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Best Five Money Saving Tips for Online Shopping in India

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Money making tips in India coupons

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Nowadays, no one is away from the growing influence of the world of Internet shopping. Every one of us is impressed by the ease of shopping online and getting the product delivered right at our home. We do not have to face the hassle of closed stores, unfriendly shopkeepers and non-availability of product in the local market. We can order almost everything online now using our credit cards, debit cards or cash on delivery for products. In India this trend is slowly picking up pace. Companies like Flipkart and Snapdeal have changed the Indian shopping landscape entirely. Most stores have extended their presence to internet and hence they provide great convenience to the consumers, while also making money for themselves by extending their sales beyond physical boundaries.

However, there are many chances that the product you purchased from your favourite online store is costlier than the price you could get if you purchased it from another online store or a conventional offline real store. Usually online stores also charge some shipping costs, which end up making the product purchase a non-profitable scenario for you.

In our previous articles, we talked about how to setup an ecommerce company in India and how an Indian startup is helping you shop better with personalization solutions, in this article we will discuss how you can save money shopping online with personalized coupons and some other smart methods.

1. Use coupons – Coupons are one of the easiest ways to save money. Most e-stores issue discount coupons for items. These coupons can provide you with free shipping and/or great discounts. These discount coupons are also easy to use and one just needs to enter the code while checkout. However, the hard part is finding these coupons. Nevertheless, there are many such websites in the market, which consolidate these coupons. Flipit is one such website, which I personally favour. Flipit is a multinational company and its major plus point is their wide range of coupons and the way users can personalize their member account through preferences. Once you select your favourite online store in the preferences, the portal will always show you the best and latest working coupons from that store. Becoming a member is free of cost and in return, you get access to the exclusive member-only coupon codes, which provide higher discounts. The portal currently offers around 1,100 live working coupons! What excites me about this company is their ambitious plan of developing a geo-based couponing App for Google Glass, and a postal service that delivers customized coupons to your door. They also have many exclusive deals with the Indian shopping websites. They have a clean layout, which does not contain popup ads. User interface and searching for coupons is very easy too.

2. Use debit card/credit card more often– Many online stores provide discounts to the credit/debit cardholders of certain banks. Now you do not necessarily have to have bank account in all the banks. If you have a bank account in major banks such as ICICI, SBI and Citibank then there are many chances to easily avail up to 20% exclusive discounts. Some credit/debit card schemes also give you great deals such as buy one pizza get another free, or buy one movie ticket, get another free. If you do not have a bank account yet, check which one provides better deals. If you already have a bank account then keep an eye on the stores who provide exclusive deals for debit/credit card holders of your bank.

3. Use Comparison Websites – There are many websites in the market, which provide a basic level price comparison of the product you intend to buy. Using such websites like Junglee.com , you can pick the store which is offering the required product at cheapest costs. It might take a little longer time, but in the end, you will save lots of money. Once you find out the website, which is offering the item at cheapest cost, go back to Flipit, find the coupon code for that store and save even more!

4. Availing Cashback/Points redeeming schemes – Many websites in India offer instant cashback on certain products. It will lower the cost of the product and ultimately you end up in saving lots of money. Some services like Payback require you to register with them, they track your purchases everywhere by providing you a Payback account number that you can enter during checkout or swipe a Payback card while making purchases in the offline stores. Your every purchase earn you some points, which you can redeem at various online shopping portals such as eBay. You can also buy some products directly from Payback portal.

5. Smart Shopping – It cannot be stressed upon enough. Most shoppers end up purchasing the products they want at much higher cost if they are not smart and they bought the product at wrong time. Certain products like mobile phones and electronics lose value very fast because newer products arrive in market every day. Their cost is highest when they are just launched; slowly they reach a saturation point. The idea of smart shopping is to buy when the price is lowest. If one has some experience in online shopping one can easily guess the behaviour of cost of product with time.

I am a software engineer in a prestigious MNC. I am NSE certified derivatives professional and I like to dabble in money making schemes a lot. I like to read, play subway surfer on my tab and I am always connected to internet.

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4 Ways to Improve Your Customer Experience

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Customer experience is much more than a one-time interaction. It’s an ongoing process that requires your business to think critically about how you can improve every interaction with your customers. Your customers should feel valued and understood at every step of the way, from first contact to the final sale. If you’re reading this, you know that customer experience is essential to the success of your business. It goes beyond surface-level niceties like “hello” and “thank you.” Instead, CX involves a 360-degree view of how customers perceive your company from beginning to end. These customer experience tips will help you streamline your interactions and give your customers the kind of service they want to return to.

Make it easy for customers to do business with you.

Never make your customers feel like they’re jumping through hoops to interact with you. Instead, make it easy for them to find and use your customer touchpoints—your website, social media channels, or physical storefront. Don’t forget about accessible payment options for your website and store to allow for multiple payment methods. Whether you include options to pay via PayPal or you need high risk merchant services due to poor business credit, pay attention to what you offer.

This applies to your customer service interactions as well. Make sure you have a clear way for customers to reach you through email, phone, a contact form, or some combination of the three. Be sure to include your hours of operation and any steps customers need to take to resolve their issues as swiftly and painlessly as possible.

Make sure your contact channels are functioning well.

Make sure you have a way for customers to reach you both during regular business hours and after business hours (if applicable). Ensure your phone system is working correctly, your emails are always sent, and your website or any other online contact form is easy to use. Additionally, make sure you’re responding to customers promptly. If you’re doing everything else right, but if your contact channels are a mess, you’ll end up with many frustrated customers. No one likes to feel ignored.

Offer solutions to problems, not just products or services

It’s essential to offer products, services, and solutions to your customer’s problems and concerns. When speaking with customers, focus on their challenges and how your products or services can resolve them. Remember that customer service isn’t just about sales. It’s about resolving customers’ concerns about your company, products, or services—even if they aren’t ready to buy yet. Your goal is to create a lifelong relationship, not just a single transaction.

Establish trust through transparency and authenticity

Trust is crucial for building a strong customer experience. Be transparent about your policies and your products—this means disclosing any potential risks or downsides as well. Be authentic in how you interact with your customers. You should always be yourself, even if that means you’re not the best salesperson or occasionally make a mistake. Customers will respect your authenticity, which builds trust and loyalty.

Summing up

If you take nothing else away from this article, this is the one thing you need to remember: your customer experience dictates your business’s future. Your customers don’t just experience your products or services once. They experience them throughout their entire relationship with you. Make sure you’re paying attention to every single touchpoint and listening to how you can improve. Put in the effort to improve your CX, and you’ll see the results in no time.

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David Faraco and Aquarius will create the First NFTs in Solidarity with Nature

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When it comes to the environment, we often think about ways to reduce our carbon footprint or recycle more. But what if there was a way to actually support the environment while also supporting your favorite artist? With NFT, now there is! NFT, or non-fungible tokens, are a new way to collect and trade digital art. And because they’re stored on the blockchain, they’re completely secure and immutable. That means that when you buy an NFT, you can be sure that you’re getting the real thing and that your purchase will support the artist directly. Plus, NFT are a great way to show your support for environmental causes. Aquarius and David Faraco are teaming up to create the first-ever nfts in solidarity with nature.

What is an NFT?

An NFT is a digital asset that is stored on a blockchain. The term NFT stands for Non-Fungible Token. NFT are unique, unlike traditional cryptocurrencies such as Bitcoin and Ethereum, which can be exchanged for goods or services. NFT have been gaining in popularity due to their ability to represent digital assets in a more secure way. For example, an artist could create an NFT of their work and sell it as a digital collectible. The benefits of using an NFT include the fact that they cannot be counterfeited and are tamper-proof. David Faraco Heredia, will be creating the first ever NFT in solidarity with nature. This project is aimed at helping to preserve our planet’s natural resources.

How will David Faraco’s NFT help nature?

In David Faraco’s native country of Costa Rica, nearly a quarter of the land is protected in some way by the government. This includes rainforests, national parks, and biological reserves. Now, with the help of blockchain technology, Faraco is hoping to do even more to protect the environment. Faraco is the founder of Aquarius Crypto Universe, a company that creates non-fungible tokens (NFT). NFT are digital assets that can be bought, sold, or traded like traditional cryptocurrencies. However, unlike Bitcoin or Ethereum, each NFT is unique and cannot be replicated. Aquarius will use NFT to create digital certificates of ownership for land and wildlife. These certificates will be stored on the blockchain, making them tamper-proof and impossible to forge.

What are the benefits of using NFT?

  1. According to David Faraco, the benefits of using NFT include “the ability to show provenance, the immutability of the data, and the trustless nature of the technology.”
  2. He claims that by using NFT, we can “create a more sustainable future for our planet and its inhabitants.”
  3. Faraco believes that NFT “have the potential to revolutionize how we interact with and value Nature.”

David Faraco, CEO of Aquarius Crypto Universe, has announced that they will be creating the first ever NFT in solidarity with nature. This comes as a response to the growing environmental crisis and the need for new ways to support and protect our planet. NFT are unique and cannot be exchanged for another currency. This makes them ideal for supporting causes and organizations, like Aquarius, that are working to make a difference. These NFT will be available for purchase on Aquarius’ website and will help support their environmental initiatives.

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How to segment your customers for better results

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email marketing

Segmentation is classifying your audience by a relevant characteristic. This makes the strategy target prospects that could buy your product and increases the effectiveness of the campaigns.

Email marketing is a digital marketing strategy where segmentation is possible, as the best managers offer this possibility.

Why segment?

Segmentation is one of the marketing challenges facing companies today, because many are not used to it.

Until a few decades ago, advertising possibilities were limited to television, radio and newspaper commercials. These commercials reached all audiences equally. If the commercial was about women’s clothing, it was seen by men and boys alike. But the internet changed that.

Today, digital marketing offers great possibilities to segment the audience, so that everyone receives the information that is of interest and useful to them.

Some examples of segmentation are the following:

  • An appliance shop sends a special discount only to customers who are finishing paying for a product purchased in their shop.
  • A department store sends a toy catalogue to parents subscribed to its mailing list for the Christmas season.
  • A bookshop sends a newsletter with a discount coupon to parents with school-age children at the beginning of the academic year.
  • Invitations to an event on shop in a specific city, but only to subscribers who live in that city.

With these strategies you want the message to hit the target and get a lot of conversion, for this Mailrelay offers tools to segment the list in an easy and effective way. Thanks to this mass email software, you will be able to successfully segment your users in just a few minutes.

How to get a segmented mailing list?

At the time of the campaign, you can include some questions to find out some characteristics of the customer. For example, the name and surname, city, interests, etc.

Be careful with the questions, because they can dissuade the customer from subscribing, so you should only include the most important ones.

After subscribing, the customer may be asked to answer a survey, in which additional questions may be asked, but this should also be done with care, as it may be uncomfortable. It should always be optional and if the subscriber does not answer it at the first attempt, do not insist.

Another strategy to get the information we want is a contest. For this, you have to establish a very attractive prize that the subscribers appreciate very much.

Finally, purchasing habits can provide information. If a customer regularly buys products for cars, we can intuit that they own one, and we can design offers for them.

What are the advantages of audience segmentation?

The main advantage is that you gain in effectiveness, with segmentation you reach the specific customer who is in a position to buy. This allows you to design a direct message that speaks to the customer according to their needs and facilitates the sale.

It also happens that the message does not reach people who may consider it inappropriate. For example, if we have a mailing list with customers from a department store, and we are going to launch a campaign for women’s clothing, the men who receive it could mark it as spam, which would affect the company’s marketing plans.

In addition, segmentation generates greater engagement, as the customer feels that you are talking to him or her about his or her needs and concerns. Talking directly to subscribers is the best way to get closer to them and make them loyal customers.

Recommendations for segmenting your customers

  • If you are planning an email marketing campaign, it is very important that you do a proper and effective segmentation. For this, it is very important that you choose a mailing manager that has good segmentation tools.
  • Establish strategies for each segment of your audience, so that you get new niches to develop your business. Knowing the possibilities of your brand and the needs of your customers is fundamental to design strategies that will be profitable.
  • Combine the segmentation of the email marketing campaign with an excellent social media management, in order to achieve the appropriate proximity to make the relationship between the brand and the public strong. Social media is booming and is also a form of direct communication that can be very cost-effective.
  • The conformation of groups should be established strategically, this can be by gender, location, preferences, socioeconomic level, activity, etcetera. These groups should be very well differentiated and their distribution should be related to the business in question.

How to get better results from a segmented campaign?

If you have established an email marketing campaign for one of the groups you have defined in your list, the following tips can help you achieve better results:

  • Choose the right frequency according to the product and the characteristics of the group. A poorly chosen frequency can be counterproductive, if there are too many messages, it could lead to unsubscribes and if they are too infrequent, the message could be lost.
  • Analyse the metrics provided by the email marketing manager, with this information you will know if the campaign is giving results and have clues about what the problem may be, if there is one.
  • If it is a campaign of several newsletters, you can place a button for the subscriber to indicate if they are not interested in the campaign, that way you can remove them from the campaign and prevent them from unsubscribing from the list.
  • Surveys are a great tool, as they capture relevant information from customers. If they are applied, they should contain only one question, maximum 2, and always a selection by clicking on an answer option. Do not overuse surveys because they could generate unsubscribes.

If you are going to implement an email marketing campaign, segmentation is necessary to get the best possible results. We recommend you start researching today the most appropriate segmentation of your customers. You will be able to achieve great results with just a little effort. 

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