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How To Take Your Website To The Next Level

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As a business owner, you are going to be more than familiar with all of the things that you need to keep on top of that help your business see constant growth. However, while you may have a huge list of things that you have to manage, your website probably falls at the bottom of your priorities.

Today, we are going to be taking a look at why your website is so important, how to keep an eye on things and then we are going to see what you can do to really improve things and make your website stand out.

Why Your Website Is Important

While when you first started your business, your website may have been nothing more than simply advertising your company, you should now realise that your website does far more than that.

Today, your website is your storefront and represents everything you do and stand for as a company. Your website should be designed in such a way that it shows any visitor to your website what you do and what you can offer, more than this, it will be able to convey this message quickly.

When it comes to managing your website, you should be looking at the activity of your visitors and taking notice of as many of your metrics as you can. By doing this, you will then be able to really push your website and create something amazing.

Make It User-Friendly

If there is one mistake a lot of people make when it comes to designing a website, it’s usually that it becomes far too complicated and eventually this will put visitors off. While a complex website may look amazing when somebody goes to a website, they want something that is clean and easy to use. 

There are many things you can incorporate into your website to make it more user-friendly. One of the most important things you should be looking at is your online catalogue. Keeping this life and up to date can be challenging, but there is software out there that can do it. If you would like to see how software like this works, this post on magento out of stock products may give you a little more insight.

You should also be looking at website speed and how easy it is to navigate. The truth is, when it comes to making your website user-friendly, there are so many things you can do, so start small and work your way through, before you know it, you will have an amazing website.

Make It Personal

The final thing we are going to look at is personalised experiences for returning visitors. While personalised online shopping isn’t a new concept, it seems that there are still many companies who are yet to embrace it.

If you are looking for something that can really give your website the edge, this could be it. By bringing in a shopping experience that is personal to the visitor, you are appealing to the need for quicker shopping experiences, and you may find that by using this as a part of your website, you start to see your sales figures soar.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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5 Ways To Find New Clients For Your Business

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If you’re looking for ways to find new clients for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business or you’ve been in operation for years, you need to be sure you’re regularly approaching new clients that could be interested in your business. Luckily, there are lots of ways for you to do exactly that. From attending events to speaking with local businesses, you may be surprised at the things that you can do. With that in mind, here are 5 ways to find new clients for your business: 

Attend Events And Conferences (Both Online And Off)

One of the best ways to find new clietns is to attend events and conferences within your business. With everyone there to network, you will be able to speak to people when they’re open to discussing their needs as a business. Face-to-face conversation goes a long way in sales and with that, events are the perfect too. 

With the COVID-19 curently affecting the events industry negatively, online events are also a great way to meet potential clients. Although networking may be a little harder, you still have lots of opportunity to meet new clients. For a guide to events during the COVID-19 pandemic, you can visit this site here. 

Speak With Local Businesses

If you have lots of businesses in your local area and you think that they could be a potential client for your business, get out there and speak to them. Whether this means sending them an email or picking up the phone, you may be surprised at how far a quick conversation can go. 

Use Online Platforms That Help You Find Leads

Although you may not be aware of this, there are lots of online platforms that allow your to find leads. Whether you’re searching through online tenders or looking a job listning boards for freelancers, you can find a lot of your clients simply by searching the right site. For more information when it comes to online tenders, you can visit etenders here. 

Invest In A Sales Team

By investing in a sales team, you’re investing in people who can help your business make more money. It may be a scary investment to start with but by the time they start bringing new clients on board, it will be worth it. For a guide to building a sales team, you can visit this site here. 

Use Social Media To Advertise

Social media is a great way to market your business and in turn, it can bring you more clients. Although it takes a lot of work and dedication, it’s definitely worth it. 

With lots of great tips and tricks to bear in mind, you can be sure you’re doing all that you can to find new clients for your business. What else could you do? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below. 

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Tips For Organizing A Successful Business Event

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It doesn’t matter your industry or the nature of your business. There will likely be a time when you’ll want to throw a business event of some sort.

It’s essential that you review the following tips before you get started planning so that all goes over smoothly. You can rest assured that your event will be a success when you start planning early and map out your tasks and set deadlines for each to-do. Remember to have fun with this project and to make a note of what didn’t go over well so you can make changes the next time around.

Assign A Planning Team

Events can give your business the competitive edge it needs to succeed. It takes a team to plan a successful business event. There’s a lot that needs to get done so avoid trying to do all the work yourself. Put one person in charge of the event, so you know who to turn to for questions and to get an update on the progress you’re making. Make sure you sit down and talk about who’s doing what so there’s no overlap.

Set A Budget

Another tip for organizing a successful business event is to set a budget and to do so right away. It’ll be helpful to know how much money you have to work with before you start to sign contracts and put down deposits. A budget will help guide your decisions and ensure you don’t spend too much. Keep your budget handy throughout the planning process so you can refer to it when you’re completing your tasks.

Choose the Right Location

Your event will be much more of a success when you pick a prime location to hold it. You must have the right size venue and ensure it fits your theme. Tour spaces and see your options before making a choice. Once you have a venue, consider hiring First Traffic Management to ensure your guests get to your event safely. Let them handle the logistics and any permits so you can focus on being a good host.

Get the Invites Out Early

Your event isn’t going to go over very well if there are no attendees. Therefore, once you secure a date, time, and location, then you should send out the invitations right away. You want to have an idea of how many guests you can expect and for the invitees to put the event on their calendars and save the date. Create a marketing plan to help drum up excitement and get the word out about your business event.

Discuss On-Site Roles & Responsibilities

The night of the event is just as important as the preparation and planning leading up to it. You’re going to want to have a staff of people who can help ensure all goes over seamlessly when it’s show time. Get your staff together and discuss roles and responsibilities so each person knows what they’re in charge of and can be useful at your business event. Talk about logistics and ensuring everyone involved has a job to do and knows how to answer any questions the guests may have.

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How to Give Your Business a Competitive Edge

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Due to the current financial climate, it is more critical than ever before for companies to stand out against their competition. The damage caused to the economy by COVID-19 has led to job losses and business closures. Figures from the U.S. Bureau of Economic Analysis (BEA) show that real gross domestic product (GDP) decreased at an annual rate of 5.0% in Q1 2020 and then dropped to 31.7% in Q2 2020. While you may not be able to control the events that caused the economic downturn, you can take steps to ensure that your business has the best chance of success and survival in these challenging times. One crucial way to protect your business for the longterm is to find ways to give your company a competitive edge. 

A competitive edge enables your business to become a major competitor in your industry and differentiates your company from the many similar businesses operating in your sector. You need your business to be the one that consumers think of first, when they have a need for the products and services that you offer, and you want them to keep coming back time and again. The question is, how do you develop a competitive edge? Read on to find out:

Differentiate Your Company From the Competition

The phrase USP or unique selling proposition is one that you would hear bandied around a lot in marketing departments in the past. Nowadays, the term USP is so well worn that it is practically overlooked. However, the importance of finding a way of differentiating your business from your competitors is a lot more than mere marketing jargon; it is an essential tool to ensure that your business stands out from the crowd for all the right reasons.

Ask yourself, ‘what makes my business different from the many others out there?’ Then use this to your advantage by communicating it to your customers.

Spot Opportunities

Being the first in your industry to capitalize on an innovative new trend or idea is an excellent way to edge your way ahead of the competition. To spot these opportunities, you need to be on the lookout for ideas and inspiration. A perfect way to spot opportunities that your competitors may have missed it to keep up with news from around the world by reading the international press, for example, israelnationalnews.com. Keeping up with international news will enable you to spot potential markets for your products and services and to capitalize on these opportunities.

Offer Exceptional Service

While there are many ways that you develop a competitive edge for your business, it is vital that you don’t neglect the basics. Offering exceptional customer service is crucial for keeping a step ahead of your competitors. Many consumers become frustrated when a business attempts to attract new customers while neglecting existing customers. Ensuring that both returning and new customers are offered the same level of outstanding customer service is sure to give you a significant edge over the competition.

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