We’re all aware of the major security breaches that have taken place in some of the world’s biggest companies. Hacking attacks on the likes of SONY and Ashley Madison have made headline news in recent years. However, the media tend to paint a picture that it is only big corporations and firms that are targets. The truth is somewhat different.
Startups and small businesses are attractive propositions for hackers and online thieves. And, there are several reasons why this is the case. In today’s guide, we’re going to go through some of the most important points. We’ll also reveal how your startup can benefit more from more online security.
You are a target
First of all, it’s important to extinguish any thought that you are safe because you are small. Hackers don’t work like that. In many cases, it will be an automatic program or bot that visits your site and looks for vulnerabilities. They will notify the hacker, who will take a look and see if it’s worth their while investigating further. Any customer information you have, such as payment terms or names and addresses are all valuable. And, that makes your site as vulnerable as anyone else’s.
You don’t have the resources
Almost three out of every four startups and small companies have inadequate online security. And, for the most part, it’s down to budget constraints. Startups don’t have a lot of money available, of course – and they are always trying to cut costs. One of those areas is security, and it’s because they don’t believe they will be a target. The trouble is, all it takes is some malicious malware to end up at your site, and you will lose everything you have been working on. Still think online security is not worth the investment?
You don’t understand online security
Unless you are a security startup, there’s a good chance you don’t know online security as well as you should. It’s no surprise – you have other things on your mind when you run a business. The trouble is, they tend to put their faith into third parties, such as email clients, content systems, and web hosts. But, they rarely understand the terms in hosting or the software they use. How can you expect to know if your website is secure otherwise? Your website is your responsibility, and it’s vital you get up to speed on the security basics of any platform you use.
You will suffer
Finally, it’s worth pointing out that the impact of hacking and malware can be extreme. You could lose all of your work, and your business might disappear. You could lose customer details – or even their money – which will lead to serious questions being asked. At best, a data breach will be a stain on your company name. At worst, you could face financial ruin. So, the next time you see an online security course at your local college, perhaps it’s worthwhile checking it out.
As a final thought, make sure you are protecting the integrity of your website, and your company name. The consequences for any small business can be catastrophic.
How To Make Your Small Business Global
So, your small business is doing well, you’ve conquered your market and everything is running along smoothly. So what’s next? Do you cruise along just enjoying your success? Or do you push yourself and your business to see how far you can take it? That’s right, keep going and see where you can take it. Thanks to this increasingly connected world you can grow your small business and make it global, but how?
Do your homework
DOn’t do anything without doing proper research first. Find out what the market is like in other countries, if there is a need or demand for your product. Are there competitors there? What are they doing and how are they doing it differently to you? Look at everything from the cost efficiency, to the legal regulations and know everything there is to know.
Know the culture
You need to be aware of other cultures and how they may perceive your business and your content. You also need to know how to do business in other countries and what cultural practices are. For example, is shaking hands okay, or is there another way of greeting people? Is it okay to hand out business cards? Find out all of these small details because they could make or break your opportunity to do business in a particular country.
Make friends with local experts
It’s a good idea to get to know as many local experts as you can and get as much advice from them as possible. You should also listen to what they say and not think you know better. Accept their help and let them tell you about best practices and how things like social media work in that country
Learn the language
Don’t let language barriers slow down your success. Put in the effort and learn the language for the country you wish to do business in. Not only does it make things easier for you but it shows that you respect the country and want to be a part of it.
Visit each country
If you’re thinking of going into more than one country or you’re undecided where to start, then you should visit each country. Even though everything can be done online now, it doesn’t mean it has to be and you can make better decisions when you’re in the country. It might be easier when it comes to how to choose China freight forwarder online but if you’re choosing material for your manufacturing process and a person who you’re going to be working closely with, then it’s better to be in the country. Once you know how things work and have established a few things, then it will be easier to do the rest online.
Although it can be a lot of hard work to take your company global, you can do it and many others have done it before you so take their advice. There are so many tools and strategies now available to help you expand your business globally, so make the most of them. Just remember to take it slowly, take it one country at a time, and don’t set your heart on world domination just yet.
Steps You Can Take to Make Your Business More Successful
There are so many steps you can take in order to help you have a strong business that you can work on making more successful. You need to think about doing what you can to hit the ground running as a business, and this is something that plays a big part in helping you develop the company. There are a lot of ideas you need to keep in mind when it comes to trying to make your company more successful.
Make sure you do as much as possible to improve the process of running a business, and this is something you need to make the most of right now. Try to think about what it takes to make the most of this right now and there are plenty of ideas that play a part in helping your company stand out.
Market More Successfully
Try to make sure you do as much as you can to market the company more successfully, and this is something that is going to have a massive impact on your success. You need to get the promotional part of the business right as much as you can, and this is something that you are going to need to figure out as much as possible. Work on taking things to the next level, and try to come up with ideas that will help you to achieve this right now.
Give People Something Different
Making sure you give people something a bit different is absolutely crucial when it comes to improving and enhancing the success of the company right now. Try to make sure you do as much as you can to improve this and make your business more competitive in the process. There are a lot of factors that play a part in this, and you need to think outside the box and figure out how you are able to improve the appeal of the company, and the services you offer.
Engaging more with the public is really essential, and there is a lot that can be done in order to achieve this. Social media is one of the best platforms you can use to improve the way you engage with your customers right now. There are so many ideas you have to keep in mind that can make this much easier and more effective. Using as many social media sites as possible is one of the best ways of being able to achieve better engagement, but you also need a great website and multiple ways of communicating with customers.
Hire Experts to Help You
Another thing that you need to consider when it comes to achieving this is to make sure you are focused on being able to bring in experts to help you. This is a massively important part of the process, and something you need to think about for the future right now. Try to make sure you focus on this for the future, and try to work on hiring experts like Australian Adam Blumenthal, who can play a key role in advising and helping your business decisions, and allowing the company to grow in the process.
Make sure you try to do as much as you can to make the most of this right now, and there are plenty of things that play a role in this. Make sure you look at some of the best ways of being able to take your company to the next level. Try to think about what it takes to improve the process and make sure you can make your business more of a success in the long run.
3 Easy Ways to Upgrade Your Company Culture
It’s no secret that the COVID-19 pandemic has impacted almost everyone’s lives in some way. That includes businesses across the world. Unfortunately, many of them have had to shutter completely. Others, however, are trying to figure out how to reopen and restructure safely and effectively.
If your company has been fortunate enough to remain standing through this pandemic, and you’re wondering what to do next, now is the perfect time to consider your overall workplace culture.
Whether you want to attract new employees or you realize it’s time for a change, upgrading your company culture can make a big difference in the success of your business as you move forward into a “new normal”.
With that in mind, let’s look at a few ways you can upgrade the culture of your company from within, in order to make positive changes that employees and customers/clients alike can appreciate.
1. Upgrade the Look of Your Business
It might not seem extremely important, but giving your company an external makeover can make a big difference in the environment you’re trying to create. First, start by decluttering your office space. Creating an environment that encourages working together in open spaces can make everyone feel more welcome and invited.
Next, let in more natural light. If you have large windows in your building, put them to good use instead of covering them. Invest in a Glass Polishing company to make them sparkle for you. Natural light can boost energy and productivity.
Even the colors you choose for your office can make a big difference. Color psychology is a real thing, so do your research on the best colors that will promote creativity and encourage productivity.
2. Arrange Weekly Meetings – With Everyone
We’re living in uncertain times. Just because employees are heading back to work doesn’t mean those uncertainties simply go away. It’s important to keep employees in the know as much as possible. So, why not just make it a rule within your company?
One of the best ways to do that is by holding weekly meetings with everyone. You can choose different ways to do that. You might benefit from having everyone in one room to talk about the state of your business and where you want to go. Or, you could branch off into different groups and meet with a different section of your business each day.
Whatever the case, make communication and transparency a priority in your workplace environment. It will help everyone to feel more comfortable, more equal, and more valued. It will also boost your employees’ spirits by giving them a voice and making them aware that their ideas and opinions truly matter within your business.
3. Encourage Positivity
Remember, no matter what the state of your business may be, you’re in charge. As a result, the things you say and do will set the tone for your company. So, it’s important to be as positive as possible, as often as possible.
Even if things aren’t going well, or you’re worried about the state of your company, keeping a positive attitude will carry over to your employees and help them to feel better about the work they are doing.
That doesn’t mean you need to hide things from them. If the business is struggling, it’s okay to talk about it. But, put a realistically positive spin on it. Most of the time, things can be fixed. You can recover. Use that mindset and attitude to motivate your employees and encourage fresh, new ideas. No one wants to work in an environment that is constantly negative or induces stress. You can change the entire culture of how people feel about coming to work by showcasing positivity every single day.
Not only can it help to boost the work your employees are able to produce, but it will improve everyone’s attitudes toward each other. Now, more than ever, kindness and patience are important. A positive environment can foster more of those things, and create a more welcoming workplace for everyone.
As you can see, it doesn’t have to be difficult to upgrade your company culture. Whether you want to make adjustments to some of your business practices or actually change the look and feel of your company, now is the time to pull the trigger on changing your workplace culture. Not only will your business benefit but your employees will feel more empowered than ever.
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