We’re heading for another big shake up in marketing next year (what’s new?). And now that it’s December, it’s time to roll up our collective sleeves and get stuck into the changes that will be coming our way. As always, what actually happens is going to be very different to how most of us imagine it to be. Chatbots, not people, will be talking to our customers, and marketers are going to be getting more and more invested in the ad blocking arms race as savvy consumers try to hide their personally identifiable information from businesses and governments they see as a threat.
Check out these interesting and sometimes outright weird marketing trends expected to arrive in the year ahead.
ROI Metrics Will Dominate
At the moment, companies are using things like CPMs to measure the performance of their websites. The idea is that the higher the rate of conversion on their websites, whether it’s downloads, signups, or purchases, the better. But the problem with these data is that they are very mono-dimensional. Companies aren’t able to measure what the return is on their investment very easily. After all, different conversions have different values, and converting one set of customers can be a lot more costly than converting another set.
In the coming year, it is expected by Forbes and other experts that ROI-based performance metrics will come to dominate. Companies will be able to get real-time information on how much it cost them to generate an individual conversion, as well as how much that conversion cost relative to the amount of value generated by it. This new approach will then make it easier for companies to dedicate their precious marketing dollars to those instances that will generate the highest return.
Businesses Will Uncover Dark Social
Knowing where customers came from online is important. But right now, many people are choosing to keep their identities hidden, thanks to ever-increasing intrusion on their lives by governments and to a lesser degree, companies. This has led to the widespread adoption of encrypted, private messaging apps that effectively block out the ability of businesses to collect data. The problem with this is that companies rely on knowing which channels people are coming from to optimize their marketing strategies. If for instance, they’re getting lots of traffic from Facebook, but not very much from Twitter, it doesn’t make sense to plow investment dollars into Twitter.
Next year, companies will get tools that will help them uncover the world of dark social. GetSocial.io, for instance, can help firms find out where their customers are coming from, without revealing any personally identifiable information. It’s the best of both worlds, where consumer data remains private, and where companies get the information they need to better target their marketing campaigns.
Third-Party, Social Media “Buy Buttons”
The future of ecommerce looks surprisingly different from the present. At the moment, the paradigm is that online retailers have to have their own website to which their customers arrive and make purchases. There’s a lot of money being spent right now on these sites to make sure that they have high visibility on general search engines.
But thanks to the fact that people never seem to tire of social media, social media itself will soon become a shopping platform in its own right. Facebook and Pinterest and currently investigating ways to include buy buttons next to products or items. For Pinterest, this is a particularly interesting idea, since it is a site dedicated to hosting and organizing photographs, usually of beautiful, bespoke products. Companies wouldn’t have to invest their marketing efforts trying to improve their rank on Google; they’ll be investing in enhancing their visibility on platforms like Pinterest and making sure that they produce the most alluring photographs possible. New social media marketing is something you can learn more about at Simplilearn here.
Marketing That “Gives Back”
Customers want the brands that they consume to have a feel good element. They want to know that when they buy a product that at least some of their money will be going to a noble cause. There are all sorts of companies that are doing this already. Take Warby Parker, the online glasses seller, for instance. This company proudly promotes the fact that “for every pair purchased, a pair is distributed to someone in need.” Regular, everyday companies need to think of ways of resonating with their customer base and making them feel as if they are improving the world with every purchase.
Internet users are getting more and more savvy to the marketing tactics of online advertisers, hence the growth in the use of adblockers. Next year companies will have to focus more exclusively on native advertising – advertising that is expertly weaved into the content of an article or a video. Advertisers are going to need to target bloggers and vloggers and get them to incorporate their own products in a way that adds value to consumers. People don’t want yet another banner ad promising to save them money: they want something that actively helps them to understand something or somewhere that gives them unbiased information about a product. Product reviews, as well as videos showcasing how much fun a product can be, will form the lion’s share of marketing going forward.
Yet More Market Segmentation
You might think that we’ve reached peak personalization for online marketing, but according to experts, it’s going to be going up another notch next year. Personalization means targeting advertising based on a person’s habits and preferences online. The basic idea is to give consumers only the advertising content that they want, rather than bombarding them with information that they are not interested in. In a world of information overload, this may be the only approach marketers can use to get their message to stick.
Marketing Will Become Mobile-First
Long gone are the days when the PC was the dominant platform through which people consume online content. The market has spoken, and it turns out that people prefer their mobile devices, despite the fact that they only provide a fraction of the screen real estate. This new reality means that businesses are going to have to optimize first for mobile, and then for desktop after, to make sure that they are prioritizing their experiences in the correct way. Right now, many website builders have a desktop-first approach, which will have to change as we go forward in 2017.
Chatbots Will Talk To Your Customers For You
If you’ve ever gotten interested in artificial intelligence or computer science, you’ll have heard about the Turing test. The Turing Test was a test devised by Alan Turing, the esteemed computer scientist depicted in the film The Imitation Game. It said that artificial intelligence was achieved if an expert couldn’t tell whether he or she was talking to a person or a computer.
It might surprise you to discover that we’re not far off the world that Alan Turing envisioned. Today’s chatbots are being developed by the world’s most advanced AI companies, including Google, Facebook, Microsoft and Amazon. They’re all in a sort of arms race to build an AI that is able to chat with customers on behalf of business, find out their preferences, and feed all those data into a central repository where it can be analyzed and made use of. Chatbots, as they are called, will soon provide users with news updates on the products that they are interested in, as well as personalized responses to their queries, slashing the costs customer service in the process.
Companies Will Deliver Their Own Breaking News
Top tech companies are already making a habit of live streaming their events. You can now watch the biggest product launches, right from the comfort of your own computer as they happen in real time. As we go into 2017, live streaming technology will continue to push boundaries. For example, Instagram has now integrated its live stream option into its new “Stores” feature, meaning companies are able to keep users apprised of the very latest developments at company HQ.
Without Influencers, Companies Will Be Nowhere
We’ve already discussed just how important it will be for companies to find bloggers and vloggers who can act as hosts for their native advertising efforts. Next year, they’ll have to reach out to these influencers more than they ever did in the past. The reason for this is that people tend to trust influencers a lot more than they do the company’s own, direct marketing. Smart companies realize that to be successful, they have to reach out to influencers to gain credibility and sell their product. They need people who are seen as leaders in their own particular social field to promote, review and use their products if they are to be successful.
So there you have it – the big marketing trends to look out for next year. We haven’t even talked about things like VR or interactive content here because they are enormous topics in their own right. Suffice to say that 2017 is going to be very different – again.
How to make money online with guest blogging
If you are one of those that want to find ways to make extra income online and also have a blog then this article could be for you. We will talk about guest blogging and how it could potentially be a source of income for yourself.
What is guest blogging?
We must start by saying that guest blogging is a very useful tool for that is trending at the present time, a tool who can enhance one’s reputation. We must look at the issue from two different perspectives:
Firstly, you might be at the beginning with blogging, you have a small audience and would like to expand and reach a higher number of people. In this situation, guest blogging would be useful, since you go and search for other websites that allow guest posting. By publishing one or several guest posts on other websites, you might grow in popularity and eventually grow your audience.
– Secondly, you might be someone who had already built a blog that is successful and you could allow other people who want to grow their pages by letting them post materials on your website.
How can you generate income?
In the first situation, we assume that you are wanting to build a blog in such a way that you will be able to advertise products or services, while also providing valuable information for your audience. If that’s the case, guest blogging (or posting some original materials on other blogs) will help you increase the traffic on your page and it could eventually lead to some of the people buying the products or services that you are advertising.
In the second scenario, by letting other aspiring bloggers post content on your blog, you will generate income by charging them a fee for each material they have posted. Also, you won’t have to dedicate so much time in writing articles.
As you can see, there’s marketing involved, if you want to generate income with guest blogging. Platforms like Clicksdealer.com, affiliate marketing companies like ClickBank, and many others are active companies in the online marketing field, and you could use some of them in order to generate income online.
This is not a get-rich-quick scheme or something like that, and it should be treated like a business that takes study, time, work, and perseverance in order to succeed at. If you think it is something that relates to you, you should begin to study in depth the field and most importantly – take action.
Enjoy a VIP Night in World’s Best Cities
Go partying can become a routine if you don’t attend to special and outstanding clubs in world’s best cities recognized for their nightlife. So now we are going to talk about the best clubs where you can book and enjoy VIP areas and tables to avoid the crowds on the dance floors but, at the same time, be able to enjoy the music of the best DJs, the company of your friends and the exclusive drink service without waiting at the bar. Let’s take a look at the best cities to going out and their best nightclubs.
The United Kingdom’s capital has a large selection of the best and most exclusive and luxury nightclubs in the world. We are talking about Cirque Le Soir, Tape, Drama, The Box, Libertine, Cuckoo, Toy Room, Scandal, Reign, Charlie, Maddox and Mahiki Kensington. In addition, there is the possibility to book London Vip Tables in these clubs and enjoy the best night of your lives. Prices are around £1000 for 10 guests, and the service includes VIP access, bottle spend included in the minimum, designated hostess service for the duration of the party and a personal concierge, so we encourage you to treat yourselves one night.
What can we say about Barcelona? Without any doubt, one of the best cities in the world, if not the best, to go out at night and people are very cheerful. There are hundreds of clubs, but if we have made an exclusive selection, we choose Opium, Bling Bling, Pacha, Eclipse Hotel W, Otto Zutz, Catwalk, Shoko, CDLC, Café del Mar and Hyde. Of course, all of them have a Barcelona Vip Tables booking service where you can enjoy a special area for you and your friends and make that night something unique. Prices range between €250 and €1200 for 5 guests, depending on whether the table is (first, second or third row). The service include fast track entry, bar spend as per minimum spend included, designated hostess service and a personal concierge, so, it’s worth it!
Marbella! The jewel of La Costa del Sol, near Malaga, one of the most beautiful areas in southern Spain. We can only imagine a fantastic night strolling through its beaches, marinas and, of course, dancing in its most exclusive nightclubs where the jet set meets every season of the year, not only in summer. If you are looking for the best clubs in Marbella, here you have them: Olivia Varele, Starlite, Aqwa Mist, Tibu, Mirage, News Cafe, Funky Buddha, Nikki Beach, Opium Beach, Nao, Plaza Beach and Sisu. The Marbella Vip Tables cost about €850 and €2500 for 10 guests depending on the club you choose and the services included, which can vary a lot. This is real luxury!
We leave the jackpot to the end: Ibiza! No matter which club you choose: Pacha, Ushuaïa, Amnesia, Hï Ibiza, Privilege, Ocean Beach, Es Paradis, Lío Ibiza, Destino Ibiza or Blue Marlin. You can book Ibiza Vip Tables from € 250 per person and you will live an unforgettable night in the best party island in the Mediterranean.
Have we convinced you to spend a VIP night in London, Barcelona, Marbella or Ibiza? Think of your birthday party, a bachelor or bachelorette party or a special anniversary and we are sure that the answer will be an emphatic YES!
ISO 9001, the QUALITY MANAGEMENT SYSTEM that will boost your company’s benefits
Many organizations establish their Quality Management System (QMS) based on the requirements of ISO 9001: 2015. The benefits and advantages of implementing ISO 9001 extend to several areas of the business. Of course, visibility and expansion in the market are among the most mentioned. In this article, we look at why ISO 9001 can be a big boost to any business and best way to ensure continual improvement.
What is ISO 9001?
ISO 9001 is a system that is designed to make business owners and managers feel more in control of their businesses through a series of efficient systems and processes. It is a way to align the objectives of the company and the ideas of the employees in favour of the organization. By implementing the standard, the organization shows the employee that they should think about the future, that the market is changing and that suggestions are always required that lead to improvement.
ISO 9001 is systematic and process driven approach to managing your businesses’ day to day activities. It is designed to support your business in ensuring that you meet the needs of your customers, whilst delivering a consistent level of quality and satisfaction. The areas that are covered within ISO 9001 include customer satisfaction, training records for staff, preferred supplier lists, contract reviews, quality objectives, management Review meetings, evidence of Monitoring and Measuring and non-conformance register.
Who is ISO 9001 for?
ISO 9001 is a certification that can be achieved by any business, of any size, in any sector. Traditionally ISO 9001 has been seen as a quality management standard for the manufacturing sector. However, ISO Quality Services Limited have helped implement ISO 9001 into many other sectors including:
- Business services sector, including accountants, solicitors and business consultancies;
- Waste and cleaning companies;
- IT and creative businesses;
- Charities and care homes;
- Construction companies;
- Automotive and transport companies; and
- The hospitality and retail sector.
If you run a business in any of these fields and improvement is high on your agenda for 2018, but you are not sure how to get started, there are consulting companies which offer trainings on the topic such as the Mexican firm SPC Consulting Group.
What are ISO 9001 benefits?
Thanks to the improvement in quality management, the ISO 9001 certification, brings a new image to the market. This shows that the organization cares about the way it is seen by its clients. The certification shows them that quality is what your business aims to, that the company wants to keep improving and that you are open to new opportunities and partnerships.
Of course, the main players in the markets are more receptive to the business that have the certification –in certain industries, it may even prevent those who do not have it from even participating, indeed.
Long and short term benefits
In the short term, obtaining ISO 9001 certification provides improvements in internal business processes by reducing rework and waste and increasing the quality of products. The savings generated can be invested in the development of new products, staff training, structural reforms of the facilities, etc.
In the long term, it is common to check the increase in income of the organization, as customers become loyal and satisfied, which leads to the arrival of new business partners. This is one of the main benefits and advantages of implementing ISO 9001. The organization stops focusing its attention on the product and orientates it towards the client. Therefore, the first step is to know in depth what motivates them, what are their values, their expectations, their lifestyle, their behaviour, their opinions, and so on. With this information, we can understand our customer as a whole and seek their satisfaction, and how to create value for them.
In addition to all of that, there are a number of benefits that the ISO 9001 QMS standard has on offer to an organisation. First of all, ISO 9001 means and improvement in an organisations business performance with better cost management, which results in a rise in productivity a revenue –as a result of Integration and alignment of an organisations internal processes. A reduction in costs and shorter cycle times through an effective use of available resources will enhance customer satisfaction and loyalty, meaning an increased possibility of repeat business, and it will also provide a confidence to possible interested parties/customers as to the effectiveness, consistency and efficiency of the organisation. And all of this will lead to an improvement in an organisations planning, communications & administration processes; an increase in an organisations credibility & competitiveness within its market; and finally, an Increase in revenue & market share on the back of fast responses to market opportunities.
Business12 months ago
GESAB, innovation and design with 25 years of experience
Economy12 months ago
Creating Perceptions: What is Really Happening with the Indian Economy?
Environment11 months ago
A Choking City: What the Ongoing Toxic Week in Delhi Means for its People
Students' Column10 months ago
How Online Education Could Change the World
India Russia Cooperation12 months ago
Diamond Diplomacy: India and Russia Natural Allies in Reshaping Diamond Industry
Travel10 months ago
The Down-Low on Keeping Safe on a Winter Vacation
China12 months ago
What a Rising Xi Jinping Means for China and the World
Business8 months ago
Don’t Forget These Important Points When Starting a Business