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Why Digitalization of Cable TV in India is Necessary?

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Living in the UK for few years I was wondering how the cable distribution technology has evolved with the advancement in the electronics and space technology. With Satellite television or digital set top boxes, television companies are now able to track how famous is their channel with how many people are subscribed. People get seamless high picture and sound quality and they pay for only those channels which they watch. I have even heard of the rumours that the new Xbox gaming console will be able to track your TV viewing habits and reward you with achievements for watching certain advertisements or for completing certain series or other dynamically added customized goals. All this is possible with the digitalization of cable TV.

When I arrived in India few weeks back I was surprised that until then there was no mandatory rule to digitalize the analog cable network in the country which is the hub of global entertainment. Television channels are relying more on advertisements for money than on subscription. While in big metropolitan cities like Delhi, Mumbai and Chennai digital TV had become popular, but its popularity was still very less in other cities like Bangalore, Hyderabad, Kanpur, etc. It was very recently that government of India strictly banned analog cable TV in almost all major cities and will be completely banned in India by the end of 2014.

Airtel digital TV

In UK there are already a number of digital TV service provider and I was subscribed to BT packages which provided TV and inclusive broadband and call facility for £25 ($38) a month which included a one-time gift card for the same amount. A similar service can be provided by Reliance or Airtel in India if they merge their broadband and call services with digital TV. MTNL has already been providing a similar facility through its IPTV service which is a broadband cum TV service in Delhi and Mumbai.

When compared to UK, TV subscription in India is extremely cheaper. Cable operators were providing nearly 100 channels for mere $3-$6 depending on the region. Digital TV can also be more or less for the same cost. Depending on the requirement, a subscriber can reduce his or her monthly bill up to $2-$3, however, viewers will have to make one-time investment buying and installation of set top box/satellite signal receiver.

How will you be benefited?

Cable operators could provide only 100-150 channels whereas there are nearly 600 channels available in India. Most of the TV sets support storing of only 100 channels, thus to view additional channels viewers have to manually override the particular channel for temporary viewing. With set top box viewing more than 500 channels can become easy without even storing them. Not all channels received through cable are clear, some are received with poor signal and noise. Viewers can’t watch any channel if there is technical fault, cable damage or load shedding at the place from where the cable operator operates. Viewers have to pay a full monthly bill even if they watch only one channel. Cables above the ground in the residential area causes complex wire mesh which is unpleasant to the eyes. A large number of cable operators bundle a lot of free-to-air channels with few paid channels and charge the subscribers more money claiming to provide more channels. 

How the Industry will be benefited?

There are several limitations in the analogue system. Like, how I mentioned before, it is difficult to precisely estimate how many people are making use of cable services. Only the cable operators are aware of the actual numbers, in fact in some cases even they are not aware, as stealing cable line is very easy. Since stealing cable doesn’t cause any loss to the actual subscriber people do not raise complaint against this. As I mentioned above cable operators can only distribute nearly 100 to 150 channels, broadcasters who would like their channels to be distributed have to pay a hefty amount of fees to these operators. Cable operators also work as bill collection agents and the bill should be split between broadcasters, Multi System Operators and Local Cable Operators in the ratio proportion of 45:30:25. Since Local Cable Operators are in charge of their region, they do not report exact amount of subscribers and declare what is not even 20% of the whole ₹19,400 crores ($3.45billion) subscription based business, confirmed by a 2010 report by FICCI and KPMG.

Such a bold step by the government will reduce the control held by the Local Cable Operators and broadcasters will earn the actual money they deserve and subscribers will pay for only those channels they watch in high quality. In develop markets, such as United Kingdom, there are channels which survive entirely on subscription fees thus making themselves ad free. If in India this is implemented on time, we might see better viewing experience without having long advertisement breaks. 

Digitalization of TV will also give scope to smart TV manufacturers to develop and implement more exciting features to make entertainment a better experience. As I mentioned Xbox integration earlier, I think it would be an advance feature which many young generation Indians would appreciate.

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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How To Make Business Life So Much More Favourable

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If you have a business or you’re heavily considering starting a business, then you’ll know all about the perils and the difficulties that will come with it all. While it seems like such a wonderful idea from the outside looking in, it’s actually something that can really take its toll on you if you’re not prepared enough both mentally and physically. 

You’ll always be looking for ways to make business life an awful lot more convenient. The idea in this game is obviously to work hard as you never get anywhere without a serious commitment. You’ll really want to focus on working smart, however. Hard work for no reason is foolish when you have much better ideas and techniques staring you in the face. Business life can be a real hassle if you get things wrong and have to go through laborious days. Here are just a few ways to make your days, weeks, and months a lot more favorable for you: 

Get The Right People Around You  

Who you share your time with in business matters so much. If you have all of the wrong people, then you could be on a downward slant over the next few years. If you have good people with the right attitude and intentions, then you’ll likely become a lot more successful. In terms of using the right people, we’re talking about networking, hiring staff, bringing in specialists, soliciting advice, and so many other areas. Business is an interpersonal game, so make sure the right groups and individuals work with what you’re trying to achieve. 

Embrace Technology A Lot More Than Perhaps You Are Right Now 

If you’re already someone who wants to milk every platform they have, then this idea won’t worry you too much. There are so many pieces of ai powered software around that will help you with what you’re trying to achieve. Analytics, ads, management, and so many other areas can be bolstered with good programs. 

Set Up Genuine Plans With Achievable Goals 

This sort of goes without saying because you’ll likely have plans for the tasks ahead. This is more the idea of creating more structured plans for areas that are perhaps freer and less structured. Setting goals for everything you do can lead you to understand more about what needs to be done. It also gets everyone even more motivated. 

Take Care Of The People Working With You 

In terms of those you’re with, you’re going to need to treat them properly. It’s amazing what can happen if you neglect how they feel and the work they put in. The best leaders will always hone in on each individual and check in with them. 

Outsource Certain Jobs That Are Tedious

Sometimes, there are particular tasks that – although they need to be done – take up lots of unnecessary time and stress. If you are outsourcing admin, for instance, it makes life a lot easier for you as you all can focus on the productive and progressive side. 

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Current Trends in Business That Every Entrepreneur Should Work Towards Achieving

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The world of business is changing and with it the trends that entrepreneurs should be working towards. Entrepreneurship has become a lifestyle as opposed to just a paycheck. With an entrepreneurial mindset, you can do anything. Check out these current trends in business that every entrepreneur should work on achieving:

E-Commerce

E-commerce has been a significant trend for the past few years, and you can expect it to continue being so. E-commerce has multiple benefits, including increased revenue, high availability of products, and a more significant customer base.

E-commerce allows businesses to be present on all digital platforms, which helps them reach out to more customers quickly. In addition, it makes it easier for companies to reduce overhead expenses as there are no physical stores that have rent costs associated with them or inventory levels that need maintenance constantly. Statistically, e-commerce has grown rapidly in the past few years from 25% – 30% year on year.

Financial Apps and Software

The software aspect comes into play when considering how businesses manage their finances moving forward. Companies must adapt to technology. Otherwise, they will find themselves left behind by competitors who embrace emerging technologies such as cloud computing and mobile apps. It is also easier to make purchases using these apps and communicate with the sellers. Incorporating such software with equipment and partnerships with a payment processing company will diversify the business activities and set you up for expansion.

These apps allow them to move away from traditional forms of financial management such as spreadsheets and accounting software to financial management apps such as Xero. With these new apps comes the ability to monitor business finances from anywhere, which can help businesses grow faster than what they would ordinarily be able to manage with slower conventional processes.

Blockchain Tech

Blockchain tech is the current trend in business that every entrepreneur should work towards achieving. You can apply this technology to many different industries, and entrepreneurs need to find their niche within this growing market. It’s also critically important not to overlook blockchain tech when deciding which cryptocurrency or token you want your company associated with.

Both positive and negative factors are involved in choosing one solution over another, but it all comes down to finding what works best for each situation. For example, today’s most valuable aspect of blockchain tech is its promotion of secure transactions between parties while eliminating third-party transaction fees (or at least significantly reducing them).

It means that businesses operating on a global scale could potentially enjoy significant savings in maintaining financial records. Transparency is also an important selling point for blockchain tech. The decentralized nature of its design makes all transactions public and easily accessible by anyone who has access.

Fraud and Cyber Crime

Another current trend that every entrepreneur should work towards achieving is fraud and cybercrime. In today’s modern world, the internet has brought the business community closer together as it allows you to reach a global market from almost anywhere with an Internet connection. Unfortunately, this means those who want to take advantage of this have access to millions of more potential customers, making it easier for fraudsters to steal money from unsuspecting victims.

Businesses that are not careful can fall victim to several types of cybercrime, including phishing, spoofing, pharming, and identity theft. These crimes are increasing at an alarming rate as more people use the internet for business purposes which means scammers often target them.

Conclusion

Today, business is becoming increasingly challenging. The traditional ways of doing things don’t work anymore, and it’s time for entrepreneurs to adapt to stay relevant within the industry. However, the industry itself is evolving rapidly, and it’s challenging to keep up with the changes that are happening every day. Fortunately for you, this post is here to help you understand the current trends that every entrepreneur should work towards achieving.

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Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

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Employee training

There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
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