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The Importance of a Strong Brand Identity

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There was once a time when the quality of a company’s product was all that mattered. As long as the goods were of sufficiently high quality and reasonably priced, success was almost assured, and few people gave much thought to the company behind the endeavor.

However, today’s digitally connected, and always-online world makes it far easier for potential buyers to compare products from different companies around the world, all in the blink of an eye. As a result, there simply isn’t time for any message about the superior quality of your products to sink in. You need to grab people’s attention right from the outset. The best way to achieve this is to have a strong brand identity.

The Brand Comes First

Competition has never been harder so a key element of ensuring future success it to make your products stand out from the crowd. Creating a brand identity that attracts and excites potential customers will help them engage with your site and make them far more likely to purchase your products or services.

Ultimately, you are selling your brand first and your products and services afterward. Apple and Google are two mainstream examples of how successful such a strategy can be. The power of their individual brands is so great that anything they launch or create will immediately be adopted by a significant proportion of their users.

Adopt the Customer POV

Think about the way you want your customers to see your company and use this as a basis for building your brand identity. This exercise can also be of assistance when it comes to thinking about the core values of your business and what it is that sets you apart from the competition.

Today’s consumers expect rewarding experiences in all elements of their digital lives and your branding should reflect that during every step of their online shopping experience. While platforms such as BigCommerce offer a high level of user experience, these can be further enhanced by working with web development partners such as Eventige.com who can create a more precise UX-focused brand experience for your online store.

Customers also expect far greater levels of transparency and accountability than in the past so ensure that yourself and members of your team are front and center in your branding. Use social media to allow current and potential customers to get to know a little about you. The more they can relate to you, the more likely they are to make a purchase.

Leverage Loyalty

Although your ultimate goal is to see your business succeed and your profits rise, your brand image is there to build relationships, not generate transactions. A single sale is a great achievement but turning a buyer into a regular customer is a far more successful long-term strategy.

Ideally, you want your company to be the first one that comes to mind when a customer needs a particular product or service. Combining this level of loyalty with superior customer service experiences can help promote your brand even further as such customers are likely to post and comment on social media about their happy interactions.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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When Things Spiral out of Control: When Do You Need to Hire an Auto Accident Attorney?

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No matter how careful you are on the road, accidents happen. In fact, the statistics say that over the course of a typical driver’s time spent on the road, they will have been in an average of 3 to 4 car crashes in their driving career.

Not all of these accidents will be major or result in injuries or more than minimal damage. And not every accident requires you to retain an attorney to help you handle the fallout after the dust settles.

So when do you know when to handle your accident on your own and when it is time to hire an attorney? Use these guidelines to help you make your decision.

When to Hire a Car Accident Attorney Immediately

There are times when you can put finding an attorney to help you on the back burner as a consideration, and times when you need to make it an as-soon-as-possible step on your to-do list.

  1. When liability is questioned – You will need to immediately seek an attorney if who is at fault is in question. If either party contests liability, it can be difficult to establish negligence on your own. Retaining an attorney who specializes in motor vehicle accidents can ensure that you avoid being claimed as the sole liable party when it was not your fault or the fault was in part the other party’s as well.
  2. When your insurance company doesn’t want to pay – Another situation in which you need to call an attorney quickly is when you have dealt with and been conned by your insurance company. It is in their best interest to pay you as little as possible for your claim, so it’s common for them to train their adjusters on how to minimize how much they have to pay out for claims.

One way they do this is by getting you to admit fault, at which time they can deny payment for valid expenses. If your insurance company has tried to get a statement from you and you have not done this yet, speak to an attorney first before talking to them. When you retain an attorney, they will deal with the insurance company for you and ensure that you receive the benefits that you are entitled to without a hassle.

  1. If you are injured in your accident – If you are injured in a car accident, as soon as you are able to, speak to an attorney. The extent of your injury at the time does not matter. You will need someone to advocate for you to be sure that your insurance company pays your claims correctly and your medical bills do not pile up on you.

Your insurance policy may have categories that you are not aware of but that you are entitled to coverage through. For instance, many car insurance policies will cover at least a portion of your rental car coverage if you have car damage. Some policies have coverage of lost wages if you are out of work due to a car accident injury. Your attorney will know what to look for and how to get you the most out of your policy.

  1. If a loved one was a victim of a wrongful death because of the accident. Serious injuries and fatalities are all too common in car accidents. When someone passes away as a direct result of the crash, it is called a wrongful death, and the immediate family members are entitled to seek out compensation against the party responsible for their loss.

Wrongful death claims can be complex cases involving multiple variables that need to be addressed as soon as possible. Witnesses will need to be interviewed before they begin to forget little details, the accident scene will need to be investigated before nature begins to cover up evidence, and other information will need to be secured.

For these, and other, reasons, it is crucial to hire an attorney immediately if there is a serious injury that could lead to long-term suffering or even death, or if there has already been a death because of the accident.

When You Can Try to Tackle the Accident Alone

As soon as you have been involved in a car accident and are able to physically do so, you will need to contact your insurance company. In some states, there are time limits for when you must have reported your claim or your insurance company can deny you your benefits, so do this quickly.

Once you report your accident, you may have to file a claim with the other party’s insurance to get your medical bills and lost wages covered, depending on if you are in a no-fault state or not.

This is a pretty straightforward process and your insurance adjuster will likely make it pretty simple for you to handle filing for your benefits. But once you have filed the claim, the insurance company will determine the value of your damage.

If your injuries are pretty mild and you don’t plan on seeking medical treatment, you can handle the case yourself at the beginning. However, if the insurance company denies the claim or it begins to become complicated, or your injuries get worse and you decide to obtain treatment, you may want to reconsider hiring an attorney to help you deal with the insurance company and get the benefits you are entitled to have with your state’s law and your insurance policy’s coverage.

Your Accident Determines Your Actions

Not every accident will be severe enough to result in damages and injuries, and that’s a great thing. But if you are injured in a car crash and you need help paying your bills and getting the benefits you are supposed to have, you are not alone, and you don’t have to handle the stress and paperwork on your own.

Don’t fight the big giants yourself – let an expert car accident attorney fight the battle for you while you concentrate on healing and getting back to your normal life.

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Putting a Number on It: 2 Ways to Calculate Damages in a Personal Injury Case

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Personal injury lawyer

flickr/injurylawyersanluisobispo

When a person is involved in a personal injury case, such as one related to a car crash, there are two primary categories of damages for which the injured person can make a claim. These include economic or special damages and non-economic/ general damages. Special damages are typically easy to calculate because the exact monetary value is known, while general damages include pain and suffering, which may be a little tricky in calculating a dollar amount for loss. Two methods of calculating damages in a personal injury case are the multiplier and per diem or daily rate method.

Multiplier

The multiplier method can be used to value your claim and cover special damages. Special damages can be assigned a specific monetary value and includes compensation for the expenses you incurred that stemmed from the accident that caused the injury. These damages can include medical bills, lost wages, loss of profits and operating revenue, medication cost, hospital stay and any “out of pocket” expenses. The multiplier method is commonly used to add up all the special damages. An accident lawyer can guide you in understanding how the multiplier method works.

With the multiplier method damages are calculated by taking the known damages or special damages figure, like medical bills and lost income (losses), and multiplying that dollar amount by a designated number that corresponds to the severity of the injury sustained. For instance, if your actual damages are $10,000, and 2 is the established multiplier, the total damages would be $20,000 — the actual loss/damages is $10,000 and $10,000 is the recovery amount. The multiplier is a number between 1.5 on the low spectrum and 4 or 5 on the high spectrum. The multiplier can be determined by several factors associated with the case, such as the severity of your injuries, projected recovery time, how your injuries affect your daily life, or whether the defendant was unequivocally at fault for the underlying accident that caused your injuries. Ultimately, the strength of your case will determine the multiplier. The multiplier will be greater the more severe the damages.

Per Diem/Daily Rate

The per diem method is another approach applied in calculating damages. This involves demanding a specific dollar amount for every single day you had to live with the pain and suffering of the injuries caused by the accident. The biggest challenge with this method is justifying the per diem used in the claim. You can use your daily earnings to ensure that your daily rate is reasonable, and in so doing, offer a daily rate justifiably comparable to the amount you earn in daily wages. For example, if you are involved in a rear end collision and suffered a whiplash that caused you to wear a neck brace for 120 days, and your daily earning is $140, you would multiply your $120 daily rate by 140 days of pain and suffering, and you would get $16, 800. When it comes to permanent or long-term injuries, the per diem method gets more complicated.

Personal injury cases can be simple or complicated. However, with the right lawyer, the process can be easier to maneuver. Two common ways to calculate damages include the multiplier method and per diem. It is possible to put a number on damages and gain recovery for the   injuries you have suffered.

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Knowledge means power

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Ever since the early ages, having the right information at the right moment has meant power, and only those who could work their way to get it, were able to enjoy that privilege. Today, the Internet has made a drastic change of things, spreading information throughout the world in a way that everyone who has access to a connected computer, can be easily informed of whatever is going on around the globe in a split-second. This fact has dramatically increased the capacity of every individual to choose and get the most from the information technology aimed for a better living.

Printed news

Recent research points out that back in the year 59 BC, in the city of Rome, a pasquinade was used to keep the citizens informed about the daily actions of the Republic. But it was only until the invention of Guttemberg’s press, that the daily newspapers known today, finally appeared by the end of the 15th century in the form of single printed pages. As time passed by, printed press grew with huge strength, and in the year of 1690, the first newspaper named Public Occurrences, was printed in America on the day of September 25th, by Richard Pierce and edited by Benjamin Harris. It had only three pages.

During the 19th century the newspaper evolved and spread thanks to Otto Mergenthaler who invented the Linotype machine, the first device capable of printing a complete set of lines of type for use in the printing press. Since then, newspapers widely spread around the world until recent years when they are starting to migrate to an online format.

You can download everyday any newspaper in PDF

After the rise of the digital era, newspapers were forced to find out new ways to reach people, actual technology trends have driven big changes in the way daily tasks are done, a mere example is the availability of Internet to mass population. By the year 2007 the number of Internet users was already more than 1 billion, creating a new global landscape for all companies, including those dedicated to daily news of course. The level of information available nowadays represents a summit for journalism, but on the other hand, no one seems to be interested any more on reading from paper.

Opportunities for journalists to report spectacular news have grown exponentially but written media has experienced an awful decline. Since the Internet was launched back in the 90s, many newspapers have been forced to redefine themselves. That is exactly what the most experienced and powerful news companies have done: re-inventing themselves. They have played a crucial role in society for about hundred years until now, and these changes are not going to affect to them.

Studies show that even when fewer newspapers roll off the presses, that nightly network news are currently seen by less than half the people that used to watch them every night, and that news magazines are no longer what they used to be a generation ago, the news industry has found resources to feed from in digital media. You can now download every day newspaper in PDF and keep on enjoying the same outstanding information from the Starledger that used to be delivered to your family’s doorstep during your younger days, on a more convenient digital format now!

Gain back your access to the real stuff!

The Internet has replaced television and radio when it comes to breaking news immediacy. On the web, you can easily gain access to blogs of all kinds that provide endless analysis and opinions on whatever trends or news are on fire today, newsletters from sources of all kinds, videos of all sorts and countless other ways of getting information but, only by tracking down your own steps back to what you have known all your life as real and professional, is how you will seriously be informed with real free opinions and outstanding armchair analysis about your true interests.

This is why traditional newspapers have migrated to the net and you can now download every day newspaper in pdf, and read comfortably the New York Times just the way you have always liked, peacefully at home, at the time of your preference with the total confidence that what you are reading is trustworthy.

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