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When innovation kisses social growth

flickr/thomashawk
Rachel Botsman asserts one very simple but tricky statement: “What’s mine is yours”. This applies – plus the aforesaid is, precisely, the focus point of his thinking – to collaborative consumption and how the traditional landscape of society and interpersonal organization has changed.
This is, undoubtedly, a quite interesting topic. However, the matter of discussion is innovation. Let’s relate this “what’s mine is yours” affirmation with innovation and how this leads to social growth.
Bringing innovation represents a crucial determinant for global change. Here arises the key point, i.e. the concept of global. Back in time, new waves of knowledge and innovation were inherent and practically exclusive of certain geographic areas. Consequently, a non-dynamic and snail-paced environment was a reality.
Per contra, thanks to the continuous transformation of sensible elements within our society – where I would definitely highlight flows of information, labour inclusion and creative-oriented minds -, value creation and prosperity have emerged as a matter of fact. In fact, the structure per se of innovation and knowledge transference has changed in such a way where individuals behave in a so-called reciprocal way. An embryo that acts as main generator of innovation and “decides” where to put the seeds and roots of knowledge does not exist anymore.
Those are definitely good news, as, paradoxically, the innovation of innovation has allowed individuals to interconnect with each other and exponentially increase kind of a social “codetermination”. We are, therefore, facing an exciting process where flows of information, generation of knowledge and transfer of innovation are turning from a vertical into a horizontal axis. This can be easily translated into social growth.
In this regard, I firmly believe that whereas society might understand this evolution of innovation and social growth as something somehow tangible – new products and services – that meets social needs as well as create new models of relationships, the essence of this evolution lies irremediably on the individual itself. To a certain extent, we have finally begun to understand that moving throughout the above mentioned horizontal axis of thinking enriches ourselves.
Following our reasoning and linking this to the statement “what’s mine is yours”, it is simple to depict the spirit of the binomial innovation-social growth. It is as elemental as the evolution itself of how new systems and networks of association among individuals have aroused. We construct and drive our thinking concerning contributions.
It is extremely curious how despite the fact that society displays superb creative minds, we require more and more from our coetaneous. In my humble opinion, here it is where this context makes sense.
In brief, if we are able to focus our efforts on propelling our contributions to society by means of a horizontal thinking where each coordinate responds to different ways of correlating with individuals, we will be able to evolve in a positive way throughout powerful knowledge sharing, hence exceptional innovations. In other words, we will accelerate progress as a result of the approximation of knowledge to society, where innovation will kiss social growth.
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