Trade fair shows have always been considered to be a great opportunity to let others discover your trademark. Therefore, they are one of the most visible ways where visitors and, eventually, potential customers will be given the chance to get to know all the advantages and characteristics of the products and services your company has to offer. What is so great about this? The flow of information will happen more directly – from the entrepreneurs to the customer. No middlemen required.
Contemporanea Eventi goes down to the last detail on this subject, providing their vast experience on the field. They have been witnesses to the growth (both quantity- and quality-wise) of the trade show fairs happening in this country and in the rest of Europe. More than that: they have seen the transformation which the trade booths have developed in their design. This makes them one of the main influential entities in this field, which keeps growing within the territory of Spain. Pay close attention to these simple tips listed below:
Reach a wider hyper-segmented audience
According to this company specialized in trade show booth design, participating in a trade show fair gives the indisputable opportunity to advertise to a hyper-segmented audience. After all, everything we prepare for a trade show fair (booth design, the show and the distribution of the space) is aimed to the sole purpose of advertising our firm: let visitors know of our products, services, perks and distinguishing values.
However, the most important and valuable thing which can be obtained at a trade fair show is, according to their own words, is the segmentation on the audience – a type of segmentation that can not be acquired by any other tool of publicity. When visitors attend to a trade show fair, no matter the market niche, they know what they are after at the event. This means factor of interest will always be present at all times. Taking advantage of this condition will be determining to proclaim your business as a strong one in the sector.
The right time for networking
Trade show fairs are an useful tool for more than just advertising; they also give the best opportunity to establish profitable relations with other entrepreneurs inside the same market niche. This is what the so-called networking is all about: establishing connections with other participants in the trade fair show will let you – both in the medium and long term – come up with deals, agree on potential changes in the market, create alliances and even initiate negotiations after a short period of time.
Increase your visibility in the market
Undoubtedly, those who have more to gain at a trade fair show are the so-called SMB (acronym for Small and Medium Businesses). Standing out among strong long-established competitors by traditional methods can become quite a pain for smaller companies. In fact for many it is nearly impracticable if one does not have the large budgetary amount required for such an endeavour.
At the same time, it is the dreamlike chance to establish alliances with the “big fishes” out there.
SkyBridge Receives “Exporter of the Year” award from Global Chamber Phoenix
The SkyBridge air logistics project received the “Exporter of the Year, Services” award, granted by the Phoenix Global Chamber within its annual Grow Globally Fair, which brings exporters and importers together, along with international investors.
The award was presented to SkyBridge, a company chaired by Ariel Picker and directed by Felipe Monroy. The effort to position www.skybridgeaz.com as one of the leaders in the international logistics sector within the business community in Arizona has been coordinated by Marco Lopez, president of Intermestic Partners.
SkyBridge is planned to become the first international air cargo hub to house Mexican and US Customs in the United States.
Its operations are based at the Phoenix-Mesa Gateway Airport and will allow e-commerce companies and manufacturers, among others, to do business in Mexico and throughout Latin America, with a more efficient and profitable transport of goods between countries, thorough inspections and adequate security controls.
The development of this project will create 17,000 new direct and indirect jobs, as well as more than 3.5 million SF of development which will include industrial, aeronautical, office and commercial real estate.
The construction plan will detonate other benefits in the border region. Arizona’s proximity to Mexico and its surroundings are highly favorable for business, and they make the state a natural center for air cargo companies, large and small, eager to see their businesses grow on both sides of the border.
In this sense, Grow Globally Fair gives global business leaders the opportunity to see what’s new, who is new and how they can grow better.
With that purpose, the Phoenix Global Chamber awards prizes in honor of the success achieved in international markets and in the United States, whose categories are: Exporter of the year, product; Exporter of the year, services; Importer of the year; Landed Company to see; Cross-border consulting; Transcendent leader of the community; International banking; International commercial law; Immigration lawyer; Diplomat of the year; Translation and localization; International logistics; International accounting and taxes; International finance and insurance; International Emerging Risk; International Talent and Payroll: International Real Estate Leader; International wealth management; International business training and discourse; International IT services; International market; International education; Collaborating Organization; International nonprofit; International business city; an Elected leader with global mentality; Young Global Leader, and Global Leaders of the tribe of the year.
Axel Andorff and Carsten Isensee, new SEAT Vice presidents for R&D and Finance
The Spanish car company, SEAT is betting on the future by hiring two prestigious new executive vice presidents. The company hired Axel Andorff as the new executive vice president of R&D (research and development), and Carsten Isensee has been appointed as the new executive vice president for finance. With both appointments, SEAT is focusing on Innovation and securing the company’s record profit and investment figures.
Who are Axel Andorff and Carsten Isensee
Research & Development and Finance are two of the most important areas on a car company. The new vice presidents of these areas, are both executives with international experience and extensive knowledge on the car market. Axel Andorff will be replacing Dr. Matthias Rabe (who will run the technical development operations area at Volkswagen), and Carsten Isensee, who is taking over for Holger Kintscher (who will be working as head of IT and finance at Volkswagen).
Let’s see who are these two new incorporations to the SEAT executive staff.
Axel Andorff (R&D Vice president)
Axel Andorff is a German economic and mechanical engineer (from the German University of Kaiserslautern), with 20 years of experience at the car market, where he worked for Mercedes and held various positions in the research & development area of that company.
New responsibilities at SEAT
The new R&D vice president will be in charge of the company’s innovation projects, especially those involving connectivity and car electrification, developing technologies and new forms of mobility. He is in charge of the SEAT Technical Centre, who is focused on R&D. It has an area of 43,000 square meters, prepared and equipped (of a total area that covers a surface of 200,000 square meters). More than 1000 qualified engineers work on this center, using advanced technology (simulations, virtual reality…) to create modern and reliable cars, and developing new car technology.
In 2018 SEAT allocates 862 million euros on total investments and R&D expenses, 47% more than in 2017.
Carsten Isensee (Executive Vice-President for Finance)
Carsten Isensee has a degree in business management from the German University of Wilhelmshaven, and he has made his entire career in the Volkswagen company. His last charge was in China as an executive vice president for finance.
2018 was a historic year for SEAT. Sales have grown by over 10%, increasing from 468,400 sold vehicles in 2017 to 517.600 in 2018. With the incorporation of Carsten Isensee to the company, they expect to continue increasing their sales along 2019 and the next years.
New responsibilities at SEAT
The Finance vice president joins the Spanish car company with the objective of reinforcing the company’s profit record and investment figures, and to strengthen its financial basis for future Automotive (LINK NOFOLLOW) projects.
The car market is a very competitive sector. Last years SEAT increased its figures on sales, profits and investments. With the new vice presidents incorporations, the company is focusing on increasing these figures and securing its position on the market.
As SEAT president Luca de Meo said: “It’s time to look to the future with the ambition to grow”.
Gutemberg Dos Santos and Robert Kiyosaki share their vision of leadership
Gutemberg Dos Santos is a Brazilian-American entrepreneur and one of the main promoters of the use of Blockchain technology and crypto economy.
Gutemberg Dos Santos a couple of years ago sponsored an event in which the Guinness Record broke with the largest number of people playing Cash Flow, a game developed by Robert Kiyosaki. Today, Dos Santos shares some reflections that emerged on that occasion about what a good leader is.
A good leader is an excellent guide to reach common goals. If I want my team to work successfully I must share my skills and offer the best tools for their performance. I am also committed to strengthening the capabilities of each of the members and never assume that we all work the same as diversity enriches and complements the unit.
Sharing experiences. If I share my experiences with the rest of my team regarding the success and failures I have had in some projects, I will empathize with my team and together we will be able to reach the goals proposed for the company.
Listening. This part is essential for a business to
Motivating my team. I take my time to know my team, how old they are, what is their educational and socioeconomic level; what goals they pursue in the short and long term. This will help me find keywords that guide me to be empathetic with them and be able to have better communication.
Being proactive. When facing a difficult situation, I try to get the best out of it, without falling into frustration and rather detect alternative solutions. Trusting and being flexible. I am attentive to the capacities and strengths within my work team, this way I trust people in order to delegate tasks, likewise I am open to
For more information, please visit : www.gutembergds.com
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