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Best Five Money Saving Tips for Online Shopping in India

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Nowadays, no one is away from the growing influence of the world of Internet shopping. Every one of us is impressed by the ease of shopping online and getting the product delivered right at our home. We do not have to face the hassle of closed stores, unfriendly shopkeepers and non-availability of product in the local market. We can order almost everything online now using our credit cards, debit cards or cash on delivery for products. In India this trend is slowly picking up pace. Companies like Flipkart and Snapdeal have changed the Indian shopping landscape entirely. Most stores have extended their presence to internet and hence they provide great convenience to the consumers, while also making money for themselves by extending their sales beyond physical boundaries.

However, there are many chances that the product you purchased from your favourite online store is costlier than the price you could get if you purchased it from another online store or a conventional offline real store. Usually online stores also charge some shipping costs, which end up making the product purchase a non-profitable scenario for you.

In our previous articles, we talked about how to setup an ecommerce company in India and how an Indian startup is helping you shop better with personalization solutions, in this article we will discuss how you can save money shopping online with personalized coupons and some other smart methods.

1. Use coupons – Coupons are one of the easiest ways to save money. Most e-stores issue discount coupons for items. These coupons can provide you with free shipping and/or great discounts. These discount coupons are also easy to use and one just needs to enter the code while checkout. However, the hard part is finding these coupons. Nevertheless, there are many such websites in the market, which consolidate these coupons. Flipit is one such website, which I personally favour. Flipit is a multinational company and its major plus point is their wide range of coupons and the way users can personalize their member account through preferences. Once you select your favourite online store in the preferences, the portal will always show you the best and latest working coupons from that store. Becoming a member is free of cost and in return, you get access to the exclusive member-only coupon codes, which provide higher discounts. The portal currently offers around 1,100 live working coupons! What excites me about this company is their ambitious plan of developing a geo-based couponing App for Google Glass, and a postal service that delivers customized coupons to your door. They also have many exclusive deals with the Indian shopping websites. They have a clean layout, which does not contain popup ads. User interface and searching for coupons is very easy too.

2. Use debit card/credit card more often– Many online stores provide discounts to the credit/debit cardholders of certain banks. Now you do not necessarily have to have bank account in all the banks. If you have a bank account in major banks such as ICICI, SBI and Citibank then there are many chances to easily avail up to 20% exclusive discounts. Some credit/debit card schemes also give you great deals such as buy one pizza get another free, or buy one movie ticket, get another free. If you do not have a bank account yet, check which one provides better deals. If you already have a bank account then keep an eye on the stores who provide exclusive deals for debit/credit card holders of your bank.

3. Use Comparison Websites – There are many websites in the market, which provide a basic level price comparison of the product you intend to buy. Using such websites like Junglee.com , you can pick the store which is offering the required product at cheapest costs. It might take a little longer time, but in the end, you will save lots of money. Once you find out the website, which is offering the item at cheapest cost, go back to Flipit, find the coupon code for that store and save even more!

4. Availing Cashback/Points redeeming schemes – Many websites in India offer instant cashback on certain products. It will lower the cost of the product and ultimately you end up in saving lots of money. Some services like Payback require you to register with them, they track your purchases everywhere by providing you a Payback account number that you can enter during checkout or swipe a Payback card while making purchases in the offline stores. Your every purchase earn you some points, which you can redeem at various online shopping portals such as eBay. You can also buy some products directly from Payback portal.

5. Smart Shopping – It cannot be stressed upon enough. Most shoppers end up purchasing the products they want at much higher cost if they are not smart and they bought the product at wrong time. Certain products like mobile phones and electronics lose value very fast because newer products arrive in market every day. Their cost is highest when they are just launched; slowly they reach a saturation point. The idea of smart shopping is to buy when the price is lowest. If one has some experience in online shopping one can easily guess the behaviour of cost of product with time.

I am a software engineer in a prestigious MNC. I am NSE certified derivatives professional and I like to dabble in money making schemes a lot. I like to read, play subway surfer on my tab and I am always connected to internet.

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How To Scale Your Business In 10 Steps

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It’s no secret that businesses today face more challenges than ever before. In order to stay afloat and thrive in today’s economy, businesses need to be able to scale their operations effectively.

The good news is that there are a few key things you can do to make sure your business is able to scale successfully. In this article, we’ll go over ten essential tips for scaling your business effectively.

1. Define Your Target Market

The first step to scaling your business effectively is to define your target market. Without a clear target market, it will be very difficult to focus your efforts and resources in a way that will allow you to scale effectively.

2. Know Your Costs

Another important factor to consider when scaling your business is your costs. It’s important to have a clear understanding of all the costs associated with running your business, such as overhead costs, production costs, and marketing costs.

3. Streamline Your Processes

Another important tip for scaling your business is to streamline your processes. When you’re first starting out, it’s common to have a lot of different processes and procedures in place that may not be entirely necessary.

4. Invest in automation

Investing in automation is another great way to scale your business effectively. Automation can help you save time and money by taking care of tasks that would otherwise need to be done manually.

5. Focus on Your Core Competencies

When you’re scaling your business, it’s important to focus on your core competencies. These are the areas of your business that you’re most skilled at and that provide the most value to your customers.

6. Delegate and Outsource

As your business grows, it’s important to delegate tasks and outsource work to other people. This will allow you to focus on your core competencies and leave the less important tasks to others. For example, you may need to involve Het Vertaalbureau to assist with translation of your website and documentation.

7. Get Feedback from Your Customers

Another great way to scale your business effectively is to get feedback from your customers. This feedback can help you improve your products or services and make sure you’re meeting the needs of your target market.

8. Focus on Your Marketing

Marketing is another important aspect of scaling your business effectively. When you’re first starting out, it’s easy to focus all of your attention on the product or service you’re offering.

9. Expand Your Team

As your business grows, you’ll need to expand your team. This means hiring new employees or contractors to help you with the additional work.

10. Keep Your Costs Low

One of the most important tips for scaling your business is to keep your costs low. This means finding ways to save money on overhead, inventory, and other expenses. There are a number of different ways to save money, so it’s important to find the ones that work best for your business. You can negotiate with suppliers, use cheaper materials, or find other ways to reduce your costs.

In Closing

By following these ten steps, you can effectively scale your business while still maintaining a high level of quality. Automation, delegation, and feedback are key to success. Keep your costs low, focus on your marketing, and keep moving forward. With these steps, you’ll be well on your way to scaling your business effectively.

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How To Make SEO Work for Your Business

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When businesses want to get noticed on the internet, they usually turn to something like search engine optimization (SEO) so that their business appears higher on Google searches. SEO can be a wonderful way to help your business grow on the internet. It’s been tried and tested by plenty of businesses, and there’s no denying the power that it has.

But with that said, trying to make SEO work for your business can be tricky. It takes a lot of time and effort in order to make it work, and you need to pour a considerable amount of effort into making content that appeals to Google’s search bots. So before you start investing precious time into your website’s content, here are some considerations to keep in mind on how to make SEO work for your business.

Focus on creating content instead of designing your website

One of the biggest mistakes that people make when designing their website is focusing too much time on the look of their website. Sure, making your website look fancy with loads of unique transitions and animations can attract some people, but those are the wrong things to focus on if you want to get noticed by Google’s search bots.

Instead of focusing on the design and look of your website, focus on the content you have. After all, Google’s algorithm will take content into consideration when deciding on your search rankings–they really don’t care about how your website looks. This is where it helps to focus on content marketing so that you know exactly what kind of keywords to focus on and the types of content you should be making to appeal to a wider audience.

Be consistent with creating content

And if you do focus on content marketing as a priority, you’ll want to try and be consistent with your content releases. Google values websites that regularly update their pages with new content. It’s more stuff to rank, there’s more space for keywords, and it ultimately provides more value to your customers as long as the content is useful somehow. It could be guides and how to use your products, or it could be an FAQ on using your services. As long as you’re creating content on a fairly consistent basis, you’ll have a much easier time getting noticed.

To make this easier, you may want to consider hiring a writer. It doesn’t need to be a full-time employee and can just be a freelancer or even an outsourced service. This will save you a lot of time when writing content for your website.

Consider working with an SEO agency

All of this sounds great and can greatly improve your SEO efforts, but you could just as easily leave all the decisions to a reputable service such as Sofia Marketing. This will take a lot of the responsibility off your hands and you’ll find it much easier to create content that consistently helps your website rank higher. They’ll also help you with technical SEO aspects such as designing your website to work on mobile devices in addition to desktops.

Simply put, SEO agencies can make things a lot easier in the long run. Whether it’s finding the right writers to make valuable content or helping you choose the right keywords to target, their expertise and guidance will be invaluable when you want to get the most out of your SEO efforts.

Choose topics and keywords to focus on

If you haven’t already, it’s a good idea to pick some keywords and topics to focus on for your SEO efforts. For example, your business might want to specialize in appealing to a certain kind of demographic, so you’d research various topics and keywords that the group is more likely to search for. Keyword research can take a lot of time, but it’s something that can be made a lot easier with help from a marketing service. There are also plenty of keyword tools that you can use to help identify strong keywords to focus on.

Identify what your website will be used for

And lastly, figure out what your website will be used for in the long run. This can help drastically improve the user experience and will help you give a purpose to your content because you know who you’re trying to appeal to. If you know exactly what your website is going to be used for, then it cuts out a lot of the decision-making and helps you laser focus your efforts to optimize your time.

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Revealed: The Key Factors That Do Impact Client Perception

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Every business owner today is facing a competitive market that is filled with companies vying for the attention of the same customers and clients. This is true, regardless of whether your business is part of an expansive sector or a niche market. This is why it’s important for owners to understand their clients. Specifically, you need to be aware of what makes them tick and how to ensure that they will want to purchase your products or services. 

In the business world, this is often all about the first impression that you create when clients encounter your brand for the first time. You only get one chance to make a great first impression and you can’t let this go to waste. Below, we’ll reveal some of the key factors and variables that do impact the perception clients form when interacting with different businesses and companies on the market. 

Style, Fashion, Grooming 

First, you should think about surface decisions such as style, fashion, and grooming. Believe it or not, this can impact whether a client is going to want to buy from your business or if they choose to form a partnership with your company. Research shows that decisions here will have a huge impact on the overall perception of your brand. Whether or not you are wearing a watch from a high-end brand like Tommy Hilfiger could determine whether a high-end client wants to make a deal with your company. 

Technology 

Technology is another key factor that can and likely will impact the perception that clients have of your business. If you don’t get the right technology in place, then your company is always going to seem far weaker overall. It will also lead to the impression that your business is outdated and significantly behind the times. You need to make sure that you are exploring the latest tech that is available on the market which could help provide a more modern or contemporary perception when you are running your business. This is worth the additional cost that you may need to manage. 

Website 

If you want your business to do well both online and in-store then you will need to make sure your website is easy to use and navigate. When people check out who you are and what you do the first thing they will likely do is an internet search. This will bring up your website, if they are unable to find what they are looking for then they will more than likely take their custom elsewhere. 

You should be aware that it is commonly thought that you should follow the three-click rule to ensure your customers can find what they are wanting. This means that it should take no more than three clicks to find the page they are looking for. 

Of course, it isn’t just about navgiating around your website. It is also about making sure your website is appealing and welcoming to all visitors. This can be tricky to get right and it is all about the branding. Think about color psychology and how certain colors are perceived and make people feel. You won’t be able to please everyone but the vast majority is better than no-one at all. 

Turnaround And Response Time 

Another point to consider is turnaround or response time. Customers and clients lead busy lives these days. They don’t want to wait around for a response from a company that they are interested in. This ties back to the requirement that your website is fast. Clients won’t want to wait around. That’s why you should aim for a response time of no more than 24 hours. If you can, you should think about providing immediate levels of engagement. One of the ways that you can do this is by using something like a live chat. Through a live chat, you can ensure that a customer is able to immediately connect with a member of your team and get the answers they need. 

Security Setup 

Security is a hot topic for business owners these days but it’s vital for clients too. If you don’t have the right security in place, then your business will always struggle with the initial perception. Believe it or not, clients do notice this. The last thing you want is for your company to look like a scam or website offering spam. The right security setup will help you alleviate these types of concerns. 

The Team 

If you don’t have a strong team working for you then the chances are your business will fail to succeed. You are only as strong as the team holding you up, this means you have to get it right the first time. If you end up with people who have no interest in working for you then you could end up with a high employee churn rate. This is where you have employees leaving regularly and it can have a negative impression on your business. 

To find the right people is all about getting the job advertisement right when you are looking for people. This should include personal attributes, qualifications, and skills to avoid unqualified people applying. People will always try their luck as the worst that can happen is a no, so be aware that you may have people applying who have never worked in your field before. 

Alternatively, you could use the help of a recruitment agency. These take people on and keep them on their books for when suitable job opportunities crop up. They then contact the person they think will be a great fit and ask if they want to work for your company. 

Reviews 

Reviews are critical in the business world these days. The right or wrong reviews will have a huge impact on whether or not people want to buy from your company. Indeed, research suggests that 80% of customers will check reviews before they even think about committing to the purchase of a product or service. This is important for a couple of reasons. First, it means that you need to think about how to find negative reviews and the correct way to respond to them. You should never ignore a negative review for your business. It’s vital that people believe you are taking note of what’s being said and that you want to make positive changes. 

Social Media 

Finally, you need to make sure that you are thinking about your social media setup. It’s important to note that clients expect to interact with brands on social media these days. They want to connect with your company and engage in nonintrusive levels of interaction. That’s why you need to make sure that you are researching the social media networks that your target audience are likely to frequent and how to use these to your advantage. One example would almost certainly be user generated content. User generated content is a great way to make sure that you are connecting with an audience and show that you do care about their opinion or perception.

We hope this helps you understand some of the key factors that will impact client perception and can determine whether or not a company is successful reaching out to new clients on the market. By exploring the key options here, you can increase the chances of your business expanding on the market and gaining positive word of mouth. High levels of positive word of mouth is often key to the continued survival of a business. Of course, it’s not just about the first impression. You need to ensure that opinions of your company remain positive for years to come. 

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