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6 Services That Startup Owners Should Outsource to Ensure Efficiency

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In the game of entrepreneurship, time and money are important factors that will determine how the business will perform in the long-term. Every startup owner knows the importance of capturing a bigger market so that cash flow will be abundant. But when it comes to time, you can free some of it be ensuring all the processes are efficient.

Outsourcing is a great way of making sure that you are spending time and energy on tasks that matter most to the growth of the business. This doesn’t mean that there are tasks that are less important in a business; it only implies that you should focus on what will help the business move to the next level. There are several services that you can outsource and accelerate the rate of business growth.

Big data and related analytics

We are living in the information age and this has given rise to a generation that lives online. as a response, businesses have to incorporate digital strategies into the business plan.

As such, it’s important to use reputable cloud-based tools that are efficient in data collection. This will help in identification of stumbling blocks to productivity. If the tools are not standard, the data can be misleading since the conclusions will be drawn from erratic data.

For instance, you can collect data about conversion rates, revenues per converted customer to get an educated conclusion on the effectiveness of your marketing campaigns. In addition, you can see which content is popular with the audience as well as how the landing pages are performing.

Data collection on its own is insufficient. If you intend to get a clear picture of the business performance; you have to run a comprehensive analysis. When you outsource this task, it’s possible to get a detailed report that reflects the situation of your business. When you have the reports, it’s easy to make decisions that are informed by the data and make the necessary adjustments.

Content marketing

In content marketing, you are aiming at educating the audience without pushing them to buy your products. Besides lead generation, it will also nurture good relationships with your audience. When the business is young and you don’t have a digital content manager, you can outsource.

While some people will work on creating, recreating and posting the content, the effort may be counterproductive on other management tasks. In fact, most marketers prefer outsourcing a large percentage of the content.

If you are just getting started, you can get a freelancer to handle content creation for your startup. Alternatively, you can get a content agency to manage the content.

Bookkeeping

According to a scientific research from APA, multitasking can make your productivity to drop by up to 40%. This means that you will take a longer time to complete the tasks and the level of stress will be quite high.

Finances are a critical aspect of a startup and the last thing you want is making an expensive mistake when managing the accounts. When you outsource this task, you will be getting an experienced team working on the most important factor of your business.

There are many angles involved in managing business finances. For instance, if you used a loan to start the business it has to be factored into the budget to make sure you are in good relations with creditors. In addition, when you intend to take an additional business line of credit or installment realistic loans to help you smooth out the irregular cash flow, it’s important that an expert incorporate the same in the financial plan.

Payroll management

There are many regulations and laws that revolve around the payroll and it’s wise to have it done by an expert. Since this involves lots of tiny bits here and there, making a mistake can attract tax audits which are both expensive and risky.

Every year, small businesses are penalized billions of dollars for making improper fillings and omissions. You don’t have to employ a permanent accountant to handle the payroll because you can get the services from a contractor. By doing this, you will free up precious time while you make sure that no mistakes will occur during the process.

Human resource management

It’s an open secret that a good human resources department is critical to the success of any company. Nevertheless, when a startup is young there are budget constraints making it almost impossible to have an in-house department.

There are numerous outsourcing organizations that specialized in offering human resource service to companies. You can save your time and funds by having an agency perform tasks like recruiting, capacity development and hiring of specialized personnel.

Basically, contracting an independent firm to manage recruiting and hiring of personnel can be rewarding if you don’t have sufficient experience in the area.

Cybersecurity

Vendors selling IT products and services will always assure you the safety of your data, but as a business owner, you should know better and get some additional cybersecurity. In fact, it’s wiser to outsource a cyber-security service as opposed to completely relying on the word of an IT vendor. The truth is that no company however good can give a 100% guarantee on data safety.

Basically, an IT vendor is not a qualified cyber-security professional and they specialize in selling the services. Every time they tell you that all your data is perfectly secure, please remember that most of the IT networks in use today have security features which are more of an afterthought.

The main job of a cyber-security expert is to stay in constant anticipation of looming threats and developing the necessary measure to mitigate the situation. However, some IT products sold to businesses come with great security features but you should also have a cyber-security expert to give you a better layer of protection.

Conclusion

When your team is busy juggling between securing business funds, accounting, marketing, and human resource management, other important tasks may suffer. In fact, some entrepreneurs think that multi-tasking can reduce the ability to create a great product on time. Therefore, you can outsource some tasks and dedicate your time and energy on growth facilitation.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Myths of Executive Jet Charters

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The act of flying in a private jet doesn’t seem like it should belong in someone’s day-to-day life. A private jet flight fits in the realm of red carpets, a sold-out world tour, or going to an exclusively owned island. However, you’d be surprised how often people do fly in a private jet – particularly in the world of business. There plenty of misconceptions about privately jetting off, so what’s it really like to fly in one?

It’s Too Expensive

It should be established that the fact people have to fly for business is nothing new. It could be anything from visiting a partner office abroad, or groups from various companies from around the world need to meet face to face with each other. It is likely when they fly they will want to do so in business class, if not first. If you think of the collective cost of these tickets, in comparison to hiring a jet the expense doesn’t seem too much. It can make financial sense to go private rather than commercial.  Jet charter companies can help people plan the journey so it’s just right.

It’s Hard to Find a Private Airport

In the US there are more private airports than commercial ones, so the chances are a business person can find an airport nearer them to suit their needs. Similar to the likes of hiring a car, hiring a jet means they are completely in charge of their transport. Colleagues can fly at a time which suits everyone’s schedules rather than have to rely on commercial lines.

You Still Have to Go Through Security

This is not the case when flying privately. It can really cut down on the time of travel, in turn saving company time. When boarding a flight could potentially take up an entire morning or afternoon, by going privately, people can board the plane as soon as they fancy. There is no queuing, taking off shoes, or having luggage inspected. Though they’ll still need to bring a passport when flying internationally.

Weather Restrictions

Obviously a plane, even if it is private, is not going to fly in adverse weather conditions. A private jet is just as safe as a commercial plane. However, one of the many perks of flying privately is you can get going a lot sooner. As soon as the weather is deemed less dangerous and it’s safe to fly, the captain of a private jet can take off. Businessmen don’t have to worry about prolonged delays or cancellations.

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Key Terminology You Need to Know Before You Start Trading Forex

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As the largest and most liquid market in the world, forex attracts a multitude of traders on a daily basis. It is the market where currencies are bought and sold as investment assets, and is usually accessed through online trading brokers such as Oanda. Whilst the concept of trading forex is relatively simple (buying/selling currency), it is shrouded in terminology and jargon which newcomers can find difficult to decipher. As such, here are some of the key terms you should know before you begin exploring forex.

Pairings

In the forex market, currencies are always traded in pairs, as this gives one currency its value compared to another. If the dollar were traded against the pound, for example, it would be expressed as USD/GBP, with the first currency being known as the ‘sell’ currency and the letter being known as the ‘quote’.

Many popular currency pairings have been given nicknames, which can seem confusing if you have never encountered them. EUR/USD, for example, is known as the ‘euro’, and GBP/USD is often referred to as ‘cable’ or ‘sterling’.

Leverage

The ability to leverage investments when trading forex is part of the reason the forex market is so popular. Leverage essentially allows a trader to control more units of currency with less money than would usually be required (often significantly less) but at much greater risk.

The trader will be able to choose how much leverage they apply to an investment, and it is expressed as a ratio (e.g. 100:1). Whilst leverage can help traders make a much larger profit using less capital, it can also lead to an equally large loss if the trade goes against them.

Volatility

Market conditions often differ greatly on a day to day basis, but those which change exceptionally quickly (like the forex market) are known as volatile markets. This means that the assets traded in such markets are constantly shifting in value, and so must be monitored by the trader regularly to help inform their decision.

Currency pairings will experience different levels of volatility at any given time, largely depending on the economic and political climate in the currencies’ country of origin.

These are some of the main terms that you should know before you invest money in the forex market. There are more, but once they have been learned, you should find it much easier to read and analyse forex.

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How to Boost Your Company’s Income Long Term

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Part of running a company is trying to make it profitable at least in the short term. You need to make your business generate money, so you can keep the company running each day. However, what if you want to expand your company in the future, or start offering more choice to your customers? You might not have enough profits to achieve this now, but you can try to boost your company’s long-term income so that you can build towards it in the future.

Work on Your Profit Margin

Although your profits might be doing well, there might be room for improvement that will give you a better long-term return. Think about your business and see if there are any areas where you can improve your profitability. You might be able to do small things like finding a cheaper energy supplier or use cheaper suppliers for your products. Another option is to see if you can increase your productivity which will generate more profits in return. To make this work effectively, you need to create a plan that will take into account all parts of your business.

Seek Long-Term Investment

If you have been making steady profits for a while, there should be no reason why investors shouldn’t look favorably on investing in your company. You need to give them a long-term vision of where you want to take the company, and how much you think you can sell at that time. It needs to be realistic, or your potential investors might not come on board, but it also needs to be ambitious enough that your company will grow as a result. If you already have investors in your company, then they might be more able to invest more in the company knowing its current growth.

Invest in Other Companies

There are many companies that choose to invest in other businesses. For some, these are long-term investments designed to generate additional income for the business. It might also be an avenue personally, as you can invest in other companies and use the income to help finance your business. If you are new to investing, then there are ways such as Betterment investing that are great for new investors who don’t want a lot of hands-on dealings.

Consider Franchising

One way that you can increase your profits without having to spend a lot of money is to offer franchises. These offer budding business owners the chance to start their own business and have all the back-up they need, without having to create their own business idea. It also works for you because you don’t have to run the franchise or provide staff. There have been many companies that have benefited well from launching franchises.

Even though the immediate future of your company is important, you need to think ahead so you can keep your business growing. Part of that is trying to generate enough income to move into other areas or bring out new products.

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