The number of people who shop online is increasing year on year. In 2016, shoppers made 51 percent of purchases online, and this is a trend that has been developing and gathering speed over the course of the last five years. With Internet shopping on the rise, is it unquestionable to think of a mall without any stores? In years to come, will the idea of going shopping with friends or indulging in retail therapy involve gathering around a screen or discussing purchases and swapping photos on an instant messaging group?
The rise of Internet shopping
Research suggests that the popularity of online shopping is growing all the time. There are more sites out there, there’s more choice, and people are increasingly reliant on convenient ways of shopping. While there’s still a strong case for physical stores, especially during peak periods, like the holidays, there’s no getting away from the fact that more people are choosing to use the Internet rather than visiting a store. Trends show that it’s also not just a case of shopping on your favourite store’s website. Online-only shops are also beginning to dominate the market. According to data from the Office for National Statistics in the UK, businesses like Amazon and Asos are building their client base on a daily basis. In 2015, these online-only stores took almost 50 pence out of every pound spent online. This is a significant increase from 41 pence in 2014.
Online shopping is more accessible than ever before, and it’s available 24-hours a day, almost anywhere imaginable. In 2017, 96 percent of Americans shopped online. Although most purchases are still made offline, the gap between the web and physical stores is closing all the time.
What’s so good about online shopping?
Online shopping offers a range of benefits for consumers, especially those who don’t have the time or energy to hit the shops. With an Internet connection, you can browse, choose an item and pay in a matter of seconds. Time is of the essence for many shoppers. Although some enjoy moseying around the stores and trying things on, shopping is not everyone’s idea of fun, and online shopping can make the experience much less stressful and time-consuming. You can order what you want or need at the tap of a button from anywhere you like. You can shop in bed, on the train or while you’re sipping a cool drink on vacation. There are virtually no limits when it comes to online shopping due to advances in connectivity and the widespread availability of wifi networks and 4G. The Internet also makes shopping accessible to everyone. If you struggle to get out and about, you have health issues, or you don’t drive, getting the items you want doesn’t have to be a military operation. You no longer have to worry about getting public transport or asking for lifts. You can shop from the comfort of your own sofa.
Internet shopping is not just advantageous because it saves time and effort. You can also access a much wider range of goods online, and the web can also open you up to new shopping experiences. If you’ve ever used auction sites, for example, you may understand the thrill of winning the contest and securing a product at a bargain price. Online shopping gives you the chance to switch up the way you shop and find out more about different techniques and experiences offered by retailers. The rise in popularity of online shopping has also prompted retailers to work on their USP. There’s a huge amount of competition out there, and this benefits the customer. Companies are building on existing ideas and models to make them better. If you’re looking for an example, check out this article entitled Here’s How DealDash Is Revolutionizing The Online Auction Industry, and take note of the differences between these auctions and traditional pay to enter auctions. As a consumer, competition brings new opportunities and enhanced experiences, which you can’t enjoy when you trawl stores at a mall. There’s also the small matter of money. When you go shopping, it’s not always possible to see how much the items you want cost at different stores. With online shopping, you can compare prices in seconds. This means that it’s easier than ever to get more for your money.
Another advantage of online shopping is the ability to learn about products before you buy. In a store, you’re probably not going to have a load of reviews posted on the shelf below a TV, a laptop or a garden furniture set. If you’re online, you can read independent reviews and customer comments before you make a decision.
Are there any downsides?
Nothing is perfect, and if you surveyed a group of people about their online shopping experiences, there are bounds to be gripes and complaints in there somewhere. Perhaps the most significant difference between Internet shopping and traditional shopping is the inability to enjoy the experience of going into a shop, interacting with assistants, trying the products for size and taking advantage of that personal touch. The online experience is very different. It’s faster, it’s more clinical, and there’s always an element of risk involved. Some stores offer free returns to eliminate anxiety about what happens if a product isn’t suitable, but this isn’t a universal perk. There’s also a chance that you’ll end up receiving something that looks completely different to the product you thought you’d ordered. We’ve all seen hilarious examples of online shopping gone wrong in the papers, but this is the risk you run when you haven’t got a product in front of your very eyes.
Although we laud online shopping for its convenience and speed, it can still be a more time-consuming process than going into a shop. If you want something straight away, buying in-store is almost always the best option. Even if same-day delivery is available, this is likely to come at a cost, and you’ll still have to wait hours rather than seconds or minutes.
So what does the future hold for the high street?
If you listen to broadcasts or read the news, it’s not uncommon for high street giants to report losses. The trouble is that it’s hard to ascertain the causes of slow sales. In the UK, some retail magnates are struggling, but is this purely the result of rising online retailers? It’s unlikely that the popularity of online shopping is the sole cause, especially as many of the companies that are hitting the headlines have a strong online presence. There are many factors at work, including political change and uncertainty, and some businesses are going through a period of adjustment to try and cater to new consumer trends.
The key to surviving in any business is being able to adapt to a changing environment. Time brings change, and in this case, retailers who are used to packed shop floors need to adjust to new ways of shopping. Many are stepping up their online game to attract new customers, but it also makes sense to try and make traditional forms of shopping more appealing. The aim is to enhance the experience so that customers enjoy the time they spend in-store. If they have fun, they’re impressed with the service and the shop looks the part, this is going to make them want to return and also encourage them to recommend that store to others. From installing DJs in a trendy clothing store on a Saturday afternoon to providing interactive displays featuring products on sale in a tech store, there’s a lot to be said for actually going into a shop still.
What factors affect your decisions?
When you think about shopping, what factors influence the decisions you make and ultimately, make the difference between shopping online or visiting a store? Do you prefer the personalised experience on offer in a shop or do you enjoy the speed and convenience of shopping from your living room? Sometimes, the type of products you buy makes a difference. You may feel much more comfortable ordering books, games or films online than you would a wedding dress, a state of the art TV or a new pair of shoes, for example. There’s also the question of time. If you’ve got spare time, perhaps you’d like to spend it perusing the shelves. If, on the other hand, you’re in a mad rush, you probably don’t want to contend with traffic, finding a parking space and waiting in line for the fitting room. There’s also the issue of accessibility. If you can walk to a store in five minutes, this is going to save you more time than it would to place an order and then wait for delivery. However, if you don’t drive, you work shifts, or you don’t live near a shopping centre, online shopping is a much more attractive proposition. Everyone is different, and there’s no right or wrong answer. Choose how to shop based on what you need, how much time you have and what kind of experience you’re looking for.
There’s no doubt that the Internet has changed the way we shop. With online shopping on the rise, it may seem likely that retail stores are doomed, but there’s every chance that many will adapt and adjust effectively. We may be fans of online shopping, but don’t write off your favourite high street stores just yet.
Know The Differences between Static and Dynamic QR Codes
In the digital age, qr code have become an integral part of our lives, bridging the physical and digital worlds seamlessly. They enable quick and convenient access to information, websites, and multimedia content. QR codes come in two main flavors: static and dynamic.
In this article, we will explore the differences between these two types of QR codes and introduce you to a powerful qr code generator known as QRFY. We’ll delve into the versatility of dynamic QR codes and how they can be a game-changer for your business.
Static QR Codes vs. Dynamic QR Codes
Static QR codes are the traditional, one-time-use variety. Once generated, the encoded information is fixed and cannot be altered. These are great for simple, permanent links, such as sharing a website URL or contact information.
On the other hand, dynamic QR codes are a dynamic duo. The content behind these codes can be changed at any time without the need to update the QR code itself. This feature opens up a world of possibilities.
With QRFY, you can create dynamic QR codes that offer unparalleled flexibility. QRFY supports hosting various types of content, including PDF documents, images, videos, vCards Plus, restaurant menus, and much more.
Customization at Your Fingertips
QRFY takes customization to the next level. You can create custom QR codes with your logo, color schemes, or choose from predefined templates. This means your QR codes can reflect your brand identity, making them more recognizable to your audience.
Detailed Analytics and Control
With QRFY, you gain valuable insights into the performance of your QR codes. You can track the number of scans per day, monitor user demographics by country and city, and even analyze data on the browser and language preferences of your audience. This data can help you fine-tune your marketing strategies for better results. Plus, you can easily export this information for in-depth analysis and decision-making.
Key Features of QRFY:
- Dynamic content updates: change the content behind your QR code at any time.
- Content variety: host PDF documents, images, videos, vCards Plus, restaurant menus, and more.
- Customization: personalize your QR codes with your logo, colors, or templates.
- Advanced analytics: monitor scans per day, user demographics, browser data, and language preferences.
QR codes have come a long way from their humble beginnings and are now an essential tool for businesses and individuals alike. With the advent of dynamic QR codes, made easy through QRFY, the possibilities are endless. The ability to update content, track scans, and customize your QR codes makes them a powerful asset for marketing and communication.
Whether you want to share information, promote your brand, or streamline user interactions, QRFY’s dynamic QR codes are the way to go. So, take advantage of this dynamic shift in QR code technology. Embrace the flexibility and control offered by QRFY and watch your QR codes evolve with your needs. Dynamic QR codes are not just links; they’re gateways to a world of possibilities, limited only by your imagination.
Here’s How to Boost Employee Satisfaction Today
If you wish to maintain your employees and positive workplace morale, it is important to stay on top of employee management and know how to improve the workplace to benefit your employees.
This guide will share the best ways to boost your employee satisfaction and guarantee to make them feel appreciated.
Use chaplains to improve your workplace conditions
As a business owner, it is essential that you improve and maintain workplace conditions so that employees can feel satisfied while working for your business. Whether you lack support or have a dirty and messy workspace, you will not guarantee to maintain employees’ happiness or keep them working for your business if you do not offer great workplace conditions.
If you wish to improve your fast food employee retention, it is a great idea to use chaplains as they work to improve workplace conditions and measures so employees can feel happier and attain greater job satisfaction.
Offer rewards for their efforts
It is important to offer rewards to employees for their hard work and effort so you can show that you appreciate and respect them.
A small pay bonus at the end of the month or taking them out for a nice lunch cannot prove to them that you have noticed their efforts and respect them for it, which will encourage them to feel satisfied with your management.
Ask them how they are and offer them support when they need it
As a manager or boss, you might often lack the time or thought to ask employees how they truly are. You might ask them each morning briefly how they have been, which will likely attain the same response. Many people will tell you that they are OK, even if they are not.
Whereas if you sit down with your employees individually and open up an honest conversation, you might find that they are not truly happy inside or outside of work. If an employee tells you this, it is important to listen to them and offer them support so that they can boost their happiness and well-being again which will ensure that they are satisfied at work.
Support their development and provide more training
Another great way to boost employee satisfaction is to support their development and offer them more training.
Not every employee will want to climb the ladder in your business however there will be a select few who will want to climb higher in your company which will help them gain more success.
Therefore, to maintain and boost employee satisfaction, it is essential that you support their development and listen to their goals so that you can provide the right training for them to reach them.
Using these simple yet effective tips, you will guarantee to boost employee satisfaction in your company today. Simply listening to them, rewarding them and ensuring it to improve your workplace conditions will guarantee that your customers feel more satisfied and happy working for your business.
Tighten Up Your Customer Service In These Ways
It’s always a good idea to make sure your customer service is as good as can be. After all, the better the customer service is, the more profitable the business will be – because having happy customers means that you are going to be a lot more successful. In general, then, what are some of the great ways to make your customer service better? In this post, we’ll discuss just some of them that you may want to be aware of so that you can effectively keep your customers much happier for longer.
Schedule Your Staff Properly
Your customer service staff need to be scheduled as well as possible if you want to keep the customer service as good as possible. The more effective their scheduling is, the more that they can actually provide a decent service to people, so this really is something that you will want to be aware of here. Scheduling can mean having some time tracking for call center purposes, or simply making sure that your staffing is at the appropriate levels. In any case, it’s hugely important to get it right, and will mean a better experience for your customers every time.
Be Honest In Your Dealings
In any and all dealing with your customers, you need to make sure that you are being as honest as possible. The more honestly you approach and communicate with your people, the better that is going to be for them and for you. To this end, make sure that your staff are trained on being as honest as possible with customers. This is a simple step and change that can make a world of difference, so it’s something you really want to think about. You will find you have much happier customers as a result of this simple change.
Under-Promise & Over-Deliver
This is a general approach that you may want to consider if you are trying to keep your customers happy, and it’s amazing how much it can help you to do so. Essentially, it’s all about being careful not to promise too much to your customers. If you know that something is going to take three days, promise five days. That way, when it only takes three, they will be pleasantly delighted. This is a really effective way to keep your customers so much happier, and it really does work very well, so make sure to bear it in mind.
In general, going above and beyond is a really important way to impress people too, and this is something that you should be able to achieve relatively easily as long as you make a point of it. In fact, turning this into a core thing that you tend to try and provide will mean that you become excellent at customer service in no time at all, and it’s amazing just how well it can really work. So make sure that you do this if you want to keep people happy and make them smile.
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