Cloud computing guarantees many benefits to the users. You will not only be able to work from anywhere but also have the ability to save your crucial data in offsite storage sites and on multiple platforms. This increases security. All in all, the platform is not without shortcoming. Being able to access everything with ease and from anywhere means the risk of compromise is high. That is why database governance has been put in place.
Data governance is basically the process by which organizations define and manage different types and categories of their data related to behaviour tracking, e-commerce, audience measurement and a range of other aspects. The objective is to ensure that the company has reliable and consistent data sets to assess performance as well as make management decisions. But why is database governance so important?
Guarantees consistency, reliability and repeatable data
The main role of data governance is to make sure that the metrics are all defined consistently across the organization. This makes it possible for everyone to understand what is being discussed when analysts or managers talk about unique visitors or conversion rates. Data governance involves the documentation of standards around metrics. Chances of false assumptions are reduced.
Take care of reporting and analysis issues
Most organizations blame their technology or tools whenever there is confusion on the meaning of web analytics data or lack of clarity in the reports. This happens because the tools and reports haven’t been configured to clarify what different metrics mean, how they align to specific goals or where they vary from data provided by various systems. Governance work ensures that all the work is done properly.
Guides analytics activities
The data governance is basically the blueprints upon which the analytics team works. Governance helps guide as well as structure their most important activities. Data governance, like the Salesforce governance framework, informs everything right from analytics software implementation to report design to page tagging. The purpose of data governance is to ensure that data is captured in a manner that helps you capture what you need. This may also outline who is responsible for web data or analytics tasks. Governance will help make sure that there is an alignment between web analytics and strategic goals.
Peace of mind
Effective data governance will help eliminate headaches that result from guesswork and human error. They help everyone understand what every term means and what the most important aspects of the operation are. Simply put, governance will give more clarity into the system. This will give you more confidence when making decision. What is more is that effective governance will ensure that you follow all the relevant privacy policies, consumer information regulations and data security guidelines.
Eliminating the guesswork and adhering to the set standards will help avoid mistakes and outcomes that may cost you money. Having solid and reliable data on how you define page views and other core metrics will help you with negotiations when you want to sell or buy advertising.
There are so many things that make data governance important. It is your duty to make sure that you don’t compromise when coming up with a governance plan.
What are spamtraps and how to get them off your mailing list for good?
There is a silent enemy that many companies face and that focuses directly on the contact list. It is spamtraps. These are emails that are meant to catch spammers, but negatively influence mass mailings. Today we are going to find out why, and we are going to assess some actions that are easy to do to get them out of the way.
Mailing lists are generally formed by people who are interested in using a product or service of a company and who subscribe voluntarily. However, it can happen that an email appears normal-looking, but it is a spammer detector. When an email is sent to these addresses, they block it, causing a negative impact on the reputation of the brand that sent it.
Spamtraps are traps for emails, in short. They do not belong to any real person, and their only function is to block the sender of the email and mark him or her as a spammer. In this way, the brand is affected, even if the content sent has nothing to do with spam. These exist on all existing email platforms, such as Gmail or Yahoo.
Characteristics of spam traps
Although there is no simple way to find out which of the emails on your list are spamtraps, you can assess some characteristics that lead to the most frequent spamtraps. Here we can see elements such as:
- No direct relation to a person: people generally put their names when creating their emails. Although this does not happen in 100% of cases, it could be an important factor to consider if you see some emails made up of meaningless letters and numbers, for example.
- Emails with generic names: Generic names are not a good sign, even though many companies use them as a means of communication. To separate those that are real from those that are not, it is possible to check the domain of which the emails are part. For example, there may be emails in a list that start with the word [email protected]. What completes the part of the X’s will tell us what the chances are that it is a spamtrap. In any case, be aware that it is very unlikely that a company will subscribe to a newsletter using this type of email.
- Abandoned emails: Technology has come a long way in recent times, and this has led to the use of new ways of communicating. Nowadays, it is very unlikely that there are people who subscribe to a list with a Hotmail email address. It is therefore essential to check, if you have one, that it is not an abandoned email that can be used with ISPs because they are no longer in use.
- Misspelled emails: This is a very common situation that occurs, especially when double confirmation is not used. In this case, it is possible that a person enters the mailing list with a misspelled entry and then the result is an email that ends, for example, in @gml.com. You have to be very careful with these. The recommendation is to always run the confirmation to ensure that it is a real and operational address.
Actions to take to verify spamtraps on the mailing list
Now that we have an idea of what we can look for in the list and target what looks the most suspicious, we can define a series of actions to take in order to detect whether the list is clean or whether there are any harmful elements present.
The first thing to do is to review your entire contact list. This can be a tedious task when you have a large number of subscribers, but it is worth the effort. If in this first step you got several suspicious emails, you should flag them to check their behaviour in the following points.
Then, it will be time to evaluate the results of the email marketing campaigns sent previously. In these campaigns, you will get a history of very interesting data that will tell you how many people generally open the emails, those who do not, etc. The important thing here is to assess whether the values shown in the history are more or less constant or have suffered a significant decrease in recent days. If this is the case, it could be due to spamtraps.
It is common for these problems to become apparent when a number of new users join the list. It is possible that among them there is an email that works as a spam trap. The simplest solution to recognize if this is the problem is to perform a segmentation and send an email to the members of this new list and verify the results.
Finally, you will need to check if the domain you are using is on the block list. This is an essential step to know if you really have a problem or not. Doing this on a regular basis is key to avoiding problems.
Segmentation as a working strategy
Working with email marketing software that allows the segmentation of the mailing list is a benefit that will remove problems later and, of course, spamtrap detection is one of them. Thanks to segmentation, it will be possible to create groups of users to whom certain campaigns are sent and evaluate the response they have.
Mailrelay is the best option in this regard because it offers the possibility to segment and also to validate the statistics. With the statistics you can measure the percentage of clicks that were made and that can give us an important guide, since this is an action that can only be performed by real people.
Nowadays, there are already robots capable of opening emails that arrive at your server, so the open rate is no longer a valuable statistic in this regard.
After you are clear about which contact segments are performing well, you can continue to work with them as normal and separate those that are not performing well to validate them later. It is better to keep fewer subscribers than to risk having your domain blocked and losing your entire list.
9 Ways to Keep Technology from Slowing Down Your Business
There’s no doubt that technology has made our lives easier. We can now do things we never thought possible, like communicating with people all over the world in an instant or order items from the comfort of our own homes. However, with great power comes great responsibility- and for business owners, this means making sure that technology doesn’t slow you down. Here are nine ways to keep your business running at full speed.
Make a Plan
Technology can be unpredictable, so it’s important to have a plan in place in case of any malfunctions. This includes having backups of your data and creating disaster recovery plans in case of emergencies.
Keep your software up-to-date, as well as your operating system and hardware. Outdated software can cause compatibility issues and make your devices run slower.
Use the Right Tools
Using the right tools for the job is essential when it comes to technology. If you’re using an outdated program or device, chances are there’s a better, faster option out there that will suit your needs. Even shortcuts are important tools, like automatic cache cleaner for Mac users in your company.
Creating standards for how employees use technology can help keep things running smoothly. This means establishing guidelines on passwords, data storage, backups, and any other procedures related to technology usage at work.
If you don’t have the resources internally then, it’s crucial to get help from someone who knows what they’re doing. This can be a tech-savvy friend or coworker, an IT professional if your budget allows for it, or even just reading articles online about how best to use specific devices/software programs.
Invest in New Equipment
Upgrading equipment regularly will help keep things running smoothly and make sure that there aren’t any compatibility issues with new software releases. It also ensures employees always know what tools are available when needed without having them search through piles of old files looking for something specific like an outdated version of Microsoft Word or Excel that won’t work with the latest operating system they’re trying to install on their computer.
Create a Backup Plan
Having multiple backups of your data makes it easy to recover files after an emergency situation like a power outage, hard drive crash, or (heaven forbid) a hacking, so you can get back up and running as soon as possible without losing any valuable information.
It’s vital for employees who use technology regularly at work, such as those in IT departments, customer service positions, etcetera – to have training sessions on how best to utilize whatever type of device/software program they’ll be using daily. This will help them avoid making mistakes which could lead to major problems down the line if left unchecked by management personnel. Allowing users time off from duties during these training sessions will also ensure they’re not distracted while learning new skills that may be required on some projects within their company.
Keep Your Data Secure
Keeping your data secure is essential to any business, and this means more than just backing it up regularly or installing antivirus software. For example, it’s important for companies who deal with sensitive information about clients/customers, etcetera – take steps such as encrypting emails containing personal details before sending them out across networks which can sometimes have vulnerabilities (e.g., open Wi-Fi). You should also train employees on how best to utilize whatever type of device/software program they’ll be using daily so there will never again be confusion over what needs doing when dealing with confidential files work.
7 Practical Ways To Keep Your Kids Safe Online
The internet has many advantages to offer kids. Used well, it can be an infinite source of knowledge and an excellent communication tool for kids.
However, the internet can also be a dark and scary place. It has its fair share of bullies and cybercriminals out to take advantage of innocent children. Add to that a plethora of inappropriate content, and it is understandable why many parents would rather not allow their kids to use the internet.
But in this day and age, forbidding your children from accessing the internet is simply impractical.
So, what is a concerned parent to do about keeping their kids safe in the jungle that is the internet? Here are seven valuable tips to help you in your quest.
It may surprise you how far behind most parents are when it comes to tech matters. First, however, the vigilant parent must learn how the internet works to guide their children safely through its murky waters. This requires you to:
- Know how different social media platforms work
- Be able to operate the programs your kids use
- Have a good grasp of the content your kid’s favorite websites
If you come across as tech-savvy, your kids will view you as an authority on internet matters. This makes them more receptive to any advice you offer regarding safe internet use.
Consequently, they’re less likely to engage in inappropriate internet conduct.
As a parent, the best way to keep your kids safe in any environment is to teach them how to make good decisions. This is the same approach you should take with the internet as well.
Start by making your kids aware of the dangers that lurk online. Discourage them from sharing sensitive information on the internet, and explain the impact of leaving undesirable digital footprints. Help them see that they should use the internet cautiously.
Additionally, it would be best to tell your kids how you expect them to behave online. Set ground rules around internet and tech devices, like limiting their screen time and asking that they don’t use their devices in the bedroom.
Another clever way to stay informed about what your kids are doing on the internet is to join their social circles. Follow them on Instagram, befriend them on FaceBook, and watch their TikTok videos.
Granted, they may not be very keen on being your friend on social media sites. But this does not mean that you should give up. If they are resistant at first, make it a precondition to accessing their devices. They will likely comply.
Use Parental Controls
An excellent way to put your mind at ease is to use parental control software on your children’s devices. These include filters that restrict your kids’ access to potentially inappropriate content.
You could also use software that limits how much time kids can spend on their phones and tablets. If you think that your children are engaging in risky online behavior, you can install the best spying app for iphone on their devices.
This allows you discreet yet unfettered access to their every activity, enabling you to act promptly on suspicious activity.
In addition, spyware is highly effective with older kids who know how to erase their search history.
Put Devices in a Public Place
One of the best ways to ensure that you are always aware of your kids using their devices is to have them in a public place. Place the monitor such that you can quickly glance over it and get a general idea of what your children are viewing.
You can also have a rule prohibiting screens in the bedroom where it is difficult to supervise your kids.
However, this is not to say that you should be a helicopter parent. You don’t want your kids to view you as overbearing and controlling. Instead, you want them to know that you can see what they are generally doing but are happy to allow their independent internet exploration.
Use Tech With Your Kids
As a parent, embracing technology can open communication channels, you never imagined. Kids are generally more comfortable texting than speaking face to face. So take advantage of this fact and get to learn more about your kids.
Text them often to find out how they are doing. Send your kids images and videos that you find funny. If they consider you their friend, they will be forthcoming and will trust your guidance more.
Teach Your Kids What Not To Share
Be sure to teach your children never to share sensitive information online. This includes details of your home address, the school they attend, and your workplace.
Sharing this information can seriously compromise your family’s security, and this is a risk your kids should know.
Additionally, enlighten your children about the danger of sharing overly revealing photos online. If they are unsure about a specific picture, have them run the problem by you or an older sibling.
This will prevent young kids from falling into the trap of shady internet users.
Lead by Example
Finally, it would be best if you practiced what you preach. If you require your kids to adhere to any screen time guidelines, be sure to limit your use of screens as well. If you want them to be cautious in their online interactions, show them that you are careful as well.
Parents who don’t lead by example find it much harder to get their kids to comply with their safe internet use guidelines. If you are irresponsible online, you won’t motivate your children to practice responsible online behavior.
What’s worse, they might copy your actions and potentially expose themselves to danger.
Keeping kids safe online requires a lot of parental involvement. You can start by befriending your kids, asking them to communicate often with you, and regularly checking to see that they are using the internet responsibly.
Additionally, you can use parental control software to ensure that your kids are safe online. If you follow these tips, you will find it much easier to protect your kids from the dangers of the internet.
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