’s ruining India isn’t the corruption and the 2G or 3G- but a single G which stands for girls.

Malayalam film “Chettayees” has the woman play villain, when she is actually the victim- being ignored and tossed aside by her husband for whom she threw away her family.

Another Malayalam movie- “My Boss” has Mamta Mohandas as the CMO of a company- as a female boss she is portrayed as snobby, hard to work with, unreasonable and annoying and called a she-devil throughout the movie. It is also hinted that the reason behind her successfulness is that she uses the bedroom to procure business deals. At the same time, her male counterpart who actually has a negative role is portrayed as just the opposite. Her boss, also male, is portrayed in the same way. It has been proven that such- solely-gender based discrimination in the workplace is already wildly existent all over the corporate world- further explained in Lean In by Facebook’s COO Sheryl Sandberg- such movies provides further rigidity to this ridiculous stereotype. In Telugu movie Seethamma Vakitlo Sirimalle Chettu, colloquially referred to as SVSC, Samantha’s character Geetha is a full grown girl who’s major aim in life is to find herself a great guy to get married as soon as possible. Society lays enough emphasis on marriage being the most important for women as it is without such films pitching in.

Each one of these above explained anecdotes- not to mention the ones I have not been able to cover- are completely unacceptable and actually not surprising due to the presence of so few female directors and screenplay writers. Most of the people in charge of dialogues are also male-, which further adds to the chaos. Most of the music directors are male as well.

I would like to wrap up by saying that it is such things that is causing the disrespect for women present today. When we are able to put a check on such atrocities in the portrayal of women in stories, songs and dialogues, all in movies which are available to such large populace, we will be one step closer to achieving an equal world with equal rights-or as Sharon Meers so aptly put it in her book titled the same- we will be one step closer to Getting to 50/50. That will naturally take us one-step closer to attaining safety for our women-who so deserve it.

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Students' Column

Foreign Tourists For Linguistic Stays

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Spanish Language Schools in Barcelona ( Spain ) allow you to learn Spanish by sightseeing. A round choice if we take into account the enormous international projection of the Spanish language as well as the multiple advantages offered by language trips. We tell you all about this fun way to learn a new idiom while you enjoy tourism.

6 Reasons to Learn Spanish in Barcelona

  1. There are more than 580 million Spanish speakers worldwide, that is, 7.6% of the world’s population.
  2. It is the second most studied language in the world, with almost 22 million students in 107 countries (not counting private education).
  3. It is the third language that is most used on the Internet (8.1% of communications are in Spanish) and ranks second in Wikipedia, Facebook and Twitter.
  4. It is the second language in the world by number of native inhabitants (483 million) and the second language of international communication.
  5. In the US (where the Spanish is the most widely studied foreign language), more than 40 million people speak it (and it is expected that by 2050 their number will exceed even English).
  6. 50% of people who practice linguistic tourism do so to learn Spanish (around 238,000 students a year). A large part of these Spanish Courses are in Barcelona.

Linguistic tourism: the best way to learn Spanish

5 Advantages of Taking a Language Trip in a Spanish Language School in Barcelona

  1. Fun: not everyone enjoys studying languages, but everyone loves to travel.
  2. Effectiveness: it is demonstrated that linguistic immersion is the best way to enhance the learning of a new language. Even less gifted people will be able to master it in record time.
  3. Depth: not only do you learn pronunciation and grammar rules, it also allows you to get in touch with the Spanish culture, people and customs.
  4. Innovation: linguistic tourism makes you leave your comfort zone, thus facilitating greater personal growth (improve extroversion and self-esteem, increase tolerance and self-knowledge, etc).
  5. Employability: learning a language in the country where it is spoken has more value than presenting a simple academic degree.

How and Where To Do Tourism To Learn Spanish?

To ensure that linguistic tourism squeeze all its benefits, it is necessary to put ourselves in the hands of a quality institution. Only an accredited center, that has a highly qualified team, can provide us with the premium education we need.

Barcelona is revealed as one of the best destinations in Spain to learn Spanish. This large capital has the most advanced educational centers and a large number of tourist attractions, which seduce more than 10 million international visitors a year.

Spanish Courses in Barcelona ( Spain ) stand out for taking full advantage of language teaching and tourism. This vibrant capital has the best centers specialized in language trips.A good Spanish school in Barcelona is one that adapts to our needs, we offer several learning plans and the most advanced facilities. This is how we will be able to enjoy all the advantages of combining tourism and learning

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Unlock Your Potential with a Career in Risk Management

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If you’re no stranger to business, you’ve probably heard the term “risk management”. It is a lucrative field to be in these days; those in the risk management sector are highly sought after and well respected members of the business community. More and more young, business-minded people are seeking their masters in the field of finance with a focus on risk management. A quick scroll through recent job listings will show you that this is a highly sought after career with vacancies opening up daily. Now is the time to explore this career!

But what is risk management, exactly? Well, a risk manager is someone who works independently or as part of a risk management firm, providing advice and guidance to businesspeople in various areas, often finance. They advise on the risks involved with certain ventures, including business relationships, investments, activities within the company, management, large purchases, and more. Put simply, a risk manager will calculate the risks involved with a certain activity or decision, and tell the person in question whether or not it’s worth that risk. A risk management team is the voice of reason. Every good business person or company, especially those with high margins, should employ a risk management person or team to guide them in their decision making. 

Risk managers do more than just tell a company to say “yes” or “no”, however. They analyze market trends, develop strategies and plans for their clients, and make suggestions based on their intel. A risk manager is very hands-on without making the actual decisions, which gives you a special kind of credibility. This field requires a degree of trust and respect that you’ll work hard to cultivate. You might be literally up to your eyeballs in facts and figures, but fear not: this is hardly a boring job. Risk management is a very rewarding, and yes, exciting, career that is every bit as interesting as it is necessary. After all, you’re predicting the future of a business! Using your expert guidance to help business owners make important decisions! 

There are multiple roles one can play within the risk management team, so there’s something for every personality. Whether you’re an auditor or a business head, you’ll be an important and valued asset for the businesses you work with.

Working in risk management is very rewarding, and not just because it’s a well-paying career. Risk management teams are able to work closely with the upper echelon of a business – the big bosses. They keep their finger on current market trends, and are able to calculate and sometimes even predict major events. They’re the go-to person for every successful business! Sound exciting? It definitely is. 

A career in risk management does require a degree, usually a Master of Science in Finance, or something similar, with a key focus on risk management. Many universities offer these degrees, including Suffolk University, who offers a risk management masters online. Study for a career in risk management and finance from the comfort of your own home, and join this rapidly growing, rewarding and exciting career field. 

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All you need to know if you want to study architecture

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become an architect

If you are thinking about studying architecture, it is important that you take into account the sacrifice and the difficulty it entails, but at the same time the versatility it offers. It is a hard career, but the effort has its reward.

Multitude of options

Architecture is a multidisciplinary career, with very varied subjects, from artistic drawing to the most technical calculation of structures, through the classes of “projects” in which you learn to design buildings and spaces from scratch.

The good thing is that after that you have very diverse career opportunities; you can try your luck in a large international studio, you can focus on specific topics specialising with masters such as the MCH Master, or you can even work in construction on site, to give a few examples. The different subjects, which seemed to be unrelated to each other, are then connected, depending on the path you decide to choose.

Sailing nights

Choosing architecture means getting into one of the toughest careers, which will take a lot of effort to get through. No matter how difficult it may be, it’s hard to get used to the pressure. Even if you’ve organized yourself in advance, and you want to take everything to the day, in the end there are always times when you have to work all night to be able to get to the deliveries on time. Do not be discouraged by sleepless nights, you have to be mentalized from the beginning of the sacrifice to be made, but, if you share those moments with your peers, who will be in a similar situation, it becomes much more bearable, and even fun.

Learning to search for life

All the effort and dedication invested during the years of your career will not only help you obtain your degree, but you will also acquire work habits that will last a lifetime. There will be many occasions when you will have to manage to get what the teachers demand of you, but it is important to get used from the beginning to not always getting things done, and to be able to find solutions by yourself. Keep in mind that all these tools that you develop now you are going to be able to apply them later in many fields, not only professionals.

Another way of seeing the world

A very important part of the career takes place outside the university, and even outside the city where you study. It’s about travelling, because to be an architect it’s essential to visit other cities, other countries and see different things that make you think. It is necessary to see a lot, but also to analyze and ask questions, to realize when something is working and when it is not. You can only experience all this if you live it for yourself.

As you have been able to realize, architecture is a career of permanent learning; you will leave knowing a little of everything, but a lot of nothing. Whether you decide to specialize in a particular field studying a master, or if you choose another of the many options, the important thing is to always keep an awake mind, not lose the curiosity and desire to learn, and, above all, enjoy along the way.

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